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847 Marketing Management courses delivered Online

Strategic Management and Leadership Development

4.5(3)

By Studyhub UK

Embark on a transformative journey in Strategic Management and Leadership Development. This course delves into the core principles of business management, encompassing planning, analysis, branding, and administration. Explore strategic approaches to leadership and gain insights to drive business growth and success. Learning Outcomes: Develop a strong foundational understanding of strategic management and its significance in business success. Analyze business planning and conduct effective analysis to drive informed decision-making. Explore the art of business branding and its impact on building a strong market presence. Gain proficiency in business administration, optimizing operational processes and resource management. Apply strategic leadership principles to inspire and lead teams towards organizational objectives. Develop strategic thinking and problem-solving skills to navigate complex business challenges. Foster effective communication and interpersonal skills for impactful leadership. Create strategies for continuous improvement and innovation to achieve sustainable growth. Why buy this Strategic Management and Leadership Development? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Strategic Management and Leadership Development there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Strategic Management and Leadership Development does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Aspiring Business Managers and Entrepreneurs. Professionals Looking to Develop Leadership and Management Skills. Managers Seeking to Enhance Their Strategic Thinking and Decision-making Abilities. Individuals Interested in Business Administration and Leadership Development. Prerequisites This Strategic Management and Leadership Development was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Business Manager - $60,000 to $100,000/year. Operations Manager - $70,000 to $120,000/year. Business Development Manager - $70,000 to $130,000/year. Marketing Manager - $60,000 to $110,000/year. Entrepreneur/Business Owner - Income varies based on business success. Course Curriculum Strategic Management and Leadership Development Introduction to Business Management Designing Your Organisational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting 00:30:00 Succession Planning 00:15:00 Managing Your Money 00:15:00 Ethics 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Planning and Analysis Business Planning Basics 01:00:00 Market Evaluation 01:00:00 Analyze Competition 01:00:00 Determine A Marketing Strategy 01:00:00 Decide What Extras You May Need Like Staff etc 00:30:00 The Dangers In Not Making A Business Plan 00:15:00 Wrapping Up 00:15:00 Business Branding Introduction 00:15:00 The Purple Cow 00:30:00 Try to be an Exceptionist 00:30:00 Make Yourself Well Recognised Before Your Customers 00:15:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:30:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Management Introduction 01:00:00 How to Build Trust and Confidence 01:00:00 A Manager's Pitfalls 01:00:00 How to Build Team Spirit 01:00:00 Dealing with Problem Employees 01:00:00 Using Your Emotional Intelligence 00:30:00 Conclusion to Management 00:15:00 Mock Exam Mock Exam- Strategic Management and Leadership Development 00:20:00 Final Exam Final Exam- Strategic Management and Leadership Development 00:20:00

Strategic Management and Leadership Development
Delivered Online On Demand23 hours 55 minutes
£10.99

Mini MBA

4.5(3)

