102 Marketing courses in Chichester

Certified Business Relationship Manager (CBRM®): In-House Training The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).

Writing Clear Business Communication: In-House Training This program is about learning about the writing process and covers the full spectrum of documents used when corresponding in the workplace. The ability to write effectively comes naturally to some people, but for the vast majority, it is a task often approached with a mixture of trepidation and dread. Effective writing seldom, if ever, 'magically materializes' on the spot. In reality, it is most often the product of planning, writing, and rewriting. This is why writing is called a process; it must go through a series of steps before it is clear and complete. This program is about learning about the writing process and covers the full spectrum of documents used when corresponding in the workplace. The ability to write effectively comes naturally to some people, but for the vast majority, it is a task often approached with a mixture of trepidation and dread. However, the ability to communicate in the written word, for whatever purpose, is an important part of our working and personal lives and can have a direct impact on our ability to persuade, gain commitment or agreement and enhance understanding. Good writing sounds like talking on paper, which is why this program is focused on getting the message across and achieving the desired results using the 'keep it simple and direct' approach. What you Will Learn At the end of this program, you will be able to: Write effective e-mails, letters, memos, and reports Clearly articulate the message Achieve desired results from correspondence Organize content for maximum impact Format for enhanced understanding Choose the appropriate communication medium for each document Revise documents to increase clarity and impact Foundations Concepts Business writing as a form of professional communication How business writing compares to other forms of writing Characteristics of good business writing Challenges with business writing The Project Environment Business writing in the project environment The concept of art, science, and optics of business writing Art Economy Precision Action Music Personality Science Purpose, simple, compound, and complex sentence structures Techniques to engage the reader Point of view: tone, attitude, and humor Organization: opening, body, and closing Support and coherence Optics Visual optics Sound optics Feel optics Effective optics Efficient optics Email Formal vs. informal emails Suggestions for improving email communication Instant and text messaging Reports Common types of reports created Formatting of reports Guidelines for meeting minutes Contracts Types of contracts Common agreements Procurement documents Templates, Forms, and Checklists Templates Forms Checklists Other Formatting Good Documentation Practices Good documentation practices Data integrity in business communication

Affinity Publisher Training Course for Beginners. Online Affinity Training with live instructors or face to face onsite. Learn to create and design layouts for flyers, brochures, newsletters, marketing documents and business stationery.

Business Psychology Programme 

In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility.

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Global Project Management: In-House Training: In-House Training In this course, you will dig deeper-and differently-into project management processes, tools, and techniques, developing the ability to see them through the lens of global and cultural project impacts. In today's increasingly global environment, managing a project with customers and support organizations spread across multiple countries and continents is a major challenge. From identifying stakeholders and gathering requirements, to planning, controlling, and executing the project, the basic logistics of a global project present their own standard challenges. However, with additional cultural, language-based, and regional elements, global projects involve more complexities than teams often realize. There are unique communication needs, cultural awareness elements, varying customs and work expectations, and critical legal differences to consider. In this course, you will dig deeper-and differently-into project management processes, tools, and techniques, developing the ability to see them through the lens of global and cultural project impacts. This will leverage you to problem solve differently on global projects, prevent problems, and ensure success. The goal is for you to effectively navigate the challenges of leading projects with multi-regional footprints and globally diverse sets of stakeholders. What you Will Learn At the end of this program, you will be able to: Determine when a project meets the criteria of being a true global one Articulate global project needs based on the project grid and framework Identify and analyze global project stakeholders Recognize cultural differences and articulate how they impact project work Determine global project estimating, scheduling, and staffing challenges Assess global project risks and develop problem-solving responses Analyze complex cultural situations and align optimal project communication and negotiation tools and techniques Apply best practices for conducting virtual team work and mitigating virtual challenges Evaluate ways to control for global project scope, cost, and procurement Align customer management best practices with global customer needs Implement key global project closing activities Foundation Concepts What is a global project? What makes a global project different? A global project management framework Initiating the Global Project Launching a global project Respecting cultural differences Identifying and analyzing stakeholders Developing the communications plan Defining the ideal global project manager Crafting a global project charter Planning the Global Project Gathering requirements for a global project Defining the scope, region by region Estimating and scheduling for global projects Staffing the global project Developing the global risk management plan Executing the Global Project Managing global stakeholder expectations Embracing cultural diversity Honing global negotiation techniques Procuring goods and services on a global basis Managing global legal and regulatory issues at the micro and macro level Monitoring and Controlling the Global Project Status reporting Virtual communication Cost control Schedule control Scope control Customer satisfaction Closing the Global Project Contract closure at the macro and micro levels Administrative closure with global reach Lessons learned

An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability. This programme will help you: Identify ways to analyse data and sort relevant from irrelevant information Develop analytical and numerate thinking, and consider the financial implications of a decision Make decisions based on sound commercial reasoning - a mix of intuition and analysis Select from a range of tools to analyse a situation and apply these effectively Understand how costs and profits are calculated Use tried-and-tested techniques to manage and control your budgets Appreciate the fundamentals of financial analysis Focus on the bottom line Identify the basics of capital investment appraisal for your business Evaluate results and seek opportunities for improvement to your business 1 The commercial environment What do shareholders and investors want? What do managers want? Profit v non-profit organisations Investor expectations 2 Financial and non-financial information Risk and reward considerations Drivers of commercial decisions 3 Running a business A practical exercise to bring financial statements to life Different stakeholder interests in a business The impact and consequences of decisions on financial statements 4 Where do I make a difference to the organisation? How can I contribute to an improved business performance? Key performance indicators - measuring the right things A 'balanced scorecard' approach - it's not all about money! 5 A 'balanced scorecard' approach Analysing and reviewing my contribution to the business direction What is the current focus of my commercial decisions? Developing the business in the right way - getting the balance right! Where should/could it be in the future? Do my decisions support the overall vision and strategy? 6 Making commercial decisions Left-brain and right-brain thinking Convergent and divergent thinking Analysis and instinct Interactive case study exercise - emotional and rational decisions Reflection - what is my style of making decisions 7 Let's consider the customer! Identifying target markets Differentiating propositions and products Customer service considerations Marketing considerations and initiatives Pricing strategies and considerations 8 Strategic analysis The external environment The internal environment LEPEST analysis SWOT analysis Forecasting Group activity - analysing markets and the competition How do these improve your decisions? 9 Comparing performance Analysing key financial ratios Ways to compare performance and results Break-even analysis 10 Profit and loss accounts and budgeting Managing income and expenditure The budgeting process How does this link to the profit and loss account? Managing and controlling a cost centre/budget The role of the finance department Different ways of budgeting Incremental budgeting Zero-based budgeting 11 Understanding the balance sheet Purpose of balance sheets Understanding and navigating the content What does a balance sheet tell you? How do you affect your balance sheet? Links to the profit and loss account A practical team exercise that brings financial statements to life 12 Business decisions exercise How does this improve your decisions? A practical exercise to apply new knowledge and bring commercial thinking to to life The impact and consequences of decisions on financial statements 13 Working capital Why is this important? The importance of keeping cash flowing Business decisions that affect cash Calculating profit 14 Capital investment appraisal Capex v Opex Payback Return on investment The future value of money The concept of hurdle rate 15 Lessons learned and action planning So what? Recap and consolidation of learning The decisions that I need to consider Actions to achieve my plan

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