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Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:16:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:01:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00 Assignment Assignment - Principles of Marketing - Online Course 00:00:00
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Entry Requirements This Instagram marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This Instagram marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This Instagram marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. 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Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction About the instructor and the course 00:02:00 DO NOT ENROL until you watch this 00:01:00 Instagram Fundamentals Introduction to Fundamentals 00:01:00 Basic Features of Instagram 00:04:00 How Instagram Works 00:03:00 Rule no.1 & Rule no.2 of Instagram Marketing 00:03:00 Purpose and Theme 00:08:00 HOMEWORK: What is your goal? 00:03:00 Account Setup Introduction to Account Setup 00:01:00 Username Selection 00:08:00 Personal or Business Account 00:08:00 How to Create an Amazing Bio Description 00:09:00 How to Select the Perfect Display Image (Profile image) 00:05:00 The Before and After Challenge 00:01:00 The Instagram solo link 00:05:00 Content Strategy Introduction to Content creation on Instagram 00:01:00 Theme of your account 00:04:00 Quality and Quantity of content 00:09:00 Type of content that work on Instagram 00:11:00 How to create compelling content (non designers) 00:05:00 Free stock photo websites 00:04:00 Tools for creating content: IOS devices 00:09:00 Tools for creating content: Android devices 00:03:00 Tools for creating content: Desktop tools 00:10:00 What to do if you don't have time to create content 00:08:00 Tools to schedule your content 00:13:00 Create the ultimate Content Strategy Plan 00:06:00 Quiz 00:03:00 Growth Hacks Introduction to Growth Hacking 00:01:00 Growth Hack no1 - Consistency 00:03:00 Growth Hack no.2 - Hashtags 00:10:00 Growth Hack no.3 00:05:00 Growth Hack no.4 - Engaging 00:04:00 Growth Hack no.5 00:07:00 Growth Hack no.6 00:06:00 Growth Hack no.7 00:09:00 Tools to track your growth 00:04:00 Advertising And Promotion Introduction to advertising and Promotion 00:01:00 Instagram ads- within the app 00:04:00 How to create Instagram story ads with Facebook Ads manager 00:12:00 Paid shoutouts: how much does it cost 00:08:00 How to reach out to influencers 00:04:00 How To Generate Leads Introduction to lead generation 00:01:00 Rule no.1 - Give value first 00:04:00 Rule no.2 - The 80/20 rule 00:05:00 Call-to-action (CTA) 00:04:00 Instagram Stories Introduction to Stories 00:01:00 Basics of the feature 00:05:00 What to share in your strories 00:04:00 Case Studies A final advice 00:02:00 @digi_lifestyle Case Study - From 0 to 1000 in 4 weeks 00:09:00 @lfcgadgets Case Study - From 1000 to 10000+ in 4 months 00:08:00 Bonuses March 2020 - How to create videos for Instagram & Facebook 00:19:00 March 2018 - Instagram Hashtag Algorithm Update 00:08:00 February 2018 - How to create awesome videos for instagram with Quick app 00:12:00 February 2018 - Instagram Algorithm update 00:06:00 How to create Instagram story ads with Facebook Ads manager 00:12:00 October 2019 - 5 Tips more Organic Reach 00:15:00 Assessment Assessment - Instagram Marketing Course 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Find out how all the enormous advanced organizations got their prominent image through digital marketing. The course plans to give out the digital growth hacks that will lead your business to flourish more than ever. This is an updated version of growth marketing rulebook for the individuals who are searching for their business to step onto the business acceleration. Students, entrepreneurs, or freelance digital marketers, all can be benefited from the course. What you'll learn Growth Hacking Techniques with Digital Marketing Discover Growth Hacking techniques from top companies like LinkedIn, Twitter, Snapchat, Instagram, Pinterest, Uber etc 15+ must follow hacks to boost the conversion rate, opt-in rate, Revenue, sales of any business Growth Hacking Lean marketing funnel Growth Hacking Tools used in different stages in Growth Hacking marketing funnel Bonus section with tools related to SEO, Social Media, Market research, User research, Traffic Acquisition etc Requirements Basic computer knowledge. A computer with Internet connection and desire to learn Growth Hacking Basic Digital Marketing knowledge is recommended but not mandatory All the tools & resources Links are included in the course content Introduction 1. Welcome 00:03:00 What is Growth Hacking & what - are the different stages/Tools of Growth Hacking? 2. Introduction 00:04:00 3. Growth Hacking Lean Marketing Funnel with Example 00:09:00 4. Growth Hacking Tools for Customer Acquisition 00:08:00 5. Growth Hacking Tools for Customer Activation(Stage 2) 00:05:00 6. Growth Hacking Tools for Customer Retention (Stage 3) 00:05:00 7. Growth Hacking Tools for Boosting Revenue ( Stage 4) 00:07:00 8. Growth Hacking Tools for getting Customer Referrals 00:06:00 Must follow Digital Marketing Hacks 9. Introduction 00:01:00 10. Digital Marketing must follow hacks - Part 1 00:13:00 11. Digital Marketing must follow hacks - Part 2 00:11:00 12 Digital Marketing must follow hacks - Part 3 00:09:00 13. Digital Marketing must follow hacks - Part 4 00:08:00 14. Digital Marketing must follow hacks - Part 5 00:09:00 15. Digital Marketing must follow hacks - Part 6 00:05:00 16. Digital Marketing must follow hacks - Part 7 00:04:00 17. Digital Marketing must follow hacks - Part 8 00:06:00 18. Digital Marketing must follow hacks - Part 9 00:04:00 Growth Hacking Examples 19. Introduction 00:02:00 20. Growth Hacking Example 1 - AIRBNB 00:09:00 21. AIRBNB Hack 00:04:00 22. Growth Hacking Example 2 - Dropnbox 00:03:00 23. DROPBOX Hack 00:06:00 24. Growth Hacking Example 3 - TWITTER 00:02:00 25. TWITTER Hack 00:02:00 26. Growth Hacking Example 4 - Snapchat 00:01:00 27. Snapchat Hack 00:13:00 28. Growth Hacking Example 5 - UBER 00:02:00 29. UBER Hack 00:05:00 30. Growth Hacking Example 6 - Pinterest 00:02:00 31. PINTEREST Hack 00:07:00 32. Growth Hacking Example 7 - Linkedin 00:03:00 33. LINKEDIN Hack 00:04:00 34. Growth Hacking Example 8 - Instragram 00:04:00 35. Instagram Hack 00:06:00 Bonus 36. Growth Hacking Tools for website traffic acquision 00:02:00 37. Growth Hacking Tools for lead & customer acuisition 00:05:00 38. Growth Hacking Tools for market reseach and user research 00:07:00 39. Growth Hacking Tool for SEO 00:06:00 40. Growth Hacking Tools for social media 00:04:00 41. Growth Hacking Tool for Linkedin Connections 00:04:00 Conclusion 43. Thank You ! 00:01:00
This course will provide you with practical strategies to effectively promote your products or services, build a strong online presence, and connect with your target audience. This course will equip you with the skills to create impactful marketing campaigns on a budget and drive growth for your business. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Get an introduction to pre-marketing strategies Learn the process of performing customers research Know how to develop USP Be able to understand market and niche research Know how to create an effective marketing pitch Learn the post-marketing strategies Recognise how to build your marketing and brand visuals Get a better understanding of building value around your brand Know how to develop your marketing distribution and funnels Get an introduction to the process of building value around your brand Marketing For Small Businesses Course Overview This marketing for small businesses course will help you acquire a thorough understanding of the marketing strategies and techniques for the growth of any small business. You will gain knowledge of the market and niche research by taking this comprehensive online course. This marketing for small businesses course will help you learn about the steps of customer research and developing USP. You will also learn how to create an effective marketing pitch by taking this popular online course. By the end of the course, you will gain the necessary skills and knowledge required to build a successful career in the business marketing domain. After finishing this career advancement online course you will also obtain an understanding of the fundamental aspects of successful marketing strategies for small businesses. Who should take this course? This marketing for small businesses course is ideal for anyone willing to gain core competencies to drive a successful career in the field of business marketing. Those who want to build a solid foundation of small business marketing strategies can also take this popular online course. Entry Requirements There are no academic entry requirements for this marketing for small businesses course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This marketing for small businesses course for diet assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum How It Works How It Works Pre-Marketing Chapter 1: Course Introduction Chapter 2: Customers Research + Developing USP Chapter 3: Market and Niche Research + Product Differentiation Chapter 4: Developing Your Marketing Pitch Post-Marketing Chapter 5: Developing Your Marketing and Brand Visuals Chapter 6: Developing Your Marketing Distribution and Funnels Chapter 7: Building Value Around Your Brand Bonus: Know Your Numbers Chapter 8: Making Your Brand Solid Supplementary Resources Supplementary Resources - Marketing for Small Businesses Assessment Assessment - Marketing for Small Businesses Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Overview This comprehensive course on Effective Email Marketing will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Effective Email Marketing comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Effective Email Marketing. It is available to all students, of all academic backgrounds. Requirements Our Effective Email Marketing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 1 sections • 16 lectures • 00:51:00 total length •Course Promo: Email Marketing Revolution: 00:02:00 •Lesson 01 - Email Marketing Revolution - Intro Lesson: 00:03:00 •Lesson 02 - Email marketing an overview: 00:03:00 •Lesson 03 - Grow and organize your email list: 00:03:00 •Lesson 04 - Autoresponders and email apps every marketer should know: 00:04:00 •Lesson 05 - Email designing and copyright strategies: 00:03:00 •Lesson 06 - Email deliverability strategies - A How to keep your email out of the spam box: 00:04:00 •Lesson 07 - Email deliverability strategies - B Top delivery tools for internet marketers: 00:03:00 •Lesson 08 - The art of targeting and segmentation: 00:04:00 •Lesson 09 - Email program management _ optimization strategies - A Planning and email marketing calendar: 00:03:00 •Lesson 10 - Email program management _ optimization strategies - B common email market mistakes to avoid: 00:03:00 •Lesson 11 - Email program management _ optimization strategies - C Determining the optimal email frequency: 00:02:00 •Lesson 12 - Email program management and optimization strategies C how to use split testing AB testing: 00:03:00 •Lesson 13 - Funnel creation and drip marketing: 00:03:00 •Lesson 14 - Transactional emails - The 7 best services: 00:04:00 •Lesson 15 - Email styles to boost your profits: 00:04:00
Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set. Start your journey to becoming a certified digital marketing professional today. Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion