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11627 Marketing courses delivered On Demand

Advanced Diploma in SEO

4.3(43)

By John Academy

Do you want to know about SEO? What is it? Why is it so important in today's world of marketing? Well you can get all of these answers, right from this course. Description Search engine optimization - or commonly known as SEO - is a huge player these days in marketing. It helps ensure that your website can be found in search engines, which in turn can boost your traffic and also help you sell your products more conveniently. Well, this course will help you learn exactly that and so much more. First, you will be focused on what SEO is and its different uses on different platforms. Following that, you will move onto learning about social bookmarking, its benefits and how to make it rain money using this method. But wait there's more, you will also learn how guest blogging works and how to make money with that as well. Finally, you will reach the section which lets you explore the world of keyword research, a highly sought after skill by many. So what are you waiting for, get a move on and learn everything you need to know about SEO. Who is this course for? Individuals wanting to grow their business online People wanting to know about SEO and how to make money with that Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in SEO course is a useful qualification to possess, and would be beneficial for the following careers: Search Engine Marketing Digital Marketer Marketing SEO Manager Entrepreneur Bloggers Marketing and Promotions Specialists Marketing Professionals Sales and Promotions Specialists Digital marketer SEO Specialist Google analyst SEO expert. Introduction to SEO What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Social Bookmarking Introduction To Social Bookmarking 00:30:00 The Essential Benefits Of Social Bookmarking 00:30:00 Way To Use Social Bookmarking Correctly 00:30:00 Make Money Social Bookmarking 01:00:00 Identify The Social Bookmarking Competitors 00:15:00 Tips To Avoid Wrapping Traps 00:15:00 Guest Posting Guest Posting Basics 00:30:00 The Benefits Of Guest Posting 00:30:00 How To Use Guest Posting Correctly 00:30:00 Making Money With Guest Posting 01:55:00 How Do You Promote 00:30:00 What To Avoid 00:15:00 Wrapping Up 00:15:00 Keyword Research Introduction 00:15:00 Preliminary Keyword Research 01:00:00 Keyword Research Assessment 00:30:00 Keywords in SEO(Search Engine Optimization) 00:30:00 Off-Page SEO(Search Engine Optimization) 00:30:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Mock Exam Mock Exam- Advanced Diploma in SEO 00:30:00 Final Exam Final Exam- Advanced Diploma in SEO 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Advanced Diploma in SEO
Delivered Online On Demand28 hours
£21

The Entrepreneur's Buyer Persona Creation Guide

By iStudy UK

What Will I Learn? Know how an Effective Buyer Persona Profile should be like. Know what a Buyer Persona is. How to Benefit from Creating Effective Buyer Personas. How to Research and Create their Buyer Persona. How to know their Customers and adapt their marketing strategy. Requirements Basic Entrepreneurship and Marketing Knowledge.  Description Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable? Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question. It's something that so many entrepreneurs, freelancers, and salespeople overlook and don't accord enough attention to because they think they already know exactly what to do. The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE! Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?! One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE 'BUYER PERSONA' CONCEPT. Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business. Now let's come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business. In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so. Practically you will learn: What a Buyer Persona is and why is so important for your business. Which are the main benefits of having a perfect Buyer Persona for your business? How a Buyer Persona Profile should look like. Which is the creative process for a Buyer Persona? How to do research for your Buyer Persona Profile. Which are the questions to ask when creating your Buyer Persona? How to create the Buyer Persona Profile. and much more... Lifetime Access to all other updates! Surprise Bonuses! New Tools introduced in the course! FULL Support through the discussion area of the course! 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS! It's Time to take action! To Your Massive Online Success, Sorin Constantin Who is the target audience? Anyone who is involved in Marketing or Sales. Anyone who has a Business. Anyone who wants to start a Business. Anyone who wants to sell his own product or service. What is this Buyer Persona Concept? Introduction to the Buyer Persona Concept 00:05:00 The Incredible Benefits of having a Buyer Persona 00:08:00 The Buyer Persona Profile 00:09:00 Research your way to success! The Research Process 00:00:00 The Secret Tool inside of Facebook 00:13:00 Person-by-Person Research with Facebook 00:07:00 This Amazing Tool spies on your Competitor's Audience! 00:07:00 How to yo your Research with Analytics 00:07:00 The Creation of your Buyer Persona Creating your Buyer Persona 00:05:00 Buyer Persona Template Example 1 00:03:00 Buyer Persona Template Example 2 00:03:00 Use this tool to create your Buyer Persona directly online! 00:04:00 Finalize and Retouch Things to do before having the Final Version of your Buyer Persona. 00:01:00 Final Thoughts and Conclusions 00:01:00

The Entrepreneur's Buyer Persona Creation Guide
Delivered Online On Demand1 hour 13 minutes
£25

Copywriting (Copy) - CPD Certified

4.9(27)

By Apex Learning

Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now No doubt about it - natural writing skills are a big part of making it a successful copywriter. However, copywriting is as much about science as it is about art. You need to learn proven formulas that compel, convince and convert customers. You have to know how to use psychological techniques to dig deep into your audience's desires. Also, you need to discover how to perfectly blend these techniques with your natural writing skills. The problem is the world of copywriting can be a complex and murky one if you haven't a clue where to start. Luckily, you have a course for you that will meet all your requirements. Learn the secret of writing compelling copy from this comprehensive Advanced Diploma in Copywriting. This is a completely online course perfect for any individual who wants to be a successful copywriter. You will learn the key techniques to sharpen your copywriting skills in less than an hour, key secrets to writing compelling sales copies, key secrets to divert readers to take action, techniques to speed up the writing process and much more. By the end of this course, you will gain professional skill and proficiency in copywriting and will be able to write compelling sales copy for the business. BE A CONFIDENT, CLIENT-WINNING COPYWRITER IN A SHORT TIME. WITH RECIPES, FORMULAS, AND FEEDBACK FROM APEX LEARNING. Along with this Copywriting Bundle, you will get an original hardcopy certificate, transcript and a student ID card which will allow you to get discounts on things like music, food, travel, and clothes, etc. Benefits you'll get choosing Apex Learning for this Course: One payment, but lifetime access to 11 CPD courses Certificates, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home Courses are included with this Bundle? Course 1: Advanced Diploma in Copywriting Course 2: Contract Manager Diploma Course 3: Proofreading Hacks Course 4: Creative Writing Training Program for Writers Course 5: Screenwriting & Script Writing - Level 5 Course 6: Improve English Spelling, Punctuation, Grammar and Pronunciation Course 7: Writing Short Story Training Course 8: Sales: Psychology of Customers Course 9: MS Word Diploma Course 10: Digital Marketing and Advertising Level 3 Course 11: Effective Communication Skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) All successful companies need original and striking words emblazoned on their websites and advertisements. With training from this course, you will be more than capable of delivering that to them and forge ahead in this dynamic marketing sector. It will coach you to utilise SEO and provide 'eye-catching' content to attract consumers and clients. Gain the 'write stuff'. Become a gifted commercial writer and provide valued content for some of the country's most successful companies. Curriculum Course 1: Advanced Diploma in Copywriting Module 1: Introduction Module 2: Basics Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Module 9: Mainstream Media Module 10: Other Media Module 11: How to Write Better Copy Module 12: Final Tips Course 2: Contract Manager Diploma Module 01: Introduction to Contract Management Module 02: Classification of Contracts Module 03: Contract Lifecycle - Understanding The Stages Module 04: Principles of English Contract Law Module 05: Contract Management Plan & Efficiency Module 06: Contract Manager's Roles, Responsibilities & Career Opportunities Module 07: Risks, Disputes & Supplier Relation In Contract Management Module 08: Negotiation, Variation & Changes in Contract Management Module 09: Contract Management Process Evaluation & KPI Module 10: Contract Review, Challenges and Future Course 3: Proofreading Hacks Module 01: Introduction Module 02: What's At Stake Module 03: Test Yourself Module 04: When to Proofread Module 05: The Top 5 Proofreading Methods Module 06: Tools That Help or Hinder Proofreading Module 07: Proofreading Trouble Spots Module 08: Special Proofreading Situations Module 09: Now Practice: Part One Module 10: Now Practice: Part Two Module 11: Conclusion Course 4: Creative Writing Training Program for Writers Writing Storybooks For Children Introduction Coming Up With Ideas The Mechanics of Writing Important Technical Issues Types of Children's Books Advanced Fiction Techniques Conclusion Short Stories Introduction Foreword Part One: Mindset Part Two: The Basics Part Three: Construction Time And Much More Creative Writing Fiction Horror Novel Thriller Course 5: Screenwriting & Script Writing - Level 5 Module 01: Introduction to Screenwriting Module 02: Motivation & Ideas Module 03: Research & Development Module 04: Genre Module 05: Story & Plot Module 06: Character & Dialogue Module 07: Structure & Format Module 08: Synopses, Outlines & Treatments Module 09: Drafts Module 10: Marketing Module 11: Troubleshooting Module 12: Glossary Module 13: Screenwriting and British Film Industry Module 14: Agreements Module 15: How Much Do UK Screenwriters Earn? Module 16: Greatest British Screenwriters of All Time Course 6: Improve English Spelling, Punctuation, Grammar and Pronunciation Spelling, Punctuation, Grammar & Pronunciation Introduction to the Course Basics of Grammar The Basics of Sentence Structure of Sentence Question Punctuation & Capitalisation Spelling Common Mistakes & Ways to Improve Pronunciation & Accent Introduction Where to place a stress in a world Words whose meaning changes depending on the stress Vowel Sounds Schwa Vowels before R Digraphs Pronouncing the letter R The two "TH" sounds Recap Course 7: Writing Short Story Training Introduction Foreword Part One: Mindset Part Two: The Basics Part Three: Construction Time Introduction to Scrivener Part Four: Writing Your Story Part Five: Submitting Your Work 6 Lectures Course 8: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 9: MS Word Diploma Getting Started with Word Formatting Text and Paragraphs Working More Efficiently Managing Lists Adding Tables Inserting Graphic Objects Controlling Page Appearance Preparing to Publish a Document Course 10: Digital Marketing and Advertising Level 3 Introduction General Tips & Tricks Series SEO (Search Engine Optimisation) YouTube Google Adwords Google Analytics Email Marketing Linkedin Twitter Facebook Instagram Mobile App Course 11: Effective Communication Skills Introduction To Communication - Goals & Benefits Key Principles Of Communication We are Always Communicating Fundamentals Of Communication - Part 1 Fundamentals Of Communication - Part 2 Great Communication Tips - Part 1 Great Communication Tips - Part 2 Self-Talk & Powerful Language Miscommunication Still MORE Great Tips! Part 1 Still MORE Great Tips! Part 2 Still MORE Great Tips! Part 3 Final Thoughts and Suggestions PROMO Communication (BEST) CPD 115 CPD hours / points Accredited by CPD Quality Standards Who is this course for? There is no experience or previous qualifications required for enrolment on this Copywriting (Copy). It is available to all students, of all academic backgrounds. Requirements Our Copywriting (Copy) is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. Career path Copywriting (Copy) Bundle would be beneficial for any related profession or industry such as: Newspaper editor Copywriter Publishing Proofreading business Reporter English teacher Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Advanced Diploma in Copywriting) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The de.livery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost

Copywriting (Copy) - CPD Certified
Delivered Online On Demand
£39

Fast-Moving Consumer Goods: Career in the FMCG Industry

4.3(43)

By John Academy

Explore the dynamic world of Fast-Moving Consumer Goods (FMCG) with our comprehensive course. Gain insights into FMCG marketing strategies, sales and distribution, retailing, and e-commerce. Dive into international markets, industry trends, and the future landscape. Unpack the success of Coca-Cola's marketing strategy through an in-depth case study. Elevate your career prospects in the ever-evolving FMCG industry. Join us for a transformative learning experience that blends theory with real-world applications.

Fast-Moving Consumer Goods: Career in the FMCG Industry
Delivered Online On Demand
£24.99

CPD Certified Data Analysis Professional

4.5(3)

By Studyhub UK

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Data Analysis with Data Analytics bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Data Analysis with Data Analytics related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Data Analysis with Data Analytics bundle will help you build a solid foundation to become a proficient worker in the sector. This Data Analysis with Data Analytics Bundle consists of the following 30 CPD Accredited Premium courses - Course 01:Google Data Studio: Data Analytics Course 02:Diploma in Data Analysis Fundamentals Course 03:Learn How To Optimize Your Google My Business Page In 2016 Course 04:How To Do Keyword Research For SEO & Ranking On Google Course 05:Excel Pivot Tables for Data Reporting Course 06:Research Methods in Business Course 07:Excel Data Analysis Course 08:Complete Communication Skills Master Class for Life Course 09:Public Speaking Course 10:Minute Taking Executive Training Course 11:Receptionist Skills Course 12:Time Management Training - Online Course Course 13:Python Course Course 14:Data Science & Machine Learning with Python Course 15:Basics of WordPress: Create Unlimited Websites Course 16:The Ultimate SEO Blueprint - Easily Ranking #1 On Google Course 17:Quick Data Science Approach from Scratch Course 18:Fundamentals of Business Analysis Course 19:PowerBI Formulas Course 20:Statistical Analysis Course 21:Social Media Marketing-The Step by Step Guide Course 22:Create Your First Responsive Website Course 23:Complete Online Marketing & Advertising Course Course 24:Ultimate Social Media Marketing course Course 25:Business Intelligence and Data Mining Course 26:Marketing Strategies for Business Course 27:Strategic Planning and Analysis for Marketing Course 28:Digital Marketing for Beginners to Advanced Course 29:Digital Marketing Starting an online E-Commerce Store Course 30:Microsoft Power BI - Master Power BI in 90 Minutes! 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Data Analysis with Data Analytics bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Data Analysis with Data Analytics Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Data Analysis with Data Analytics bundle! This bundle is also ideal for professionals looking for career advancement. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Data Analysis with Data Analytics Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

CPD Certified Data Analysis Professional
Delivered Online On Demand7 days
£279

Global Human Resource Management Professional (GPHR)

4.5(3)

By Studyhub UK

Embark on a dynamic journey where the worlds of Human Resource Management and Marketing converge. Our comprehensive Human Resource Management and Marketing course is designed to equip you with essential skills and knowledge in these two critical domains. Delve into the realm of HR and learn the intricacies of employee recruitment, training, and performance appraisal. Explore the art of motivating and counseling employees while ensuring their health and safety at the workplace. Complement this HR expertise with a deep understanding of marketing, including the various types and effective communication strategies. This course is your gateway to a thriving career in HR and marketing, where you can make a profound impact on organizations. Learning Outcomes Gain expertise in employee recruitment and selection processes. Understand the nuances of training and development to enhance employee skills. Master performance appraisal techniques for a motivated workforce. Learn to foster positive employee relations and provide effective counseling. Ensure workplace health and safety while comprehending HR record-keeping and statistics. Explore the foundations of marketing and develop strong communication skills. Why choose this Human Resource Management and Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Human Resource Management and MarketingĒ course for? Aspiring HR professionals looking to build a strong foundation. Marketing enthusiasts eager to grasp the basics of the field. Individuals seeking a diverse skill set for a competitive job market. Business owners and entrepreneurs aiming to manage HR and marketing efficiently. Students and professionals interested in HR and marketing synergy. Career path HR Manager: £30,000 - £70,000 Marketing Coordinator: £22,000 - £35,000 Recruitment Specialist: £25,000 - £45,000 Marketing Assistant: £20,000 - £30,000 Employee Relations Advisor: £25,000 - £45,000 Communications Officer: £25,000 - £45,000 Prerequisites This Global Human Resource Management Professional (GPHR) does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Global Human Resource Management Professional (GPHR) was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Human Resource Management and Marketing Module 01: Introduction to Human Resource 00:17:00 Module 02: Employee Recruitment and Selection Procedure 00:32:00 Module 03: Employee Training and Development Process 00:22:00 Module 04: Performance Appraisal Management 00:19:00 Module 05: Employee Relations 00:14:00 Module 06: Motivation and Counselling 00:19:00 Module 07: Ensuring Health and safety at the Workplace 00:17:00 Employee Termination 00:18:00 Module 09: Employer Record and Statistics 00:11:00 Module 10: What is Marketing? 00:10:00 Module 11: Common Marketing Types (I) 00:07:00 Module 12: Common Marketing Types (II) 00:08:00 Module 13: Communicating the Right Way 00:07:00

Global Human Resource Management Professional (GPHR)
Delivered Online On Demand3 hours 21 minutes
£10.99

B2B Business Development: Strategies for Sustainable Growth

4.5(3)

By Studyhub UK

Are you ready to revolutionize your B2B business development strategies and unlock sustainable growth? Dive into our comprehensive course, 'B2B Business Development: Strategies for Sustainable Growth,' where innovation meets practicality. In a world where businesses are constantly evolving, staying ahead requires more than just theory - it demands actionable insights and strategies. This course is your gateway to mastering the art of B2B sales and marketing, equipping you with the tools to thrive in the dynamic world of business development. Learning Outcomes Gain a profound understanding of B2B business development principles. Master the fundamentals of B2B sales and marketing strategies. Analyze and adapt to the unique dynamics of the B2B buyer. Create effective B2B marketing strategies that drive results. Align your sales and marketing efforts for enhanced productivity and growth. Why buy this B2B Business Development: Strategies for Sustainable Growth? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the B2B Business Development: Strategies for Sustainable Growth there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this B2B Business Development: Strategies for Sustainable Growth for? Aspiring B2B professionals eager to excel in business development. Marketing and sales enthusiasts seeking to specialize in the B2B domain. Business owners aiming to scale their B2B operations. Managers and team leaders responsible for B2B sales teams. Individuals keen on staying competitive in the ever-evolving B2B landscape. Prerequisites This B2B Business Development: Strategies for Sustainable Growth does not require you to have any prior qualifications or experience. You can just enrol and start learning.This B2B Business Development: Strategies for Sustainable Growth was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path B2B Sales Manager: £40,000 - £70,000 per annum B2B Marketing Specialist: £30,000 - £55,000 per annum Business Development Analyst: £35,000 - £60,000 per annum Sales Operations Coordinator: £28,000 - £45,000 per annum B2B Account Executive: £25,000 - £50,000 per annum Marketing Manager (B2B): £45,000 - £80,000 per annum Course Curriculum Module 01: Introduction to Business Development Introduction to Business Development 00:27:00 Module 02: Fundamentals of B2B Sales and Marketing Fundamentals of B2B Sales and Marketing 00:15:00 Module 03: The B2B Buyer The B2B Buyer 00:13:00 Module 04: B2B Marketing Strategy B2B Marketing Strategy 00:14:00 Module 05: Sales and Marketing Alignment Sales and Marketing Alignment 00:14:00 Module 06: Forming a B2B Sales Team Forming a B2B Sales Team 00:14:00 Module 07: Generating B2B Leads Generating B2B Leads 00:15:00 Module 08: B2B Sales Techniques B2B Sales Techniques 00:16:00 Module 09: B2B Sales Management B2B Sales Management 00:14:00 Module 10: B2B Business Development Strategies B2B Business Development Strategies 00:27:00

B2B Business Development: Strategies for Sustainable Growth
Delivered Online On Demand2 hours 49 minutes
£10.99

Programmatic Advertising Course Online

By Lead Academy

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Obtain an understanding of the fundamental aspects of programmatic advertising Recognise what is programmatic advertising Learn the benefits of what is programmatic advertising Understand various what is programmatic advertising strategies Learn about the qualifying media and ad standards Know the walkthrough of the programmatic process Learn about the impact of digital marketing in today's world Know how to set prices in a programmatic environment Realise how the auction works specifically in apps Why Programmatic Advertising Course right for you? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. Programmatic Advertising Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World High Level, What is Programmatic Advertising and What Are the Advantages Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards How It Works - a Walkthrough of the Programmatic Process The Programmatic Process in Action - Walking Through the Process Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions Programmatic vs. RTB - Defining RTB and Programmatic Programmatic Vs. RTB - They Are Not One in The Same, So What Are They Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill Setting Pricing in a Programmatic Environment Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions Auctions - an Introduction to First & Second Price Auctions in Digital Marketing Traditional Waterfall - Digital Marketing Process of Serving an Ad Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King Mobile Header Bidding - How This Auction Works Specifically in-app Recap & Thank You Recap - Thank You - and Bonus Lecture Who should take this course? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Programmatic Advertising Course Online
Delivered Online On Demand
£25

Content Writing

4.5(3)

