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457 Marketplace courses

Networking in Google Cloud

By Nexus Human

Duration 2 Days 12 CPD hours This course is intended for This class is intended for network engineers and network admins that are either using Google Cloud Platform or are planning to do so. The class is also for individuals that want to be exposed to software-defined networking solutions in the cloud. Overview Configure Google VPC networks, subnets, and routers Control administrative access to VPC objects Control network access to endpoints in VPCsInterconnect networks among GCP projects Interconnect networks among GCP VPC networks and on-premises or other-cloud networks Choose among GCP load balancer and proxy options and configure them Use Cloud CDN to reduce latency and save money Optimize network spend using Network TiersConfigure Cloud NAT or Private Google Access to provide instances without public IP addresses access to other services Deploy networks declaratively using Cloud Deployment Manager or Terraform Design networks to meet common customer requirements Configure monitoring and logging to troubleshoot networks problems Learn about the broad variety of networking options on Google Cloud. This course uses lectures, demos, and hands-on labs to help you explore and deploy Google Cloud networking technologies, including Virtual Private Cloud (VPC) networks, subnets, and firewalls; interconnection among networks; load balancing; Cloud DNS; Cloud CDN; and Cloud NAT. You'll also learn about common network design patterns and automated deployment using Cloud Deployment Manager or Terraform. Google Cloud VPC Networking Fundamentals Recall that networks belong to projects. Explain the differences among default, auto, and custom networks. Create networks and subnets. Explain how IPv4 addresses are assigned to Compute Engine instances. Publish domain names using Google Cloud DNS. Create Compute Engine instances with IP aliases. Create Compute Engine instances with multiple virtual network. Controlling Access to VPC Networks Outline how IAM policies affect VPC networks. Control access to network resources using service accounts. Control access to Compute Engine instances with tag-based firewall rules. Sharing Networks across Projects Outline the overall workflow for configuring Shared VPC. Differentiate between the IAM roles that allow network resources to be managed. Configure peering between unrelated VPC Networks. Recall when to use Shared VPC and when to use VPC Network Peering. Load Balancing Recall the various load balancing services. Configure Layer 7 HTTP(S) load balancing. Whitelist and blacklist IP traffic with Cloud Armor. Cache content with Cloud CDN. Explain Layer 4 TCP or SSL proxy load balancing. Explain regional network load balancing. Configure internal load balancing. Recall the choices for enabling IPv6 Internet connectivity for Google Cloud load balancers. Determine which Google Cloud load balancer to use when. Hybrid Connectivity Recall the Google Cloud interconnect and peering services available to connect your infrastructure to Google Cloud. Explain Dedicated Interconnect and Partner Interconnect. Describe the workflow for configuring a Dedicated Interconnect. Build a connection over a VPN with Cloud Router. Determine which Google Cloud interconnect service to use when. Explain Direct Peering and Partner Peering. Determine which Google Cloud peering service to use when. Networking Pricing and Billing Recognize how networking features are charged for. Use Network Service Tiers to optimize spend. Determine which Network Service Tier to use when. Recall that labels can be used to understand networking spend. Network Design and Deployment Explain common network design patterns. Configure Private Google Access to allow access to certain Google Cloud services from VM instances with only internal IP addresses. Configure Cloud NAT to provide your instances without public IP addresses access to the internet. Automate the deployment of networks using Deployment Manager or Terraform. Launch networking solutions using Cloud Marketplace. Network Monitoring and Troubleshooting Configure uptime checks, alerting policies and charts for your network services. Use VPC Flow Logs to log and analyze network traffic behavior.

