Description

Discover the secrets to market sizing and uncover your true sales potential with our comprehensive Step-by-Step Guide to Defining and Sizing Your Market course. Embark on a journey to master the art of identifying, analyzing, and quantifying your target market, equipping yourself with the insights you need to make informed business decisions and achieve your sales goals.

Delve into the fundamentals of market sizing, exploring the Market Funnel Framework to understand the stages of customer acquisition and identify key metrics for market evaluation. Learn how to effectively define your target market using a variety of segmentation techniques, ensuring you're reaching the right audience with your products or services.

Uncover proven strategies for sizing your market, leveraging industry research, market trends, and customer data to accurately estimate the potential sales opportunities within your target market. Gain hands-on experience through practical workshops and apply your newfound knowledge to real-world scenarios.

Learning Outcomes

Master the Market Funnel Framework and its application in market sizing

Define your target market using effective segmentation techniques

Implement proven strategies for sizing your market using industry data and customer insights

Estimate your market size and potential sales opportunities

Apply market sizing principles to your own business or venture

Make informed business decisions based on accurate market data

Why choose this Step-by-Step Guide to Defining and Sizing Your Market course?

Unlimited access to the course for a lifetime.

Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.

Structured lesson planning in line with industry standards.

Immerse yourself in innovative and captivating course materials and activities.

Assessments designed to evaluate advanced cognitive abilities and skill proficiency.

Flexibility to complete the Course at your own pace, on your own schedule.

Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.

Unlock career resources for CV improvement, interview readiness, and job success.

Who is this Step-by-Step Guide to Defining and Sizing Your Market course for?

Entrepreneurs and business owners seeking to define and size their target market

Marketing professionals responsible for market research and analysis

Product managers and developers looking to validate product-market fit

Sales professionals aiming to improve their sales forecasting accuracy

Anyone interested in gaining a comprehensive understanding of market sizing principles

Career path

Market Research Analyst (£25,000 - £45,000)

Marketing Analyst (£30,000 - £50,000)

Business Development Manager (£35,000 - £55,000)

Product Manager (£40,000 - £60,000)

Director of Marketing (£45,000 - £65,000)

Chief Marketing Officer (£50,000 - £70,000)

Prerequisites

This Step-by-Step Guide to Defining and Sizing Your Market does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Step-by-Step Guide to Defining and Sizing Your Market was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Certification

After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.

Course Curriculum

Module 01: Introduction
	Market Sizing Explained	00:02:00
Module 02: The Market Funnel Framework
	The Market Funnel Framework Described	00:04:00
Module 03: Define Your Market
	How Broadly Should You Define Your Market?	00:02:00
	Methods to Defining a Market	00:02:00
	Market Definition Walk-Through: Skincare	00:04:00
	Market Definition Walk-Through: Microbrewing	00:01:00
Module 04: How to Size Your Market
	TAM, SAM, and SOM	00:06:00
	How Investors View Your Business	00:03:00
	Sizing Your Market Walk-Through: Skincare	00:06:00
Module 05: Workshop
	Workshop - Defining and Sizing Your Market Walk-Through	00:03:00
Module 06: Support Materials
	Resource - Step-by-Step Guide to Defining and Sizing Your Market	00:00:00

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Step-by-Step Guide to Defining and Sizing Your Market

By Studyhub UK

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