Booking options
£10.99
Course Images
Copywriting
By Studyhub UK
(3)- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
On-Demand course
4 hours 24 minutes
All levels
Description
Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts.
The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word.
Learning Outcomes
Comprehend the fundamental principles and core concepts of copywriting.
Learn the strategies for developing marketing copy that effectively sells.
Understand and apply proven copywriting formulas and processes.
Master the art of crafting compelling headlines and engaging content.
Enhance your copywriting expertise with practical exercises and actionable hacks.
Why choose this Copywriting course?
Unlimited access to the course for a lifetime.
Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.
Structured lesson planning in line with industry standards.
Immerse yourself in innovative and captivating course materials and activities.
Assessments designed to evaluate advanced cognitive abilities and skill proficiency.
Flexibility to complete the Course at your own pace, on your own schedule.
Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.
Unlock career resources for CV improvement, interview readiness, and job success.
Who is this Copywriting course for?
Aspiring copywriters eager to learn the craft.
Marketing professionals aiming to sharpen their content creation skills.
Entrepreneurs seeking to enhance their brand messaging.
Content creators and bloggers wanting to engage and expand their audience.
Business owners looking to improve in-house marketing efforts.
Career path
Content Writer: £20,000 - £35,000
Marketing Executive: £23,000 - £30,000
SEO Specialist: £25,000 - £40,000
Brand Strategist: £28,000 - £50,000
Digital Marketing Manager: £30,000 - £45,000
Creative Director: £50,000 - £85,000
Prerequisites
This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Certification
After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.
Course Curriculum
Section 1: Introduction | |||
Unit 1: Welcome to the Copywriting Course | 00:05:00 | ||
Unit 2: Course Overview | 00:04:00 | ||
Section 2: Introduction to Copywriting | |||
Unit 1: What is Copywriting | 00:05:00 | ||
Unit 2: Elements of Great Copy | 00:11:00 | ||
Unit 3: Traditional vs Modern Copywriting | 00:04:00 | ||
Unit 4: Career Options for Copywriters | 00:12:00 | ||
Unit 5: Job Description and Responsibilities of a Copywriter | 00:06:00 | ||
Unit 6: Copywriting vs Content Writing: The Difference | 00:04:00 | ||
Section 3: Core Concepts of Copywriting | |||
Unit 1: What is a Short Form Copy | 00:03:00 | ||
Unit 2: What is a Long Form Copy | 00:02:00 | ||
Unit 3: Types of Tones Used for Writing Copy | 00:06:00 | ||
Unit 4: Which Types of Tone You Should Use | 00:07:00 | ||
Unit 5: Identifying the Target Audience | 00:06:00 | ||
Unit 6: Qualities That Will Make You a Successful Copywriter | 00:06:00 | ||
Section 4: Marketing Tactics to Write Copy That Sells | |||
Unit 1: The Secret to Understand Buyer's Mindset | 00:04:00 | ||
Unit 2: Never Make Your Copy Look Like an Ad | 00:06:00 | ||
Unit 3: 2 Second Hack to Become a Successful Copywriter | 00:05:00 | ||
Unit 4: Features vs Benefits | 00:04:00 | ||
Unit 5: The Shocking Truth about Buyers & Customers | 00:04:00 | ||
Unit 6: So What Test | 00:05:00 | ||
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool | 00:08:00 | ||
Unit 8: What's in It for Me | 00:04:00 | ||
Unit 9: The Secret to Sell Instantly | 00:05:00 | ||
Unit 10: Leveraging the Power of Emotions | 00:04:00 | ||
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You | |||
Unit 1: Steps in the Copywriting Process | 00:08:00 | ||
Unit 2: Understand the Product | 00:06:00 | ||
Unit 3: Performing Competitor Analysis | 00:12:00 | ||
Unit 4: Create a Buyer Persona / Customer Avatar | 00:06:00 | ||
Unit 5: Writing the copy | 00:01:00 | ||
Unit 6: Editing the Copy | 00:02:00 | ||
Unit 7: Adding Design Elements + Media | 00:07:00 | ||
Unit 8: Publish the Copy + Promotion | 00:02:00 | ||
Unit 9: Checking the Conversion from Copy - Measuring Results | 00:03:00 | ||
Section 6: Copywriting Formulas | |||
Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers | 00:05:00 | ||
Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
Section 7: Headlines | |||
Unit 1: Section Introduction | 00:01:00 | ||
Unit 2: Intro to Headlines | 00:07:00 | ||
Unit 3: Importance of Headlines | 00:03:00 | ||
Unit 4: Formula to Write Amazing Headlines (Everytime) | 00:09:00 | ||
Unit 5: How to Use This Formula (With Examples) | 00:02:00 | ||
Unit 6: Free Tool to Create Attractive Headlines | 00:03:00 | ||
Unit 7: Practice Exercise | 00:01:00 | ||
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist | |||
Unit 1: Section Intro | 00:02:00 | ||
Unit 2: Headline Hack # 1 | 00:01:00 | ||
Unit 3: Headline Hack # 2 | 00:02:00 | ||
Unit 4: Headline Hack # 3 | 00:02:00 | ||
Unit 5: Headline Hack # 4 | 00:04:00 | ||
Unit 6: Headline Hack # 5 | 00:02:00 | ||
Unit 7: Headline Hack # 6 | 00:03:00 | ||
Unit 8: Quick Recap | 00:01:00 | ||
Section 9: Creating the Copy | |||
Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist | 00:04:00 | ||
Unit 2: Focus on the Customer | 00:06:00 | ||
Unit 3: How to Write a Conversational Copy | 00:03:00 | ||
Section 10: Hacks & Tips | |||
Unit 1: Collect Winning Pieces | 00:04:00 | ||
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy | 00:02:00 | ||
Unit 3: Using Customer's Words | 00:05:00 | ||
Section 11: Practice Exercises | |||
Unit 1: Recreate Ads | 00:01:00 | ||
Unit 2: Record Your Copy | 00:02:00 | ||
Section 12: Conclusion | |||
Unit 1: Conclusion | 00:01:00 | ||
Resources | |||
Resources - Copywriting | 00:00:00 | ||
Assignment | |||
Assignment - Copywriting | 00:00:00 |
About The Provider
Studyhub UK
London, England
(3)Studyhub is a premier online learning platform which aims to help individuals worldwide to realise their educational dreams. For 5 years, we have been dedicated...
Reviews
There are no reviews for Copywriting yet.Why not be the first one to review this course?