By Studyhub UK

Embark on a captivating journey into the realm of words with our 'Content Writing' course. Delve deep into the foundations of content creation, exploring the nuances that engage and inform. From the art of copywriting to the strategy behind content marketing, this course provides a comprehensive framework for budding writers. Embrace the power of the written word, optimise it for digital landscapes, and unlock the secrets to success in the ever-evolving world of content. Learning Outcomes Understand the foundational principles and nuances of content writing. Master the skills of copywriting to influence and persuade audiences. Discover the tactics of content marketing and promotion to amplify reach. Learn to optimise written content for search engines to boost visibility. Gain insights into crafting engaging blog posts and various content types. Why choose this Content Writing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Content Writing Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Content Writing course for? Aspiring writers keen to delve into the digital content realm. Marketers seeking to harness the power of content for brand elevation. Business owners aiming to enhance their brand's online presence. SEO enthusiasts wanting to integrate quality content into their strategies. Bloggers and online publishers looking to refine their writing prowess. Career path Content Writer: £20,000 - £25,000 Copywriter: £23,000 - £28,000 Content Marketing Strategist: £25,000 - £30,000 SEO Specialist: £26,000 - £31,000 Blog Post Writer: £18,000 - £24,000 Content Editor: £22,000 - £27,000 Prerequisites This Content Writing does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Content Writing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Course 00:00:00 Unit 2: Course Overview 00:09:00 Section 2: Basics of Content Writing Unit 1: An Introduction to Content Writing 00:02:00 Unit 2: Origin & Need of Content Writing 00:06:00 Unit 3: Increasing Demand for Content Writers (How You Can Benefit from This) 00:04:00 Unit 4: Career in Content Writing: What to Expect 00:13:00 Unit 5: Types of Content 00:07:00 Unit 6: Difference Between Content Writing, Content Marketing & Copywriting 00:05:00 Section 3: Content Marketing Unit 1: What is Content Marketing and Why it is Essential 00:05:00 Unit 2: Creating A Solid Marketing Plan to Promote Content 00:05:00 Unit 3: Understanding Marketing Principles 00:03:00 Unit 4: Identifying Target Audience 00:06:00 Unit 5: What is Buyer Persona and How You Can Create it 00:06:00 Unit 6: Effective Formula of Storytelling & How it Can Lead to Sales 00:06:00 Section 4: Copywriting Unit 1: What is Copywriting and How it is Different from Content Writing 00:04:00 Unit 2: Write Amazing Copy Using AIDA Model in 4 Simple Steps 00:05:00 Unit 3: The Secret Formula to Write Powerful Headlines That Grab Attention 00:04:00 Unit 4: What is Call to Action ( CTA ) and How it Can Lead to Sales 00:04:00 Unit 5: How to Write a Sales Copy ( With Example) 00:05:00 Section 5: Content Writing Simplified Unit 1: Writing Principles 00:07:00 Unit 2: Number 1 Tactic to Write Awesome Content 00:03:00 Unit 3: Steps to Write Engaging Content 00:03:00 Unit 4: Free Tool for Editing & Proofreading Content 00:01:00 Section 6: Optimising Content for SEO (Search Engine Optimisation) Unit 1: What is SEO 00:04:00 Unit 2: Using on Page SEO For Optimising Content 00:03:00 Unit 3: Using Off Page SEO For Optimising Content 00:03:00 Unit 4: Write SEO Friendly Content In 4 Easy Steps 00:07:00 Unit 5: Types of Keywords 00:08:00 Unit 6: Which Type of Keywords You Should Choose 00:01:00 Section 7: Content Promotion Unit 1: Why its Essential to Promote Content 00:09:00 Unit 2: Effective Channels to Promote Your Content 00:06:00 Section 8: Tips to Become a Successful Writer Unit 1: Practical Tips to Overcome Challenges in Your Career 00:11:00 Unit 2: Qualities of a Successful Content Writer 00:11:00 Unit 3: 9 Serious Mistakes to Avoid as a Writer 00:05:00 Section 9: Blog Post Writing Unit 1: 8 Simple Steps to Write Awesome Blog Post 00:06:00 Unit 2: How to Optimise Blog Post for Ranking in Search Engines 00:05:00 Section 10: Conclusion Unit 1: Conclusion 00:02:00 Resources Resources - Content Writing 00:00:00 Assignment Assignment - Content Writing 00:00:00

Content Writing
Delivered Online On Demand3 hours 14 minutes
£10.99

Unexpected Agility: How to Achieve Marketing Agility by Focusing on Teams Instead of Projects

By IIL Europe Ltd

Unexpected Agility: How to Achieve Marketing Agility by Focusing on Teams Instead of Projects Total organizational agility is the future of business. yet only a tiny fraction of organizations have successfully managed a complete Agile transformation.With its litany of benefits and decades of application history? Why does Agile struggle to make the jump to the rest of the organization? What if the very experiences that drive Agile change agents to evangelize it outside of IT are standing in the way of total Agile transformation?Join Certified Professional in Agile Coaching and 15-year digital marketer Andrea Fryrear as she uses Agile marketing departments as a case study for understanding and eliminating the cognitive biases that hold back business agility efforts. By attending this session. you will be able to: Overcome the translation problems that arise when introducing Agile ways of working to groups that have never used them before Identify and mitigate the two most detrimental cognitive biases that plague Agile trainers. coaches. and change agents Help marketers (and other non-Agile groups) start exploring Agile by taking a people-first approach instead of a process-first approach

Unexpected Agility: How to Achieve Marketing Agility by Focusing on Teams Instead of Projects
Delivered Online On Demand45 minutes
£15