Embark on a journey through the realm of effective communication and persuasion with our 'Content Marketing Certification Course'. This course is a beacon of knowledge for those eager to master the artistry of content creation and strategy. It begins with a foundation in crafting compelling content, vital for anyone looking to excel in the digital age. As you progress, you'll delve into the intricacies of content marketing, learning not just what it is but also how to harness its power to connect with audiences meaningfully. By incorporating modules on idea generation and high-impact content creation, the course ensures your skills remain sharp and relevant. Further, the course offers specialized insights into developing a robust content marketing strategy. This includes understanding the nuances of a content marketing agency's role and how to tailor your content to meet specific objectives. Additionally, with a focus on content marketing services and how agencies in hubs like London operate, you gain a global perspective. The curriculum also includes search engine optimization (SEO), ensuring your marketing content reaches its intended audience effectively. This comprehensive approach ensures that by the end of the course, you'll be adept at not only creating content but also measuring its success, a critical skill in today's data-driven market. Learning Outcomes: Acquire expertise in generating and executing a content marketing plan. Develop skills in creating high-impact, engaging marketing content. Understand and apply effective SEO techniques in content creation. Gain proficiency in measuring and analyzing marketing success. Learn to strategize marketing efforts to achieve business goals. Why buy this Content Marketing Certification Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Content Marketing Certification Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Content Marketing Certification Course course for? Individuals aspiring to become content marketers. Marketing team members seeking to enhance their content strategy skills. Business owners looking to leverage content marketing for growth. Freelancers aiming to offer marketing services. Graduates seeking a career in the digital marketing industry. Prerequisites This Content Marketing Certification Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Content Marketing Certification Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Manager: £35,000 - £50,000 Per Annum SEO Specialist: £25,000 - £40,000 Per Annum Digital Marketing Strategist: £30,000 - £45,000 Per Annum Social Media Manager: £28,000 - £40,000 Per Annum Copywriter: £20,000 - £35,000 Per Annum Marketing Analyst: £27,000 - £42,000 Per Annum Course Curriculum Module 01: Introduction to Content Creation Introduction to Content Creation 00:19:00 Module 02: How to Generate Ideas for Your Content How to Generate Ideas for Your Content 00:21:00 Module 03: How to Create High-Impact Content How to Create High-Impact Content 00:16:00 Module 04: Introduction to Content Marketing Introduction to Content Marketing 00:17:00 Module 05: The Benefits of Content Marketing The Benefits of Content Marketing 00:37:00 Module 06: Content Marketing Strategy Development Content Marketing Strategy Development 00:18:00 Module 07: Search Engine Optimisation Search Engine Optimisation 00:23:00 Module 08: Measuring the Success of Your Content Marketing Measuring the Success of Your Content Marketing 00:40:00 Assignment Assignment - Content Marketing Certification Course 00:00:00
Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in. This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results. Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results. This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today! Learning Outcome: Upon completion of the Google Ads Training course, you should be able to: Understand the basics and importance of Google Ads for businesses. Master the art of creating effective and engaging Google Ads. Gain insights into building successful Adwords campaigns. Learn to avoid common pitfalls and errors in Google Adwords. Develop skills for auditing and optimising your Adwords campaigns. Discover strategies to improve your Adwords quality score. Explore advanced Adwords bidding and remarketing strategies. Familiarise yourself with tracking Google Ads analytics for improved decision-making. Who is this course for: This Google Ads Training course is ideal for: Marketing professionals looking to enhance their digital advertising skills. Small business owners seeking to expand their online presence. Digital marketing novices aiming to start a career in this field. Freelancers who wish to add Google Ads proficiency to their skillset. Anyone interested in learning about Google Ads and its marketing power. Career path This Google Ads Training course will be helpful for anyone looking to pursue a career as: Digital Marketing Specialist: £30,000-£40,000 Per year Google Ads Specialist: £35,000-£45,000 Per year SEO & SEM Specialist: £40,000-£50,000 Per year Content Strategist: £35,000-£45,000 Per year Digital Marketing Manager: £45,000-£60,000 Per year Marketing Analyst: £40,000-£55,000 Per year Freelance Digital Marketer: £30,000-£70,000 Per year Certification After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate. Requirements This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning! Course Curriculum Google Ads Training Course Promo 00:03:00 Lesson 01: Getting started with Google Ads 00:04:00 Lesson 02: Create your Google Ads 00:04:00 Lesson 03: Ingredients to build a successful Adwords camping 00:04:00 Lesson 04: Google Adwords mistakes to be avoided 00:04:00 Lesson 05: Google Adwords audit - Optimisation guide 00:06:00 Lesson 06: Improving quality score in Google Adwords 00:04:00 Lesson 07: Adwords display advertising 00:05:00 Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00 Lesson 09: Content remarketing strategies with Google display network 00:04:00 Lesson 10: Adwords bidding strategies your competitors don't know 00:07:00 Lesson 11: Using Google Adwords for small business 00:03:00 Lesson 12: How to reduce wasted Adwords spend 00:02:00 Lesson 13: Google Adwords features updated 00:04:00 Lesson 14: Tracking Google Ads analytics 00:04:00
