512 Marketing courses in Addlestone delivered Live Online

Freelancing on UpWork Course Overview This course on Freelancing on UpWork provides a comprehensive introduction to successfully launching and growing a freelance career using one of the world’s leading online platforms. Learners will explore essential strategies for creating a compelling profile, identifying suitable jobs, crafting effective proposals, and mastering pricing techniques to secure projects. The course equips individuals with the knowledge to build a strong presence, communicate professionally with clients, and enhance their reputation for sustained freelance success. Upon completion, learners will gain confidence in navigating UpWork’s system and understanding how to optimise their chances of winning contracts, enabling them to establish a reliable freelance income and expand their professional opportunities. Course Description Designed for aspiring freelancers, this course covers every step of engaging with UpWork’s platform effectively. Topics include creating a professional and attractive profile tailored to target clients, understanding how to submit well-crafted proposals that highlight relevant skills, and managing pricing strategies to remain competitive while maximising earnings. Additionally, learners will examine the benefits of account upgrades and how to close sales successfully. The course combines detailed explanations and illustrative examples to enhance understanding and develop key freelancing skills such as client communication, project selection, and reputation management. By the end of the course, participants will be able to confidently manage their freelance projects on UpWork and take control of their career progression within the gig economy. Freelancing on UpWork Curriculum Module 01: Introduction & Overview Module 02: Setting Up Your UpWork Profile Module 03: Submitting Proposals To Jobs Module 04: Pricing, Upgrading & Closing Sales Module 05: Conclusion (See full curriculum) Who is this course for? Individuals seeking to start a freelance career on UpWork. Professionals aiming to expand their client base and income sources. Beginners with an interest in digital freelancing and remote work. Entrepreneurs wanting to understand freelance marketplaces. Career Path Freelance Consultant Remote Project Specialist Digital Marketing Freelancer Content Creator or Copywriter Web Developer or Designer Virtual Assistant Independent Contractor in Various Industries

Know the Selling Strategies that Boost Customer Acquisition Course Overview This course provides an insightful exploration of effective selling strategies designed to significantly enhance customer acquisition. Learners will discover how to identify and target ideal customer segments, select the most suitable sales channels, and craft a comprehensive selling strategy tailored to their business needs. By understanding the dynamics of customer behaviour and market trends, participants will develop the skills needed to attract and retain customers more effectively. The course equips learners with valuable knowledge to drive sales growth, improve business reach, and establish a competitive advantage. Upon completion, learners will be able to design strategic sales plans that align with business objectives, ensuring sustainable customer acquisition and long-term success. Course Description This course delves into key concepts and techniques essential for mastering selling strategies that foster customer acquisition. Topics include analysing market opportunities, evaluating sales channels, and formulating strategic sales plans that reflect business goals. Learners will gain an understanding of customer journey mapping and segmentation, enabling them to tailor their approach to diverse target audiences. The learning experience is structured to enhance strategic thinking and decision-making abilities within a sales context. Graduates of the course will be proficient in developing focused selling strategies that optimise resources and maximise market impact, thereby supporting business expansion and customer loyalty. This professional course is designed for those seeking to enhance their commercial effectiveness in competitive environments. Know the Selling Strategies that Boost Customer Acquisition Curriculum Module 01: Selling Strategies that Boost Customer Acquisition - An Overview Module 02: Determine the Optimal Sales Channels to Grow your Business Module 03: Create a Selling Strategy for Your Business (See full curriculum) Who is this course for? Individuals seeking to increase customer acquisition and sales effectiveness. Professionals aiming to advance their career in sales or business development. Beginners with an interest in sales strategy and business growth. Entrepreneurs looking to enhance their market reach and customer base. Career Path Sales Executive Business Development Officer Customer Acquisition Specialist Marketing and Sales Coordinator Small Business Owner or Manager

The Power of Creativity Course Overview: The Power of Creativity course offers an in-depth exploration of the creative process and its application in various professional fields. Learners will gain a solid understanding of how creativity fuels innovation, problem-solving, and decision-making across industries. This course covers essential creative thinking strategies, fostering the ability to approach challenges with fresh perspectives and innovative solutions. By the end, participants will have the confidence to apply their creativity in a range of contexts, from business environments to personal projects, enhancing their ability to think outside the box and contribute meaningfully in their respective fields. Course Description: This course delves deeper into the power of creativity, covering a wide range of topics designed to enhance cognitive flexibility and encourage new ways of thinking. Learners will explore techniques such as brainstorming, mind mapping, and lateral thinking, which promote original idea generation. Key subjects include the role of creativity in leadership, overcoming creative blocks, and cultivating a creative mindset. Throughout the course, participants will engage with real-world examples and case studies that demonstrate the impact of creativity in driving success. By the end of the course, learners will be equipped with the knowledge and skills needed to unlock their creative potential and apply it effectively in their professional and personal lives. The Power of Creativity Curriculum: Module 01: Power Of Creativity Module 02: Understanding the Creative Process Module 03: Techniques for Idea Generation Module 04: Creative Problem Solving Module 05: Overcoming Creative Blocks Module 06: Creativity in Leadership Module 07: Cultivating a Creative Mindset Module 08: The Role of Creativity in Innovation Module 09: Applying Creativity in the Workplace Module 10: Case Studies in Creative Success (See full curriculum) Who is this course for? Individuals seeking to enhance their creative thinking skills. Professionals aiming to drive innovation in their roles. Beginners with an interest in developing their creative potential. Anyone looking to foster a creative approach in personal or professional life. Career Path Creative Director Innovation Specialist Product Development Manager Marketing Strategist Entrepreneur Design Consultant

Diploma in Effective Writing Skills Course Overview The Diploma in Effective Writing Skills is designed to help learners develop a strong foundation in writing that is clear, concise, and impactful. The course covers key elements of writing, from the essentials to advanced techniques, providing learners with the tools needed to improve both the clarity and quality of their written communication. Upon completion, students will have the ability to write effectively for a range of contexts, from business communication to academic writing, and will possess the skills to review and refine their work. This course offers significant value for anyone looking to improve their writing proficiency and apply it across various professional and personal scenarios. Course Description This comprehensive course delves into all aspects of effective writing, beginning with an introduction to its core principles. Learners will explore the essential skills required to craft clear, engaging content, followed by a deep dive into the writing process itself. The course covers various writing styles and techniques suited to different purposes, such as business writing, essays, and reports. Editing and proofreading techniques are taught to ensure learners can review their work thoroughly, while more advanced writing methods are introduced for those looking to refine their skills. By the end of the course, learners will be equipped to approach writing tasks with confidence and competence, whether for professional communication, academic pursuits, or creative endeavours. Diploma in Effective Writing Skills Curriculum Module 01: Introduction to Effective Writing Module 02: Essentials of Effective Writing Module 03: Writing Process Module 04: Writing for Different Purposes Module 05: Editing and Proofreading Module 06: Advanced Writing Techniques (See full curriculum) Who is this course for? Individuals seeking to enhance their writing abilities Professionals aiming to improve communication skills Beginners with an interest in developing writing expertise Those looking to strengthen their written communication in business or academic contexts Career Path Content Writer Copywriter Technical Writer Editor Communications Specialist Marketing and PR Professional Academic Writer

The Art of Negotiation (Virtual) Confidence, rapport, curiosity, and patience are essential ingredients to successfully handling a difficult conversation and negotiation. In this course, you will learn to identify and manage aspects of a negotiation, distinguish needs from wants, and manage expectations. The course will cover communication best practices, strategies for handling difficult conversations, and the basics of the art of negotiation. What You Will Learn You'll learn how to: Master the different ways to say 'no' Determine negotiation strategies based on typical client strategies Develop solutions to break deadlocks Getting Started Introductions Course structure Course goals and objectives Establishing personal learning objectives Foundation Concepts Exercise: Most Challenging Scenarios and Outcomes Debrief: Impact versus intent Addressing customer expectations Needs versus wants Key skills for managing customer relationships o Elicitation (requirements gathering) o Communication and active listening o Sensitivity and empathy Handling Difficult Conversations Saying 'no' The Ladder of Inference 4-Step approach for handling difficult conversations Characteristics of a trusted advisor Communication Best Practices Attunement and active listening Exercise: Identifying Effective Techniques Communication pitfalls and best practices Building rapport and influence Words of wisdom Exercise: Reflection on Challenges Negotiation Strategies Negotiation basics Five phases of negotiation Identifying different strategies o Traditional versus Progressive o Hard - Soft - Principled o Exercise: Your Preferred Techniques Selecting appropriate strategy for project negotiations o Common pitfalls to avoid o The impact of culture on negotiation Looking at conflict through the lens of negotiation Exercise: Mapping a Resolution

