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Unexpected Agility: How to Achieve Marketing Agility by Focusing on Teams Instead of Projects
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Highlights
On-Demand course
45 minutes
All levels
Description
Unexpected Agility: How to Achieve Marketing Agility by Focusing on Teams Instead of Projects
Total organizational agility is the future of business. yet only a tiny fraction of organizations have successfully managed a complete Agile transformation.With its litany of benefits and decades of application history? Why does Agile struggle to make the jump to the rest of the organization? What if the very experiences that drive Agile change agents to evangelize it outside of IT are standing in the way of total Agile transformation?Join Certified Professional in Agile Coaching and 15-year digital marketer Andrea Fryrear as she uses Agile marketing departments as a case study for understanding and eliminating the cognitive biases that hold back business agility efforts.
By attending this session. you will be able to:
Overcome the translation problems that arise when introducing Agile ways of working to groups that have never used them before
Identify and mitigate the two most detrimental cognitive biases that plague Agile trainers. coaches. and change agents
Help marketers (and other non-Agile groups) start exploring Agile by taking a people-first approach instead of a process-first approach
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