Overview Do you face struggle when you open a Power Query seeing the number of things to do then and cannot make good use of your time? Then this Microsoft Excel: Master Power Query in 120 Minutes! Course is just what you need.to break free of your worries. Power Query is a business intelligence tool available in Excel that allows you to import data from many sources and then clean, transform and reshape your data as needed. The course is designed for learners opting to learn Power Query, a feature available in Excel. Power query is a data connection technology that enables you to connect combine refine and discover data from various sources to meet analysis needs. The course will introduce you to the basic features of Power query and then show how to trim and transform Data in Excel Power Query, Format Dates and Values in Excel Power Query. You will also learn how to extract data from folders and doing auto clean up on Excel Power Query. You will also learn to merge and shape data according to analysis requirements and prepare models by tools such as power pivot. Learning Outcomes: Acquire proficiency in using Excel Power Query for efficient data management. Master the art of transforming raw data into actionable insights. Learn advanced techniques for data manipulation and analysis. Develop the ability to streamline complex data processes. Enhance your analytical thinking and problem-solving skills. How is the course assessed? To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion. Will I receive a certificate of completion? Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15. Why study this course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Requirements Our Microsoft Excel: Master Power Query in 120 Minutes! Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career paths Data Analyst: £25,000 - £40,000 Per Annum Business Analyst: £30,000 - £50,000 Per Annum Financial Analyst: £28,000 - £45,000 Per Annum Marketing Analyst: £24,000 - £40,000 Per Annum Operations Analyst: £26,000 - £42,000 Per Annum Management Consultant: £35,000 - £55,000 Per Annum Course Curriculum Microsoft Excel: Master Power Query in 120 Minutes! Power Query Intro and Excel version 00:03:00 Excel Power Query - Introduction 00:03:00 Excel Power Query - Query Editor Ribbon 00:09:00 Transform Data - Trim in Excel Power Query 00:05:00 Transform Data - Format Dates and Values in Excel Power Query 00:02:00 Transform Data - Parsing URLs in Excel Power Query 00:05:00 Transform Data - Split Text Fields in Excel Power Query 00:10:00 Transform Data - Group By in Excel Power Query 00:03:00 Transform Data - Unpivoting Columns in Excel Power Query 00:05:00 Transform Data - Pivoting Columns in Excel Power Query 00:02:00 Transform Data - Split Columns into Other Columns in Excel Power Query 00:04:00 Transform Data - Filtering Rows in Excel Power Query 00:05:00 Transform Data - Sorting Columns in Excel Power Query 00:02:00 Transform Data - Transform and Add Columns in Excel Power Query 00:07:00 From Folder - Import From Folder in Excel Power Query 00:07:00 From Folder - Doing Auto Cleanup in Excel Power Query 00:13:00 From Folder - Extract Data from Forms in Excel Power Query 00:13:00 From Workbook - Extract Multiple Criteria in Excel Power Query 00:05:00 From Workbook - Extract Multiple Worksheets in Excel Power Query 00:04:00 Joins - Intro to Joins 00:04:00 Joins - Merging 00:08:00 Joins - Full Outer Join 00:06:00 Joins - Right Anti Join 00:09:00 Power Query - Convert Reports into Pivot Tables 00:05:00 Modulo 00:06:00
Journey into the dynamic world of digital marketing with the 'Marketing & Advertising Complete Course.' This course, akin to a treasure map, leads you through the intricate maze of modern marketing techniques. Envision yourself as an architect of successful campaigns, beginning with the art of funnel building to create massive profits. Each step of this journey is designed to transform you into a master of the digital domain, where creativity meets strategy. As you delve deeper, the course unveils the secrets of effective lead generation, traffic driving, and list building - the cornerstones of any successful online marketing venture. You will then navigate the specialised realms of LinkedIn and banner advertising, gaining proficiency in these unique platforms. The adventure continues with explorations into the dynamic worlds of Twitter and Facebook ads, teaching you to harness these tools not just for outreach, but also for substantial profit. Culminating with the intricacies of search ads, this course equips you with the skills to not only participate in the digital marketing arena but to excel in it. Learning Outcomes Master the process of building profitable marketing funnels. Acquire skills in lead generation and list building for audience growth. Gain expertise in LinkedIn and banner advertising strategies. Develop proficiency in creating successful Twitter and Facebook ad campaigns. Learn to leverage search ads for maximum profit and impact. Why choose this Marketing & Advertising Complete Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing & Advertising Complete Course for? Aspiring digital marketers seeking comprehensive knowledge. Business owners aiming to enhance their online presence. Marketing professionals wanting to expand their skill set. Entrepreneurs looking to boost their brand's digital outreach. Students and individuals interested in a career in marketing and advertising. Career path Digital Marketing Specialist - £25,000 to £40,000 Social Media Manager - £24,000 to £35,000 Online Advertising Coordinator - £22,000 to £33,000 SEO and SEM Strategist - £27,000 to £45,000 Content Marketing Manager - £30,000 to £50,000 E-Commerce Marketing Analyst - £26,000 to £39,000 Prerequisites This Marketing & Advertising Complete Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing & Advertising Complete Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Funnel Building For Massive Profits Intro to Funnel Building 00:01:00 Promo - Marketing and Advertising 00:03:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Section 02: Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 Section 03: LinkedIn Advertising Intro to LinkedIn Advertising 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS that SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:04:00 Section 04: How To Do Banner Advertising Intro to Banner Ads 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Up & Running Campaigns 00:12:00 Section 05: Twitter Ads For Fun & Profit Intro To Twitter Timeline Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad & Launching 00:04:00 Section 06: Make Profits With Facebook Ads Intro to Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Section 07: Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00 Assignment Assignment - Marketing & Advertising Complete Course 00:00:00
Embark on an exhilarating journey into online marketing and advertising with our comprehensive course. In today's digital age, mastering the art of online marketing is not just advantageous but imperative for success. Through engaging modules and hands-on exercises, we invite you to delve into the dynamic world of Internet marketing. Unlock the secrets to reaching your target audience effectively and maximising your online presence. Unleash your potential as you explore the intricacies of online advertising, from crafting compelling campaigns to harnessing the power of social media platforms. Our online marketing course offers a blend of theoretical knowledge and practical skills, equipping you with the tools necessary to thrive in the competitive digital marketing landscape. Whether you are a novice seeking to expand your horizons or an entrepreneur aiming to boost your business, this course provides the guidance you need to excel. With a focus on real-world applications, our online marketing and advertising course empowers you to create impactful campaigns that resonate with your audience. From mastering the art of search ads to leveraging the potential of LinkedIn and Twitter advertising, you'll gain invaluable insights into driving traffic and generating leads. Join us on this transformative journey and unlock endless possibilities in online marketing. Learning Outcomes: Develop a comprehensive understanding of online marketing strategies and techniques for advertisement. Gain proficiency in various advertising platforms, including Facebook, Twitter, and LinkedIn. Learn to build effective sales funnels for maximising profits and lead generation. Acquire skills in banner advertising and search ads to enhance online visibility. Apply learned concepts to real-world scenarios, creating impactful marketing campaigns. Why buy this Complete Online Marketing & Advertising Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Complete Online Marketing & Advertising Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Complete Online Marketing & Advertising Course for? Entrepreneurs looking to enhance their online presence. Marketing professionals seeking to broaden their skill set. Small business owners aiming to boost sales through digital marketing. Students interested in pursuing a career in online advertising. Individuals keen on learning effective strategies for internet marketing. Prerequisites This Complete Online Marketing & Advertising Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Online Marketing & Advertising Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Digital Marketing Specialist: £25,000 - £40,000 per annum Online Advertising Manager: £30,000 - £50,000 per annum Social Media Marketing Coordinator: £20,000 - £35,000 per annum Marketing Analyst: £25,000 - £45,000 per annum E-commerce Manager: £30,000 - £55,000 per annum Search Engine Marketing (SEM) Specialist: £25,000 - £45,000 per annum Course Curriculum Funnel Building For Massive Profits Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro To LinkedIn Advertizing 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS That SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:04:00 How To Do Banner Advertising Intro To Banner Advertising 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Uo & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter TimeLine Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad _ Launching 00:04:00 Make Profits With Facebook Ads Intro To Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00
Transform your marketing approach with our 'Complete Email Marketing Course,' an immersive program tailored to elevate your email marketing skills. From the onset, you are greeted with an insightful introduction that lays the groundwork for your journey into the world of email marketing. This course is specifically designed to imbue you with an entrepreneurial mindset, crucial for crafting and growing an effective email list. As you navigate through the modules, you will encounter the practicalities of creating and managing email lists, a cornerstone of successful email marketing campaigns. Each module is carefully crafted to ensure a comprehensive understanding, enabling you to harness the full potential of email marketing in your business endeavors. The heart of this course lies in its in-depth exploration of email automation and copywriting, skills essential for engaging and retaining your audience. You'll learn not only how to write compelling emails but also how to ensure they reach your audience effectively, delving into the intricacies of email deliverability. The curriculum also covers the broader concepts of email marketing, providing a holistic view of its role within the digital marketing landscape. Advancing further, you'll discover how to use capture pages and funnels to generate leads, turning prospects into loyal customers. Concluding with a comprehensive wrap-up, this course equips you with the tools and knowledge to execute impactful email marketing strategies. Learning Outcomes Develop a strong foundation in email marketing basics and an entrepreneurial approach to list building. Gain proficiency in creating, segmenting, and managing email lists for targeted marketing. Master email automation and copywriting to craft engaging and effective email campaigns. Understand and improve email deliverability to ensure maximum reach and engagement. Learn to utilise capture pages and funnels effectively for lead generation and conversion. Why choose this Complete Email Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Complete Email Marketing course for? Marketing professionals seeking to enhance their email marketing expertise. Entrepreneurs and business owners aiming to leverage email marketing for business growth. Digital marketers looking to deepen their understanding of email automation and copywriting. Individuals aspiring to build a career in email marketing and digital communication. Anyone interested in mastering the art of creating and managing successful email campaigns. Career path Email Marketing Specialist - £25,000 - £40,000 Digital Marketing Manager - £35,000 - £55,000 Content Writer - £24,000 - £38,000 Marketing Analyst - £28,000 - £48,000 CRM Manager - £32,000 - £52,000 Lead Generation Specialist - £30,000 - £50,000 Prerequisites This Complete Email Marketing Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Email Marketing Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Email Marketing Masterclass How to Start and Grow an Email List Preview 00:05:00 Module 02: Entrepreneur Mindset Masterclass How to Start and Grow an Email List The Concepts of Email Marketing 00:04:00 Using Capture Pages and Funnels for Leads 00:04:00 Creating Email Lists 00:03:00 Email Copywriting 00:04:00 Email Deliverability 00:04:00 Email Automation 00:04:00 Module 03: Creating Email Lists What makes an email list valuable? 00:05:00 What Is A Double Opt-In Email List And Why Is It Important? 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate more Leads with your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Module 04: Email Automation What is Email Automation & How Can Your Business Use it? 00:06:00 What is an Email Marketing Autoresponder? 00:04:00 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 Simple (But Powerful) Automated Email Sequences For Service Businesses 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:04:00 Module 05: Email Copywriting Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 Ways To Make People Actually Read Your Emails 00:07:00 Ways to Make Your Emails More Engaging 00:06:00 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 00:04:00 Tips for Writing Email Marketing Copy that Converts 00:04:00 Module 06: Email Deliverability 7 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Ways to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability? A Step-by-Step Guide 00:04:00 Module 07: The Concepts of Email Marketing Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Module 08: Using Capture Pages and Funnels for Leads The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Getting Leads from Facebook 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:05:00 Module 09: Conclusion Review 00:01:00 Assignment Assignment - Complete Email Marketing Course 00:00:00
[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. The Advanced Diploma in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are: Course 01: Level 7 Advanced Diploma in Digital Marketing (Email Marketing, Copywriting, Blogging. 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Career Progression of Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO): After completing this Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) course, you can progress towards- Professional Diploma in Digital Marketing Digital Marketing Professional Diploma CIM Diploma in Professional Digital Marketing COB Certified Digital Marketing Manager Student Testimonials - What Our Students Say! ''Extremely good delivery and very educational!!!'' Reviewed by Benampeta Lukuna ''Hi, I hope you are well my name is Rukhsar this is my first time starting an online course it's very very amazing and interesting'' Reviewed by Rukhsar Hanif ''Excellent content. Very well explained. Certainly recommended.'' Reviewed by Denis Jackson So enrol now in this Digital Marketing course today to Advance your career! The relevance & intricacy of digital marketing roles has grown over time. Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)
Overview This Strategic Marketing course will unlock your full potential and will show you how to excel in a career in Strategic Marketing. So upskill now and reach your full potential. Everything you need to get started in Strategic Marketing is available in this course. Learning and progressing are the hallmarks of personal development. This Strategic Marketing will quickly teach you the must-have skills needed to start in the relevant industry. In This Mental Health Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Strategic Marketing skills to help you advance your career. Acquire a comprehensive understanding of various Strategic Marketing topics and tips from industry experts. Learn in-demand Strategic Marketing skills that are in high demand among UK employers, which will help you to kickstart your career. This Strategic Marketing course covers everything you must know to stand against the tough competition in the Strategic Marketing field. The future is truly yours to seize with this Strategic Marketing. Enrol today and complete the course to achieve a Strategic Marketing certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Strategic Marketing course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Strategic Marketing course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Strategic Marketing course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Strategic Marketing is suitable for anyone aspiring to start a career in Strategic Marketing; even if you are new to this and have no prior knowledge on Strategic Marketing, this course is going to be very easy for you to understand. And if you are already working in the Strategic Marketing field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Strategic Marketing course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Strategic Marketing course has no prerequisite. You don't need any educational qualification or experience to enrol in the Strategic Marketing course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Strategic Marketing course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Module 01: An Introduction to Strategic Planning An Introduction to Strategic Planning 00:17:00 Module 02: Development of a Strategic Plan Development of a Strategic Plan 00:24:00 Module 03: Strategic Planning for Marketing Strategic Planning for Marketing 00:12:00 Module 04: Strategic and Marketing Analysis Strategic and Marketing Analysis 00:14:00 Module 05: Internal Analysis Internal Analysis 00:24:00 Module 06: External Analysis External Analysis 00:24:00 Module 07: Market Segmentation, Targeting and Positioning Market Segmentation, Targeting and Positioning 00:16:00 Module 08: Approaches to Customer Analysis Approaches to Customer Analysis 00:22:00 Module 09: Approaches to Competitor Analysis Approaches to Competitor Analysis 00:25:00
Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field. The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand. And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Marketing Principles course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite. You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00
This digital Marketing course is for anyone looking to advance in this area. It will provide you with the information and abilities required to succeed in digital marketing. The fundamentals of digital marketing are covered first in our course before moving on to more sophisticated material. As a result, every lesson in this digital marketing course is clear and simple. Main course: Digital Marketing You'll get 2 more CPD Accredited course: Course 01: Social Media Marketing Course 02: Complete Email Marketing Digital Marketing Course Learning Outcomes: Grow an Online Business From the Ground Up Earn income from affiliate marketing Hired as a Digital Marketing Professional Become a Freelance Marketer and Work From Home Key Feature of Digital Marketing course: Lifetime Access Unlimited Retake Exam & Tutor Support Easy Accessibility to the Course Materials 100% Learning Satisfaction Guarantee Course Topics: Digital Marketing Section: Introduction How to Apply the Internet Marketing Process The Internet Marketing Strategies That Will Increase Your Sales Creating an Internet Marketing Strategy for Your Business Structuring and Auditing of Website Social Media Marketing Section: Social Marketing Intro Marketing On Facebook & Instagram Marketing On Twitter & YouTube Intro To Pinterest Marketing LinkedIn Marketing Intro Intro To Split Testing Intro To Funnel Building Email Marketing Section: Entrepreneur Mindset Masterclass How to Start and Grow an Email List Creating Email Lists Email Automation, Copywriting & Deliverability The Concepts of Email Marketing Using Capture Pages and Funnels for Leads Conclusion CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Digital Marketing course. Requirements To enrol in this Digital Marketing course, all you need is a basic understanding of the English Language and an internet connection. Career path After completing course, you can explore trendy and in-demand jobs related to Digital Marketing. Social Media Manager: £25,000 to £45,000 per year Digital Marketing Specialist: £28,000 to £50,000 per year Email Marketing Manager: £30,000 to £55,000 per year Content Marketing Coordinator: £22,000 to £40,000 per year Digital Marketing Analyst: £26,000 to £45,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included 3 CPD Accredited PDF Certificate Hard copy certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate for £9.99 each. Delivery Charge: Inside the UK: Free Outside of the UK: £9.99