42 Lecturer courses in Gerrards Cross

This qualification delivers a solid foundation in finance administration and core accounting skills, including double-entry bookkeeping, basic costing and an understanding of purchase, sales and general ledgers. Course Overview This qualification delivers a solid foundation in finance administration and core accounting skills, including double-entry bookkeeping, basic costing and an understanding of purchase, sales and general ledgers. Students will also learn about accountancy related business and personal skills and be introduced to the four key themes embedded in the qualification: ethics, technology, communications and sustainability. The jobs it can lead to: • Account administrator • Accounts assistant • Accounts payable clerk • Purchase/sales ledger clerk • Trainee accounting technician • Trainee finance assistant Entry requirements: Students can start with any qualification depending on existing skills and experience. For the best chance of success, we recommend that students begin their studies with a good standard of English and maths. Course Content: Introduction to Bookkeeping: This unit provides students with an understanding of manual and digital bookkeeping systems, including the associated documents and processes. Students will learn the basic principles that underpin double-entry bookkeeping systems. Learning outcomes: • Understand how to set up bookkeeping systems. • Process customer transactions. • Process supplier transactions. • Process receipts and payments. • Process transactions into the ledger accounts. Principles of Bookkeeping Controls: This unit builds on the knowledge and skills acquired from studying Introduction to Bookkeeping and explores control accounts, journals and reconciliations. Students will develop the ability to prepare the value added tax (VAT) control accounts as well as the receivables and payables ledger accounts. They’ll use the journal to record a variety of transactions, including the correction errors. Students will be able to redraft the initial trial balance, following adjustments. Learning outcomes: • Use control accounts. • Reconcile a bank statement with the cash book. • Use the journal. • Produce trial balances. Principles of Costing: This unit gives students an introduction to the principles of basic costing and builds a solid foundation in the knowledge and skills required for more complex costing and management accounting tasks. Students will learn the importance of the costing system as a source of information that allows management to plan, make decisions and control costs. Learning outcomes: • Understand the cost recording system within an organisation. • Use cost recording techniques. • Provide information on actual and budgeted cost and income. • Use tools and techniques to support cost calculations. The Business Environment: This unit provides knowledge and understanding of key business concepts and their practical application in the external and internal environment in which students will work. Students will gain an understanding of the legal system and principles of contract law and an appreciation of the legal implications of setting up a business and the consequences this may have. This unit will also give an understanding of how organisations are structured and where the finance function fits. Learning outcomes: • Understand the principles of contract law. • Understand the external business environment. • Understand the key principles of corporate social responsibility (CSR), ethics and sustainability. • Understand the impact of setting up different types of business entity. • Understand the finance function within an organisation. • Produce work in appropriate formats and communicate effectively. • Understand the importance of information to business operations. DURATION 170-190 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. For Level I, the curriculum takes a bottom-up approach to the alternative investments industry. The readings offer detailed insights into the variety of institutional-quality strategies spanning the alternatives universe. Upon completing Level I, Candidates should have working knowledge of the relevant strategies available for investment, along with the basic tools to evaluate them. The CAIA Charter is granted upon completion of two levels of qualifying exams, combined with relevant professional experience. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Professional Standards and Ethics • Professionalism • Integrity of Capital Markets • Duties to Clients • Duties to Employers • Investment Analysis, Recommendations, and Actions • Conflicts of Interest Topic 2: Introduction to Alternative Investments • What is an Alternative Investment? • The Environment of Alternative Investment • Quantitative Foundations • Statistical Foundations • Foundations of Financial Economics • Derivatives and Risk-Neutral Valuation • Measures of Risk and Performance • Alpha, Beta, and Hypothesis Testing Topic 3: Real Assets • Natural Resources and Land • Commodities • Other Real Assets • Real Estate and Debt • Real Estate Equity Topic 4: Private Securities • Private Equity Assets • Private Equity Funds • Private Equity Funds of Funds • Evolution of Investing in Private Equity • Private Credit and Distressed Debt Topic 5: Hedge Funds • Structure of Hedge Funds • Macro and Managed Future Funds • Event-Driven and Relative Value Hedge Funds • Equity Hedge Funds • Funds of Hedge Funds Topic 6: Structured Products • Introduction to Structuring • Credit Risk and Credit Derivatives • CDO Structuring of Credit Risk • Equity-Linked Structured Products DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Students will learn and develop skills needed for a range of financial processes, including maintaining cost accounting records, advanced bookkeeping and the preparation of financial reports and returns.  Course Overview This qualification covers a range of essential and higher-level accounting techniques and disciplines. Students will learn and develop skills needed for a range of financial processes, including maintaining cost accounting records, advanced bookkeeping and the preparation of financial reports and returns. Study the Level 3 Diploma to learn higher accounting techniques and disciplines and qualify for AAT bookkeeping membership (AATQB). The jobs it can lead to: • Accounts assistant • Accounts payable clerk • Audit trainee • Credit controller • Payroll administrator/supervisor • Practice bookkeeper • Finance assistant • Tax assistant • Accounts payable and expenses supervisor Entry requirements: Students can start with any qualification depending on existing skills and experience. For the best chance of success we recommend that students begin their studies with a good standard of English and maths. Course Content: Business Awareness: This unit provides students with an understanding of the business, its environment and the influences that this has on an organisation’s structure, the role of its accounting function and its performance. Students will examine the purpose and types for businesses that exist and the rights and responsibilities of the key stakeholders, as well as gain an understanding of the importance of professional ethics and ethical management within the finance function. Learning outcomes: • Understand business types, structure and governance and the legal framework in which they operate. • Understand the impact of the external and internal environments on business, their performance and decisions. • Understand how businesses and accounts comply with principles of professional ethics. • Understand the impact of new technologies in accounting and the risks associated with data security. • Communicate information to stakeholders. Financial Accounting: Preparing Financial Statements: This unit provides students with the skills required to produce statements of profit or loss and statements for financial position for sole traders and partnerships, using a trial balance. Students will gain the double-entry bookkeeping skills needed to record financial transactions into an organisation’s accounts using a manual bookkeeping system. Learning outcomes: • Understand the accounting principles underlaying final accounts preparation. • Understand the principles of advanced double-entry bookkeeping. • Implement procedures for the acquisition and disposal of non-current assets. • Prepare and record depreciation calculations. • Record period end adjustments. • Produce and extend the trial balance. • Produce financial statements for sole traders and partnerships. • Interpret financial statements using profitability ratios. • Prepare accounting records from incomplete information. Management Accounting Techniques: This unit provides students with the knowledge and skills needed to understand the role of management accounting in an organisation, and how organisations use such information to aid decision making. Students will learn the principles that underpin management accounting methodology and techniques, how costs are handled in organisations and why organisations treat costs in different ways. Learning outcomes: • Understand the purpose and use of management accounting within organisations. • Use techniques required for dealing with costs. • Attribute costs according to organisational requirements. • Investigate deviations from budgets. • Use spreadsheet techniques to provide management accounting information. • Use management accounting techniques to support short-term decision making. • Understand principles of cash management. Tax Processes for Businesses: This unit explores tax processes that influence the daily operations of businesses and is designed to develop students’ skills in understanding, preparing and submitting Value Added Tax (VAT) returns to HM Revenue and Customs (HMRC). The unit provides students with the knowledge and skills that are needed to keep businesses, employers and clients compliant with laws and practices that apply to VAT and payroll. Learning outcomes: • Understand legislation requirements relating to VAT. • Calculate VAT. • Review and verify VAT returns. • Understand principles of payroll. • Report information within the organisation. DURATION 250-300 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The YMCA qualifications support every learner, whether they are taking their first steps into fitness or simply wish to boost their skills. Course Overview Through completion of this qualification, learners will develop an awareness of mental health and be able to signpost others to mainstream medical or alternative support organisations. The purpose of this qualification is to develop learners' understanding of mental health, mental ill health and the risks associated with mental health conditions. Learners will also learn about sources of support available to individuals with mental health conditions. Endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), this qualification can be used towards members' annual Continuous Professional Development (CPD) requirements. Enables learners to understand: • Mental health, mental ill health and mental health conditions • Attitudes to mental health • The importance of physical activity and exercise for mental health. Provides learners with knowledge of: • Risks associated with mental health conditions • Mainstream and alternative methods of supporting individuals with mental health conditions. Structure and Assessment: To achieve the YMCA Level 2 Award in Mental Health Awareness and Understanding Approaches to Support Individuals (603/7146/8), learners must successfully complete one unit. Entry Requirments Learners should be aged 16 plus No formal prerequisites, however it is recommended that learners hold YMCA Awards Level 2 Certificate in Fitness Instructing or equivalent. Progression Routes This qualification doesn't provide automatic progression onto another YMCA Awards qualification, however it may provide progression opportunities on to qualifications related to careers in mental health, health and social care, counselling or psychology. Learners taking this qualification may also consider further training at the same and higher levels in a range of qualifications. For example: • YMCA Level 2 Award in Nutrition for Healthy Living (600/5269/7). • YMCA Level 2 Certificate in Gym Instructing (603/2767/4). • YMCA Level 2Certificate in Group Exercise Instructing (603/7154/7). • YMCA Level 2 Diploma in Exercise and Fitness Instructing (Coming soon). • YMCA Level 3 Award in Emergency First Aid at Work (603/1902/1). • YMCA Level 3 Award in First Aid at Work (603/1903/3). • YMCA Level 3 Diploma in Personal Training (Practitioner) (603/2438/7). • YMCA Level 3 Diploma in Teaching Pilates (Practitioner) (603/3855/6). • YMCA Level 3 Diploma in Teaching Yoga (Practitioner) (603/3617/1). DURATION 29 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Effective cross-cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives An intensive 3-day training course from one of the leading providers of cross- cultural leadership and management training. Designed for individuals wishing to develop and their skills in managing and leading in a cross-cultural environment. Introduction Created specifically for the cross‐cultural workplace setting and utilising a blend of interactive role play, DVD presentations and case‐study based discussion, the course provides comprehensive skills training for anyone who must manage or lead a cross‐cultural team or employees. Trainer The trainer is Tony Buon, the Managing Partner of Buon Consultancy. He is a qualified workplace psychologist with over 30 years experience . Tony has worked in over 40 countries. He is a Certified Employee Assistance Professional (CEAP) and Associate Lecturer at the Aberdeen Business School. He holds degrees in Psychology, Behavioural Sciences and Work‐ place Education and trains throughout the UK, Europe, The Middle East & Asia. Tony has worked with some of the world’s leading companies over the past 30 years including; Diageo, Dolphin Energy, DuPont, Gulf Offshore, Halliburton, Hewlett‐Packard, ICI, ING Group, Kuwait Petroleum, Lend Lease, McDonalds, National Australia Bank, PetroChina, Pfizer, Qatar Petroleum, Royal Bank of Scotland, Shell, 3M, Coca Cola and Microsoft. He was also the senior consultant to the Sydney 2000 Olympic Games. Tony has also been interviewed in publications as diverse as Rolling Stone and the Reader’s Digest. He has appeared on CNN, BBC, Trans‐World Sport and many international television and radio stations. The Course The world of business has no borders. Nationalisation, globalisation and the growth of multi‐national corporations introduces challenges which managers and leaders must address. Effective cross‐cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives. The aims of the course are to explore the meaning and psychology of culture; to understand the impact of culture on management and leadership; to identify the areas in which cultural differences present a challenge in managing and leading employees in a multicultural environment; and finally to become more self ‐aware in cultural understanding, individual biases and assumptions and to understand the implications these have on our work. A vital course for any manager or leader work‐ ing in a multi‐cultural environment Covers the managerial, social and psychological aspects of culture Develop your cross‐cultural leadership & management skills in a fun and informative environment Discover best‐practice in diversity management and cross‐cultural communication Appreciate current business issues related to managing and leading in a cross‐cultural environment Comments from previous participants: “ ...one of the best courses I have ever attended!”