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463 Master of Business Management (MBM) courses

Professional Certificate Course in Branding Decisions and Strategies in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication. After the successful completion of the course, you will be able to learn about the following, Introduction to Branding. Branding Strategies. Factors Influencing Branding Decisions. Brand Knowledge and Perception. Marketing Strategy Planning. Integrated Marketing Communication. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Branding Decisions and Strategies Self-paced pre-recorded learning content on this topic. Branding Decisions and Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing professionals Brand managers Marketing students Entrepreneurs Business owners Advertising professionals Public relations professionals Sales professionals Marketing analysts Product managers Digital marketers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Branding Decisions and Strategies in London 2024
Delivered Online On Demand14 days
£39

Professional Certificate Course in Managing Customer Experience Communication in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: Understanding buyer behavior and effective promotional strategies. Analyzing e-consumer behavior in the digital realm. Implementing digital technologies to enhance customer experience. Harnessing algorithms and Artificial Intelligence for effective utilization. Excelling in online complaint handling and post-purchase management. Implementing integrated marketing communications and relationship marketing strategies. Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Communication Self-paced pre-recorded learning content on this topic. Managing Customer Experience Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Experience Communication Manager Customer Journey Communication Specialist Experience Design and Communications Lead Customer Relations Communications Coordinator Brand Experience Manager Customer Engagement Strategist Digital Customer Experience Manager Customer Experience Communications Analyst User Experience Communication Consultant Customer Insight and Engagement Officer   Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Managing Customer Experience Communication in London 2024
Delivered Online On Demand14 days
£49

Professional Certificate Course in Understanding the Performance and Reward Management System in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course aims to provide learners with an understanding of the Reward Management System, including the design of a reward system, the reward management process, and its relationship with strategic planning. Participants will also explore the impact of the reward management system on employee and organizational performance, as well as benchmark data and barriers to effectiveness. By the end of this module, participants will have gained a comprehensive understanding of the Reward Management System and how it can be effectively designed and implemented to improve employee and organizational performance. After the successful completion of the course, you will be able to learn about the following, Reward management System. Design of reward system. Reward management process. Relationship with strategic planning. Impact on employee and organisational performance. Benchmark Data. Barriers to effectiveness.   The aim of this course is to provide participants with an understanding of the Reward Management System, including its design, management process, relationship with strategic planning, impact on employee and organizational performance, benchmark data, and barriers to effectiveness. The aim of this course is to provide participants with an understanding of the Reward Management System, including its design, management process, relationship with strategic planning, impact on employee and organizational performance, benchmark data, and barriers to effectiveness. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Performance and Reward Management System Self-paced pre-recorded learning content on this topic. Understanding the Performance and Reward Management System Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Performance Management Specialist HR Generalist Compensation Analyst Rewards Program Manager HR Business Partner Performance Improvement Consultant Talent Management Analyst Rewards and Recognition Coordinator Total Rewards Specialist Employee Engagement Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding the Performance and Reward Management System in London 2024
Delivered Online On Demand14 days
£45

Professional Certificate Course in External and Internal Environment for Designing Marketing Plan in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter's Five Forces to strategic analysis with McKinsey's Seven S Model, participants will gain insights into the intricacies of effective marketing strategies. After the successful completion of the course, you will be able to learn about the following, Develop the ability to define and understand the components of the marketing environment. Acquire knowledge and skills related to implementing innovation in marketing strategies. Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments. Understand and apply the BCG matrix for strategic analysis of a product or business portfolio. Develop a comprehensive understanding of Porter's Five Forces model for analyzing industry competitiveness. Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives. Familiarize yourself with McKinsey's Seven S Model for organizational analysis and strategic planning. Discover the nuances of the marketing environment with a focus on PESTLE analysis and strategic innovation. Dive into tools like the BCG matrix for product portfolio evaluation and explore the role of marketing in Corporate Social Responsibility (CSR). This course ensures a well-rounded understanding of essential frameworks for designing impactful marketing plans. This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey's Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding External and Internal Environment for designing a market plan Self-paced pre-recorded learning content on this topic. External and Internal Environment for Designing a Market Plan Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Strategist Market Analyst Corporate Social Responsibility Manager Strategic Planner Innovation Specialist Product Portfolio Manager Industry Analyst Marketing Environment Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in External and Internal Environment for Designing Marketing Plan in London 2024
Delivered Online On Demand14 days
£42

Professional Certificate Course in The Role of Motivation Teamwork and Communication in Leadership in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

