847 Marketing Management courses delivered Online

Description: In developing a website, it is important to choose a subject or theme that will suit your style and preference. In this course, you will learn to decide on the function and niche of your site. You will learn the importance of visualization and how to make your site content-rich. You will also be able to know how to do back links. Then you will see the significance of SEO, multimedia, and social sites to improve the traffic of your website. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through website designing. People who have an interest in Website Design and Marketing and how to effectively communicate with their potential clients through the web. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Web Development Basics course will be very beneficial and helpful, especially to the following careers: Businessman Marketing and Promotions Specialists Marketing Managers Product Creators Programmers Sales Managers Sales and Promotions Specialists Top Executives Website Developer. Updated Version - Web Development Basics Section 01: Getting Started Introduction 00:03:00 How to Get Course requirements 00:02:00 Getting Started on Windows, Linux or Mac 00:02:00 How to ask a Great Questions 00:01:00 FAQ's 00:01:00 Section 02: HTML Introduction HTML 00:05:00 Choosing Code Editor 00:06:00 Installing Code Editor (Sublime Text) 00:04:00 Overview of a Webpage 00:05:00 Structure of a Full HTML Webpage 00:07:00 First Hello World! Webpage 00:09:00 Section 03: HTML Basic Heading tags 00:09:00 Paragraph 00:08:00 Formatting Text 00:12:00 List Items Unordered 00:05:00 List Items Ordered 00:04:00 Classes 00:09:00 IDs 00:06:00 Comments 00:04:00 Section 04: HTML Intermediate Images 00:12:00 Forms 00:05:00 Marquee 00:06:00 Text area 00:06:00 Tables 00:06:00 Links 00:07:00 Navbar - Menu 00:04:00 HTML Entities 00:05:00 Div tag 00:06:00 Google Maps 00:07:00 Section 05: HTML Advanced HTML Audio 00:07:00 HTML Video 00:05:00 Canvas 00:06:00 Iframes 00:05:00 Input Types 00:04:00 Input Attributes 00:06:00 Registration Form 00:04:00 Contact Us Form 00:10:00 Coding Exercise 00:01:00 Solution for Coding Exercise 00:02:00 Section 06: JavaScript Introduction What is JavaScript 00:09:00 Hello World Program 00:14:00 Getting Output 00:11:00 Internal JavaScript 00:13:00 External JavaScript 00:09:00 Inline JavaScript 00:04:00 Async and defer 00:06:00 Section 07: JavaScript Basics Variables 00:13:00 Data Types 00:11:00 Numbers 00:06:00 Strings 00:06:00 String Formatting 00:05:00 Section 08: JavaScript Operators Arithmetic operators 00:07:00 Assignment operators 00:03:00 Comparison operators 00:06:00 Logical operators 00:08:00 Section 09: JavaScript Conditional Statements If-else statement 00:05:00 If-else-if statement 00:04:00 Section 10: JavaScript Control Flow Statements While loop 00:09:00 Do-while loop 00:03:00 For loop 00:08:00 Coding Exercise 00:02:00 Solution for Coding Exercise 00:02:00 Section 11: JavaScript Functions Creating a Function 00:07:00 Function Call() 00:07:00 Function with parameters 00:05:00 Section 12: JavaScript Error Handling Try-catch 00:05:00 Try-catch-finally 00:17:00 Section 13: JavaScript Client-Side Validations On Submit Validation 00:09:00 Input Numeric Validation 00:12:00 Section 14: Python Introduction Introduction to Python 00:02:00 Python vs Other Languages 00:04:00 Why It's Popular 00:04:00 Command Line Basics 00:07:00 Python Installation (Step By Step) 00:06:00 PyCharm IDE Installation 00:08:00 Getting Start PyCharm IDE 00:05:00 First Python Hello World Program 00:07:00 Section 15: Python Basic Variables 00:16:00 Data Types 00:13:00 Type Casting 00:07:00 User Inputs 00:08:00 Comments 00:04:00 Section 16: Python Strings Strings 00:05:00 String Indexing 00:05:00 String Slicing 00:04:00 String Built-in Functions 00:09:00 Formatting String (Dynamic Data) 00:05:00 Section 17: Python Operators Arithmetic Operators 00:08:00 Assignment Operators 00:05:00 Comparison Operators 00:05:00 Logical Operators 00:02:00 AND Operator 00:04:00 OR Operator 00:02:00 NOT Operator 00:03:00 Booleans 00:02:00 Section 18: Python Data Structures Arrays in Earler 00:02:00 Lists 00:06:00 Add List Items 00:07:00 Remove List Items 00:01:00 Sort Lists 00:03:00 Join Lists 00:08:00 Tuples 00:08:00 Update tuples 00:07:00 Join tuples 00:02:00 Dictionaries 00:06:00 Add Dictionary Items 00:04:00 Remove Dictionary Items 00:03:00 Nested Disctionaries 00:04:00 Sets 00:04:00 Add Set Items 00:03:00 Remove Set Items 00:01:00 Join Set Items 00:04:00 Section 19: Python Conditional Statements If Statement 00:03:00 If-else Statement 00:04:00 If-elif-else Statement 00:04:00 If Statement Coding Excercise 00:05:00 Section 20: Python Control Flow Statements Flow Charts 00:06:00 While Loops Statement 00:10:00 For Loops Statement 00:06:00 The range() Function 00:04:00 Nested Loops 00:04:00 2D List using Nested Loop 00:04:00 Section 21: Python Core Games Guessing Game 00:07:00 Car Game 00:10:00 Section 22: Python Functions Creating a Function 00:03:00 Calling a Function 00:06:00 Function with Arguments 00:05:00 Section 23: Python args, KW args for Data Science args, Arbitary Arguments 00:04:00 kwargs, Arbitary Keyword Arguments 00:06:00 Section 24: Python Project Project Overview 00:04:00 ATM RealTime Project 00:13:00 Old Version - Web Development Basics Web Development Basics What Are Niche Website? 01:00:00 The Role Of Visualization In Education 00:15:00 Identify Your Best Platform Or Software 01:00:00 Select A Web Host 01:00:00 Collect Your Site 00:15:00 Building A Content Rich Website 00:15:00 Build Backlinks 00:30:00 Use SEO, Multimedia And Social Sites 01:30:00 Use Analytics 01:00:00 Wrapping Up 00:15:00 Mock Exam Mock Exam-Web Development Basics 00:20:00 Final Exam Final Exam-Web Development Basics 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Level 7 Operations Management Are you ready to advance your career in business management? With this exclusive Operations Management - Level 7, you can improve your business management skills and build a successful career for life! Discover why operations management is relevant in all industries and sectors! Operations Management - Level 7 is a dynamic field with a straightforward goal. The goal for those in operations management is to maximise profits by balancing costs and revenues. Operations Management - Level 7 aims to administer business practices in a way that drives efficiency and superior net profits by incorporating human resources, raw materials, technology, and equipment across the board. While the specific responsibilities of OM team members vary depending on the size and nature of the organisation, their efforts have an impact on all aspects of a company's operations. The purpose of this Operations Management - Level 7 qualification is to provide learners with important information about the application and skills required in the Operations Management Sector. This Operations Management - Level 7 prepares students to succeed in their professional life by teaching them the concepts of Supply Chain Management and its fundamentals, Risk Management, Talent Management, Project Management, Procurement Operations, Planning & Sourcing Operations, Maintenance Management, Conflict Management, Change Management, Stress Management, Negotiation skills and much more. Learning Outcomes After completing this Operations Management - Level 7 course, the learner will be able to: Gain a thorough understanding of the functions and objectives of operations management. Understand the role of the OM in inventory and supply chain management. Understand project management and risk management. Gain in-depth knowledge about stock control and procurement operations. Understand product manufacturing and shipping. Understand contingency management and succession planning. Understand the importance of business etiquette. Why Choose This Operations Management - Level 7 Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Operations Management - Level 7 Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Operations Management - Level 7 course. >> Courses are included in this Bundle Course << Course 01: Operations Management - Level 7 Course 02: Level 7 Diploma in Leadership and Management Course 03: Level 2 Diploma in Business Administration Course 04: Level 2 Certificate in Business Management Course 05: Level 5 Diploma in Business Analysis Course 06: Level 7 Diploma in Facilities Management Course Course 07: Level 7 Business Management Course Course 08: Minute Taking Course Course 09: Level 3 Business Administration Course 10: Level 5 Diploma in Risk Management Course Course 11: Level 1 Business Management >> Other Benefits of Operations Management - Level 7 Bundle Course << Free 11 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the Operations Management - Level 7 course] Course Curriculum of Operations Management - Level 7 Module 01: Understanding Operations Management Module 02: Understanding Process Management Module 03: Understanding Supply Chain Management Module 04: Understanding Planning & Sourcing Operations Module 05: Understanding Talent Management Module 06: Understanding Procurement Operations Module 07: Understanding Manufacturing and Service Operations Module 08: Understanding Succession Planning Module 09: Understanding Project Management Module 10: Understanding Quality Control Module 11: Understanding Product and Service Innovation Module 12: Understanding Communication Skills Module 13: Understanding Negotiation Techniques Module 14: Understanding Change Management Module 15: Understanding Maintenance Management Module 16: Understanding Conflict Management Module 17: Understanding Stress Management Module 18: Understanding Business Ethics for the Office Module 19: Understanding Business Etiquette Module 20: Understanding Risk Management Assessment Method After completing each module of the Operations Management - Level 7 Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Operations Management - Level 7 course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Operations Management - Level 7 course is ideal for anyone passionate and ambitious about Operations Management. Learners can take this course even if they have no prior knowledge of Operations Management, and there are no age restrictions. Requirements There are no specific requirements for this Operations Management - Level 7 course because it does not require any advanced knowledge or skills. Career path This Operations Management - Level 7 could be extremely beneficial to business owners and aspiring entrepreneurs to pursue their goals. The following are more formal positions in the field of operations management: Operations Manager, Analyst & Officer S.C Manager Inventory Manager Supply Services Representative Inventory Controller & Planner Certificates Certificate of completion Digital certificate - Included

Explore the dynamic realm of sales and marketing through a comprehensive course that delves into essential concepts and strategies. Gain a solid understanding of marketing principles, types, and the crucial components of the marketing mix. Learn effective ways to communicate and engage with customers, while also discovering the significance of marketing goals and the marketing funnel. Avoid common marketing mistakes and enhance your knowledge in this vital field. Learning Outcomes: Grasp the fundamentals of marketing and its role in business success. Understand various types of marketing strategies and their applications. Learn about the components and strategies of the marketing mix. Develop effective communication methods for conveying marketing messages. Explore customer communication techniques and relationship-building strategies. Define and set meaningful marketing goals to guide your efforts. Understand the concept and stages of the marketing funnel. Identify and avoid common marketing mistakes to optimize your strategies. Why buy this Sales and Marketing?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Sales and Marketing you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Sales and Marketing course is ideal for Aspiring marketing professionals seeking a solid foundation. Sales professionals aiming to understand marketing's role. Business owners and entrepreneurs looking to enhance their marketing knowledge. Individuals interested in expanding their skill set in sales and marketing. Prerequisites This Sales and Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Assistant - Average Earnings: £18,000 - £25,000 per year. Sales Representative - Average Earnings: £20,000 - £30,000 per year. Digital Marketing Specialist - Average Earnings: £25,000 - £40,000 per year. Marketing Manager - Average Earnings: £30,000 - £50,000 per year. Chief Marketing Officer (CMO) - Average Earnings: £60,000 - £100,000+ per year. Course Curriculum Sales and Marketing Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities Sales and Marketing - Activities 00:00:00 Mock Exam Mock Exam - Sales and Marketing 00:20:00 Final Exam Final Exam - Sales and Marketing 00:20:00

Learn how to use Microsoft Excel like a pro with our comprehensive Microsoft Excel Complete Diploma course. You will discover the latest features and functions, from basic calculations to advanced data analysis and visualization techniques. Whether you are an office worker, a business professional, or a student, this course will provide you with flexible learning options and expert guidance to help you excel in your career. Earn your certification and enhance your credentials with this course.

Dive into the delightful world of cupcake baking with our comprehensive course, designed for both beginners and seasoned bakers. Learn the art of crafting perfect cupcakes, from mixing and baking to decorating and selling. Turn your passion for baking into a profitable business with expert tips on marketing and management. Learning Outcomes Master fundamental cupcake baking techniques. Perfect the art of cupcake batter preparation. Learn advanced frosting and decoration methods. Explore unique and specialty cupcake recipes. Develop skills to launch and manage a cupcake business. Course Curriculum Module 01: Introduction to Cupcakes Overview of Cupcake Baking: Discuss the basics of cupcake preparation, including tools, ingredients, and the history of cupcakes. Module 02: Cupcake Batter Creating the Perfect Batter: Techniques for mixing batter that results in light, fluffy cupcakes every time. Module 03: Baking Cupcakes Baking Techniques: Critical factors in baking, such as temperature, timing, and troubleshooting common issues. Module 04: A Guide to Frosting Cupcakes Perfectly Frosting Skills: Different types of frosting and methods for applying them to achieve professional-looking cupcakes. Module 05: Decorate Your Cupcake Decorative Techniques: Advanced decorating skills, including the use of fondant, piping, and thematic decorations. Module 06: Specialty Cupcakes Exploring Flavors and Designs: How to create cupcakes for special occasions and dietary preferences. Module 07: Get Some Exclusive Cupcake Recipes Exclusive Recipes: Introduction to unique recipes that can set your cupcake business apart from the competition. Module 08: Get Your Cupcake Business off the Ground Starting a Cupcake Business: Steps to establish a business, from the legal aspects to the creation of a brand. Module 09: Marketing and Inventory Management of the Cupcake Business Business Management Skills: Effective strategies for marketing, managing inventory, and maintaining the financial health of a cupcake business.

Explore the dynamic world of sales and marketing with a focus on the powerful tool of email marketing. Delve into essential concepts such as sales management, marketing strategies, and effective email campaigns. Gain insights into creating compelling sales strategies, harnessing the potential of email marketing, and understanding the intricate connection between sales and marketing. Learning Outcomes: Understand the fundamentals of sales and its role in business. Explore sales management techniques and principles. Gain insights into the core concepts of marketing and its strategies. Comprehend the relationship between sales and marketing. Learn about effective sales strategies and their implementation. Dive into the world of email marketing and its impact. Discover methods to create engaging and successful email campaigns. Understand the synergy between sales, marketing, and email marketing. Why buy this Sales and Marketing: Email Marketing?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Sales and Marketing: Email Marketing you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Sales and Marketing: Email Marketing course is ideal for Sales professionals aiming to enhance their marketing skills. Marketers interested in incorporating email marketing into their strategies. Business owners and entrepreneurs seeking effective sales and marketing approaches. Individuals looking to broaden their knowledge of sales and marketing techniques. Prerequisites This Sales and Marketing: Email Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Coordinator - Average Earnings: £20,000 - £30,000 per year. Sales Representative - Average Earnings: £20,000 - £30,000 per year. Digital Marketing Specialist - Average Earnings: £25,000 - £40,000 per year. Sales and Marketing Manager - Average Earnings: £30,000 - £50,000 per year. Marketing Director - Average Earnings: £50,000 - £80,000 per year. Course Curriculum Introduction to Sales Sales Management- Part 1 01:00:00 Sales Management- Part 2 01:00:00 Sales Management- Part 3 01:00:00 Sales Management- part 4 01:00:00 Sales Management- Part 5 01:00:00 Sales Management- Part 6 01:00:00 Sales Management- Part 7 01:00:00 Sales Management Module One - Getting Started 00:30:00 Module Two - Understanding the Talk 01:00:00 Module Three - Getting Prepared to Make the Call 01:00:00 Module Four - Creative Openings 01:00:00 Module Five - Making Your Pitch 01:00:00 Module Six - Handling Objections 01:00:00 Module Seven - Sealing the Deal 00:30:00 Module Eight - Following Up 01:00:00 Module Nine - Setting Goals 01:00:00 Module Ten - Managing Your Data 00:30:00 Module Eleven - Using a Prospect Board 01:00:00 Module Twelve - Wrapping Up 00:30:00 Introduction to Marketing Module One - Getting Started 00:05:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Sales and Marketing Defining Marketing 00:30:00 Recognising Trends 00:15:00 Doing Market Research 00:00:00 Strategies for Success 00:15:00 Mission Statements 00:15:00 Trade Shows 00:15:00 Developing a Marketing Plan 00:30:00 Increasing Business 00:15:00 Saying No to New Business 00:30:00 Advertising Myths 00:30:00 Networking Tips 00:30:00 Sales Strategies Selling Skills 00:15:00 The Sales Cycle 00:30:00 Framing Success 00:15:00 Setting Goals with SPIRIT! 00:15:00 The Path to Efficiency 00:15:00 Customer Service 00:15:00 Selling More 00:15:00 Selling Price 00:15:00 Email Marketing Introduction and the Biggest Mistakes People Make With Email Marketing 00:06:00 Introduction to Course Tutor 00:15:00 What is email marketing all about? 00:04:00 Promotional Email 00:08:00 Value Email 00:10:00 Email Checklist 00:12:00 Autoresponder - Send a broadcast 00:14:00 Example Promotional Email 00:03:00 Testing the broadcast 00:02:00 Send the broadcast 00:04:00 How to add a pop up opt in 00:07:00 How to add a pop over opt in 00:13:00 Autoresponders 00:06:00 Free Trial Aweber 00:02:00 Create a New List 00:05:00 Turn off double opt in 00:03:00 Company Branding 00:05:00 Create an opt in box 00:10:00 Pop up box opt in 00:02:00 Blog 24 Follow up email series 00:13:00 Blog 25 Email test 00:17:00 The Benefits of the Internet 00:06:00 What are we trying to achieve 00:09:00 6 steps to a video opt in 00:11:00 End result 00:06:00 Next steps 00:05:00 Assignment Assignment - Sales and Marketing: Email Marketing 00:00:00

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the essentials of effective Product Management with our comprehensive course. Whether you're a seasoned professional or new to the field, this course equips you with essential skills and knowledge to navigate every stage of a product's lifecycle. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Product Management course, learners will gain comprehensive knowledge and skills essential for successfully managing products throughout their lifecycle. They will understand how to develop new products effectively and create solid product plans. Marketing basics will be covered, enabling learners to develop strategies that enhance product visibility and appeal. Pricing strategies will be explored, helping learners grasp the intricacies of setting competitive prices. Channels management will be taught, showing learners how to effectively distribute products to reach target markets. Financial analysis skills will be honed, ensuring learners can assess product profitability and financial health. They will also learn about product lifecycle stages, enabling them to make informed decisions on product evolution and sustainability. Lastly, learners will understand the importance of analyzing product portfolios and classifying products based on market demands and business goals. This course equips learners with practical skills vital for successful product management in diverse business environments. Course Curriculum Module 01: Introduction to Product Management Module 02: New Product Development Module 03: Developing the Product Plan Module 04: Basics of Marketing for Products Module 05: Product Pricing Strategy Module 06: Channels Management Module 07: Financial Analysis for Product Management Module 08: Levels of a Product and Product Life Cycle Module 09: Product and Brand Portfolio Analysis Module 10: Product Classification Learning Outcomes: Understand the fundamentals of product development and management strategies. Create effective product plans aligned with business objectives and market needs. Implement product pricing strategies to maximize profitability and market competitiveness. Analyze financial data to make informed decisions in product management. Evaluate product life cycles and apply appropriate marketing strategies. Conduct portfolio analysis to optimize product and brand performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Product Management: Product Plan, Pricing, Marketing and Life Cycle 2:08:09 1: Module 01: Introduction to Product Management 09:27 2: Module 02: New Product Development 13:24 3: Module 03: Developing the Product Plan 13:28 4: Module 04: Basics of Marketing for Products 11:21 5: Module 05: Product Pricing Strategy 13:06 6: Module 06: Channels Management 12:59 7: Module 07: Financial Analysis for Product Management 13:26 8: Module 08: Levels of a Product and Product Life Cycle 10:44 9: Module 09: Product and Brand Portfolio Analysis 15:04 10: Module 10: Product Classification 14:10 11: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced product management skills. Marketing managers interested in product strategy enhancement. Entrepreneurs aiming to develop and launch new products effectively. Graduates looking to specialize in product management roles. Individuals transitioning into product management careers. Career path Product Manager Marketing Analyst Brand Strategist Market Research Analyst Business Development Manager Pricing Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

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