“ I can’t believe how much I learnt. As an experienced expat, I thought I knew it all, this course truly expanded my people management skills”“ “...the trainer was excellent and the individual feedback and advice fantastic”“ This course will make me a better HR Manager, I have new skills I can use every day in dealing with all staff globally”   This course can be conducted on-site at your location for groups of up to 15 participants The Objectives By the end of the course, the delegates will be able to: Illustrate examples of stereotypes and stereotyping Formulate a business case for cultural diversity in their workplace List Hofstede’s five value dimensions Explain in his/her own words the meaning of each of the five value dimensions Evaluate the risks involved in international assignments The Delegates All supervisors, middle managers , department heads and senior managers Human resource personnel including HR Business Partners All staff interested in developing cross‐cultural skills The Benefits Appreciate the importance and meaning of culture Learn about the psychology of culture Develop your cross‐cultural leadership & management skills Discover how to manage and lead diverse employees in a multi‐cultural environment Appreciate current issues in international business related to managing people The Course Day 1: The Meaning and Psychology of Culture Our world today ‐ the importance of demographics Dimensions of culture Hofstede’s five value dimensions Workplace and organisational culture Stereotypes and stereotyping Cross‐cultural communication Body‐language and culture Day 2: Managing and Leading Diverse Employees Developing a global mindset Culture and strategy Managing in multi‐national companies Multi‐cultural teams and teamwork International assignments and global career development Culture shock and global working Culture and decision‐making

The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. The Level II curriculum takes a top-down approach and provides Candidates with the skills and tools to conduct due diligence, monitor investments, and appropriately construct an investment portfolio. In addition, the Level II curriculum contains Emerging Topic readings; articles written by academics and practitioners designed to further inform and provoke the Candidate’s investment management process. After passing the Level II exam you are eligible, with relevant professional experience, to join the CAIA Association as a Member and receive the CAIA Charter. You will be part of an elite group of more than 13,000 professionals worldwide. Only after joining the Association, you are eligible to add the CAIA designation to your professional profiles. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Emerging Topics • Decentralized Finance: On Blockchain- and Smart Contract-Based Financial Markets • Technical Guide for Limited Partners: Responsible Investing in Private Equity • Channels for Exposure to Bitcoin • Assessing Long-Term Investor Performance: Principles, Policies and Metrics • Demystifying Illiquid Assets: Expected Returns for Private Equity • An Introduction to Portfolio Rebalancing Strategies • Longevity and Liabilities: Bridging the Gap • A Short Introduction to the World of Cryptocurrencies Topic 2: Ethics, Regulation and ESG • Asset Manager Code • Recommendations and Guidance • Global Regulation • ESG and Alternative Investments • ESG Analysis and Application Topic 3: Models • Modeling Overview and Interest Rate Models • Credit Risk Models • Multi-Factor Equity Pricing Models • Asset Allocation Processes and the Mean-Variance Model • Other Asset Allocation Approaches Topic 4: Institutional Asset Owners and Investment Policies • Types of Asset Owners and the Investment Policy Statement • Foundations and the Endowment Model • Pension Fund Portfolio Management • Sovereign Wealth Funds • Family Offices and the family office Model Topic 5: Risk and Risk Management • Cases in Tail Risk • Benchmarking and Performance Attribution • Liquidity and Funding Risks • Hedging, Rebalancing, and Monitoring • Risk Measurement, Risk Management, and Risk Systems Topic 6: Methods for Alternative Investing • Valuation and Hedging Using Binomial Trees • Directional Strategies and Methods • Multivariate Empirical Methods and Performance Persistence • Relative Value Methods • Valuation Methods for Private Assets: The Case of Real Estate Topic 7: Accessing Alternative Investments • Hedge Fund Replication • Diversified Access to Hedge Funds • Access to Real Estate and Commodities • Access through Private Structures • The Risk and Performance of Private and Listed Assets Topic 8: Due Diligence and Selecting Managers • Active Management and New Investments • Selection of a Fund Manager • Investment Process Due Diligence • Operational Due Diligence • Due Diligence of Terms and Business Activities Topic 9: Volatility and Complex Strategies • Volatility as a Factor Exposure • Volatility, Correlation, and Dispersion Products and Strategies • Complexity and Structured Products • Insurance-Linked and Hybrid Securities • Complexity and the Case of Cross-Border Real Estate Investing DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