Through this course, we will teach you the essential Relationship between Leadership, Motivation, Teamwork, and Communication and how they impact Performance. Discover the Concept of Employee Performance and Organisational Performance and how to enhance both for maximum success. You'll also learn about Group Dynamics and the important factors that contribute to effective teamwork, including Tuckman's Model of Group Development and Belbin's Team Roles. Gain a deep understanding of Theories and Models of Motivation, such as Maslow's Need Hierarchy, Herzberg's Motivation-Hygiene Theory, and Vroom's Expectancy Theory. Finally, explore Theories and Models of Communication, including Berlo's SMCR Model and the Shannon-Weaver Model of Effective Communication, and learn how to overcome Communication Barriers for more Effective Communication. After the successful completion of the course, you will be able to learn about the following, Strong leadership, motivation, teamwork, and communication skills are critical for achieving high performance in any organization. Employee performance and organizational performance are interlinked and can be enhanced through effective leadership, teamwork, and communication. Understanding group dynamics, team roles, motivation theories, and communication models can help overcome communication barriers and improve team performance. Through this course, we will teach you the essential Relationship between Leadership, Motivation, Teamwork, and Communication and how they impact Performance. Discover the Concept of Employee Performance and Organisational Performance and how to enhance both for maximum success. You'll also learn about Group Dynamics and the important factors that contribute to effective teamwork, including Tuckman's Model of Group Development and Belbin's Team Roles. Gain a deep understanding of Theories and Models of Motivation, such as Maslow's Need Hierarchy, Herzberg's Motivation-Hygiene Theory, and Vroom's Expectancy Theory. Finally, explore Theories and Models of Communication, including Berlo's SMCR Model and the Shannon-Weaver Model of Effective Communication, and learn how to overcome Communication Barriers for more Effective Communication. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the role of motivation, teamwork and communication in leadership Self-paced pre-recorded learning content on this topic. The Role of Motivation Teamwork and Communication in Leadership Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Managers and Leaders at all levels Human Resource Professionals Communication Specialists Team Leaders and Supervisors Organizational Development Professionals Entrepreneurs and Small Business Owners Management Consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in The Role of Motivation Teamwork and Communication in Leadership in London 2024
Delivered Online On Demand14 days
£42

Professional Certificate Course in Understanding Business Functions in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The business function course aims to provide students with an understanding of a business's essential functions and operations. This may include accounting, finance, marketing, human resources, operations, and management.After the successful completion of the course, you will be able to learn about the following, Understand the nature, relevant concepts, skills, and processes of the following business functions; Business Marketing Business Communication Financial affairs and management A business function course is designed to provide students with an overview of the key functions and operations of a business. This course typically covers various topics related to business, including accounting, finance, marketing, human resources, operations, and management. The course start by introducing students to basic business concepts and terminology, such as the types of businesses, the structure of organizations, and the importance of strategic planning. The course aim is to provide students with an understanding of the essential functions and operations of a business. This may include topics such as accounting, finance, marketing, human resources, operations, and management. The primary goal of a business function course is to equip students with the knowledge and skills necessary to contribute to the success of a business. By understanding the various functions of a business, students can develop a holistic view of how different departments and operations work together to achieve the company's goals. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Business Functions Self-paced pre-recorded learning content on this topic. Understanding Business Functions Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business Analyst Financial Analyst Marketing Manager Human Resources Manager Operations Manager Project Manager Entrepreneur Business Owner Consultant Executive Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Business Functions in London 2024
Delivered Online On Demand14 days
£42

Professional Certificate Course in Understanding the Governance and Legal Framework of Business Environment in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course aims to provide a comprehensive understanding of the corporate governance ownership structure, the legal environment of business, and the materialistic and cultural approaches to business regulation. By the end of the course, students will be able to analyze the various dimensions of law and organizations, investigate the political, legal, and regulatory environment, and assess the impact of ownership structure on debtor/creditor relations. Additionally, students will gain insight into the different cultural perspectives on regulatory and facilitative environments and the integrative model that combines the materialistic and cultural approaches to business regulation. Ultimately, the course will equip students with the knowledge and skills to navigate contemporary business environments' complex legal and governance landscape. After the successful completion of the course, you will be able to learn about the following, Corporate Governance Ownership: Directors, Officers & Controlling Shareholders. Debtor/creditor relations. The Legal Environment of business: Constitutional basis for business Regulation Protecting a Business Organization. Law and Institutionalization. Investigate political, legal, and regulatory environment. Dimensions in analysis of law and organizations. Materialistic Approach. Materialistic perspective on facilitative/ Regulatory/Constitutive / environment. Cultural Approach: Cultural perspectives on regulatory & facilitative / regulative / Constitutive/ environment. Integrative model. The course is designed to provide students with a deep understanding of corporate governance, ownership structures, and the legal environment of business. Students will learn how to analyze the different dimensions of law and organizations, investigate the political, legal, and regulatory environment, and assess the impact of ownership structures on debtor/creditor relations. The course also aims to provide insights into the cultural perspectives on regulatory and facilitative environments and the integrative model that combines the materialistic and cultural approaches to business regulation. The course is designed to provide students with a deep understanding of corporate governance, ownership structures, and the legal environment of business. Students will learn how to analyze the different dimensions of law and organizations, investigate the political, legal, and regulatory environment, and assess the impact of ownership structures on debtor/creditor relations. The course also aims to provide insights into the cultural perspectives on regulatory and facilitative environments and the integrative model that combines the materialistic and cultural approaches to business regulation. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Governance and Legal Framework of Business Environment Self-paced pre-recorded learning content on this topic. Understanding the Governance and Legal Framework of Business Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Corporate Governance Analyst Compliance Officer Legal Counsel Regulatory Affairs Manager Business Risk Manager Chief Governance Officer Director of Legal and Compliance Corporate Secretary Government Affairs Specialist Ethics and Compliance Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding the Governance and Legal Framework of Business Environment in London 2024
Delivered Online On Demand14 days
£40

Professional Certificate Course in Understanding the role of motivation, teamwork and communication in leadership in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course explores challenges related to motivation and better teamwork communication to prepare the leader for team leadership. The learner will be able to understand the theoretical foundation of human needs and motivation applicable in business environment. After the successful completion of this lecture, you will be able to understand the following: Relationship between leadership, motivation, teamwork and communication and performance. Concept of employee performance and organisational performance. Group dynamics and team and related factors. Tuckman's model of group development. Belbin's team roles. Theories & models of motivation. Maslow's need hierarchy. Herzberg's motivation-hygiene theory. Vroom's expectancy theory. Theories & models of communication. Berlo's SMCR model of communication. Shannon-weaver model of effective communication. Communication barriers & effective communication. This course explores challenges related to motivation and better teamwork communication to prepare the leader for team leadership. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the role of motivation, teamwork and communication in leadership Self-paced pre-recorded learning content on this topic. QUIZ - Understanding the role of motivation, teamwork and communication in leadership Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Team Leader Lead Associate Human Resource Manager Division Head Country Manager Unit Head Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding the role of motivation, teamwork and communication in leadership in London 2024
Delivered Online On Demand14 days
£37

Professional Certificate Course in Organizational Behaviour Culture and Values in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course aims to provide an in-depth understanding of the key concepts of organizational culture, values, and norms, including their dimensions, impact on management and diversity, and how they relate to integrity, communication, hierarchy, and ethics. Students will also explore the effects of macro-culture, social influence, and the COVID-19 pandemic on organizational culture and norms, focusing on Japanese culture. After the successful completion of the course, you will be able to learn about the following, Organizational Culture: Structure & Faces of Organizational Culture. Dimensions & Macro Culture. Cultural integrity & Cross Culture. Impact on management & Energetic awareness. Diversity & Incline, External Adaptation and Internal Integrity. Organizational Values: Communication & Hierarchy. Impact on organizational Success & Value congruence. Japanese Culture. Organizational Norms: Overview of organizational Norms. Integrity Ethics. Covid-19 Impact. Organizational Norm Theory. Society Context & Social Influence. This course aims to provide an in-depth understanding of the key concepts of organizational culture, values, and norms, including their dimensions, impact on management and diversity, and how they relate to integrity, communication, hierarchy, and ethics. Students will also explore the effects of macro-culture, social influence, and the COVID-19 pandemic on organizational culture and norms, focusing on Japanese culture. This course aims to provide an in-depth understanding of the key concepts of organizational culture, values, and norms, including their dimensions, impact on management, and diversity, and how they relate to integrity, communication, hierarchy, and ethics. Students will also explore the effects of macro-culture, social influence, and the COVID-19 pandemic on organizational culture and norms, with a focus on Japanese culture. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Organisational Behaviour Culture & Values Self-paced pre-recorded learning content on this topic. Organizational Behaviour Culture and Values Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Organizational Development Consultant Culture and Diversity Specialist Human Resources Manager Corporate Trainer Change Management Analyst Leadership Coach Employee Engagement Manager Talent Management Specialist Organizational Psychologist Diversity and Inclusion Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Organizational Behaviour Culture and Values in London 2024
Delivered Online On Demand14 days
£42

Professional Certificate Course in Strategizing for Marketing Operations in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to provide learners with a comprehensive understanding of strategic options and techniques for implementing them. The course will cover topics such as the innovation matrix and types of innovation, McKinsey's horizontal model of innovation, Pareto analysis, strategy canvas, new product development, customer relationship management, customer loyalty, and retention strategies, evaluating marketing plans, and types of sales reports. After the successful completion of the course, you will be able to learn about the following, Understanding the Strategic Options And Techniques For Implementing The Same. Understanding Innovation Matrix And Types Of Innovation Learning more about Mckinsey's Horizontal Model Of Innovation Learning more about Pareto Analysis and Strategy Canvas Understanding more about New Product Development Learning more about Customer Relation Management and Customer Loyalty And Retention Strategies Evaluating Marketing Plans Types Of Sales Report Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue. Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategising for Marketing Operations Self-paced pre-recorded learning content on this topic. Strategizing for Marketing Operations Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Strategizing for Marketing Operations in London 2024
Delivered Online On Demand14 days
£42