This course focus is the management process and leadership skills necessary to anticipate, plan for and manage your organization's communications through a crisis. The course is built around the Crisis Communications section of ISO 22361, the new international standard for Crisis Management. This course includes the CCCM (Certified Crisis Communications Manager) exam and designation for free ($ 500 value). The course does not take you step-by-step how to fill in a template. Instead, you will learn how to protect and manage your organization’s reputation, how to identify and influence the ways organizations represent themselves to various stakeholders, how to prepare your organization for any media or social media crisis, and the best principles and best practices for developing an effective Crisis Communications Program for your organization. This course is designed first and foremost for executives, marketing managers, communications staff, business continuity practitioners, emergency managers, Crisis Management Team and Business Continuity Management Team members and their support staff. It is highly useful for health and safety staff, first responders, line managers, auditors, administrative and professional staff. At the conclusion of this course, participants should: - have a solid understanding of the overall Crisis Management lifecycle - know how to create an effective Crisis Management Communications structure within their organization - understand the key components of a Crisis Communications program including social media - successfully challenge the CCCM (Certified Crisis Communications Manager) exam The CCCM is one of the professional designations offered by the National Institute for Business Continuity Management (NIBCM.net). The exam is comprised of 100 Multiple Choice and T/F questions. You have 90 minutes to complete the exam. In order to obtain the CCCM designation, you must obtain a pass mark of at least 70%. This online course has content equivalent to our 3-day in-person CMC-601 course. The course is comprised of 23 lessons, each being 1/2 hour or so in length, plus additional, optional 'homework' assignments, activities, and downloadable tools including templates. The course also provides for regular asynchronous interaction with the course instructor for assignments and any questions that may arise. CONTENT INTRODUCTION TO CRISIS MANAGEMENT Lesson I - Introduction to Crisis Management Lesson 2 - Evolution of Crisis Management Lesson 3 - Towards a Crisis Management Standard Practice Test 1 CRISIS COMMUNICATIONS Lesson 4 - Pre-Crisis Communications Lesson 5 - Pre-Crisis Communications (cont'd) Lesson 6 - Managing Relationships and Reputation Lesson 7 - Key Roles Practice Test 2 Lesson 8 - Crisis Communications Strategy Lesson 9 - Crisis Communications Strategy (cont'd) Lesson 10 - Key Principles and Activities of Crisis Communication Lesson 11 - Key Principles and Activities of Crisis Communication (cont'd) Lesson 12 - Key Principles and Activities of Crisis Communication (cont'd) Practice Test 3 Lesson 13 - Consistency of Message Lesson 14 - Barriers to Effective Commnication Lesson 15 - Barriers to Effective Communication (cont'd) Lesson 16 - Social Media - Opportunities and Threats Lesson 17 - Social Media - Opportunities and Threats (cont'd) Practice Test 4 Lesson 18 - A Crisis Communication Plan BEST PRACTICES FOR CRISIS MANAGEMENT AND CMMUNICATIONS Lesson 19 - Crisis Management Best Practices Lesson 20 - Crisis Communications Best Practices BONUS LESSONS Bonus Lesson 21 - Pandemic Planning Bonus Lesson 22 - Cyber Security and Crisis Management Bonus Lesson 23 - Cyber Security and Crisis Management (cont'd) CCCM EXAM CCCM Practice Exam CCCM Exam COMPLETION RULES You must complete the test "CCCM Exam"
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"You have to see failure as the beginning and the middle, but never entertain it as an end"
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Are you looking to enhance your Business Marketing and Time Management skills? If yes, then you have come to the right place. Our comprehensive course on Business Marketing and Time Management will assist you in producing the best possible outcome by mastering the Business Marketing and Time Management skills. The Business Marketing and Time Management course is for those who want to be successful. In the course, you will learn the essential knowledge needed to become well versed in Business Marketing and Time Management. Our course starts with the basics of Business Marketing and Time Management and gradually progresses towards advanced topics. Therefore, each lesson of this Business Marketing and Time Management course is intuitive and easy to understand. Why would you choose the Business Marketing and Time Management course from Compliance Central: Lifetime access to Business Marketing and Time Management course materials Full tutor support is available from Monday to Friday with the Business Marketing and Time Management course Learn Business Marketing and Time Management skills at your own pace from the comfort of your home Gain a complete understanding of Business Marketing and Time Management course Accessible, informative Business Marketing and Time Management learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Business Marketing and Time Management Study Business Marketing and Time Management in your own time through your computer, tablet or mobile device Business Marketing and Time Management Curriculum Breakdown of the Business Marketing and Time Management Cours Section 01: Marketing and the Firm Section 02: Situational Marketing Analysis Section 03: Microenvironments - Industry and Market Section 04: Formulating a Marketing Plan - Building Components Section 05: Executing the Marketing Plan CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Business Marketing and Time Management course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Business Marketing and Time Management. It is also great for professionals who are already working in Business Marketing and Time Management and want to get promoted at work. Requirements To enrol in this Business Marketing and Time Management course, all you need is a basic understanding of the English Language and an internet connection. Career path The Business Marketing and Time Management course will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to this course. Marketing Coordinator: £20,000 to £35,000 per year Digital Marketing Specialist: £25,000 to £45,000 per year Marketing Manager: £35,000 to £65,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Overview The marketing industry is constantly evolving, with global digital marketing spending projected to reach over £500 billion by 2025. Marketing Secrets for High Sales is your gateway to mastering cutting-edge strategies that drive growth and profitability. This course equips you with the tools to excel in key areas such as digital marketing, social media marketing, and content creation. Learn how to enhance brand visibility, understand consumer psychology, and implement successful marketing campaigns. With a focus on SEO, email marketing, and data-driven marketing techniques, you'll be prepared to take on the challenges of the modern business landscape. Whether you're an entrepreneur, marketing professional, or business owner, Marketing Secrets for High Sales will provide the knowledge and skills needed to elevate your marketing efforts and increase sales. Start your journey towards becoming a marketing expert today! Key Features of the Course: FREE Marketing Secrets for High Sales CPD-accredited certificate Get a free student ID card with Marketing Secrets for High Sales training (£10 applicable for international delivery) Lifetime access to the Marketing Secrets for High Sales course materials The Marketing Secrets for High Sales program comes with 24/7 tutor support Get instant access to this Marketing Secrets for High Sales course Learn Marketing Secrets for High Sales training from anywhere in the world The Marketing Secrets for High Sales training is affordable and simple to understand The Marketing Secrets for High Sales training is an entirely online How will I get my certificate? You may have to take a quiz or a written test online during or after the Marketing Secrets for High Sales course. After successfully completing the Marketing Secrets for High Sales course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Secrets for High Sales. It is available to all students, of all academic backgrounds. Requirements Our Marketing Secrets for High Sales is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this Marketing Secrets for High Sales course, it can be studied in your own time at your own pace. Career Path Unlock diverse career opportunities with Marketing Secrets for High Sales. Explore these lucrative paths: Digital Marketing Specialist Social Media Manager SEO Specialist: Content Marketing Manager Email Marketing Specialist PPC Specialist Marketing Manager Course Curriculum 2 sections • 12 lectures • 00:56:00 total length •Unit 01 - Introduction: 00:03:00 •Unit 02 - Make Sure You're In The Right Niche: 00:03:00 •Unit 03 - You Must Target The Right Client: 00:04:00 •Unit 04 - Unlock The Power Of Segmentation: 00:05:00 •Unit 05 - Case Study - A High Ticket Sale: 00:02:00 •Unit 06 - Know The Big Picture: 00:05:00 •Unit 07 - Get Inside The High-Ticket Buyers Mindset: 00:07:00 •Unit 08 - Conducting A High-Ticket Sales Campaign: 00:08:00 •Unit 09 - The Secret Shortcut To High-Ticket Sales: 00:05:00 •Unit 10 - Fine-Tune Your Reverse Engineered Brand: 00:09:00 •Unit 11 - Picking The Right High Ticket Product Or Service To Sell: 00:05:00 •Resource - Marketing Secrets for High Sales: 00:00:00
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This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics. After the successful completion of the course, you will be able to learn about the following, Define and explain the concept of the marketing mix. Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion. Explore how the Four P's relate to different stages of the product life cycle. Examine how marketing decisions impact the product itself, including features, design, and branding. Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments. Define the concept of the supply chain and its significance in marketing. Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction. Define integrated marketing communication (IMC) and its role in modern marketing. Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing. From defining the marketing mix to exploring supply chain significance and integrated marketing communication, this course covers the essentials. Participants will examine pricing decisions, product life cycle stages, and the components of integrated marketing communication, preparing them to navigate complex marketing landscapes strategically. Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Marketing Mix Self-paced pre-recorded learning content on this topic. Understanding the Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Product Manager Pricing Strategist Distribution Coordinator Promotion Specialist Supply Chain Analyst Marketing Communication Manager Branding Consultant Digital Marketing Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.