PRINCE2 is a process-based project management methodology that offers a flexible and scalable solution to handle all kinds of projects. This is why many organisations favour it since it fosters better collaboration between team members and external stakeholders. Course Overview PRINCE2 is a process-based project management methodology that offers a flexible and scalable solution to handle all kinds of projects. This is why many organisations favour it since it fosters better collaboration between team members and external stakeholders. The PRINCE2 certification will surely help learners advance in terms of worth and employment opportunities if they list it as a skill in their resumes. This 3-day introductory PRINCE2® Foundation course is designed to give candidates a comprehensive overview of the PRINCE2® methodology. They will learn about various essential topics such as integrated elements, applying PRINCE2®, delivery approaches, processes, principles, tailoring, etc. The PRINCE 2 foundation course will introduce project management to students. This course will focus on different aspects of project management, providing the knowledge, tools and techniques used to understand each concept and methodology. At the end of this PRINCE2® Foundation course, delegates will be able to perform various project manager activities in an organisation effectively and efficiently. They will also be able to use various PRINCE2® methodologies properly. This training will also cover the following concepts: • Project management • Projects in context • Measuring success • Tailor to suit the project • Embedding PRINCE2® • Tailoring constraints and influences Who it’s for? Prerequisites: In this PRINCE2® Foundation course, there are no formal prerequisites. PRINCE2 Foundation can be studied on its own or as a prerequisite for the PRINCE2 Practitioner course This PRINCE2® Foundation course is designed for anyone who wants to gain in-depth knowledge about project management methodologies. What's Included in this PRINCE2 Foundation Training Course? The following is included in this PRINCE2® Foundation training course: • PRINCE2® Foundation Examination • Pre-course material • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments PRINCE2® Foundation Exam: The PRINCE2® Foundation examination Focuses on knowledge of PRINCE2® as a methodology. • Type of Questions: Multiple choice. • Total Questions: 60. • Number of marks: 60 marks, each question is worth 1 mark. • Pass mark: 55%, or 33/60. • Duration: 60 Minutes. • Material allowed: No, this is a ‘closed book’ exam. This PRINCE2® foundation training course covers the following topics: Module 1: Introduction to Projects and the PRINCE2® Methodology: • PRINCE2® “Project” Definition • Project Characteristics • Project Management • What is PRINCE2®? • Four Integrated Elements • What Does PRINCE2® Not Provide? • What Makes a Project a PRINCE2® Project? Module 2: Project Manager Activities: • Customer/Supplier Environment • Projects in Context • Commercial Environment • Applying PRINCE2® • Delivery Approaches • Measuring Success • Organisational Capability • Seven Processes Module 3: Seven Themes: • Business Case • Organisation • Quality • Plans • Risk • Change • Progress Module 4: Seven Principles: • Continued Business Justification • Learn from Experience • Defined Roles and Responsibilities • Manage by Stages • Manage by Exception • Focus on Products • Tailor to Suit the Project Module 5: Considerations for Organisational Adoption: • Creating a PRINCE2® Based Project Management Method • Creating Tailoring Rules and Guidelines • Rating the Complexity of Projects • Embedding PRINCE2® • Tailoring • What Should Be Tailored? • Tailoring Constraints and Influences • Creating an Organisation’s Method DURATION 2-3 days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The City & Guilds 2365 Level 3 Course is the natural progression for anyone who has completed the Level 2 Diploma 2365 course or related level 2 courses. On completion of this course you will then be able to undertake the Level 3 NVQ thus becoming recognised as a fully qualified electrical engineer within the industry with the ability to apply for JIB (Gold Card) membership upon successful completion of the AM2 Assessment. Further information on the Level 3 can be found here: C&G 2365 Level 3 Diploma in Electrical Installations — Optima Electrical Training (optima-ect.com)

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate