1436 Management courses in Esher

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Wireshark 101 training course description Wireshark is a free network protocol analyser. This hands-on course focuses on troubleshooting networks using the Wireshark protocol analyser. The course concentrates on the product and students will gain from the most from this course only if they already have a sound knowledge of the TCP/IP protocols What will you learn Download and install Wireshark. Capture and analyse packets with Wireshark. Configure capture and display filters. Customise Wireshark. Troubleshoot networks using Wireshark. Wireshark 101 training course details Who will benefit: Technical staff looking after networks. Prerequisites: TCP/IP Foundation for engineers Duration 2 days Wireshark 101 training course contents What is Wireshark? Protocol analysers, Wireshark features, versions, troubleshooting techniques with Wireshark. Installing Wireshark Downloading Wireshark, UNIX issues, Microsoft issues, the role of winpcap, promiscuous mode, installing Wireshark. Wireshark documentation and help. Hands on Downloading and installing Wireshark. Capturing traffic Starting and stopping basic packet captures, the packet list pane, packet details pane, packet bytes pane, interfaces, using Wireshark in a switched architecture. Hands on Capturing packets with Wireshark. Troubleshooting networks with Wireshark Common packet flows. Hands on Analysing a variety of problems with Wireshark. Capture filters Capture filter expressions, capture filter examples (host, port, network, protocol), primitives, combining primitives, payload matching. Hands on Configuring capture filters. Working with captured packets Live packet capture, saving to a file, capture file formats, reading capture files from other analysers, merging capture files, finding packets, going to a specific packet, display filters, display filter expressions. Hands on Saving captured data, configuring display filters. Analysis and statistics with Wireshark Enabling/disabling protocols, user specified decodes, following TCP streams, protocol statistics, conversation lists, endpoint lists, I/O graphs, protocol specific statistics. Hands on Using the analysis and statistics menus. Command line tools Tshark, capinfos, editcap, mergecap, text2pcap, idl2eth. Hands on Using tshark. Advanced issues 802.11 issues, management frames, monitor mode, packet reassembling, name resolution, customising Wireshark. Hands on Customising name resolution.

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Overview Our teamwork training course is suitable for team members and managers looking to raise the performance of their team.

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Network automation training course description This course concentrates on the technical side of tools and languages for network DevOps rather than the soft skills. These tools include Python, Ansible, Git and NAPALM By the end of the course delegates should be able to recognise the tools that they can use to automate their networks and be able to use the knowledge gained to feel confident approaching network automation. What will you learn Describe network DevOps. Choose network automation tools. Explain the role of various network automation technologies including: Python Ansible Git NAPALM Network automation training course details Who will benefit: Those wishing to learn about the tools of network automation. Prerequisites: Introduction to data communications. Duration 1 day Network automation training course contents What is DevOps and network automation Programming and automating networks, networks and clouds, AWS, OpenStack, SDN, DevOps for network operations. Unit testing. Hype vs reality. Benefits and features. Network monitoring and troubleshooting Traditional methods, SNMP. Netflow and xflow. Traditional automation. Streaming telemetry. Event driven automation. gRPC, Protocol buffers. Configuration management Catch 22 and initial configuration. ZTP, POAP. Traditional automation. TFTP. Ansible vs the rest (chef, salt, puppet). Jinja2 and templating. How ansible works. Network programmability Programming languages. Linux, shell scripting. Python vs the rest. Off box vs on box automation. Python network libraries Sockets pysnmp, ncclient, paramiko, netmiko, pyez, NAPALM. APIs Proprietary APIs, CLI, NETCONF, RETCONF. YANG, XML, YAML, JSON. Other tools Git, GitHub, Jenkins, JIRA and others.

VoIP and IP Telephony training course description A concise overview course for management covering voice communications using IP networks. The course focuses on how VoIP works at a simplified level enabling delegates to recognise the key decisions to be made when implementing VoIP. What will you learn Describe the key buzzwords used in the VoIP arena. Explain how VoIP and IPT work (at a simplified level). Describe the issues of providing a converged architecture. Recognise the key decisions to be made when implementing VoIP VoIP and IP Telephony training course details Who will benefit: Anyone, although the course is particularly aimed at non-technical personnel needing some knowledge of VoIP. Prerequisites: Network fundamentals Duration 1 day VoIP and IP Telephony training course contents Introduction What is VoIP, brief review of IP, brief review of telephones, voice and signalling. VoIP issues Bandwidth, Delay, Jitter. Voice coding and compression, packetising voice, comparison of techniques, MOS.IP performance and QoS. The need for QoS, prioritising voice. Architectures Hard phones, soft phones, video phones, desktop, backbone, gateway, integrating analog phones and PCs, carriers, Softswitches. VoIP protocol stack RTP, RTCP. H.323 vs SIP, other signalling protocols. H.323 Architecture, Call setup, Gatekeepers. SIP Comparison with H.323, SIP proxy, proxy servers, redirect servers, location servers. MGCP and MegaCo Carrier networks, PSTN breakout, SS7 gateways, MGCP, Megaco. IP PBXs Integrating IP into 'normal' PBXs, IP PBXs, Asterisk. UM, other telephony applications.

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