This Professional Certificate Course in Introduction to Digital Analytics provides a comprehensive overview of digital analytics, emphasizing its significance in digital marketing. Participants gain insights into key digital channels, data sources, and learn about web analytics and tracking tools. The course highlights distinctions between web and digital analytics, offering practical examples for leveraging digital analytics in strategic business decisions. After the successful completion of the course, you will be able to learn about the following: Digital analytics and its importance in digital marketing Overview of key digital channels and data sources Web analytics and digital tracking tools The differences between web analytics and digital analytics Examples of how digital analytics can be used to inform business decisions and strategies This Professional Certificate Course in Introduction to Digital Analytics offers a comprehensive understanding of digital analytics, emphasizing its crucial role in digital marketing. Participants explore key digital channels, data sources, and gain insights into web analytics and digital tracking tools. The course differentiates between web and digital analytics, providing practical examples of leveraging digital analytics for informed business decisions and strategic planning. This Professional Certificate Course in Introduction to Digital Analytics offers a comprehensive understanding of the significance of digital analytics in digital marketing. Participants gain insights into key digital channels, data sources, and web analytics tools. The course highlights web and digital analytics distinctions, providing practical examples for informed business decisions and strategies. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Digital Analytics Self-paced pre-recorded learning content on this topic. Introduction to Digital Analytics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Digital Marketing Professionals Business Analysts Web Developers Marketing Managers Data Analysts Entrepreneurs Advertising Executives E-commerce Managers Content Strategists Product Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Overview With the ever-increasing demand for Google Analytics in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Google Analytics may be. Learning about Google Analytics or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Google Analytics . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Google Analytics is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Google Analytics course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Google Analytics course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Google Analytics course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Google Analytics , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Google Analytics , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Google Analytics , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Google Analytics course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 Installing Analytics Installing Analytics 00:00 Module 2 The Five Report Suites The Five Report Suites 00:00 Module 3 Basic Date Range Reports Basic Date Range Reports 00:00 Module 4 Goals Goals 00:00 Module 5 Practical Uses for Analytics Practical Uses for Analytics 00:00
Overview With the ever-increasing demand for Google Analytics in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Google Analytics may be. Learning about Google Analytics or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Google Analytics . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Google Analytics is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Google Analytics course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Google Analytics course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Google Analytics course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Google Analytics , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Google Analytics , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Google Analytics , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Google Analytics course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 Installing Analytics Installing Analytics 00:00 Module 2 The Five Report Suites The Five Report Suites 00:00 Module 3 Basic Date Range Reports Basic Date Range Reports 00:00 Module 4 Goals Goals 00:00 Module 5 Practical Uses for Analytics Practical Uses for Analytics 00:00
Get detailed customer behaviour insights and know-how to measure the return on investment across various retail business aspects by enrolling in our Retail and Data Analytics course. Based on a set of Retail Management principles, this exclusive learning package mentors you to excel in Retail and Data Analytics to convey its benefits to your retail business and prepare yourself for future opportunities and challenges. Retail and Data Analytics training focuses on sales, inventory, productivity, customers, and many crucial business operation aspects. After your successful completion, you'll be far more capable of dealing with product efficiency complications, communicating with the reputed Retail Organizations, delivering improved customer service to lure more people on the door and much more. Enrol today and find smart ways to make your prospects feel comfortable. Learning outcomes Get introduced to retail and data analytics Learn to convert insights into profits Learn how actually to use reusable bags and seats. Read up on compromise price effect Understand the left digit effect Learn the concept of treasure hunt Use data to find new micro-markets Gain the knowledge on competitor threat analytics Know the hardcore terms Know the tracking effectiveness of celebrity marketing. Recognize the benefits of real analytics Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £99. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Who is This Course for? This course is intended to teach individuals all the required aspects of Retail and Data Analytics and the ability to provide contingency and recovery plans for a high-performing organisation or business. Requirements The Retail and Data Analytics is open to all students and has no formal entry requirements. To study the Retail and Data Analytics, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Career Path This course is intended for those wanting to work in an operational or support area and take responsibility for identifying risk-related issues. As such, it covers the following careers and roles: Retail Financial Analyst Insights Analyst Retail Junior Retail Sales Analyst Retail Category Finance Analyst Test Analyst- eCommerce Transformation-Retail Insight Analyst Application Support Analyst Contract Business Analyst Course Content Module 1: Introduction to Retail Analytics Introduction to Retail Analytics 00:50:00 Module 2: Retail Psychology Retail Psychology 00:15:00 Module 3: Retail and Data Analytics Retail and Data Analytics 00:18:00 Module 4: Benefits of Retail Analytics Benefits of Retail Analytics 00:25:00 Module 5: Retail Strategy Retail Strategy 00:15:00 Module 6: Retail Buying and Merchandising Retail Buying and Merchandising 00:19:00 Module 7: Forecasting Forecasting 00:35:00 Module 8: Retail Pricing Retail Pricing 00:34:00 Module 9: Analytics Software Analytics Software 00:34:00 Module 10: Supply Chain Management in Retailing Supply Chain Management in Retailing 00:14:00 Module 11: The Sales Process and Dealing with Customers at the Checkout The Sales Process and Dealing with Customers at the Checkout 00:12:00 Module 12: Selling in Multiple Channels Selling in Multiple Channels 00:23:00 Module 13: Taking Trends and Targeting Customers Effectively Taking Trends and Targeting Customers Effectively 00:13:00 Assignment Assignment - Retail And Data Analytics 2 weeks, 1 day Order Your Certificate Order your Certificate QLS 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
ð Unlock Your Business Potential: Maximizing Revenue Through Google Analytics Mastery ð Are you ready to revolutionize your business and skyrocket your revenue? Introducing our groundbreaking online course: Maximizing Revenue Through Google Analytics Mastery! ðð° In today's digital age, data is power, and Google Analytics is the key to unlocking unparalleled insights into your online presence. Whether you're a seasoned entrepreneur or just starting your online journey, this course is your roadmap to transforming raw data into actionable strategies that will supercharge your revenue streams. ð Why Google Analytics Mastery? ð Uncover Hidden Opportunities: Learn how to navigate the intricate web of data with ease. Discover untapped markets, identify high-converting channels, and capitalize on opportunities you never knew existed. ð¡ Strategic Decision-Making: Translate data into actionable insights. Develop a data-driven mindset that empowers you to make informed decisions, optimize your marketing efforts, and maximize your ROI. ð Revenue-Boosting Tactics: Dive deep into advanced analytics techniques. From setting up custom tracking to interpreting user behavior, we'll teach you the tactics that turn casual visitors into loyal customers. ð Course Highlights: â Comprehensive Curriculum: Our expertly crafted modules cover everything from Google Analytics basics to advanced strategies for revenue optimization. â Hands-On Learning: Practical exercises and real-world case studies ensure you apply your newfound knowledge in a meaningful way. â Expert Guidance: Learn from industry experts with a proven track record in leveraging Google Analytics for substantial revenue growth. â Lifetime Access: Enjoy unlimited access to course materials, updates, and a supportive community to enhance your learning experience. â Certificate of Mastery: Showcase your expertise with a certificate upon course completion. Course Curriculum Basic Pre Sell 00:00 Overview 00:00 Navigation And Admin 00:00 Navigation And Admin(2) 00:00 Creating a New Google Analytics Account 00:00 Website Account Creation 00:00 Connecting To WordPress Website 00:00 Connecting To HTML Site 00:00 Connect Custom Page and Site Builders 00:00 Setting Up Annotations 00:00 Setting Up Intelligence Events 00:00 Set Up Custom Segments 00:00 Export Data For Analysis 00:00 Set Up Custom Reports 00:00 Set Up Google Integrations 00:00 Google Analytics Templates 00:00 Real Time Reporting 00:00 Setting Up Goals 00:00 Third Party Integrations 00:00 Audience Menu Overview 00:00 Interests and Geography 00:00 Conclusion 00:00 Advanced
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