Networking in Google Cloud
Delivered OnlineFlexible Dates
Price on Enquiry

Architecting with Google Kubernetes Engine

By Nexus Human

Duration 3 Days 18 CPD hours This course is intended for This class is intended for the following participants: Cloud architects, administrators, and SysOps/DevOps personnel Individuals using Google Cloud Platform to create new solutions or to integrate existing systems, application environments, and infrastructure with the Google Cloud Platform. Overview This course teaches participants the following skills: Understand how software containers work Understand the architecture of Kubernetes Understand the architecture of Google Cloud Platform Understand how pod networking works in Kubernetes Engine Create and manage Kubernetes Engine clusters using the GCP Console and gcloud/ kubectl commands Launch, roll back and expose jobs in Kubernetes Manage access control using Kubernetes RBAC and Google Cloud IAM Managing pod security policies and network policies Using Secrets and ConfigMaps to isolate security credentials and configuration artifacts Understand GCP choices for managed storage services Monitor applications running in Kubernetes Engine This class introduces participants to deploying and managing containerized applications on Google Kubernetes Engine (GKE) and the other services provided by Google Cloud Platform. Through a combination of presentations, demos, and hands-on labs, participants explore and deploy solution elements, including infrastructure components such as pods, containers, deployments, and services; as well as networks and application services. This course also covers deploying practical solutions including security and access management, resource management, and resource monitoring. Introduction to Google Cloud Platform Use the Google Cloud Platform Console Use Cloud Shell Define cloud computing Identify GCPs compute services Understand regions and zones Understand the cloud resource hierarchy Administer your GCP resources Containers and Kubernetes in GCP Create a container using Cloud Build Store a container in Container Registry Understand the relationship between Kubernetes and Google Kubernetes Engine (GKE) Understand how to choose among GCP compute platforms Kubernetes Architecture Understand the architecture of Kubernetes: pods, namespaces Understand the control-plane components of Kubernetes Create container images using Google Cloud Build Store container images in Google Container Registry Create a Kubernetes Engine cluster Kubernetes Operations Work with the kubectl command Inspect the cluster and Pods View a Pods console output Sign in to a Pod interactively Deployments, Jobs, and Scaling Create and use Deployments Create and run Jobs and CronJobs Scale clusters manually and automatically Configure Node and Pod affinity Get software into your cluster with Helm charts and Kubernetes Marketplace GKE Networking Create Services to expose applications that are running within Pods Use load balancers to expose Services to external clients Create Ingress resources for HTTP(S) load balancing Leverage container-native load balancing to improve Pod load balancing Define Kubernetes network policies to allow and block traffic to pods Persistent Data and Storage Use Secrets to isolate security credentials Use ConfigMaps to isolate configuration artifacts Push out and roll back updates to Secrets and ConfigMaps Configure Persistent Storage Volumes for Kubernetes Pods Use StatefulSets to ensure that claims on persistent storage volumes persist across restarts Access Control and Security in Kubernetes and Kubernetes Engine Understand Kubernetes authentication and authorization Define Kubernetes RBAC roles and role bindings for accessing resources in namespaces Define Kubernetes RBAC cluster roles and cluster role bindings for accessing cluster-scoped resources Define Kubernetes pod security policies Understand the structure of GCP IAM Define IAM roles and policies for Kubernetes Engine cluster administration Logging and Monitoring Use Stackdriver to monitor and manage availability and performance Locate and inspect Kubernetes logs Create probes for wellness checks on live applications Using GCP Managed Storage Services from Kubernetes Applications Understand pros and cons for using a managed storage service versus self-managed containerized storage Enable applications running in GKE to access GCP storage services Understand use cases for Cloud Storage, Cloud SQL, Cloud Spanner, Cloud Bigtable, Cloud Firestore, and Bigquery from within a Kubernetes application

Architecting with Google Kubernetes Engine
Delivered OnlineFlexible Dates
Price on Enquiry

OTHM Level 5 Extended Diploma in Information Technology

By School of Business and Technology London

Getting Started The OTHM Level 5 Extended Diploma in Information Technology, aims to offer learners a strong groundwork for a career across various organisations. This program prepares each learner to be 'business ready,' possessing confidence, independent thinking abilities, a comprehensive understanding of Information Technology, and the aptitude to adapt to evolving circumstances swiftly. Certainly, here are the key points: - This qualification suits individuals either embarking on or contemplating a private or public sector business career. - Attaining the Level 5 Diploma in Information Technology opens up avenues for further educational pursuits or employment opportunities. Key Benefits Comprehend methods and strategies for protecting against cyber security threats and vulnerabilities. Acquire the capability to develop a software program that addresses a problem using object-oriented programming principles. Acquire the ability to create a system design utilising modelling techniques. Acquire the capability to develop a website or mobile application that meets client and user requirements. Develop the ability to assist and resolve computing issues and problems effectively. Comprehend the compliance requirements and regulations associated with digital information. Key Highlights Are you worried about the recent changes in the IT sector? Then, OTHM Level 5 Extended Diploma in Information Technology is the ideal starting point for your career journey. The course will ensure access to the first-class education needed to achieve your goals and dreams and maximise future opportunities. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our OTHM-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.   Career Pathways After completing a Level 5 Extended Diploma in Information Technology, individuals can explore various career opportunities in the legal field and related professions. Here are some potential career paths:  Software Developer with an average salary of £46,384 per year Cyber security Analyst with an average salary of £49,002 per year Database Administrator, with an average salary of £41,063 per year IT Support Specialist with an average salary of £33,824 per year. About Awarding Body OTHM is an established and recognised Awarding Organisation (Certification Body) launched in 2003. OTHM has already made a mark in the UK and global online education scenario by creating and maintaining a user-friendly and skill based learning environment. OTHM has both local and international recognition which aids OTHM graduates to enhance their employability skills as well as allowing them to join degree and/or Master top-up programmes. OTHM qualifications has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Assignment-based assessment (Formative and Summative) No exam Entry Requirements These qualifications are intended for learners typically 18 years and older. Learners' entry profiles are expected to encompass at least one of the following criteria:  A relevant Level 3 Diploma qualification or its equivalent credential. Completion of GCE Advanced level courses in 2 subjects or an equivalent qualification. Mature learners aged over 21 with pertinent management experience (prior experience verification required from the delivery centre before registration) International students whose first language is not English must score 5.5 or above in IELTS (International English Language Testing System).   Progression Successful completion of the OTHM Level 5 Extended Diploma in Information Technology provides learners the opportunity to: Option for OTHM Level 6 Extended Diploma in Information Technology or Learners may be eligible to gain direct entry into the final year of a three-year UK Bachelor's degree. Why gain a OTHM Qualification? Quality, Standards and Recognitions- OTHM qualifications are approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation); hence, the learners can be very confident about the quality of the qualifications as well. Career Development to increase credibility with employers- All OTHM qualifications are developed to equip learners with the skills and knowledge every employer seeks. The learners pursuing an OTHM qualification will obtain an opportunity to enhance their knowledge and grow key competencies to tackle situations and work on projects more effectively, which will, in turn, give learners the potential to get promotions within the workplace. Alternatively, it allows them to progress onto an MBA top-up/Bachelor's degree / Master's degree programme around the World. Flexible study options- All OTHM qualifications have a credit value, which tells you how many credits are awarded when a unit is completed. The credit value will indicate how long it will normally take you to prepare for a unit or qualification. Three different types of qualification are: The award is achieved with 1 - 12 credits The certificate is completed with 13 - 36 credits The diploma is completed with at least 37 credits Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- CYBER SECURITY Reference No : D/650/3383 Credit : 20 || TQT : 200 In this unit, learners will acquire foundational knowledge about cyber security, including its historical evolution, legal and regulatory aspects, risk assessment and management, and its repercussions on individuals and organisations. Additionally, learners will gain insights into methods for safeguarding against cyber threats and how to respond to a cyber security breach effectively. UNIT2- PRINCIPLES OF COMPUTER PROGRAMMING Reference No : F/650/3384 Credit : 20 || TQT : 200 This unit aims to provide learners with a foundational comprehension of object-oriented programming languages and the ability to create efficient code. Additionally, it offers learners insight into software development and fundamental principles of algorithms. UNIT3- SYSTEMS ANALYSIS AND DESIGN Reference No : F/617/2266 Credit : 20 || TQT : 200 This unit aims to cultivate learners' understanding of system analysis and design within an organisational context. This unit introduces learners to various techniques employed in systems analysis and design and the methodologies utilised in system development. UNIT4- WEB AND MOBILE APPLICATIONS Reference No : H/650/3385 Credit : 20 || TQT : 200 This unit aims to provide learners with knowledge about contemporary web and mobile application design technology, along with the practices and tools commonly employed in this field. Learners will gain the skills needed to develop websites or mobile applications according to the provided design specifications. UNIT5- COMPUTER AND NETWORK TECHNOLOGY Reference No : L/617/2268 Credit : 20 || TQT : 200 This unit offers learners an insight into the fundamental concepts of computer networking and cloud technologies, including their operational principles, protocols, standards, security aspects, and associated prototypes. Learners will delve into various hardware and software alternatives and gain proficiency in configuring and installing these technologies. UNIT6- MANAGING DIGITAL INFORMATION Reference No : J/650/3386 Credit : 20 || TQT : 200 This unit aims to demonstrate how communication, knowledge, and information can be enhanced within an organisation, including optimising the utilisation of IT systems. UNIT7- SOFTWARE ENGINEERING Reference No : K/617/2276 Credit : 20 || TQT : 200 This unit aims to provide learners with an understanding of software development, its evolution as an engineering discipline, and the ability to develop, maintain, and enhance high-quality software systems. UNIT8- DATABASE SYSTEMS Reference No : H/617/2275 Credit : 20 || TQT : 200 This unit aims to equip learners with knowledge in the development of database systems and to facilitate the development of robust skills in database design and development. UNIT9- ADVANCED SYSTEMS ANALYSIS & DESIGN Reference No : D/617/2274 Credit : 20 || TQT : 200 This unit aims to impart a comprehensive understanding of the roles of systems analysts and designers and enable learners to apply contemporary techniques associated with these roles. UNIT10- MANAGEMENT INFORMATION SYSTEMS Reference No : Y/617/2273 Credit : 20 || TQT : 200 This unit aims to provide learners with an understanding of how organisations utilise information to create, implement, maintain, and oversee secure information systems that facilitate their operations. This unit explores how systems can support essential business functions and empower organisations to enhance productivity and competitiveness in the global marketplace. UNIT11- NETWORK INFORMATION SYSTEMS Reference No : R/617/2272 Credit : 20 || TQT : 200 This unit aims to foster learners' understanding and proficiency in the planning, configuration, establishment, and administration of various network types, including LANs, PANs, MANs, and WANs. Additionally, it aims to cultivate skills in network monitoring and impart knowledge about Network Security, network protocols, and industry standards. UNIT12- IT PROJECT MANAGEMENT Reference No : L/617/2271 Credit : 20 || TQT : 200 This unit aims to cultivate learners' competencies in overseeing Information Technology projects aimed at implementing systems or effecting organisational change. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

OTHM Level 5 Extended Diploma in Information Technology
Delivered Online On Demand11 months
£1,439.94

Level 4 Copywriting (Copy)

By Training Tale

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4 Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4 Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4 Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. Learning Outcomes After completing this Level 4 Copywriting course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogs, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. Main Course: Level 4 Copywriting GIFT Courses Level 5 Report Writing Course Level 5 Proofreading & Copy Editing Level 5 Negotiation Skills Course Level 4 Time Management Course ***Others Benefit include in this Level 4 Copywriting Course *** Free 5 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the Level 4 Copywriting course ] By the end of this Level 4 Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. Curriculum of- *** Level 4 Copywriting *** Module 1: Introduction to Copywriting What is Copywriting? Benefits Focusing on the Customer Has the Internet Changed Copywriting? Module 2: Writing to Get Attention The Headline How Headlines Get Attention? The Four Functions of the Headline Eight Basic Headline Types The 4 U'S Formula for Writing Effective Headlines More Headline Tips A Technique for Producing Headlines Module 3: Writing to Communicate 11 Tips for Writing Clear Copy A Few Tricks of the Trade A Copywriter's Checklist Module 4: Writing to Sell The Motivating Sequence The Unique Selling Proposition Know Your Customer The BFD Formula A Checklist of 'Copy Motivators' Long Copy Vs Short Copy Module 5: Getting Ready to Write Intensive Research Gives You the Edge How to Prepare for a Copywriting Assignment Using Interviews to Gather Facts Organizing Your Information The Writing Process Documenting Your Sources A Technique for Producing Profitable Advertising Ideas Module 6: Writing Print Advertisements Types of Ads How to Write Good Advertisements Does Your Ad Need a Slogan? Manuscript Format for Ad Copy Module 7: Writing Direct Mail A Personal Medium Sales Letter Mechanics 15 Ways to Start Sales Letter Should You Use an Envelope Teaser? How to Increase Response to Your Mailings? Module 8: Writing Brochures, Catalogues, and Other Sales Materials 11 Tips on Writing Better Sales Brochures Catalogs Other Types of Sales Literature Module 9: Writing Commercials and Multimedia Presentations Tips on Writing TV Spots Typing the Script How to Write Radio Commercials Non-Broadcast AV Writing for Powerpoint Module 10: Writing for the Web What's Working in Online Marketing Today? Common Online Copywriting Assignments Writing a Catalogue Website Writing a Long-copy Landing Page SEO Copywriting Writing a Blog Module 11: Writing Email Marketing Tips for Writing Effective Email Marketing Campaigns Getting Past the ISPS and Spam Filters How to Get Into the Recipient's Address Book or Whitelist Triggering Spam Filters Long VS. Short Email Copy Writing an Online Conversion Email Series Writing a Marketing E-zine ------------------------- Assessment Method After completing each module of the Level 4 Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 4 Copywriting course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role. Requirements Students who intend to enrol in this Level 4 Copywriting course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path This Level 4 Copywriting course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers: Copywriter Content writer Copywriter Interns Freelance Writer Advertising Staff Certificates Certificate of completion Digital certificate - Included

Level 4 Copywriting (Copy)
Delivered Online On Demand
£12

Bids and proposals (In-House)

By The In House Training Company

This workshop will help you improve the impact, clarity, accuracy and effectiveness of your sales proposals. It takes bid and proposal teams right through the process, from start to finish - from forming the team and gathering the information, through to writing and reviewing the proposal document, and on to presenting it to the client. The learning points shared in the programme come from the trainer's extensive real-world experience with a wide variety of businesses. As a result of attending this programme, participants will be able to: Write more clearly, more grammatically and more persuasively Structure their written communications more effectively Avoid the 'howlers' that can cost you business Impress your clients Win more business 1 Bid strategy How to combine your knowledge of the market or customer, your products and services, and your competitors, to create a quality bid New insights into your comparative advantages and competitive position in the marketplace Understanding more about how your client views you and other suppliers A plan of attack to build on your strengths and attack the weaknesses of your competition Dealing with RFP/ITT situations 2 Teamwork How a bid or proposal team needs to prioritise and manage preparation time Co-ordinating input from team members Agreeing responsibilities 3 The importance and role of a well-written sales proposal Why bother? - the value of the sales proposal to you and to the customer What the customer wants and needs to make a decision in your favour Understanding and delivering on customer expectations Review and discussion of different proposals - with real-life examples 4 The best way to structure your sales proposals A section-by-section, page-by-page review of best practice in structuring great sales proposals How to improve the way you match your proposal to the customer's objectives and requirements Plan your sales documents systematically - to make them easy to read and more persuasive How to make your proposal look like the 'least risky' option 5 Making your proposal a compelling and persuasive proposition Choosing the right words that sell effectively Selecting the right content and information for your document or proposal Using an option matrix to summarise complex choices and increase final order value How to write an executive summary 6 Well-written and error-free Developing your writing style for maximum impact Expressing the content (ie, selling points) clearly, concisely and correctly Proof-reading and editing work effectively, using formal marks and techniques Improving visual layout, format and appearance Keeping it customer-focused 7 Presenting to the client - overview Presentation options Understanding the client's objectives - as well as your own The proposal review meeting - logistics Managing to the next step Designing and delivering a compelling presentation Isolating objections and concerns Follow-up and follow-through 8 Positioning your final proposal Finalising your bid - presenting the right 'best few' USPs, features and benefits and making them relevant and real to the customer Smart ways to position price and be a strong player - without being the cheapest How to differentiate yourselves by how you present, as well as what you present How to design and deliver a successful bid presentation 9 Bid presentation practice session with structured feedback Participants work in small groups or pairs to prepare and later present a sample section from a real life bid or proposal presentation The trainer will provide assistance and input During group review and discussions, input from others will be encouraged and many best practice ideas summarised 10 Managing the end game How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns How to read the situation to plan the next step Identifying negotiation tactics - and how to deal with them Planning for a negotiation and how to get the customer feel they have the 'best deal' 11 Workshop summary and close

Bids and proposals (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Social Media Marketing Level 7

4.7(160)

By Janets

Social media technology has brought about a revolutionary change in the marketplace with its increased influence over consumers, marketers, and brands. Consumers now have more opportunities to interact with each other and voice their opinions regarding any product or issue. Thus, digital marketing has taken the front seat in the campaign for any brand or product. If you're an entrepreneur, marketer or want to master social media marketing, SEO, and online marketing- this Social Media Marketing Level 7 is perfect for you.  Do you want to market your business for free without any costly adverts? This Social Media Marketing Level 7 will train you how to set up a simple yet powerful digital marketing strategy for your business online. This social media marketing course will also give you a detailed overview of the science and art of using social media marketing to drive more traffic to your website for free. You'll also learn how to create attractive and SEO friendly content that will engage your target audience.  Our Social Media Marketing Level 7 will help you familiarise with all the useful tips and tricks which you'll need to create a powerful digital marketing strategy. Enrol now and acquire the tools to master social media marketing for your business.  Learning Outcomes of The Social Media Marketing Level 7 Expand your knowledge of social media marketing and understand how it boosts business Get a solid understanding of leading social media platforms and learn how to use them effectively for your business Explore various SEO techniques to help your blog or website rank higher in Google search Learn how to create an engaging social media marketing post Understand how to create a social media schedule to help your organise your marketing goals and objectives Learn how to write engaging blogs and content to drive more traffic to your website Understand how a powerful social media community can help you with brand building Familiarise with consumer psychology and learn how to use consumer trends to increase sales for your business Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £119. Please note that overseas students may be charged an additional £10 for postage. CPD Certification from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Who is this course for? Social Media Marketing Level 7 is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more about this subject.

Social Media Marketing Level 7
Delivered Online On Demand4 weeks
£9.99

Sales Consultant - CPD Accredited

4.5(3)

By Studyhub UK

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Sales & Marketing bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 37 course mega bundle that will exceed your expectations within your budget. The Sales & Marketing related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Sales & Marketing bundle will help you build a solid foundation to become a proficient worker in the sector. This Sales & Marketing Bundle consists of the following 30 CPD Accredited Premium courses - Course 01 :Sales Executive Training Course 02 :10 Sales Secrets for Success Course 03 :Creating Highly Profitable Sales Funnels Course 04 :Salesforce Heroku Masterclass Course 05 :Sales Analysis in Excel Course 06 :Get a Job in Sales: Your Fast Track to Career Success Course 07 :Marketing Masterclass Course 08 :Sales: Reading Body Language As A Sales Tool Course 09 :Professional Marketing and Advertising Complete Online Course Course 10 :Building Sales Funnels With ClickFunnels Course 11 :Sales Optimization Skills: Increase Your Sales by 1000% Course 12 :Business Development & Sales Course 13 :Digital Marketing Diploma Level 3 Course 14 :Digital Marketing Strategies for Business Owners Course 15 :Affiliate Marketing Masterclass Course 16 :SEO Masterclass Course 17 :Professional Copywriter - Level 4 Course 18 :Social Media Marketing (SMM) Course 19 :LinkedIn Marketing & Sales Lead Generation Blueprint Course 20 :Facebook Ads For Scaling Business - Complete Training Course 21 :Content Creation & Content Marketing Course 22 :Digital Marketing - Business Tips Course 23 :Digital Marketing and SEO Course 24 :Investment Basics Course 25: Making Budget & Forecast Course 26: Retargeting Ads Guide - How Retargeting Works Course 27: Customer Service Course 28: Business Productivity Training Course 29: Commercial law Course 30: Body Language Secrets 7 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01 :Career Development Plan Fundamentals Course 02 :CV Writing and Job Searching Course 03 :Interview Skills: Ace the Interview Course 04 :Video Job Interview for Job Seekers Course 05 :Create a Professional LinkedIn Profile Course 06 :Business English Perfection Course Course 07 :Networking Skills for Personal Success Learning Outcome This tailor-made Sales & Marketing bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field Develop a profound understanding of foundational sales techniques, incorporating both traditional and modern approaches. Hone and apply advanced interpersonal communication skills within diverse sales contexts, ensuring effective communication with clients from various backgrounds. Display active listening skills as a cornerstone of successful sales conversations, actively engaging with customers to uncover their unique needs and preferences. Cultivate expertise in building and nurturing enduring client relationships, appreciating the significance of long-term partnerships in the sales process. Master the art of crafting and employing strategic questions to extract comprehensive information from clients, facilitating personalised and effective sales interactions. Apply consultative selling methods to systematically understand and address client needs, promoting tailored solutions for enhanced customer satisfaction. Acquire an in-depth knowledge of the products and services offered, enabling the delivery of comprehensive and persuasive sales pitches. Proficiently handle objections and rejections through the application of advanced objection-handling techniques, turning challenges into opportunities. Articulate and execute sophisticated negotiation strategies, ensuring favourable outcomes for both the customer and the sales professional. Skillfully adapt and customise sales scripts to various situations, mastering the art of balancing consistency with flexibility. Develop and apply persuasive communication skills, strategically influencing buying decisions through compelling and tailored messaging. Deepen understanding of the psychology of buyer behaviour, allowing for insightful and anticipatory responses to customer needs and preferences. Analyse and interpret market trends and competitor activities, integrating market intelligence into sales strategies for a competitive edge. Utilise Customer Relationship Management (CRM) software proficiently, ensuring efficient management of client data and seamless coordination of sales activities. Create and deliver compelling sales presentations, incorporating elements of storytelling and visual aids for maximum impact. Enhance time management skills for the streamlined execution of sales processes, maximising productivity and prioritising high-value activities. Grasp the ethical principles governing sales interactions, fostering a reputation for integrity and trustworthiness in the marketplace. Develop a comprehensive understanding of the sales funnel, optimising each stage for heightened efficiency and conversion rates. Analyse and interpret sales data and metrics, leveraging analytical insights to refine sales strategies and improve performance. Master the use of sales forecasting techniques, accurately predicting market trends and aligning sales strategies accordingly. Refine cold calling and prospecting skills, employing advanced strategies to generate high-quality leads and opportunities. Harness social selling techniques across various platforms, capitalising on digital channels for enhanced outreach and relationship building. Develop a strategic approach to account management, tailoring sales strategies to the unique needs and goals of key clients. Establish and enhance a personal brand within the sales profession, cultivating a distinctive and memorable professional identity. Proficiently navigate both online and offline sales channels, integrating a multi-channel approach for maximised market reach. Implement advanced follow-up strategies, maintaining persistent yet personalised communication with potential clients to drive conversions. Develop a sophisticated understanding of the sales lifecycle, anticipating and addressing challenges at each stage for consistent success. Execute upselling and cross-selling strategies with finesse, leveraging existing relationships to expand product or service offerings. Navigate the legal and regulatory landscape of sales adeptly, ensuring compliance and mitigating risks in all transactions. Enhance relationship-building skills with key stakeholders, establishing mutually beneficial partnerships for sustained success. Master the integration of technology in sales, incorporating Artificial Intelligence tools for enhanced efficiency and effectiveness. Apply emotional intelligence principles in sales interactions, fostering empathetic and authentic connections with clients. Develop collaborative teamwork skills, facilitating cohesive efforts within sales teams for collective success. Demonstrate resilience and perseverance in the face of challenges, maintaining motivation and composure in dynamic sales environments. Adapt to changes in market conditions and customer needs, staying agile and responsive to evolving sales landscapes. Develop polished written communication skills for creating impactful proposals, emails, and other sales materials. Understand and apply principles of effective pricing strategies, ensuring competitive yet profitable positioning in the market. Cultivate expertise in solution-based selling, tailoring offerings to address specific customer challenges and goals. Demonstrate cultural sensitivity in international sales, adapting sales approaches to diverse cultural contexts. Apply techniques for objection prevention through proactive and strategic communication, anticipating and addressing concerns before they arise. Master the art of crafting and delivering compelling sales pitches, captivating audiences with persuasive narratives. Embrace the use of storytelling in sales presentations, creating memorable and relatable narratives to reinforce key messages. Exhibit proficiency in relationship-based selling, leveraging genuine connections for sustained customer loyalty. Develop and maintain accurate and insightful sales reports, utilising data for continuous improvement and informed decision-making. Recognise the critical role of networking in sales, expanding professional connections for enhanced opportunities. Refine skills in handling difficult customers and resolving complaints, ensuring customer satisfaction even in challenging situations. Utilise persuasive writing techniques in sales materials, creating compelling content that resonates with target audiences. Understand the impact of social and cultural factors on sales, adapting approaches to align with societal norms and expectations. Implement advanced negotiation and deal-closing techniques, ensuring mutually beneficial agreements for all parties involved. Apply basic financial analysis skills for sales forecasting, incorporating financial insights into strategic planning. Understand and apply the principles of value-based selling, aligning product or service offerings with customer values and priorities. Develop skills in objection prevention through effective communication, creating a positive and proactive sales environment. Proficiently navigate various online sales platforms and marketplaces, capitalising on digital channels for increased sales opportunities. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 370 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Develop proficiency in strategic account planning, ensuring a comprehensive and tailored approach to key accounts. Create and deliver compelling product demonstrations, showcasing features and benefits in a memorable and persuasive manner. Apply effective strategies for handling customer feedback, using feedback as a tool for continuous improvement. Understand the importance of brand loyalty in sales, implementing strategies to foster and reinforce customer loyalty. Develop skills in handling sales objections gracefully, turning objections into opportunities for further engagement. Demonstrate proficiency in using social media for sales outreach, harnessing the power of digital platforms for enhanced visibility. Apply effective strategies for handling and closing complex sales, navigating intricate sales processes with finesse. Master the use of analytics for optimizing sales strategies, leveraging data for data-driven decision-making. Understand the principles of value proposition development, crafting compelling value propositions that resonate with target customers. Develop skills in creating and maintaining a sales pipeline, ensuring a steady flow of opportunities for sustained growth. Apply effective strategies for handling customer objections and concerns, addressing customer hesitations with confidence. Demonstrate adaptability in changing sales environments, adjusting strategies to align with evolving market dynamics. Develop skills in identifying and qualifying sales leads, ensuring that efforts are focused on high-potential opportunities. Master the use of CRM data for targeted marketing, leveraging customer data for personalised and effective marketing strategies. Understand the principles of consultative selling, fostering collaborative and value-driven interactions with clients. Apply techniques for managing and resolving customer disputes, ensuring a positive and constructive resolution. Understand the legal and ethical considerations in sales, ensuring compliance and ethical conduct in all transactions. Master the use of storytelling in sales presentations, creating narratives that resonate and connect with customers. Implement effective strategies for upselling and cross-selling, increasing revenue through additional product or service offerings. Develop skills in creating persuasive sales proposals, compelling clients to take desired actions. Understand the principles of relationship marketing, prioritising long-term relationships over transactional interactions. Demonstrate proficiency in using social proof in sales, leveraging testimonials and endorsements for increased credibility. Master the art of objection-handling in sales negotiations, addressing objections with confidence and expertise. Apply effective strategies for upselling and cross-selling, expanding revenue streams through complementary offerings. Develop skills in managing and resolving customer disputes, ensuring customer satisfaction and loyalty. Understand the impact of cultural diversity on sales, adapting sales approaches to different cultural contexts. Learn effective ways to build credibility with clients, establishing trust as a foundation for successful sales relationships. Master the use of analytics for optimizing sales performance, leveraging data-driven insights for continuous improvement. Demonstrate proficiency in creating personalised sales strategies, tailoring approaches to individual client needs and preferences. Develop skills in creating persuasive sales proposals, compelling clients to take desired actions. Understand the principles of solution-focused selling, offering tailored solutions to meet specific customer needs. Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Sales & Marketing bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Sales & Marketing Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Sales Consultant - CPD Accredited
Delivered Online On Demand8 days
£300

Level 4: Copywriting Course

By Training Tale

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4: Copywriting Course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4: Copywriting Course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4: Copywriting Course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. Learning Outcomes After completing this Level 4: Copywriting Course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogues, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. Why Choose Level 4 Copywriting Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Level 4: Copywriting Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Course. --------------------------------- ***Others Benefit include in this Level 4: Copywriting Course *** Free One PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Unlimited Retake Exam [ Note: Free PDF certificate as soon as completing the course] By the end of this Level 4: Copywriting Course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. The course curriculum of- *** Level 4: Copywriting Course *** Module 1: Introduction to Copywriting What is Copywriting? Benefits Focusing on the Customer Has the Internet Changed Copywriting? Module 2: Writing to Get Attention The Headline How Headlines Get Attention? The Four Functions of the Headline Eight Basic Headline Types The 4 U'S Formula for Writing Effective Headlines More Headline Tips A Technique for Producing Headlines Module 3: Writing to Communicate 11 Tips for Writing Clear Copy A Few Tricks of the Trade A Copywriter's Checklist Module 4: Writing to Sell The Motivating Sequence The Unique Selling Proposition Know Your Customer The BFD Formula A Checklist of 'Copy Motivators' Long Copy Vs Short Copy Module 5: Getting Ready to Write Intensive Research Gives You the Edge How to Prepare for a Copywriting Assignment Using Interviews to Gather Facts Organising Your Information The Writing Process Documenting Your Sources A Technique for Producing Profitable Advertising Ideas Module 6: Writing Print Advertisements Types of Ads How to Write Good Advertisements Does Your Ad Need a Slogan? Manuscript Format for Ad Copy Module 7: Writing Direct Mail A Personal Medium Sales Letter Mechanics 15 Ways to Start Sales Letter Should You Use an Envelope Teaser? How to Increase Response to Your Mailings? Module 8: Writing Brochures, Catalogues, and Other Sales Materials 11 Tips on Writing Better Sales Brochures Catalogues Other Types of Sales Literature Module 9: Writing Commercials and Multimedia Presentations Tips on Writing TV Spots Typing the Script How to Write Radio Commercials Non-Broadcast AV Writing for Powerpoint Module 10: Writing for the Web What's Working in Online Marketing Today? Common Online Copywriting Assignments Writing a Catalogue Website Writing a Long-copy Landing Page SEO Copywriting Writing a Blog Module 11: Writing Email Marketing Tips for Writing Effective Email Marketing Campaigns Getting Past the ISPS and Spam Filters How to Get Into the Recipient's Address Book or Whitelist Triggering Spam Filters Long VS. Short Email Copy Writing an Online Conversion Email Series Writing a Marketing E-zine ----------------------------------------- Assessment Method After completing each module of the Level 4: Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 4: Copywriting Course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role. Requirements Students who intend to enrol in this Level 4: Copywriting Course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path This Level 4: Copywriting Course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers: Copywriter Content writer Copywriter Interns Freelance Writer Advertising Staff Certificates Certificate of completion Digital certificate - Included

Level 4: Copywriting Course
Delivered Online On Demand11 hours
£12

Level 4 Copywriting Course

By Training Tale

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4 Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4 Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4 Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. Learning Outcomes After completing this Level 4 Copywriting Course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogues, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. Why Choose Level 4 Copywriting Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Level 4 Copywriting Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Level 4 Copywriting course. --------------------------------- ***Others Benefit include in this Level 4 Copywriting Course *** Free One PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Unlimited Retake Exam [ Note: Free PDF certificate as soon as completing the Level 4 Copywriting course ] By the end of this Level 4 Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. Detailed course curriculum of the ** Level 4 Copywriting Course ** Module 1: Introduction to Copywriting What is Copywriting? Benefits Focusing on the Customer Has the Internet Changed Copywriting? Module 2: Writing to Get Attention The Headline How Headlines Get Attention? The Four Functions of the Headline Eight Basic Headline Types The 4 U'S Formula for Writing Effective Headlines More Headline Tips A Technique for Producing Headlines Module 3: Writing to Communicate 11 Tips for Writing Clear Copy A Few Tricks of the Trade A Copywriter's Checklist Module 4: Writing to Sell The Motivating Sequence The Unique Selling Proposition Know Your Customer The BFD Formula A Checklist of 'Copy Motivators' Long Copy Vs Short Copy Module 5: Getting Ready to Write Intensive Research Gives You the Edge How to Prepare for a Copywriting Assignment Using Interviews to Gather Facts Organising Your Information The Writing Process Documenting Your Sources A Technique for Producing Profitable Advertising Ideas Module 6: Writing Print Advertisements Types of Ads How to Write Good Advertisements Does Your Ad Need a Slogan? Manuscript Format for Ad Copy Module 7: Writing Direct Mail A Personal Medium Sales Letter Mechanics 15 Ways to Start Sales Letter Should You Use an Envelope Teaser? How to Increase Response to Your Mailings? Module 8: Writing Brochures, Catalogues, and Other Sales Materials 11 Tips on Writing Better Sales Brochures Catalogues Other Types of Sales Literature Module 9: Writing Commercials and Multimedia Presentations Tips on Writing TV Spots Typing the Script How to Write Radio Commercials Non-Broadcast AV Writing for Powerpoint Module 10: Writing for the Web What's Working in Online Marketing Today? Common Online Copywriting Assignments Writing a Catalogue Website Writing a Long-copy Landing Page SEO Copywriting Writing a Blog Module 11: Writing Email Marketing Tips for Writing Effective Email Marketing Campaigns Getting Past the ISPS and Spam Filters How to Get Into the Recipient's Address Book or Whitelist Triggering Spam Filters Long VS. Short Email Copy Writing an Online Conversion Email Series Writing a Marketing E-zine ----------------------------------------- Assessment Method After completing each module of the Level 4 Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 4 Copywriting Course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role. Requirements Students who intend to enrol in this Level 4 Copywriting Course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path This Level 4 Copywriting Course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers: Copywriter Content writer Copywriter Interns Freelance Writer Advertising Staff Certificates Certificate of completion Digital certificate - Included

Level 4 Copywriting Course
Delivered Online On Demand11 hours
£12

Short Story Writing Certificate Course

By iStudy UK

 Course Description The Short Story Writing Certificate Course is for you, if you wish to write professionally or as a hobby, you will learn the skills and techniques required to write a successful short story and develop it throughout the course. You will be able to plan, write, submit, and sell your own commercial short stories. This course will cover generating ideas that will form the basis of sharp, compelling short stories, reading modern fiction with a critical eye to gain further understanding of the form, a wide range of key skills and writing techniques including plot, character, dialogue, structure and point-of-view. The course will also provide you with publishing ideas and resources for continuing your writing after the course is finished. 'Master the Art of Short Story Writing with The World's Foremost Writing Guru' * Harness your imagination quickly * Acquire the writing habit easily * Discover how to make your stories more commercial * Learn the habits of professional writers in just a few hours * Begin a new career as an author * Finally understand the needs of mainstream publishers and editors  Discover the reality of a writer's life, taught to you by the author of over thirty bestsellers. This course will take you on a thrilling journey, from acquiring the working writer's mindset to thinking of compelling ideas; from learning how to structure stories for maximum effect to correctly formatting and submitting your stories to editors and publishers. At the end of this course you can expect to be able to write commercial short stories easily and perhaps begin a whole new career as a freelance, paid author. Rob Parnell has been teaching writing for almost two decades. That experience has been synthesized into this unique course, then specifically designed and structured to help the beginner move from wannabe writer to professional wordsmith. Starting with an introduction to the writer's mindset, the course first focuses on mental preparation, ideal time management, goal-setting, and the importance of strong self-belief. There are pre-designed templates to aid in your understanding of these issues. In part two of the course, we look at inspiration and getting ideas, finding subject matter for your stories, as well as providing a clear guide to the fiction genres: romance, thrillers, horror, fantasy, and science fiction. In the third section, Rob Parnell reveals the tips and tactics of professional writers with crucial guidance on the creation of protagonists, building empathy, character motivation and agenda, dialogue, story setting, style, tone, description, point-of-view, plotting and much more. You will also discover the 7-Step Story Generator - a tool that allows you to develop and test any fiction idea. Plus, learn the ideal 5-Point Story Structure as well as how to easily create templates on which to hang commercial short stories. Along the way, there are text-based courses on character creation, plotting, and a special presentation of The Art of Story, a downloadable resource that fully explains the more technical aspects of ideal story structure. Rob also hosts a section on writing software, presenting the solution to any writer's needs. In part four, we explore the actual writing: how to write fluidly, without blocks, for maximum impact. How to create arresting opening paragraphs and compelling text. And, how to edit professionally for submission and publication. In part five, discover how to find and approach paying short story markets. A full market listing is available with the course. For those who want to self-publish, and start making money immediately, Rob presents crucial advice on formatting and publication through Amazon Kindle. This course is fully mentored - Rob is available on-line throughout your course journey to answer queries, offer guidance, and give support. Your very own writing guru is just a click away (via the Academy Console.) At the end of this course, you will possess a clear understanding of the short story marketplace and will therefore be ideally placed to compete in this exciting and fast-growing new career opportunity. At the very least, you'll be able to write fabulous short stories that people will love and admire! Plus, check out the bonus items at the bottom of this page! Introduction Introduction to Short Story Writing FREE 00:05:00 Foreword Who Am I to Run This Course? FREE 00:06:00 It's All About Mindset 00:07:00 What Tools Do You Need To Succeed? 00:05:00 Part One: Mindset Mental Preparation 00:04:00 Time Management 00:05:00 Self Belief 00:02:00 Goal Setting 00:01:00 Part Two: The Basics Subject Matter 00:04:00 Genre 00:07:00 Scope 00:02:00 Getting Ideas 00:02:00 Part Three: Construction Time The 7-Step Story Generator 00:02:00 Characters & Character Creation 00:03:00 Creating Protagonists 00:07:00 Character Motivation & Interactions 00:03:00 Story & Setting 00:03:00 The 5-Point Story Structure 00:02:00 Style & Tone 00:02:00 Point of View & Tense 00:03:00 Plotting & The Twist 00:03:00 Building a Short Story Template 00:02:00 Building a Short Story Template 00:02:00 Introduction to Scrivener All Hail Scrivener! 00:04:00 Part Four: Writing Your Story The Opening Paragraph 00:03:00 Fast Writing 00:04:00 The Second Draft 00:03:00 Polishing 00:04:00 Part Five: Submitting Your Work 6 Lectures It's All About Presentation 00:03:00 Dealing With Rejection 00:01:00 Rights and Payment 00:01:00 Kindle Publishing 00:03:00 Conclusion Short Stories 00:01:00 Resources Resources - Short Story Writing Certificate Course 00:00:00

Short Story Writing Certificate Course
Delivered Online On Demand1 hour 49 minutes
£25