By Studyhub UK

Overview Embark on a transformative journey with the 'Mini MBA', a comprehensive course designed to reshape your understanding of the business world. This course, spanning 25 modules, delves into the intricacies of business, from its foundational principles to the nuances of corporate social responsibility. Imagine standing at the precipice of a vast ocean of knowledge, ready to dive into the depths of business law, competitive strategies, and the art of negotiation. The Mini MBA is not just a course; it's a gateway to a newfound understanding of how businesses operate, adapt, and thrive in a constantly evolving landscape. Through this programme, learners will gain a holistic view of the business ecosystem. Each module, whether it's exploring the dynamics of team building or the subtleties of project management, is crafted to provide a well-rounded perspective. Picture yourself mastering the complexities of financial management, delving into the world of marketing, and understanding the crucial role of human resource management. This course is not just about acquiring knowledge; it's about developing a mindset, a way of thinking that will empower you to navigate the business world with confidence and agility. What sets the Mini MBA apart is its practical approach to theoretical concepts. Learners will not just learn about business; they will understand how these concepts apply in real-world scenarios. From managing risks to driving innovation, the course equips you with the tools and insights to make impactful decisions. By the end of this journey, you will emerge not just as someone who knows about business but as an individual equipped to make a difference in any organisational setting. Learning Outcomes: Develop a robust understanding of comprehensive business concepts and strategies. Acquire skills in effective communication, negotiation, and team building. Gain insights into financial, marketing, and operational aspects of businesses. Understand the significance of CSR and ethical business practices. Learn to analyse and apply business theories in real-world scenarios. Why buy this Mini MBA? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Mini MBA there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Aspiring entrepreneurs seeking foundational business knowledge. Mid-level managers aiming to advance their strategic thinking skills. Graduates looking to supplement academic knowledge with business acumen. Professionals seeking to transition into managerial roles. Individuals interested in understanding the global business landscape. Prerequisites This Mini MBA does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Mini MBA was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Business Consultant: £40,000 - £70,000 per annum Marketing Manager: £30,000 - £50,000 per annum Human Resources Manager: £35,000 - £55,000 per annum Financial Analyst: £30,000 - £60,000 per annum Operations Manager: £35,000 - £60,000 per annum Project Manager: £35,000 - £70,000 per annum Course Curriculum Module 01: Appreciating the Mini MBA Appreciating the Mini MBA 00:10:00 Module 02: The Foundations of Business The Foundations of Business 00:10:00 Module 03: Understanding Business Law Understanding Business Law 00:10:00 Module 04: Competitive Business Strategies Competitive Business Strategies 00:10:00 Module 05: Departments in Business Departments in Business 00:10:00 Module 06: Planning the Right Strategy for Business Planning the Right Strategy for Business 00:05:00 Module 07: Managing Human Resources in Business Managing Human Resources in Business 00:10:00 Module 08: Economics Influences on Business Economics Influences on Business 00:10:00 Module 09: Business Accounting Business Accounting 00:10:00 Module 10: Finance in Business Finance in Business 00:10:00 Module 11: Business Marketing Business Marketing 00:10:00 Module 12: Advertising and Promotion Advertising and Promotion 00:10:00 Module 13: The Art of Negotiation The Art of Negotiation 00:05:00 Module 14: Communication and Presentation Communication and Presentation 00:05:00 Module 15: Organisational Behaviour in Business Organisational Behaviour in Business 00:10:00 Module 16: Building Teams in Business Building Teams in Business 00:05:00 Module 17: Business Leadership Business Leadership 00:05:00 Module 18: Operations Management Operations Management 00:15:00 Module 19: The Importance of Risk Management The Importance of Risk Management 00:10:00 Module 20: Project Management Project Management 00:05:00 Module 21: Quantitative Research and Analysis Quantitative Research and Analysis 00:05:00 Module 22: Qualitative Research and Analysis Qualitative Research and Analysis 00:05:00 Module 23: Becoming an Entrepreneur Becoming an Entrepreneur 00:05:00 Module 24: Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR) 00:10:00 Module 25: Avoiding Management Mistakes Avoiding Management Mistakes 00:05:00

Mini MBA
Delivered Online On Demand3 hours 25 minutes
£10.99

Get 100 MILLION Views on YouTube

4.5(3)

By Studyhub UK

Embark on a thrilling expedition into the digital realm with our 'Get 100 MILLION Views on YouTube' course. This isn't just a tutorial; it's your passport to YouTube stardom. Dive into the journey with a captivating introduction, setting the stage for an adventure where creativity meets strategy. Move seamlessly through the course as it unveils the secrets of making a video go viral, launching your channel, and providing invaluable tips and tricks. Navigate the maze of content creation with the 'OK Now What?!' section and equip yourself with the knowledge of the essential gear to turn your YouTube aspirations into reality. This course isn't just about views; it's about unlocking the doors to digital success, and it all begins with the click of a play button. In this dynamic learning voyage, each section is a chapter in your story of conquering YouTube. From decoding the mystery of viral videos to strategically launching your channel, you'll unravel the secrets of content creation. The course doesn't just stop at accumulating views; it guides you through the intricacies of sustaining and growing your digital presence. As you wrap up this immersive experience, you won't just have a channel; you'll have a platform with the potential to reach 100 MILLION views. Ready to transform your YouTube game? Let's embark on this journey together! Learning Outcomes Master the art of crafting videos that have the potential to go viral. Strategically launch and establish your YouTube channel for maximum visibility. Acquire tips and tricks for sustaining viewer engagement and channel growth. Understand the essentials of video gear, optimizing your production quality. Develop a comprehensive strategy to reach the milestone of 100 MILLION views on YouTube. Why choose this Get 100 MILLION Views on YouTube course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Get 100 MILLION Views on YouTube course for? Content creators aspiring to make an impact on YouTube. Entrepreneurs looking to leverage the power of video marketing. Individuals seeking to establish a strong digital presence. Small business owners aiming to enhance their online visibility. Anyone passionate about unlocking the secrets to YouTube success. Career path YouTube Content Creator: £20,000 - £50,000 Digital Marketing Specialist: £25,000 - £40,000 Social Media Influencer: £30,000 - £60,000 Video Production Manager: £35,000 - £50,000 Brand Strategist: £40,000 - £55,000 Online Marketing Manager: £35,000 - £60,000 Prerequisites This Get 100 MILLION Views on YouTube does not require you to have any prior qualifications or experience. You can just enrol and start learning. This Get 100 MILLION Views on YouTube was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:02:00 Changing the way you think about money 00:05:00 What brought you here today? And how far are you willing to go? 00:01:00 Sacrifice 00:02:00 Change your thinking, change your channel income! 00:01:00 FAIL FAIL FAIL FAIL WIN. Get ready for everything to go wrong! Noah first watch! 00:02:00 Section 02: OK... Now What?! OK Now what?! 00:04:00 Channel concept 00:03:00 Channel name 00:03:00 Investing money into your channel 00:02:00 Chalkboard of positivity 00:01:00 Section 03: How To Make A Viral Video Everything you need is already in your head. We need to get it out! 00:01:00 How to come up with good ideas 00:03:00 Feedback from a friend 00:02:00 The big secret of YouTube 00:03:00 Super human strength 00:02:00 Researching other channels 00:03:00 Researching viral videos 00:02:00 It's harder than it looks 00:02:00 Efficiency 00:03:00 Section 04: Launching Your Channel Thumbnails 00:07:00 Views per day 00:02:00 Follow the rules of YouTube 00:02:00 Creator Burnout 00:01:00 Section 05: Tips And Tricks Milliseconds count! 00:02:00 Get them to end of video 00:01:00 Niche concept 00:01:00 Social media 00:02:00 You need an intern 00:02:00 Cross promotions 00:03:00 Have fun with it 00:01:00 Make your templates unique 00:01:00 Uploading a video 00:04:00 Localization 00:05:00 Branding 00:04:00 Section 06: What Gear To Buy Gear: Now or Later 00:01:00 Cameras 00:05:00 Lighting 00:03:00 Lenses 00:02:00 Hard Drives 00:02:00 Enhancement Tools 00:04:00 Microphones 00:02:00 Software 00:03:00 Section 07: Wrap Up Thick Skin 00:01:00 Wrap up 00:04:00

Get 100 MILLION Views on YouTube
Delivered Online On Demand1 hour 52 minutes
£10.99

Online Coaching Business: Health & Life Coach Certification

4.5(3)

By Studyhub UK

Are you ready to embark on a transformative journey in business and coaching? Welcome to the 'Navigating Duty of Care: Online Coaching Business: Health & Life Coach Certification' course. This comprehensive program is designed to empower aspiring entrepreneurs with the knowledge and skills necessary to thrive in the dynamic world of business coaching. Let's delve into what awaits you on this remarkable voyage. In this course, you will first define your coaching offer, honing in on your unique value proposition as a business coach. You'll acquire a diverse set of coaching tools and techniques that will enable you to guide your clients towards success. You'll harness your full potential as a coach through meticulous self-management, ensuring a fulfilling career journey. You'll also gain a deep understanding of the coaching process, nurturing a robust client-coach relationship that fosters growth. As you progress, you'll learn effective marketing and selling strategies to establish your coaching business. Furthermore, you'll master the financial aspects of running a successful coaching enterprise. By the end, you'll be well-prepared to launch your business coaching business, connecting with those seeking a business coach near them. Join us on this transformative learning experience and become part of a community of thriving business coaches. Learning Outcomes: Craft a compelling coaching offer that sets you apart in the business coaching field. Utilize a wide array of coaching tools to assist clients in achieving their goals. Manage your personal growth and maintain balance in your coaching career. Foster a strong and supportive client-coach relationship for effective coaching. Develop marketing, selling, and financial skills to establish a successful coaching business. Why Buy this Online Coaching Business: Health & Life Coach Certification Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Online Coaching Business: Health & Life Coach Certification there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Online Coaching Business: Health & Life Coach Certification for? Aspiring business coaches looking to enter the industry. Experienced coaches seeking to enhance their coaching and business skills. Individuals interested in offering health and life coaching services. Entrepreneurs aiming to start their own coaching business. Professionals looking to add coaching to their existing skill set. Prerequisites This Online Coaching Business: Health & Life Coach Certification does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Online Coaching Business: Health & Life Coach Certification was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Business Coach: £30,000 - £60,000 Per Annum Life Coach: £25,000 - £50,000 Per Annum Marketing Manager: £30,000 - £70,000 Per Annum Financial Advisor: £40,000 - £70,000 Per Annum Sales Manager: £35,000 - £75,000 Per Annum Self-employed Entrepreneur: Income varies based on business success. Course Curriculum Introduction Who this course is for !! 00:02:00 What you will learn !! 00:02:00 Why do you want to be a coach? 00:02:00 What it means to be your own boss 00:02:00 Defining Your coaching offer Defining your coaching offer 00:01:00 Describing your coaching offer 00:04:00 The secret: You are the product! 00:03:00 How to find your coaching niche 00:04:00 Structuring & differentiating your coaching offer 00:03:00 Coaching Tools Managing Yourself Managing yourself overview !! 00:01:00 Working from home 00:02:00 The modern dilemma 00:04:00 Too many distractions 00:02:00 How to reduce your decisions 00:05:00 How to organize your home for productivity 00:07:00 How to organize your social life 00:07:00 How to organize your time 00:06:00 Work, work, work 00:08:00 Limit your sources of information 00:04:00 Value your time 00:05:00 The Coaching Process The coaching process overview !! 00:02:00 Getting to know your client & building rapport 00:07:00 Setting SMART goals 00:06:00 How to design an action plan 00:03:00 The feedback loop 00:03:00 Client Coach Relationship Client Coach Relationship Overview 00:01:00 What clients expect from their coaches 00:04:00 Why clients will choose one coach over another 00:02:00 What qualifications do you need as a coach 00:02:00 Client coach boundaries 00:03:00 How to retain clients long term 00:05:00 Marketing & Selling Marketing & Selling Introduction 00:02:00 Your marketing game plan 00:01:00 Your sales approach 00:05:00 How to sell your coaching business 00:01:00 Content marketing for coaches 00:06:00 The right coaching program outline 00:03:00 Identifying your client's selling style 00:06:00 Your logo 00:01:00 Your coaching website 00:04:00 How to define your mission statement 00:02:00 How much should you charge for your services 00:03:00 Finances Finances Overview 00:01:00 Sole tradership of limited company 00:03:00 Should you work with an accountant? 00:01:00

Online Coaching Business: Health & Life Coach Certification
Delivered Online On Demand2 hours 31 minutes
£10.99

Complete Email Marketing Course

4.5(3)

By Studyhub UK

Transform your marketing approach with our 'Complete Email Marketing Course,' an immersive program tailored to elevate your email marketing skills. From the onset, you are greeted with an insightful introduction that lays the groundwork for your journey into the world of email marketing. This course is specifically designed to imbue you with an entrepreneurial mindset, crucial for crafting and growing an effective email list. As you navigate through the modules, you will encounter the practicalities of creating and managing email lists, a cornerstone of successful email marketing campaigns. Each module is carefully crafted to ensure a comprehensive understanding, enabling you to harness the full potential of email marketing in your business endeavors. The heart of this course lies in its in-depth exploration of email automation and copywriting, skills essential for engaging and retaining your audience. You'll learn not only how to write compelling emails but also how to ensure they reach your audience effectively, delving into the intricacies of email deliverability. The curriculum also covers the broader concepts of email marketing, providing a holistic view of its role within the digital marketing landscape. Advancing further, you'll discover how to use capture pages and funnels to generate leads, turning prospects into loyal customers. Concluding with a comprehensive wrap-up, this course equips you with the tools and knowledge to execute impactful email marketing strategies. Learning Outcomes Develop a strong foundation in email marketing basics and an entrepreneurial approach to list building. Gain proficiency in creating, segmenting, and managing email lists for targeted marketing. Master email automation and copywriting to craft engaging and effective email campaigns. Understand and improve email deliverability to ensure maximum reach and engagement. Learn to utilise capture pages and funnels effectively for lead generation and conversion. Why choose this Complete Email Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Complete Email Marketing course for? Marketing professionals seeking to enhance their email marketing expertise. Entrepreneurs and business owners aiming to leverage email marketing for business growth. Digital marketers looking to deepen their understanding of email automation and copywriting. Individuals aspiring to build a career in email marketing and digital communication. Anyone interested in mastering the art of creating and managing successful email campaigns. Career path Email Marketing Specialist - £25,000 - £40,000 Digital Marketing Manager - £35,000 - £55,000 Content Writer - £24,000 - £38,000 Marketing Analyst - £28,000 - £48,000 CRM Manager - £32,000 - £52,000 Lead Generation Specialist - £30,000 - £50,000 Prerequisites This Complete Email Marketing Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Email Marketing Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Email Marketing Masterclass How to Start and Grow an Email List Preview 00:05:00 Module 02: Entrepreneur Mindset Masterclass How to Start and Grow an Email List The Concepts of Email Marketing 00:04:00 Using Capture Pages and Funnels for Leads 00:04:00 Creating Email Lists 00:03:00 Email Copywriting 00:04:00 Email Deliverability 00:04:00 Email Automation 00:04:00 Module 03: Creating Email Lists What makes an email list valuable? 00:05:00 What Is A Double Opt-In Email List And Why Is It Important? 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate more Leads with your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Module 04: Email Automation What is Email Automation & How Can Your Business Use it? 00:06:00 What is an Email Marketing Autoresponder? 00:04:00 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 Simple (But Powerful) Automated Email Sequences For Service Businesses 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:04:00 Module 05: Email Copywriting Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 Ways To Make People Actually Read Your Emails 00:07:00 Ways to Make Your Emails More Engaging 00:06:00 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 00:04:00 Tips for Writing Email Marketing Copy that Converts 00:04:00 Module 06: Email Deliverability 7 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Ways to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability? A Step-by-Step Guide 00:04:00 Module 07: The Concepts of Email Marketing Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Module 08: Using Capture Pages and Funnels for Leads The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Getting Leads from Facebook 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:05:00 Module 09: Conclusion Review 00:01:00 Assignment Assignment - Complete Email Marketing Course 00:00:00

Complete Email Marketing Course
Delivered Online On Demand2 hours 42 minutes
£10.99

Do It Yourself Local SEO For The Small Business Owner

4.5(3)

