42 Lecturer courses in Gerrards Cross

If you have at least 5 years working experience and you would like to attain Gold Card status via the Experienced Worker route by joining the City & Guilds 2346 NVQ Level 3, you will also need to hold the below two pre-requisite qualifications: City & Guilds 2391-52 Inspection and Testing Course C&G 2382-22 BS7671 18th Edition

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This qualification covers complex accounting and finance topics and tasks leading to students becoming confident with a wide range of financial management skills and applications.  Course Overview This qualification covers complex accounting and finance topics and tasks leading to students becoming confident with a wide range of financial management skills and applications. Students will gain competencies in drafting financial statements for limited companies, recommending accounting systems strategies and constructing and presenting complex management accounting reports. Study the Level 4 Diploma in Professional Accounting to master complex accounting tasks and qualify for senior finance roles, as well as AAT full membership. The jobs it can lead to: • Accounts payable and expenses supervisor • Assistant financial accountant • Commercial analyst • Cost accountant • Fixed asset accountant • Indirect tax manager • Payroll manager • Payments and billing manager • Senior bookkeeper • Senior finance officer • Senior fund accountant • Senior insolvency administrator • Tax supervisor • VAT accountant Entry Requirements: Students can start with any qualification depending on existing skills and experience. For the best chance of success, we recommend that students begin their studies with a good standard of English and maths. Course Content: Applied Management Accounting (mandatory): This unit allows students to understand how the budgetary process is undertaken. Students will be able to construct budgets and then identify and report on both areas of success and on areas that should be of concern to key stakeholders. Students will also gain the skills required to critically evaluate organisational performance. Learning outcomes: • Understand and implement the organisational planning process. • Use internal processes to enhance operational control. • Use techniques to aid short-term and long-term decision making. • Analyse and report on business performance. Drafting and Interpreting Financial Statements (mandatory): This unit provides students with the skills and knowledge for drafting the financial statements of single limited companies and consolidated financial statements for groups of companies. It ensures that students will have a proficient level of knowledge and understanding of international accounting standards, which will then be applied when drafting the financial statements. Students will also have a sound appreciation of the regulatory and conceptual frameworks that underpin the preparation of limited company financial statements. Learning outcomes: • Understand the reporting frameworks that underpin financial reporting. • Draft statutory financial statements for limited companies. • Draft consolidated financial statements. • Interpret financial statements using ratio analysis. Internal Accounting Systems and Controls (mandatory): This unit teaches students to consider the role and responsibilities of the accounting function, including the needs of key stakeholders who use financial reports to make decisions. Students will review accounting systems to identify weaknesses and will make recommendations to mitigate identified weaknesses in future operations. Students will apply several analytical methods to evaluate the implications of any changes to operating procedures. Learning outcomes: • Understand the role and responsibilities of the accounting function within an organisation. • Evaluate internal control systems. • Evaluate an organisation’s accounting system and underpinning procedures. • Understand the impact of technology on accounting systems. • Recommend improvements to an organisation’s accounting systems. Business Tax (optional): This unit introduces students to UK taxation relevant to businesses. Students will understand how to compute business taxes for sole traders, partnerships and limited companies. They will also be able to identify tax planning opportunities while understanding the importance of maintaining ethical standards. Learning outcomes: • Prepare tax computations for sole traders and partnerships. • Prepare tax computations for limited companies. • Prepare tax computations for the sale of capital assets by limited companies. • Understand administrative requirements of the UK’s tax regime. • Understand the tax implications of business disposals. • Understand tax relief, tax planning opportunities and agent’s responsibilities in reporting taxation to HM Revenue & Customs. Personal Tax (optional): This unit provides students with the fundamental knowledge of the three most common taxes that affect taxpayers in the UK: Income Tax, Capital Gains Tax and Inheritance Tax. With this knowledge students will be equipped to not only prepare the computational aspects of taxes, where appropriate, but also appreciate how taxpayers can legally minimise their overall taxation liability. Learning outcomes: • Understand principles and rules that underpin taxation systems. • Calculate UK taxpayers’ total income. • Calculate Income Tax and National Insurance contributions (NICs) payable by UK taxpayers. • Calculate Capital Gains Tax payable by UK taxpayers. • Understand the principles of Inheritance Tax. Audit and Assurance (optional): This unit aims to give a wider understanding of the principles and concepts, including legal and professional rules of audit and assurance services. The unit will provide students with an awareness of the audit process from planning and risk assessment to the final completion and production of the audit report. Students will also get a practical perspective on audit and assurance, with an emphasis on the application of audit and assurance techniques to current systems. Learning outcomes: • Demonstrate an understanding of the audit and assurance framework. • Demonstrate the importance of professional ethics. • Evaluate the planning process for audit and assurance. • Review and report findings. Cash and Financial Management (optional): This unit focuses on the important of managing cash within organisations and covers the knowledge and skills to make informed decision on financing and investment in accordance with organisational policies and external regulations. Students will identify current and future cash transactions from a range of sources, learn how to eliminate non-cash items and use various techniques to prepare cash budgets. Learning outcomes: • Prepare forecasts for cash receipts and payments. • Prepare cash budgets and monitor cash flows. • Understand the importance of managing finance and liquidity. • Understand the way of raising finance and investing funds. • Understand regulations and organisational policies that influence decisions in managing cash and finance. Credit and Debt Management (optional): This unit provides an understanding and application of the principles of effective credit control systems, including appropriate debt management systems. Students will be introduced to techniques that can be used to assess credit risks in line with policies, relevant legislation and ethical principles. Learning outcomes: • Understand relevant legislation and contract law that impacts the credit control environment. • Understand how information is used to assess credit risk and grant credit in compliance with organisational policies and procedures. • Understand the organisation’s credit control processes for managing and collecting debts. • Understand different techniques available to collect debts. DURATION 420-440 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

If you have at least 5 years working experience and you would like to attain Gold Card status via the Experienced Worker route by joining the City & Guilds 2346 NVQ Level 3, you will also need to hold the below two pre-requisite qualifications: City & Guilds 2391-52 Inspection and Testing Course C&G 2382-22 BS7671 18th Edition

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The Gold Card Training Programme is the most comprehensive electrician course available. We offer weekday, weekend and evening delivery options. JIB ECS (Gold) Card is quickly becoming a necessity when seeking work on commercial sites, or sub-contracting to larger contractors.

The shortage of electricians has lead to an increased demand nationwide and in turn a sharp rise in salary. Our training solutions can help you gain nationally recognised qualifications such as City & Guilds and NVQ. Not only you will train in state-of-the-art training centres, but you can also have the opportunity to attain the Work Based Performance Units and complete a portfolio of diverse evidence of onsite work.

The PRINCE2® Practitioner course provides delegates with in-depth knowledge of project management methodologies. In this 2-day PRINCE2® Practitioner course enables learners to tailor the PRINCE2® methodology to any given project scenario. At the end of this PRINCE2® Practitioner course, delegates will be able to do delegating tolerances Course Overview The PRINCE2® Practitioner course provides delegates with in-depth knowledge of project management methodologies. In this 2-day PRINCE2® Practitioner course enables learners to tailor the PRINCE2® methodology to any given project scenario. They will learn about various essential topics such as communication management approach, tailoring the SU process, giving Ad Hoc direction, setting up the project controls, risk management procedure, PRINCE2® quality requirements, PRINCE2® approach to plan, tailoring SB, and many more. At the end of this PRINCE2® Practitioner course, delegates will be able to do delegating tolerances and report actual and forecast progress effectively. They will also be able to properly prepare the risk management, change control approach, quality management, and communication management approaches. The PRINCE2® Practitioner enables learners to apply their acquired knowledge and obtain highly reputed jobs with upgraded salaries. Concepts covered: • Balance of justification • Create the project plan • Quality audit trail • Quality review technique • Designing a plan • Gantt chart and tailoring • Change control approach Who should attend this PRINCE2® training course? This PRINCE2® Practitioner training course is for anybody interested in the field of project management. This PRINCE2® course is also intended for anyone looking to build their knowledge of how to tailor the PRINCE2® method to workplace scenarios. Other individuals that would benefit from undertaking PRINCE2® certifications include: • Project Managers • Aspiring Project Managers • Project Board Members • Project Support Staff • Office Support and Line Managers • Product Deliver Managers • Senior Responsible Owners • Change Analysts PRINCE2® Practitioner Prerequisites: It is required that delegates provide sufficient evidence of having satisfied the prerequisites before attending the PRINCE2® Practitioner training course. Delegates must hold the 2009 or 2017 version of the PRINCE2® Foundation certification or another valid qualification such as PMP, CAPM, or an IPMA Level A-D qualification. What’s Included in this PRINCE2® Practitioner Training Course? The following is included in this PRINCE2® Practitioner course: • PRINCE2® Practitioner Examination • Pre-course material • Post-course material • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments Course Content: Module 1: Organisation Theme: • Four Levels of Management • PRINCE2® Organisation Requirements • Project Management Team • Project Management Team Roles • Project Board • Project Assurance • Change Authority • Project Support • Communication Management Approach Module 2: Starting Up a Project (SU): • Process Overview • Feasibility Study and Mandate • Appoint the Executive and the Project Manager • Capture Previous Lessons • Design and Appoint the Project Management Team • Prepare the Outline Business Case • Project Product Description • Select the Project Approach and Assemble the Project Brief • Plan the Initiation Stage • Tailoring the SU Process Module 3: Directing a Project (DP): • Authorise Initiation • Authorise the Project • Authorise a Stage or Exception Plan • Authorise Project Closure • Give Ad Hoc Direction • Tailoring the DP Process • Theme Overview • Balance of Justification • Continued Business Justification • PRINCE2® Requirements • Contents of a Business Case • Business Case Development • Benefits Management Approach • Key Responsibilities Module 4: Initiating a Project (IP): • Agree the Tailoring Requirements • Prepare the Risk Management Approach • Prepare the Change Control Approach • Prepare the Quality Management Approach • Prepare the Communication Management Approach • Set Up the Project Controls • Create the Project Plan • Prepare the Benefits Management Approach • Assemble the Project Initiation Documentation • Tailoring the IP process Module 5: Risk Theme: • Risk Definition • Effective Risk Management • PRINCE2® Risk Requirements • Risk Management Approach • Probability/Impact Grid • Risk Register • Risk Management Procedure • Identify Step • Risk Budget • Key Responsibilities Module 6: Quality Theme: • Quality Definitions • Quality Management • Quality Planning and Control • What is Quality Assurance? • PRINCE2® Quality Requirements • PRINCE2® Quality Documentation Requirements • Quality Management Approach • Quality Audit Trail • Project Product Description • Product Description • Quality Review Technique • Quality Review Roles/Responsibilities • Quality Review Meeting • Off-Specifications and Concessions • Review Follow-Up • Quality Review Benefits • Key Responsibilities • Communication Management Approach Module 7: Plans Theme: • Dealing with the Planning Horizon • PRINCE2® Planning Requirements • Documentation Requirements • Project and Stage Plans • Team Plans and Work Packages • Plans Relationship • What is in a Plan? • PRINCE2® Approach to Plans • Designing a Plan • Delivery Approaches • Defining and Analysing the Products • Product Breakdown Structures • Product Description • Product Flow Diagram • Identify the Activities and Dependencies • Preparing Estimates • Preparing a Schedule • Documenting the Plan • Analysing Risks to a Plan • Gantt Chart and Tailoring • Key Responsibilities Module 8: Progress Theme: • Progress Definition • PRINCE2® Requirements • Progress Control • Management by Exception • Delegating Tolerances and Reporting Actual and Forecast Progress • Types of Control • Management Products and Progress Control Module 9: Change Theme: • Issue Definition • PRINCE2® Approach to Change • PRINCE2® Change Documentation • Issue Register • Change Control Approach • Change Budget • Issue and Change Control Procedure • Issue Report • Exception Report Module 10: Controlling a Stage (CS): • Activity Breakdown • Authorise a Work Package • Work Package • Review Work Package Status • Receive Completed Work Packages • Review the Management Stage Status • Report Highlights • Highlight Report • Capture and Assess Issues and Risks • Escalate Issues and Risks • Take Corrective Action • Tailoring CS Module 11: Managing Product Delivery (MP): • Accept a Work Package • Execute a Work Package • Checkpoint Report • Deliver a Work Package • Tailoring MP Module 12: Managing a Stage Boundary (SB) : • Plan the Next Management Stage • What is in a Plan? • Update the Project Plan • Update the Business Case • Report the Management Stage End • End-Stage Report • Produce an Exception Plan • Tailoring SB Module 13: Closing a Project (CP): • Prepare Planned Closure • Hand Over Products • Evaluate the Project • End Project Report • Recommend Project Closure • Tailoring CP DURATION 2 Days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

PRINCE2® Foundation and Practitioner are process-based project management approaches that can be easily customised and scaled. PRINCE2® Foundation and Practitioner course aim to provide delegates with a comprehensive knowledge of project management methodologies. Course Overview PRINCE2 Foundation and Practitioner are process-based project management approaches that can be easily customised and scaled. PRINCE2® Foundation and Practitioner course aim to provide delegates with a comprehensive knowledge of project management methodologies. At the end of this PRINCE2® Foundation and Practitioner course, delegates will be able to delegate tolerances and report actual and forecast progress effectively. They will also be able to quickly prepare the risk management, change control, quality management, and communication management approaches. Attaining this PRINCE2® certification enables candidates to demonstrate and enhance their project management proficiency – contributing to elevated business acumen and career prospects. Concepts covered: • Project management • Levels of management • Authorise initiation • Tailoring the IP process • Project and stage plans • Analysing risks to a plan • Escalate issues and risks PRINCE2® Foundation Training: This introductory PRINCE2® certification will help candidates understand the fundamentals of the PRINCE2® project management methodology and develop an appreciation of the constituents that contribute to a project’s success – underpinned by the PRINCE2® principles, processes, and themes. The foundation element of the combined course lasts for 3 days. During the course, candidates will gain a basic understanding of how to work in part of a PRINCE2® team. PRINCE2® Practitioner Training: The PRINCE2® Practitioner element of the combined course forms the final part of the training where the candidate learns to apply their acquired knowledge. Candidates will be educated on how to apply the methodology to a set of scenarios and how to efficaciously lead a project. What’s Included in this PRINCE2® Course? The following is included in this PRINCE2® Course: • The PRINCE2® Foundation Examination • The PRINCE2® Practitioner Examination • Pre-course material • PRINCE2® Workbook • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments • PRINCE2 Homework – Set by your PRINCE2 Instructor at the end of each day. Prerequisites for PRINCE2® Course: In this PRINCE2® Foundation and Practitioner course, there are no formal prerequisites. This PRINCE2® Course is designed for anyone who wants to gain in-depth knowledge about project management methodologies. This Course is more beneficial for: • Project Managers • Aspiring Project Managers • Team Leaders • Directors • Senior Responsible Owners PRINCE2® Foundation and Practitioner 6th Edition Training Course Outline: Module 1: Introduction to Projects and the PRINCE2® Methodology: • PRINCE2® “Project” Definition • Project Characteristics • Project Management • What is PRINCE2®? • Four Integrated Elements • What PRINCE2® Does Not Provide • What Makes a Project a PRINCE2® Project? Module 2: Project Manager Activities: • Customer/Supplier Environment • Projects in Context • Commercial Environment • Applying PRINCE2® • Delivery Approaches • Measuring Success • Organisational Capability • Seven Processes Module 3: Seven Themes: • Business Case • Organisation • Quality • Plans • Risk • Change • Progress Module 4: Seven Principles: • Continued Business Justification • Learn from Experience • Defined Roles and Responsibilities • Manage by Stages • Manage by Exception • Focus on Products • Tailor to Suit the Project Module 5: Organisation Theme: • Four Levels of Management • PRINCE2® Organisation Requirements • Project Management Team • Project Management Team Roles • Project Board • Project Assurance • Change Authority • Project Support • Communication Management Approach Module 6: Starting Up a Project (SU): • Process Overview • Feasibility Study and Mandate • Appoint the Executive and the Project Manager • Capture Previous Lessons • Design and Appoint the Project Management Team • Prepare the Outline Business Case • Project Product Description • Select the Project Approach and Assemble the Project Brief • Plan the Initiation Stage • Tailoring the SU Process Module 7: Directing a Project (DP): • Authorise Initiation • Authorise the Project • Authorise a Stage or Exception Plan • Authorise Project Closure • Give Ad Hoc Direction • Tailoring the DP Process • Theme Overview • Balance of Justification • Continued Business Justification • PRINCE2® Requirements • Contents of a Business Case • Business Case Development • Benefits Management Approach • Key Responsibilities Module 8: Initiating a Project (IP): • Agree to the Tailoring Requirements • Prepare the Risk Management Approach • Prepare the Change Control Approach • Prepare the Quality Management Approach • Prepare the Communication Management Approach • Set up the Project Controls • Create the Project Plan • Prepare the Benefits Management Approach • Assemble the Project Initiation Documentation • Tailoring the IP Process Module 9: Risk Theme: • Risk Definition • Effective Risk Management • PRINCE2® Risk Requirements • Risk Management Approach • Probability/Impact Grid • Risk Register • Risk Management Procedure • Identify Step • Risk Budget • Key Responsibilities Module 10: Quality Theme: • Quality Definitions • Quality Management • Quality Planning and Control • What is Quality Assurance? • PRINCE2® Quality Requirements • PRINCE2® Quality Documentation Requirements • Quality Management Approach • Quality Audit Trail • Project Product Description • Product Description • Quality Review Technique • Quality Review Roles/Responsibilities • Quality Review Meeting • Off-Specifications and Concessions • Review Follow-Up • Quality Review Benefits • Key Responsibilities • Communication Management Approach Module 11: Plans Theme: • Dealing with the Planning Horizon • PRINCE2® Planning Requirements • Documentation Requirements • Project and Stage Plans • Team Plans and Work Packages • Plans Relationship • What is in a Plan? • PRINCE2® Approach to Plans • Designing a Plan • Delivery Approaches • Defining and Analysing the Products • Product Breakdown Structures • Product Description • Product Flow Diagram • Identify the Activities and Dependencies • Preparing Estimates • Preparing a Schedule • Documenting the Plan • Analysing Risks to a Plan • Gantt Chart and Tailoring • Key Responsibilities Module 12: Progress Theme: • Progress Definition • PRINCE2® Requirements • Progress Control • Management by Exception • Delegating Tolerances and Reporting Actual and Forecast Progress • Types of Control • Management Products and Progress Control Module 13: Change Theme: • Issue Definition • PRINCE2® Approach to Change • PRINCE2® Change Documentation • Issue Register • Change Control Approach • Change Budget • Issue and Change Control Procedure • Issue Report • Exception Report Module 14: Controlling a Stage (CS): • Activity Breakdown • Authorise a Work Package • Work Package • Review Work Package Status • Receive Completed Work Packages • Review the Management Stage Status • Report Highlights • Highlight Report • Capture and Assess Issues and Risks • Escalate Issues and Risks • Take Corrective Action • Tailoring CS Module 15: Managing Product Delivery (MP): • Accept a Work Package • Execute a Work Package • Checkpoint Report • Deliver a Work Package • Tailoring MP Module 16: Managing a Stage Boundary (SB): • Plan the Next Management Stage • What is in a Plan? • Update the Project Plan • Update the Business Case • Report the Management Stage End • End-Stage Report • Produce an Exception Plan • Tailoring SB Module 17: Closing a Project (CP): • Prepare Planned Closure • Hand Over Products • Evaluate the Project • End Project Report • Recommend Project Closure • Tailoring CP Module 18: Considerations for Organisational Adoption: • Creating a PRINCE2® Based Project Management Method • Creating Tailoring Rules and Guidelines • Rating the Complexity of Projects • Embedding PRINCE2® • Tailoring • What Should Be Tailored? • Tailoring Constraints and Influences • Creating an Organisation’s Method DURATION 6 days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate