32 Marketing Management courses in Dunfermline delivered Live Online

Keyword Research & SEO Course Overview This course on "Keyword Research & SEO" is designed to equip learners with essential skills for optimising websites for search engines. It covers the fundamentals of keyword research, local SEO practices, and the importance of ethical SEO practices. By the end of the course, learners will understand how to enhance a website's visibility in search engine results and how to implement strategies to drive organic traffic effectively. This course provides a comprehensive understanding of SEO techniques, from the basics to more advanced practices, making it ideal for anyone looking to enhance their digital marketing capabilities. Course Description In this course, learners will delve into core SEO concepts, starting with keyword research, a critical element in building any successful SEO strategy. They will explore how to select the most effective keywords for their website, focusing on search volume and competition. The course also covers local SEO strategies, ensuring businesses can reach their local target audience effectively. Additionally, learners will understand the dangers of black hat SEO techniques, learning what to avoid in order to maintain ethical practices. Upon completing this course, learners will gain valuable skills in SEO implementation, making them proficient in improving a website’s online presence. Keyword Research & SEO Curriculum Module 01: Introduction Module 02: Keyword Research Module 03: Local SEO Module 04: Black Hat SEO - Things You Must NOT Do (See full curriculum) Who is this course for? Individuals seeking to improve their website's visibility in search engines. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in search engine optimisation and online marketing. Entrepreneurs looking to attract organic traffic to their business websites. Career Path SEO Specialist Digital Marketing Manager Content Strategist Local SEO Consultant Web Analyst

Business Startup Course Overview This course is designed for aspiring entrepreneurs and business professionals looking to gain essential knowledge and skills for launching a successful startup. It covers key concepts such as identifying business models, creating innovative ideas, building a brand, and implementing both active and passive sales strategies. Learners will explore the stages of business creation from conception to execution and develop a clear business action plan. By the end of the course, participants will be equipped with the tools necessary to develop their own business and take confident steps toward growth and sustainability. Course Description The "Business Startup" course delves into the fundamental components required to start and run a successful business. Topics include the Adonis Business Model, which provides a framework for building a profitable business, the steps involved in creating a viable business idea, and the methods for constructing a strong brand identity. The course also covers effective sales techniques, both active and passive, to drive revenue. Additionally, learners will be guided through the process of creating a comprehensive business and action plan to set the foundation for long-term success. This course is ideal for anyone looking to start their own business or develop their entrepreneurial mindset. Business Startup Curriculum: Module 01: Adonis Business Model – The Model of Successful Businesses Module 02: Creation of A Business Idea Module 03: Building A Successful Brand Module 04: Active Sales Module 05: Passive Sales Module 06: Create A Business and Action Plan (See full curriculum) Who is this course for? Individuals seeking to start their own business. Professionals aiming to expand their entrepreneurial skills. Beginners with an interest in business development. Entrepreneurs looking to refine their business strategies. Career Path Business Owner Entrepreneur Brand Manager Sales Manager Marketing Manager Business Development Executive

Marketing Principles Course Overview This course on Marketing Principles provides learners with a comprehensive understanding of core marketing concepts, strategies, and the integral role marketing plays within an organisation. Through a series of well-structured modules, participants will explore key areas including marketing analysis, planning, and execution. By the end of the course, learners will have a solid foundation in creating and implementing effective marketing strategies, understanding market dynamics, and evaluating marketing performance. The course equips learners with essential marketing knowledge, ideal for enhancing career opportunities in various sectors. Course Description The Marketing Principles course delves into the essential aspects of marketing, covering areas such as situational analysis, microenvironments, and the creation of effective marketing plans. Learners will explore how organisations identify opportunities, assess industry trends, and build marketing strategies that align with business goals. Key topics include analysing market conditions, developing marketing strategies, and executing plans efficiently. Throughout the course, learners will gain a deeper understanding of marketing's role within business structures, enabling them to confidently approach marketing challenges in any industry. By the course's conclusion, participants will have acquired key skills in strategic planning and analysis. Marketing Principles Curriculum Module 01: Marketing And The Firm Module 02: Situational Marketing Analysis Module 03: Microenvironments – Industry And Market Module 04: Formulating A Marketing Plan – Building Components Module 05: Executing The Marketing Plan (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in marketing. Professionals aiming to enhance their marketing knowledge and skills. Beginners with an interest in pursuing a career in marketing. Business owners and entrepreneurs looking to improve their marketing strategy. Career Path Marketing Manager – Oversee marketing campaigns and strategies. Marketing Analyst – Research market trends and consumer behaviours. Brand Manager – Develop and manage brand strategies. Sales and Marketing Executive – Focus on product promotion and customer outreach. Digital Marketing Specialist – Utilise online platforms to promote brands and services.