By Studyhub UK

Are you tired of losing your small business in the vast digital ocean? Dive into our course, 'Do It Yourself Local SEO For The Small Business Owner,' where we empower you to navigate the complexities of online visibility. Crafted specifically for entrepreneurs like you, this course offers a transformative journey towards mastering the art of local SEO. From establishing a robust online presence to leveraging powerful tools and strategies, embark on a voyage that promises to elevate your business to new heights. Unlock the secrets of local SEO with our comprehensive curriculum designed to demystify every aspect of online visibility. Learn to build a simple yet effective website that serves as your digital storefront. Discover the intricacies of platforms like Google+ and Yelp, harnessing their potential to attract local customers. Dive into the world of social media and business listings, harnessing their power to enhance your online footprint. Armed with invaluable insights and practical skills, you'll emerge equipped to conquer the digital realm with confidence and finesse. As you traverse through our course, you'll not only gain proficiency in essential techniques like content writing, social syndication, and link building but also cultivate a deeper understanding of customer engagement and reputation management. With each module, you'll inch closer to your business goals, with the knowledge and tools necessary to thrive in today's competitive landscape. Join us on this transformative journey and witness firsthand the remarkable impact of mastering local SEO. Learning Outcomes: Establish a professional website tailored to your business needs. Harness the power of Google+, Yelp, and social media for enhanced visibility. Master the art of content creation and syndication to engage your audience effectively. Build a robust network of citations and backlinks to boost your online authority. Implement strategies for soliciting and managing customer reviews to bolster your reputation. Why buy this Do It Yourself Local SEO For The Small Business Owner? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Do It Yourself Local SEO For The Small Business Owner there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Do It Yourself Local SEO For The Small Business Owner course for? Establish a professional website tailored to your business needs. Harness the power of Google+, Yelp, and social media for enhanced visibility. Master the art of content creation and syndication to engage your audience effectively. Build a robust network of citations and backlinks to boost your online authority. Implement strategies for soliciting and managing customer reviews to bolster your reputation. Prerequisites This Do It Yourself Local SEO For The Small Business Owner does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Do It Yourself Local SEO For The Small Business Owner was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path SEO Specialist: £25,000 - £40,000 per annum Digital Marketing Manager: £30,000 - £50,000 per annum Social Media Coordinator: £20,000 - £35,000 per annum Content Writer: £22,000 - £35,000 per annum Marketing Consultant: £25,000 - £45,000 per annum Business Development Executive: £25,000 - £40,000 per annum Course Curriculum Introduction To The Course Setting Up a Simple Website for Business Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00 Why Your Website Must Be Mobile Friendly in 2015 00:02:00 Learning WordPress - A Simple Content Management System 00:04:00 Squarespace - Simple For The 'Do It Yourself' Crowd 00:03:00 Setting Up Your Google+ Business Page Introduction To Google+ For Business 00:02:00 A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00 An Example Google+ Business Page Setup 00:05:00 Using Canva To Create a Header Image 00:02:00 Posting on Google+ For Business 00:02:00 Setting Up Your Yelp Business Page Setting Up a Yelp Business Page 00:02:00 Basic Social Media Setup Facebook Business Page Setup 00:03:00 Setting Up a LinkedIn Business Page 00:02:00 Setting Up a Twitter Profile 00:02:00 Run a Social Media Contest To Generate Buzz 00:02:00 Creating Business Listings for Local SEO Name, Address, and Phone Consistency For Your Business 00:03:00 Building Citations (aka Business Listings) 00:09:00 What are Data Aggregators? 00:03:00 Tools For Building Citations, Rank Tracking & More Check Citation Errors For Free With Moz Local 00:06:00 Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00 GeoRanker For Checking Your Rankings 00:01:00 UpCity Local SEO 00:12:00 Optimizing Your Website for Local SEO Adding Name, Address, and Phone (NAP) To Your Website 00:04:00 Using The 'WordPress Local SEO' Plugin For Your Site 00:02:00 Local SEO Articles Worth Reading 00:05:00 Content Writing Why Content Is So Important 00:05:00 Building Content Pages For Your Services 00:03:00 The Google Keyword Planner - Keyword Research 00:04:00 Adding Heading Tags 00:01:00 Adding an 'Alt' Tag To Your Images 00:04:00 Hiring a Writer for Only $5 00:06:00 Link To Other Relevant Content On Your Website 00:03:00 Social Syndication Setting Up JetPack To Post On Social Media Automatically 00:03:00 Asking for Reviews From Your Customers Why reviews are very important for your small business 00:04:00 The Review Generator Handout 00:02:00 Getting Links From Other Websites aka Backlinks What Are Backlinks? 00:04:00 Simple Ways To Get Backlinks for Small Businesses 00:02:00 Other Business Sites To Consider Signing Up On Thumbtack 00:02:00 Angie's List & HomeAdvisor 00:02:00 Where To Go From Here Your Overwhelmed - If Your Willing To Hire Someone 00:02:00 Conclusion Wrapping Up 00:03:00 Assignment Assignment - Do It Yourself Local SEO For The Small Business Owner 00:00:00

Do It Yourself Local SEO For The Small Business Owner
Delivered Online On Demand2 hours 21 minutes
£10.99

Copywriting

4.5(3)

By Studyhub UK

Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts. The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word. Learning Outcomes Comprehend the fundamental principles and core concepts of copywriting. Learn the strategies for developing marketing copy that effectively sells. Understand and apply proven copywriting formulas and processes. Master the art of crafting compelling headlines and engaging content. Enhance your copywriting expertise with practical exercises and actionable hacks. Why choose this Copywriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting course for? Aspiring copywriters eager to learn the craft. Marketing professionals aiming to sharpen their content creation skills. Entrepreneurs seeking to enhance their brand messaging. Content creators and bloggers wanting to engage and expand their audience. Business owners looking to improve in-house marketing efforts. Career path Content Writer: £20,000 - £35,000 Marketing Executive: £23,000 - £30,000 SEO Specialist: £25,000 - £40,000 Brand Strategist: £28,000 - £50,000 Digital Marketing Manager: £30,000 - £45,000 Creative Director: £50,000 - £85,000 Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Copywriting 00:00:00 Assignment Assignment - Copywriting 00:00:00

Copywriting
Delivered Online On Demand4 hours 24 minutes
£10.99

Advertising Copywriter

4.5(3)

By Studyhub UK

Overview Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess. The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements.  Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm? Learning Outcomes Understand the foundational concepts and principles underlying effective copywriting. Apply marketing strategies to produce persuasive and sale-driven advertising copy. Utilise a systematic 9-step approach to simplify and enhance the copywriting process. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention. Master various copywriting formulas and techniques to consistently produce high-quality advertisements. Why buy this Advertising Copywriter course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Advertising Copywriter course for? Beginners keen on understanding the intricacies of advertising copywriting. Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy. Writers wishing to transition into the advertising realm and harness the power of persuasive text. Business owners seeking to improve their brand's message and influence their target audience. Content creators looking to elevate their writing and produce impactful advertisement content. Prerequisites This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Advertising Copywriter: Average Salary £25,000 - £45,000. Content Strategist: Average Salary £30,000 - £50,000. Brand Strategist: Average Salary £35,000 - £55,000. Marketing Manager: Average Salary £40,000 - £60,000. Headline Specialist: Average Salary £28,000 - £48,000. Creative Director: Average Salary £60,000 - £100,000. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Advertising Copywriter 00:00:00 Assignment Assignment - Advertising Copywriter 00:00:00

Advertising Copywriter
Delivered Online On Demand4 hours 24 minutes
£10.99

Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO)

4.7(26)

By Academy for Health and Fitness

[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. The Advanced Diploma in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are: Course 01: Level 7 Advanced Diploma in Digital Marketing (Email Marketing, Copywriting, Blogging. YouTube, Twitter, Instagram, Video Marketing) Course 02: Strategic Marketing & Planning Course 03: Content Management Strategy Course 04: Creative Writing Course 05: Digital Marketing - Growth Hacking Course 06: Pay per Click (PPC) Marketing for Lead Generating Course 07: Mobile Marketing Course 08: Search Engine Optimisation (SEO) Course 09: Sales and Marketing Course 10: Communication Skills What You Learn From This Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Course: With the aid of this Digital Marketing course curriculum, you will gain a multitude of skills & knowledge, including - Familiarise yourself with the arena of digital marketing. Know what the target audience is & how to find your audience. Delve into the basics of brand identity & brand identity tools. Understand the importance of websites & email marketing. Have a clear knowledge of copywriting, blogging & SEO. Career Progression of Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO): After completing this Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) course, you can progress towards- Professional Diploma in Digital Marketing Digital Marketing Professional Diploma CIM Diploma in Professional Digital Marketing COB Certified Digital Marketing Manager Student Testimonials - What Our Students Say! ''Extremely good delivery and very educational!!!'' Reviewed by Benampeta Lukuna ''Hi, I hope you are well my name is Rukhsar this is my first time starting an online course it's very very amazing and interesting'' Reviewed by Rukhsar Hanif ''Excellent content. Very well explained. Certainly recommended.'' Reviewed by Denis Jackson So enrol now in this Digital Marketing course today to Advance your career! The relevance & intricacy of digital marketing roles has grown over time. Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO)
Delivered Online On Demand30 hours 54 minutes
£12

Search Engine Optimisation - Training Course

By Imperial Academy

Level 4 QLS Endorsed Course | CPD & CiQ Accredited | Audio Visual Training | Free PDF Certificate | Lifetime Access

Search Engine Optimisation - Training Course
Delivered Online On Demand
£12