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Google Ads Training: Turn Profit with PPC Course Overview

This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability.

With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns.

Course Description

The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates.

You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns.

Google Ads Training: Turn Profit with PPC Curriculum

Module 01: Introduction to Google Ads

Module 02: Creating and Setting Up Our First Google Ads Account

Module 03: Structuring Your Ad Groups Like A Professional

Module 04: How To Write Killer Ads in Google Ads!

Module 05: Setting Up Your AdWords Billing

Module 06: Keywords in Depth - The Heartbeat of Your Account

Module 07: Account Structure - How To Structure Ad Groups Like A Pro

Module 08: The Incredible Dynamics of the AdWords Auction

Module 09: Expanding And Refining Your Campaigns

Module 10: Negative Keywords - Your Greatest Ally

Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions

Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss

Module 13: Keeping Track of Profits With Conversion Tracking

Module 14: Profitable Bidding Strategies

Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed

Module 16: Conclusion ... Goodbye For Now!

Module 17: Bonus Material!
(See full curriculum)

Who is this course for?

Individuals seeking to master Google Ads for business or personal use.

Professionals aiming to advance their digital marketing skills.

Beginners with an interest in online advertising.

Entrepreneurs looking to optimise their ad campaigns.

Career Path

Digital Marketing Specialist

PPC Campaign Manager

Google Ads Strategist

E-commerce Marketing Manager

Paid Media Analyst

Online Advertising Consultant

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Google Ads Training: Turn Profit with PPC

By NextGen Learning

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