847 Marketing Management courses delivered Online

The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies.After the successful completion of the course, you will be able to learn about the following, Concept of the strategic marketing process. Stages of strategic marketing. Steps in situation analysis. Categories of five C analysis. Steps of marketing strategy. Steps of the marketing mix. The influences in the relationship of marketing strategies. Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Marketing Process The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. Strategic Marketing Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Getting Started The qualification has been intended to provide the foundation in the business management sector. They deliver recognition and professionalism to the management sectors, too. We offer the students the opportunity to learn from these programs that will provide them with relevant skills and qualities. The diploma is credited to Level 5, respectively, with a total credit of 120 points. You are entitled to 240 credits if you have completed the certificate or diploma together. This is comparable to a Foundation degree and allows access to the final year at one of our university partners for a related Honours degree. The underlying principle of the course is to ensure a career path for learners who wish to build their care capacities within the business sector. The result of the diploma, an accepted UK qualification, is for the aspirants to have the expertise and the skills needed by organisations worldwide. All the programs are designed to provide learning based on concepts and practical insights necessary for the present and future companies. Apart from this, we look forward to building up efficient team leaders, managers and leaders through the invention and delivery of learning required for the industry. Certificates and diplomas play an outstanding role in the prime development of commerce. The learners have a deep knowledge and understanding of the industry as the modern threats are identified and evaluated. Key Benefits   To understand and apply the principles of leadership in a business environment. Learners will know how to use business management principles within the industry. To explore the relationship between theories and their application. Learners will understand how to develop and launch a new business. Improve employability by exploring the relationship between ideas and their practical application. Analysing the growth of the retail industry. Key Highlights Do you wish to become a successful entrepreneur or plan for business start-ups and gain insight and knowledge about the business world? Then, the Qualifi Level 5 Diploma in Business Enterprise is the ideal starting point for your career journey. The course will ensure access to the first-class education needed to achieve your goals and dreams and maximise future opportunities. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our Qualifi-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The Qualifi Level 5 Level Diploma in Business Enterprise can open many career pathways including, but not limited to: Entrepreneur with an estimated average salary of £44515 per annum Development manager with an estimated average salary of £50,128 per annum Business analyst with an estimated average salary of £47,302 per annum Marketing manager with an estimated average salary of £45,000 per annum Retail manager with an estimated average salary of £30,987 per annum Public Relation Manager, with an estimated average salary of £42,000 per annum Assistant manager with an estimated average salary of £32,590 per annum   About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included?   Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications include real-world examples and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Time-constrained scenario-based assignments No examinations Entry Requirements   The qualifications have been intended to be open without barriers restricting access and progression. They are eligible for a centre interview, and they are expected to hold the following for the QUALIFI Level 5 Diploma in Business Enterprise: Learners who possess Qualifications at Levels 3 and 4; Learners who have work experience at a managerial level and demonstrate ambition with clear career goals; Learners who possess a first degree in another discipline and want to develop their careers in business.   Progression   Learners completing the QUALIFI Level 5 Diploma in Business Enterprise will allow progress to: The final year of an undergraduate degree or Directly into employment in an associated profession     Why gain a QUALIFI Qualification?   This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also learn to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle issues and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Entrepreneurship, Enterprise and Creativity Reference No : ENT 2.1 Credit : 20 || TQT : 200 The main focus of this unit is to understand the role of enterpreneur in a new organisaation and develop different approaches to grow the organisations. And it also helps to develop the critical thinking of enterpreneurial process and the understanding of growth of a business. UNIT2- Influences on Organisational Growth and Development Reference No : ENT 2.2 Credit : 20 || TQT : 200 This unit aims to the understanding of the 'modern world' and how the individual firm, large or small, can respond positively to a global business environment. It also help to analyse the characteristics which influences the decisions taken. The decisions are verified by the management view UNIT3- Venture Management - Growing a Business Reference No : ENT 2.3 Credit : 20 || TQT : 200 The unit is aimed to understand the factors of a growing business organisation and analyse the different growth models as well.The aim of the unit is to develop an understanding of what can drive a growth UNIT4- Marketing for Growth Organisations Reference No : ENT 2.4 Credit : 20 || TQT : 200 The unit focus to examine the ways in which successful firms become market orientated to include becoming customer centred and creating sustainable competitive advantages. It also help to improve the marketing and marketing skills. The learners will have to create a plan to enter the business to the market. UNIT5- Developing and Launching a New Business Reference No : ENT 2.5 Credit : 20 || TQT : 200 The unit focuses at the manners by which the organisations research plan and a business thought and the beginning phases of setting up a business. The point of the unit is to more readily comprehend what makes a business thought and how this thought can be converted into a viable marketable strategy for another new company. UNIT6- Social Enterprise and Third Sector Organisations Reference No : ENT 2.6 Credit : 20 || TQT : 200 The point of the unit is to more likely comprehend what makes a decent business thought and how this thought can be converted into a strategy for another new company. It offers understanding into the business fire up measure by permitting students to discovering thoughts. The unit requires the Learner to distinguish a business thought however the turn of events stages, demonstrating its reasonability to conveying a strategy. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Getting Started The qualification has been intended to provide the foundation in the field of business management sector. They deliver recognition and professionalism to the management sectors too. We offer the students to utilise the opportunity to learn from these programs that will offer them with relevant skills and qualities. The diploma is credited to Level 5 respectively, and it has a total credit of 120 points. This is comparable to a Foundation degree and allows access to the final year at one of our university partners for a related Honours degree. The underlying principle of the course is to ensure a career path for learners who wish to build their care capacities within the business sector. The result of the Diploma, which is an accepted UK qualification, is for the aspirants to expertise the skills needed by organisations worldwide. All the programs are designed to provide learning based on concepts and practical insights that are necessary for the companies of present and future. Apart from this, we are looking forward to building up efficient team leaders, managers and leaders through the invention and delivery of learning that are required for industry. The Certificates and diplomas play an outstanding role in the prime development in the areas of commerce. The learners have a deep knowledge and understanding of the industry as the modern threats are identified and evaluated. Key Benefits Learner will develop an understanding on responding to the changing Business Environment. Learner will understand the importance of effective decision making in the organisation. Analysing the strategy of customer retention and management. Factors affecting risk in the organisation. Understanding the principles of leadership in the business environment. The various business models and growing organisation. Key Highlights Do you want to showcase your management skills and talent at work, and be a manager for today and future in business management? Then, Qualifi Level 5 Diploma in Business Management is the ideal starting point for your career journey. The course will ensure your access to the first-class education needed to achieve your goals and dreams and to maximise future opportunities. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our Qualifi-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The Qualifi Level 5 Level Diploma in Business Management can open many career pathways including, but not limited to: Operations manager; with an estimated average salary of £48,814 per annum Accounts manager; with an estimated average salary of £46,657,506 per annum Financial analyst; with an estimated average salary of £45,000per annum Marketing manager; with an estimated average salary of £50,000 per annum Sales manager; with an estimated average salary of £48,000 per annum Business Analyst; with an estimated average salary of £61,118 per annum Assistant manager; with an estimated average salary of £40,222 per annum About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBTL Support Desk Portal. Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team. Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. Formative assessment feedback will be provided by the tutors to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students' opportunity to study as per their convenience. Live Classes (for Blended Learning Students only). Assessment Time-constrained scenario-based assignments No examinations Entry Requirements The qualifications have been intended to be open without any barriers that restrict access and progression. They are eligible for a centre interview, and they are expected to hold the following for QUALIFI Level 5 Diploma in Business Management: Learners who possess Qualifications at Level 3 and or 4; Learners who have work experience at a managerial level and demonstrate ambition with clear career goals; Learners who possess a first degree in another discipline and want to develop their careers in business. Progression Learners completing the QUALIFI Level 5 Diploma in Business will allow progress to: the final year of an undergraduate degree; or Directly into employment in an associated profession. Why gain a QUALIFI Qualification? This suite of qualification provides enormous opportunities to learners who are looking for a career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wishes to pursue their career in their denominated sectors; It helps in providing a deep understanding of the health and social care sector, and to manage the organisations; which will in-turn help in enhancing the learner's insight to their chosen sector. The Qualification provides a real combination of disciplines and skills development opportunities. The Learners attains in-depth awareness concerning the functioning, aims and processes of the organisation. They can also explore the way to respond positively to this challenging and complex health and social care environment. The learners will be introduced in managing the wide range of health and social care functions using theory, practice sessions and models that provide the valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also attain the ability to face and solve issues then and there by the exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods and to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle issues and difficulties. Practice judgement, own and take responsibility for decisions and actions; and. Develop the capacity to perceive and reflect on individual learning and improving their own, social and other transferable aptitudes and skills. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Responding to the Changing Business Environment Reference No : BUS 2.1 Credit : 20 || TQT : 200 " The unit introduce the learner to variety of dynamic factors that affect how an organisation operates and therefore the change in management that's required. By understanding how relationships between public and personal sector organisations are effected from socio-economic factors the learner are going to be better placed to manage the relationship." UNIT2- Effective Decision Making Reference No : BUS 2.2 Credit : 20 || TQT : 200 The unit will check out the various ways in which decisions are taking by companies by exploring approaches to deciding, implementing decisions and therefore the way during which deceision making are often used within organisations.With the expansion of IT and customisation, few decisions are straight forward enough for managers to rely on the answers that are successful in past years. to stay competitive, organisations got to develop decision-making processes that use all the present information and knowledge available within the workplace, workforce and beyond. UNIT3- Business Development Reference No : BUS 2.3 Credit : 20 || TQT : 200 The business development unit is to supply the learner with the knowledge and skills to research a market and plan a development strategy like the launch of a replacement business model, new enterprise, product or service line. Learners will get an idea to fully develop and pitch their business development strategy UNIT4- Business Models and Growing Organisations Reference No : BUS 2.4 Credit : 20 || TQT : 200 Business Models and Growing Organisations unit is meant to assist learners understand what's expected from them in working for a growing organisation.The three units explore the connection between enterprising behaviour and business success, the various ways during which firms can grow and therefore the differing types of business that they could be expected to work in. UNIT5- Customer Management Reference No : BUS 2.5 Credit : 20 || TQT : 200 The purpose of this unit is to understand the customer behaviour. It will develop skills and learners will use tools and practices an organisation can use to retain and improve customer retention and relationships. UNIT6- Risk Management and Organisations Reference No : BUS 2.6 Credit : 20 || TQT : 200 "Risk Management and Organisations unit will involve the learner in developing risk profiles and identifying risk management strategies for selected case studies. These are going to be available online as used as a way for instance the various ways organisations approach change. The course material are going to be closely linked with creativity and innovation." Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Innovation Management provides an understanding of the innovation process, its drivers, and the factors that can affect it. The course aims to develop learners' ability to evaluate innovation opportunities, assess risks, and select appropriate innovation strategies. After the successful completion of the course, you will be able to learn about the following, Understand the basic concepts and definitions related to innovation management, including the different types of innovation and their characteristics. Analyze the innovation process and the role of knowledge in fostering innovation within a company. Evaluate different methods for measuring innovation and the challenges associated with measuring innovation accurately. Assess the different approaches to managing technological innovation and the factors affecting a company's innovation capacity. Apply strategies to enhance a company's capacity for innovation, including methods for managing knowledge, building networks, and promoting a culture of innovation. Identify and analyze the challenges companies face in managing technological innovation, including the risks associated with investing in new technologies and the need to balance short-term and long-term goals. Innovation Management is a course that focuses on the principles and practices of managing innovation in contemporary organizations. The course covers various topics, including the strategies, tools, and techniques used to create and manage innovation in organizations, the role of innovation in driving competitive advantage and growth, and the skills required to manage innovation effectively. Students will learn to analyze the innovation landscape and identify opportunities for innovation in different contexts, develop and implement innovative strategies that align with organizational objectives, and use various innovative tools and techniques to generate new ideas and solutions. The course also covers topics such as risk management, intellectual property protection, and the impact of innovation on organizational performance and sustainability. Innovation Management provides an understanding of the innovation process, its drivers, and the factors that can affect it. The course aims to develop learners' ability to evaluate innovation opportunities, assess risks, and select appropriate innovation strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Innovation Management Self-paced pre-recorded learning content on this topic. Innovation Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor. Innovation Manager Innovation Strategist Innovation Consultant Product Manager Business Development Manager Marketing Manager Chief Innovation Officer Entrepreneur Research and Development Manager Project Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn?  Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00

Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 1 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 1 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of the development of a strategic plan, internal analysis and so on. Enrol in this course today and start your instant first step towards learning about strategic planning for marketing. Learn faster for instant implementation. Learning Outcome Familiarise with strategic planning for marketing Understand strategic planning Gain in-depth knowledge of the development of a strategic plan Understand strategic and marketing analysis Learn about internal analysis How Much Do Marketing Managers Earn?  Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 1 Module 01: An Introduction to Strategic Planning 00:17:00 Module 02: Development of a Strategic Plan 00:24:00 Module 03: Strategic Planning for Marketing 00:12:00 Module 04: Strategic and Marketing Analysis 00:14:00 Module 05: Internal Analysis 00:24:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 1 00:00:00

The aim of a course on the nature and scope of international marketing is to provide students with a comprehensive understanding of the global marketing environment. It aims to equip students with the knowledge and skills needed to develop and implement effective marketing strategies in a global context. Ultimately, the course aims to prepare students for careers in international business, marketing, and related fields.After the successful completion of the course, you will be able to learn about the following. Understand the basic principles and concepts of international marketing. Analyze the macro and micro environmental factors that impact international marketing. Develop the ability to create effective marketing strategies. Understand the challenges of managing international marketing campaigns. Learn how to navigate cultural differences and develop effective communication strategies for global markets. Understand the importance of collaboration and teamwork in international marketing activities. Develop the ability to evaluate and adapt marketing strategies in response to changes in the global business environment. The aim of a course on the nature and scope of international marketing is to equip students with an understanding of the fundamental principles of marketing in a global context. Students will learn to navigate the challenges of conducting business across different cultures, regulatory environments, and economic conditions. The course aims to prepare students for careers in global marketing, international business, and related fields. A course on the nature and scope of international marketing will cover the fundamental principles of marketing in a global context. It will examine the challenges and opportunities of conducting business across different cultures, regulatory environments, and economic conditions. The course will equip students with the knowledge and skills needed to develop effective marketing strategies that can compete in the global marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Nature and Scope of International Marketing Self-paced pre-recorded learning content on this topic. Nature and Scope of International Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Corporate Social Responsibility Manager Global Marketing Manager International Business Development Manager Export Manager Market Research Analyst International Sales Manager Digital Marketing Specialist Global Brand Manager International Trade Specialist Multinational Account Manager Foreign Market Entry Strategist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Elevate Your Social Media Marketing with Personalized Coaching   Our one-to-one coaching sessions offer practical and strategic social media support for small business owners, marketing managers, and social media managers. Let us inspire you with fresh ideas and help you enhance your social media marketing efforts.   Before the session, we'll send you a brief questionnaire to gather essential details about your brand, social media objectives, and processes. This information will be formalized into a clear set of aims and objectives for the session.   After the session, you'll receive tailored coaching notes summarizing key takeaways and providing clear next steps to implement right away. Topics Typically Covered: Aligning social media and business objectives Identifying and reaching your ideal target audience Competitor analysis and successful techniques Selecting the right social media platforms Content brainstorming and gathering, including hashtags, video, and photography Social media management: frequency, scheduling, and useful apps Overview of social media advertising Practical demonstrations of tactics

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This course focus is the management process and leadership skills necessary to anticipate, plan for and manage your organization's communications through a crisis. The course is built around the Crisis Communications section of ISO 22361, the new international standard for Crisis Management. This course includes the CCCM (Certified Crisis Communications Manager) exam and designation for free ($ 500 value). The course does not take you step-by-step how to fill in a template. Instead, you will learn how to protect and manage your organization’s reputation, how to identify and influence the ways organizations represent themselves to various stakeholders, how to prepare your organization for any media or social media crisis, and the best principles and best practices for developing an effective Crisis Communications Program for your organization. This course is designed first and foremost for executives, marketing managers, communications staff, business continuity practitioners, emergency managers, Crisis Management Team and Business Continuity Management Team members and their support staff. It is highly useful for health and safety staff, first responders, line managers, auditors, administrative and professional staff. At the conclusion of this course, participants should: - have a solid understanding of the overall Crisis Management lifecycle - know how to create an effective Crisis Management Communications structure within their organization - understand the key components of a Crisis Communications program including social media - successfully challenge the CCCM (Certified Crisis Communications Manager) exam The CCCM is one of the professional designations offered by the National Institute for Business Continuity Management (NIBCM.net). The exam is comprised of 100 Multiple Choice and T/F questions. You have 90 minutes to complete the exam. In order to obtain the CCCM designation, you must obtain a pass mark of at least 70%. This online course has content equivalent to our 3-day in-person CMC-601 course. The course is comprised of 23 lessons, each being 1/2 hour or so in length, plus additional, optional 'homework' assignments, activities, and downloadable tools including templates. The course also provides for regular asynchronous interaction with the course instructor for assignments and any questions that may arise. CONTENT INTRODUCTION TO CRISIS MANAGEMENT Lesson I - Introduction to Crisis Management Lesson 2 - Evolution of Crisis Management Lesson 3 - Towards a Crisis Management Standard Practice Test 1 CRISIS COMMUNICATIONS Lesson 4 - Pre-Crisis Communications Lesson 5 - Pre-Crisis Communications (cont'd) Lesson 6 - Managing Relationships and Reputation Lesson 7 - Key Roles Practice Test 2 Lesson 8 - Crisis Communications Strategy Lesson 9 - Crisis Communications Strategy (cont'd) Lesson 10 - Key Principles and Activities of Crisis Communication Lesson 11 - Key Principles and Activities of Crisis Communication (cont'd) Lesson 12 - Key Principles and Activities of Crisis Communication (cont'd) Practice Test 3 Lesson 13 - Consistency of Message Lesson 14 - Barriers to Effective Commnication Lesson 15 - Barriers to Effective Communication (cont'd) Lesson 16 - Social Media - Opportunities and Threats Lesson 17 - Social Media - Opportunities and Threats (cont'd) Practice Test 4 Lesson 18 - A Crisis Communication Plan BEST PRACTICES FOR CRISIS MANAGEMENT AND CMMUNICATIONS Lesson 19 - Crisis Management Best Practices Lesson 20 - Crisis Communications Best Practices BONUS LESSONS Bonus Lesson 21 - Pandemic Planning Bonus Lesson 22 - Cyber Security and Crisis Management Bonus Lesson 23 - Cyber Security and Crisis Management (cont'd) CCCM EXAM CCCM Practice Exam CCCM Exam COMPLETION RULES You must complete the test "CCCM Exam"