849 Marketing Management courses delivered Online

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This course focus is the management process and leadership skills necessary to anticipate, plan for and manage your organization's communications through a crisis. The course is built around the Crisis Communications section of ISO 22361, the new international standard for Crisis Management. This course includes the CCCM (Certified Crisis Communications Manager) exam and designation for free ($ 500 value). The course does not take you step-by-step how to fill in a template. Instead, you will learn how to protect and manage your organization’s reputation, how to identify and influence the ways organizations represent themselves to various stakeholders, how to prepare your organization for any media or social media crisis, and the best principles and best practices for developing an effective Crisis Communications Program for your organization. This course is designed first and foremost for executives, marketing managers, communications staff, business continuity practitioners, emergency managers, Crisis Management Team and Business Continuity Management Team members and their support staff. It is highly useful for health and safety staff, first responders, line managers, auditors, administrative and professional staff. At the conclusion of this course, participants should: - have a solid understanding of the overall Crisis Management lifecycle - know how to create an effective Crisis Management Communications structure within their organization - understand the key components of a Crisis Communications program including social media - successfully challenge the CCCM (Certified Crisis Communications Manager) exam The CCCM is one of the professional designations offered by the National Institute for Business Continuity Management (NIBCM.net). The exam is comprised of 100 Multiple Choice and T/F questions. You have 90 minutes to complete the exam. In order to obtain the CCCM designation, you must obtain a pass mark of at least 70%. This online course has content equivalent to our 3-day in-person CMC-601 course. The course is comprised of 23 lessons, each being 1/2 hour or so in length, plus additional, optional 'homework' assignments, activities, and downloadable tools including templates. The course also provides for regular asynchronous interaction with the course instructor for assignments and any questions that may arise. CONTENT INTRODUCTION TO CRISIS MANAGEMENT Lesson I - Introduction to Crisis Management Lesson 2 - Evolution of Crisis Management Lesson 3 - Towards a Crisis Management Standard Practice Test 1 CRISIS COMMUNICATIONS Lesson 4 - Pre-Crisis Communications Lesson 5 - Pre-Crisis Communications (cont'd) Lesson 6 - Managing Relationships and Reputation Lesson 7 - Key Roles Practice Test 2 Lesson 8 - Crisis Communications Strategy Lesson 9 - Crisis Communications Strategy (cont'd) Lesson 10 - Key Principles and Activities of Crisis Communication Lesson 11 - Key Principles and Activities of Crisis Communication (cont'd) Lesson 12 - Key Principles and Activities of Crisis Communication (cont'd) Practice Test 3 Lesson 13 - Consistency of Message Lesson 14 - Barriers to Effective Commnication Lesson 15 - Barriers to Effective Communication (cont'd) Lesson 16 - Social Media - Opportunities and Threats Lesson 17 - Social Media - Opportunities and Threats (cont'd) Practice Test 4 Lesson 18 - A Crisis Communication Plan BEST PRACTICES FOR CRISIS MANAGEMENT AND CMMUNICATIONS Lesson 19 - Crisis Management Best Practices Lesson 20 - Crisis Communications Best Practices BONUS LESSONS Bonus Lesson 21 - Pandemic Planning Bonus Lesson 22 - Cyber Security and Crisis Management Bonus Lesson 23 - Cyber Security and Crisis Management (cont'd) CCCM EXAM CCCM Practice Exam CCCM Exam COMPLETION RULES You must complete the test "CCCM Exam"

The aim of a course on the nature and scope of international marketing is to provide students with a comprehensive understanding of the global marketing environment. It aims to equip students with the knowledge and skills needed to develop and implement effective marketing strategies in a global context. Ultimately, the course aims to prepare students for careers in international business, marketing, and related fields.After the successful completion of the course, you will be able to learn about the following. Understand the basic principles and concepts of international marketing. Analyze the macro and micro environmental factors that impact international marketing. Develop the ability to create effective marketing strategies. Understand the challenges of managing international marketing campaigns. Learn how to navigate cultural differences and develop effective communication strategies for global markets. Understand the importance of collaboration and teamwork in international marketing activities. Develop the ability to evaluate and adapt marketing strategies in response to changes in the global business environment. The aim of a course on the nature and scope of international marketing is to equip students with an understanding of the fundamental principles of marketing in a global context. Students will learn to navigate the challenges of conducting business across different cultures, regulatory environments, and economic conditions. The course aims to prepare students for careers in global marketing, international business, and related fields. A course on the nature and scope of international marketing will cover the fundamental principles of marketing in a global context. It will examine the challenges and opportunities of conducting business across different cultures, regulatory environments, and economic conditions. The course will equip students with the knowledge and skills needed to develop effective marketing strategies that can compete in the global marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Nature and Scope of International Marketing Self-paced pre-recorded learning content on this topic. Nature and Scope of International Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Corporate Social Responsibility Manager Global Marketing Manager International Business Development Manager Export Manager Market Research Analyst International Sales Manager Digital Marketing Specialist Global Brand Manager International Trade Specialist Multinational Account Manager Foreign Market Entry Strategist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

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"You have to see failure as the beginning and the middle, but never entertain it as an end"

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Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field.  The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand.  And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Marketing Principles course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00

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