Time Management and Productivity (Virtual) Effective time management reduces stress and helps you better adhere to commitments. This course is designed to help you identify personal and organizational priorities and gain better control of where you focus your attention. You will explore the importance of planning and organizing, and you will practice sorting through and setting priorities. You will also learn how to set better time boundaries and manage the demands of others. Working with a time management framework, you will use a set of practical techniques to organize and manage your work to better deliver on your commitments. Techniques for overcoming procrastination will be addressed, as well as strategies for dealing with information overload. What You Will Learn You'll learn how to: Plan and prioritize each day's activities in a more efficient, productive manner Establish strategies to execute priorities and overcome procrastination Understand how to make trade-offs when faced with fire drills How to set and communicate boundary conditions Getting Started Introductions Course orientation Participants' expectations Foundation Concepts Exercise: A day in your life Resources to implement change o Mind-set o Tool-set o Skill-set What is your time really worth? The dynamics of procrastination The myth of multi-tasking Brain Rules - how to optimize your efficiency Organization and Prioritization Time management best practices Goal setting Exercise: Identifying your priorities The importance of organization Time management framework Prioritizing time Time Management Techniques Tips for managing time Nine ways to overcome procrastination The STING technique Managing your time o Handling unplanned urgencies o Dealing with information overload Delegation and managing others' time Creating your personal action plan

Personal and Networking Skills Course Overview This Personal and Networking Skills course is designed to enhance your ability to communicate confidently, build meaningful professional relationships, and expand your network effectively. It covers key areas such as interpersonal communication, networking strategies, and personal branding, equipping learners with the tools to foster connections that support career growth. The course offers valuable insights into effective listening, body language, and confidence-building techniques. By completing this course, learners will develop the essential skills to present themselves professionally, engage with diverse contacts, and create opportunities through purposeful networking. It is ideal for anyone seeking to improve their social skills in professional settings, increase influence, and advance their career prospects through enhanced interpersonal and networking capabilities. Course Description This comprehensive course delves into the fundamental aspects of personal development and professional networking. Learners will explore strategies for effective communication, including verbal and non-verbal techniques, to make positive first impressions and maintain strong connections. The course covers approaches to building and nurturing professional networks, understanding social dynamics, and utilising digital platforms for networking success. In addition, learners will develop personal branding skills that help articulate their unique value in the workplace or industry. Through interactive content, reflective activities, and scenario-based discussions, participants will gain confidence in networking environments and learn how to cultivate mutually beneficial relationships. The course is suitable for individuals at any career stage who wish to improve their interpersonal effectiveness and strategic networking abilities. Personal and Networking Skills Curriculum Module 01: Foundations of Personal Communication Module 02: Understanding Interpersonal Dynamics Module 03: Building Confidence and Effective Listening Module 04: Networking Strategies and Approaches Module 05: Personal Branding and Professional Presence Module 06: Utilising Digital Platforms for Networking Module 07: Maintaining and Growing Your Network (See full curriculum) Who Is This Course For? Individuals seeking to improve communication and relationship-building skills. Professionals aiming to enhance career development through networking. Beginners with an interest in personal growth and professional networking. Anyone wanting to build a confident and influential professional presence. Career Path Business Development Executive Sales and Marketing Professional Human Resources Coordinator Public Relations Officer Client Relationship Manager Entrepreneur or Small Business Owner Event and Networking Coordinator

Party Planner and Event Management Skills Course Overview: This comprehensive course in "Party Planner and Event Management Skills" is designed for individuals seeking to build a career in the event planning industry. It covers all key aspects of event organisation, including the fundamentals of party planning, budgeting, and selecting appropriate themes and venues. By the end of the course, learners will have developed a solid foundation in event management, capable of managing everything from guest demographics to vendor relationships. Practical applications include starting and running a party planning business, while the course equips learners with the necessary tools to stand out in the competitive event planning market. Course Description: In this course, learners will gain an in-depth understanding of the key responsibilities of a party planner and event manager. Topics include types of parties, essential planning skills, business management, and the specifics of guest management, vendor coordination, and food and beverage arrangements. The course also explores how to develop and maintain a client base, build professional networks, and deliver memorable events. Through engaging content, learners will build confidence in their ability to handle various aspects of event planning, ensuring they are well-prepared for the challenges and rewards of working in this dynamic field. Party Planner and Event Management Skills Curriculum: Module 01: Introduction to Party Planner Module 02: Types of Parties - Overview Module 03: Skills You Need to Be a Party Planner Module 04: Starting Your Party Planning Business Module 05: Party Planning Business Functions Module 06: Initial Planning & Budgeting Module 07: Guest Demographics Module 08: Choosing a Theme Module 09: Venue Requirements Module 10: Food and Beverage Module 11: Vendors Every Party Planner Should Know Module 12: Generating a Client Base Module 13: Networking Module 14: Making the Party Memorable (See full curriculum) Who is this course for? Individuals seeking to enter the event planning industry. Professionals aiming to develop their party planning skills. Beginners with an interest in party planning and event management. Aspiring entrepreneurs in the event services sector. Career Path Event Planner Party Planner Wedding Planner Corporate Event Organiser Venue Coordinator Event Marketing Specialist Event Management Entrepreneur

Comic Book Animation in After Effects Course Overview This course on Comic Book Animation in After Effects offers a comprehensive introduction to creating dynamic comic-style animations using industry-standard software. Learners will explore essential techniques such as halftone image creation and designing engaging title animations, equipping them with the skills to produce visually compelling animated content. By mastering these tools and concepts, participants will enhance their creative portfolio and develop valuable expertise applicable to graphic design, animation, and digital media projects. The course is designed to guide learners through each stage of the animation process with clear instructions, ensuring they gain confidence and competence in applying After Effects to comic book-style visuals. Whether for personal creative projects or professional development, this course provides a solid foundation for animators and designers interested in this unique artistic style. Course Description This course delves into the techniques of animating comic book visuals within Adobe After Effects, starting from fundamental principles to more advanced animation effects. Topics include creating distinctive halftone patterns to mimic classic comic aesthetics and crafting dynamic title animations that capture attention. Learners will experience a structured learning journey, covering key software features, layer management, and animation principles tailored to comic art styles. Throughout the course, participants will build their ability to manipulate graphic elements creatively, enhancing storytelling through animation. The instructional approach emphasises clarity and progression, enabling learners to produce polished animations suitable for multimedia projects, marketing content, or entertainment media. Graduates will possess a versatile skill set relevant to digital animation, graphic design, and visual effects industries in the UK and beyond. Comic Book Animation in After Effects Curriculum: Module 01: Introduction Module 02: Create Halftone Images Module 03: Create a Comic Book Title Animation (See full curriculum) Who is this course for? Individuals seeking to develop skills in comic book-style animation. Professionals aiming to enhance their digital animation and graphic design portfolio. Beginners with an interest in animation and digital visual effects. Creatives looking to specialise in comic-inspired multimedia content. Career Path Motion Graphics Animator Digital Content Creator Graphic Designer specialising in animation Visual Effects Artist Multimedia Producer

Dermatology & Skincare Level 5 Course Overview The Dermatology & Skincare Level 5 course offers an in-depth exploration of skin health, from basic dermatological principles to the advanced understanding of skin disorders and treatments. Learners will gain valuable insights into skin anatomy, nutrition, and the science behind common skin conditions such as acne and eczema. By completing this course, learners will acquire essential skills in diagnosing skin diseases, understanding the effects of ageing on the skin, and tailoring care to different skin types and ethnicities. With this knowledge, learners will be prepared to make informed decisions about skin care and address common skin concerns effectively. Course Description This comprehensive course delves into the fundamentals of dermatology, focusing on the anatomical structure of the skin, the vital nutrients it requires, and how different conditions impact its health. Topics include the diagnosis and treatment of various skin diseases, such as eczema and acne, and the importance of skincare across different skin types and ethnic backgrounds. Learners will explore methods for reducing the effects of ageing and learn about seasonal skincare and sunburn prevention. The course aims to equip learners with the knowledge to promote healthy skin and manage a range of dermatological issues, providing a well-rounded foundation for both personal care and professional development in the skincare industry. Dermatology & Skincare Level 5 Curriculum Module 01: Basics of Dermatology Module 02: Skin Anatomy Module 03: Skin Nutrients Module 04: Diagnosis of Skin Disease Module 05: Skin Infections Module 06: Atopic Eczema Module 07: Care of Different Skin Types Module 08: Different Ethnicities Skin Care Module 09: Reducing Ageing Effects Module 10: Acne and Its Remedies Module 11: Seasonal Skin Care Module 12: Effect of the Sunburn and Its Remedies (See full curriculum) Who is this course for? Individuals seeking to enhance their skincare knowledge and expertise. Professionals aiming to advance their career in the dermatology or skincare industry. Beginners with an interest in dermatology, skincare, or beauty therapy. Anyone wishing to improve their understanding of skin health and skincare routines. Career Path Dermatology Specialist Skincare Consultant Beauty Therapist Cosmetic Sales and Marketing Clinical Aesthetician Health and Wellness Advisor