Digital Marketing - Growth Hacking Techniques - Online Course Course Overview: This course provides an in-depth exploration of growth hacking techniques within the context of digital marketing. Learners will gain a comprehensive understanding of the fundamental principles of digital marketing, coupled with strategic insights into growth tactics. The course is designed to help professionals leverage innovative marketing strategies to drive business growth, enhance customer acquisition, and optimise digital presence. By the end of this course, learners will have the skills to implement growth hacking techniques that can rapidly scale businesses while maintaining a sustainable growth trajectory. Course Description: "Digital Marketing - Growth Hacking Techniques" delves into key topics like customer journey mapping, content marketing, and SEO, alongside exploring niche areas such as mobile, email, and social media marketing strategies. Learners will study effective methods for increasing brand visibility, generating leads, and retaining customers across various digital platforms. Emphasis is placed on understanding how to employ data-driven insights to optimise marketing efforts. By the end of the course, participants will be equipped to implement digital marketing strategies that yield measurable business growth in highly competitive online environments. The course content ensures that learners develop the skills necessary to handle dynamic marketing challenges and grow a business in an increasingly digital world. Digital Marketing - Growth Hacking Techniques - Online Course Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: YouTube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to expand their digital marketing expertise. Professionals aiming to enhance their marketing strategies and career prospects. Beginners with an interest in growth hacking and digital marketing. Entrepreneurs looking to scale their businesses using effective digital techniques. Career Path: Digital Marketing Manager Growth Hacker Social Media Manager Content Strategist SEO Specialist Email Marketing Specialist Brand Manager

Learn with Case Study - Market Research Course Overview: This course, "Learn with Case Study - Market Research," provides an in-depth understanding of the principles and techniques used in market research. It is designed to equip learners with the knowledge necessary to assess market trends, consumer behaviour, and competitive landscapes effectively. Through the use of real-world case studies, participants will gain valuable insights into the application of market research methodologies in various industries. By the end of the course, learners will be able to conduct research, analyse data, and make informed decisions that drive business strategies and growth. This course is ideal for those seeking to enhance their market research skills and apply them to professional practice. Course Description: In this course, learners will explore the core concepts of market research, including data collection, analysis techniques, and the interpretation of findings. The course integrates case studies to demonstrate how these methods are applied in real-life scenarios across different sectors. Key topics covered include survey design, focus groups, consumer behaviour analysis, and competitor research. Learners will develop the ability to evaluate and synthesise market data to inform strategic business decisions. The course encourages critical thinking, data interpretation, and strategic application, ensuring that learners can effectively utilise market research to support business objectives. By the end of the course, participants will have the skills to execute comprehensive market research projects. Learn with Case Study - Market Research Curriculum: Module 01: Introduction to Market Research Module 02: Data Collection Techniques Module 03: Case Study: Market Research in Action Module 04: Data Analysis and Interpretation Module 05: Consumer Behaviour and Market Segmentation Module 06: Reporting and Presenting Research Findings (See full curriculum) Who is this course for? Individuals seeking to improve their market research skills. Professionals aiming to enhance their strategic decision-making abilities. Beginners with an interest in understanding market dynamics. Those working in marketing, sales, or business strategy roles. Career Path: Market Research Analyst Marketing Manager Business Development Specialist Consumer Insights Analyst Data Analyst

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant

Marketing Secrets for High Sales Course Overview "Marketing Secrets for High Sales" is a dynamic course designed to equip learners with advanced strategies for driving sales success. Throughout the course, participants will explore cutting-edge marketing techniques, tools, and insights that have proven effective in boosting sales across various industries. By the end of the course, learners will understand how to craft compelling marketing strategies, leverage customer psychology, and implement tactics that consistently lead to high sales conversions. The course is structured to provide learners with both the theoretical knowledge and actionable skills needed to excel in a competitive market. Course Description This course delves into a wide range of topics including sales funnel optimisation, creating persuasive marketing messages, targeting the right audience, and leveraging digital platforms for maximum impact. Learners will explore the intricacies of consumer behaviour, the role of brand positioning, and the importance of data-driven decision-making. By engaging with the course materials, participants will gain in-depth insights into the strategies that fuel high sales numbers and discover how to adapt these methods to suit their unique business goals. The course is designed to offer a structured learning experience, ensuring that all essential concepts are covered and applicable to real-world scenarios. Marketing Secrets for High Sales Curriculum Module 01: Understanding Sales Psychology Module 02: Crafting Compelling Marketing Campaigns Module 03: Leveraging Social Media for High Sales Module 04: Data-Driven Marketing Techniques Module 05: Email Marketing for Conversion Optimisation Module 06: Building Brand Loyalty to Drive Long-Term Sales Module 07: Advanced Sales Funnel Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing knowledge and skills. Professionals aiming to boost their sales strategies and performance. Beginners with an interest in learning the principles of high sales. Entrepreneurs and business owners looking to optimise their marketing efforts. Career Path Marketing Manager Sales Director Digital Marketing Specialist Brand Strategist Sales Consultant

Content Creation and Content Marketing Certificate Course Overview: The "Content Creation and Content Marketing Certificate" is designed to provide learners with the essential knowledge and skills needed to excel in content creation and marketing. This course covers key areas such as content generation, creation techniques, and the strategic role of content marketing in modern business. Learners will develop the expertise required to create compelling content and effectively market it to target audiences. By the end of the course, learners will have a comprehensive understanding of content creation strategies and the ability to optimise content marketing efforts to drive business success. Course Description: This course delves into a range of topics crucial for those looking to succeed in content creation and marketing. It begins with the fundamentals of content creation, followed by strategies for generating creative content ideas. Learners will explore techniques to craft high-impact content and understand the role of content marketing in enhancing brand visibility. The course covers content marketing strategy development, search engine optimisation (SEO), and effective metrics for measuring marketing success. Participants will gain the skills to create engaging content that resonates with audiences and enhances digital marketing efforts. Content Creation and Content Marketing Certificate Curriculum: Module 01: Introduction to Content Creation Module 02: How to Generate Ideas for Your Content Module 03: How to Create High-Impact Content Module 04: Introduction to Content Marketing Module 05: The Benefits of Content Marketing Module 06: Content Marketing Strategy Development Module 07: Search Engine Optimisation Module 08: Measuring the Success of Your Content Marketing (See full curriculum) Who is this course for? Individuals seeking to enhance their content creation skills. Professionals aiming to advance in content marketing. Beginners with an interest in digital marketing and content strategies. Those wanting to improve their ability to engage audiences through content. Career Path Content Creator Content Marketing Manager Digital Marketing Specialist SEO Specialist Social Media Manager Marketing Strategist

Create Animations Using Flourish Studio Course Overview "Create Animations Using Flourish Studio" is designed to teach learners how to create dynamic, engaging animations using Flourish Studio, a powerful visualisation tool. This course covers everything from understanding the interface to building complex, interactive visualisations that can bring data to life. Through step-by-step instructions, learners will develop the skills necessary to enhance presentations, reports, and projects with professional-quality animations. By the end of the course, participants will be able to confidently use Flourish Studio to create visually compelling animations that are tailored to their specific data and narrative needs. This course is suitable for those looking to boost their visual communication skills and make an impact in data presentation. Course Description This course delves into the various capabilities of Flourish Studio, focusing on both its basic and advanced features. Learners will start by exploring the interface and learning how to work with different templates. The course then covers key areas such as importing and managing data, creating animations, and customising visualisations from scratch. In addition to mastering specific templates, participants will also learn how to craft a compelling data story and explore Flourish's other unique features. By the end of the course, learners will have the knowledge and skills to create engaging animations that effectively communicate data insights. Resources and tips for continued development will also be provided, ensuring that learners can keep building on their newfound expertise. Create Animations Using Flourish Studio Curriculum Module 01: Introduction to Flourish Studio Module 02: Getting Started with Flourish Module 03: Adding and Managing Data in Flourish Templates Module 04: Creating Visualisations in Flourish Studio from Scratch Module 05: More Visualisation Templates in Flourish Studio Module 06: Creating a Story and Other Options Module 07: Other Exciting and Important Features Module 08: Data Visualisation Tips & Resources Module 09: Congratulations (See full curriculum) Who is this course for? Individuals seeking to enhance their data presentation skills. Professionals aiming to improve their visual communication abilities. Beginners with an interest in data visualisation or animation. Anyone involved in creating impactful presentations or reports. Career Path Data Visualisation Specialist Marketing Analyst Data Storyteller Presentation Designer Business Intelligence Analyst Marketing Manager Data Analyst

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant