Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Overview This comprehensive course on Clinical cupping therapy will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Clinical cupping therapy comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Clinical cupping therapy. It is available to all students, of all academic backgrounds. Requirements Our Clinical cupping therapy is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 4 sections • 65 lectures • 03:37:00 total length •Welcome to my course!: 00:01:00 •Learn the 2 different cupping techniques in under 2 minutes: 00:02:00 •Ok, so let's get serious for a minute. What is so wrong about the red marks?: 00:02:00 •So How Does Cupping Work?: 00:03:00 •What Types Of Cups Should I Buy And Why?: 00:03:00 •These Cups People Swear By, But I have Just Had No Luck with Them: 00:02:00 •A Rundown On How To Do Cupping On Someone's Back: 00:04:00 •The Contraindications to Cupping: 00:02:00 •What should you do your treatment on?: 00:01:00 •Let's have a little practice shall we?: 00:03:00 •How this Section Of The Course Works: 00:02:00 •Neck Pain/Neck Tension: 00:04:00 •How To Do Cupping For Neck Pain And Tension: 00:03:00 •How To Do Cupping For The Neck On Someone Else: 00:05:00 •Some Advanced Techniques For Neck Pain And Tension: 00:08:00 •Neck Exercises To Relieve Pain: 00:02:00 •Shoulder/Rotator Cuff Pain/Shoulder Impingements: 00:11:00 •How To Do Cupping For Rotator Cuff and shoulder problems: 00:12:00 •Exercises to do for rotator cuff problems: 00:06:00 •Frozen Shoulder: 00:05:00 •Exercises For Frozen Shoulder: 00:03:00 •Extension Exercise For Upper Back Pain Relief: 00:03:00 •Chest/Respiration/Colds: 00:05:00 •Biceps Tendonitis/Upper Arm Pain: 00:04:00 •Tennis Elbow Pain/Forearm Extensor Pain: 00:03:00 •How To Do Cupping For Tennis Elbow And Extensors Pain: 00:03:00 •Home Exercises For Tennis Elbow: 00:04:00 •Golfers Elbow Pain: 00:01:00 •Carpal Tunnel Syndrome/Wrist Pain: 00:02:00 •How To Treat Carpal Tunnel Syndrome, Golfer's Elbow And Forearm Pain: 00:03:00 •Home Exercises For Carpal Tunnel Syndrome: 00:01:00 •Advanced Techniques For The Arms And Forearms: 00:03:00 •Hand/Thumb Pain: 00:02:00 •Home Trigger Point release Techniques For Thumb/Hand Pain: 00:03:00 •How To Do Cupping For Relaxation/Stress Relief: 00:03:00 •How To Do A Relaxing Cupping Massage For The Back And Neck: 00:06:00 •Welcome To Section 3: 00:02:00 •Lower Back Pain: 00:04:00 •How To Do Cupping For The Lower Back And Sciatica: 00:07:00 •Sciatica: 00:05:00 •Sciatica Summary: 00:03:00 •Hip Pain, Piriformis Syndrome, Bursitis, S.I. Joint Dysfunction And Buttock Pain: 00:06:00 •How To Do Cupping For Hip Pain: 00:03:00 •Hamstring Strains, Hamstring Pain: 00:01:00 •How To Do Cupping For The Hamstrings: 00:03:00 •Thigh Pain and Groin Strains: 00:01:00 •How To Do Cupping For The Thigh (Quadriceps) and groin area: 00:04:00 •How To Do Cupping For Iliotibial Band Syndrome: 00:03:00 •Knee Pain, Runners Knee, Meniscal Pain: 00:01:00 •How To Do Cupping For Knee Pain: 00:03:00 •Calf Pain, Calf Cramps and Tired And Sore Calves: 00:03:00 •How To Do Cupping For The Calf: 00:04:00 •How To Stretch The Calf Muscles Correctly: 00:02:00 •Advanced Techniques For The Thighs, Hamstrings And The Lower Leg: 00:01:00 •Ankle Sprains, Chronic Ankle Pain: 00:07:00 •A Quick Word About Treating Acute Sprains And Strains: 00:03:00 •How To Do Cupping For Ankle Pain And Sprains: 00:04:00 •Treating Chronic Ankle Pain: 00:03:00 •Plantar Fasciitis/Heel Spur, Foot Pain and Tired Feet: 00:02:00 •How To Do Cupping For Plantar Fasciitis And Generalized Foot Pain: 00:02:00 •A Great Home Exercise For Plantar Fasciitis And Any Foot Pain: 00:01:00 •How Long Should You Stretch A Muscle For? Here is the answer: 00:01:00 •How Often Should You Treat Someone?: 00:03:00 •What about using static cupping?: 00:02:00 •Treating using acupressure points as well: 00:03:00
Join our Construction Management course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The Construction Management course has everything you need to get a great start in this sector. Improving and moving forward is key to getting ahead personally. The Construction Management course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now! You will Learn The Following Things: Learn strategies to boost your workplace efficiency. Hone your skills to help you advance your career. Acquire a comprehensive understanding of various topics and tips. Learn in-demand skills that are in high demand among UK employers This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this Construction Management. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-to-one support from a dedicated tutor throughout your course. Study online - whenever and wherever you want. Instant Digital/ PDF certificate 100% money back guarantee 12 months access Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital/PDF Certificate After completing the Construction Management course, you can order your CPD-accredited Digital/PDF Certificate for £5.99. Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? This Construction Management is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Construction Management course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Construction Management Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Construction Management Module 01: Introduction to Construction Management 00:19:00 Module 02: Project Life Cycle and Success 00:28:00 Module 03: Cost Management 00:22:00 Module 04: Preliminary Site Investigation and Site Organisation 00:24:00 Module 05: Site Management 00:19:00 Module 06: Planning and Management of Equipment 00:32:00 Module 07: Construction Materials Management 00:22:00 Module 08: Vendor Analysis in Construction Management 00:24:00 Module 09: Construction Procurement 00:18:00 Module 10: Stock Control 00:22:00 Module 11: Supply Chain Management 00:21:00 Module 12: The Main Participators 00:21:00 Module 13: Quality Assurance and Customer Care 00:21:00 Module 14: Legal Aspects of Contracting 00:19:00 Module 15: Human Resources Management 00:22:00 Module 16: Risk and Value Management 00:21:00 Module 17: Communications, Information and Documentation of Construction 00:24:00 Module 18: Health and Safety in Construction Management 00:24:00 Assignment Assignment - Construction Management 00:00:00
Overview This Line Management course will unlock your full potential and will show you how to excel in a career in Line Management. So upskill now and reach your full potential. Everything you need to get started in Line Management is available in this course. Learning and progressing are the hallmarks of personal development. This Line Management will quickly teach you the must-have skills needed to start in the relevant industry. In This Mental Health Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Mental Health skills to help you advance your career. Acquire a comprehensive understanding of various Mental Health topics and tips from industry experts. Learn in-demand Mental Health skills that are in high demand among UK employers, which will help you to kickstart your career. This Line Management course covers everything you must know to stand against the tough competition in the Line Management field. The future is truly yours to seize with this Line Management. Enrol today and complete the course to achieve a Line Management certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Line Management course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Line Management course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Line Management course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Line Management is suitable for anyone aspiring to start a career in Line Management; even if you are new to this and have no prior knowledge on Line Management, this course is going to be very easy for you to understand. And if you are already working in the Line Management field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Line Management course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Line Management course has no prerequisite. You don't need any educational qualification or experience to enrol in the Line Management course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Line Management course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Module 01: Employee Training and Development Process Employee Training and Development Process 00:24:00 Module 02: Talent Management Talent Management 00:20:00 Module 03: Communication Skills Communication Skills 00:26:00 Module 04: Performance Appraisal Management Performance Appraisal Management 00:22:00 Module 05: Employee Relations Employee Relations 00:19:00 Module 06: Motivation and Counselling Motivation and Counselling 00:22:00 Module 07: Conflict Management Conflict Management 00:17:00 Module 08: Stress Management Stress Management 00:19:00 Module 09: Time Management Time Management 00:40:00 Module 10: Business Environment Business Environment 00:19:00 Module 11: Ensuring Health and safety at the Workplace Ensuring Health and safety at the Workplace 00:19:00 Assignment Assignment - Line Management 00:00:00
Unlock the Door to Exceptional Service! The UK's service industry pulsates with the rhythm of a million interactions. It's a stage where smiles are currency, and exceeding expectations is an encore performance. Customer Service Representatives hold the baton within this vibrant sphere, orchestrating experiences that turn customers into loyal fans. Did you know, in the UK alone, exceptional customer service drives a remarkable £116 billion in added revenue? That's the power you wield as a master of this craft. This comprehensive Customer Service - Representative course equips you with the tools and techniques to navigate the dynamic world of customer service, transforming you from a supporting act into the show's star. This Customer Service Representative course empowers you to unlock the door to a rewarding career and leave your mark on the vibrant world of customer service. You will Learn The Following Things: Grasp the critical role customer service plays in business success. Cultivate a helping mindset to deliver concierge-level service. Implement the 5 Tenets of TQM for lasting customer satisfaction. Avoid the pitfalls of the ten deadly customer service sins. Maximise customer retention and boost your bottom line. Master the art of dealing with even the most challenging customers. Deliver exceptional phone service that leaves a lasting impression. Understand your customers' motivations and drive sales success. This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this Customer Service - Representative. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-to-one support from a dedicated tutor throughout your course. Study online - whenever and wherever you want. Instant Digital/ PDF certificate 100% money back guarantee 12 months access Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement After completing the Customer Service - Representative course, you will receive your CPD-accredited Digital/PDF Certificate for £5.99. To get the hardcopy certificate for £12.99, you must also pay the shipping charge of just £3.99 (UK) and £10.99 (International). Who Is This Course for? Aspiring customer service professionals seeking a career boost. Individuals are looking to refine their existing skills. Business owners and managers who want to empower their teams. Anyone passionate about creating exceptional customer experiences. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Customer Service - Representative course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path Customer Service Advisor: £18K to £28K/year. Customer Service Supervisor: £22K to £32K/year. Account Manager: £26K to £38K/year. Sales Representative: £20K to £35K/year. Customer Success Manager: £30K to £45K/year. Course Curriculum Customer Service - Representative WHY Customer Service Is CRITICAL To Your Business! 00:05:00 Good Isn't Good Enough! 00:03:00 We Are ALL in the 'Helping Field' 00:10:00 Providing 'Concierge' Level Of Service 00:06:00 The 5 Tenets Of TQM 00:03:00 How To Boost Customer Satisfaction 00:08:00 How To Avoid The 10 Deadly Sins Of Customer Service! 00:15:00 More Money $$$ - Through Customer Retention 00:05:00 How Much Is A Customer Worth? $$$ 00:08:00 Do You Understand Your Customer? 00:07:00 Dealing With Difficult Customers 00:19:00 'LEAP' Into Customer Service! 00:18:00 Exceptional Phone Service 00:17:00 WHY Customers Buy From YOU! $$$ 00:17:00 BONUS LECTURE!!! FINAL TIPS!!! 00:07:00 Mock Exam Mock Exam - Customer Service - Representative 00:20:00 Final Exam Final Exam - Customer Service - Representative 00:20:00
Overview This Interview Skills course will unlock your full potential and will show you how to excel in a career in Interview Skills. So upskill now and reach your full potential. Everything you need to get started in Interview Skills is available in this course. Learning and progressing are the hallmarks of personal development. This Interview Skills will quickly teach you the must-have skills needed to start in the relevant industry. In This Interview Skills Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Interview Skills to help you advance your career. Acquire a comprehensive understanding of various Interview Skills topics and tips from industry experts. Learn in-demand Interview Skills that are in high demand among UK employers, which will help you to kickstart your career. This Interview Skills course covers everything you must know to stand against the tough competition in the Interview Skills field. The future is truly yours to seize with this Interview Skills. Enrol today and complete the course to achieve a Interview Skills certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Interview Skills course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Interview Skills course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Interview Skills course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Interview Skills is suitable for anyone aspiring to start a career in Interview Skills; even if you are new to this and have no prior knowledge on Interview Skills, this course is going to be very easy for you to understand. And if you are already working in the Interview Skills field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Interview Skills course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Interview Skills course has no prerequisite. You don't need any educational qualification or experience to enrol in the Interview Skills course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Interview Skills course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Module 01: Introduction Introduction 00:02:00 Module 02: The Warm Up Tell me about yourself 00:02:00 Why do you want to join this organisation ? 00:03:00 What are your Strengths? 00:02:00 What are your Weaknesses ? 00:02:00 Module 03: The Core Why You ? 00:02:00 Where do you see yourself in 5 Years? 00:02:00 Why did you leave your previous employer? 00:01:00 Share about a past conflict & how did you resolve it? 00:02:00 Module 04: Let's Talk about Money Past Salary & Expectations? 00:02:00 People's Perception about You ? 00:02:00 Do You have Any Questions? 00:01:00 The Outcome 00:02:00 Module 05: General Instructions General Instructions 00:04:00
Selling Skills for Professionals: Part 2 Making the Sale Course Description Copyright Ross Maynard 2021 Course Description Welcome to Selling Skills for Professionals: Part 2 Making the Sale. In Part 1 of Selling Skills for Professionals I covered prospecting, that is identifying potential future clients and making the initial approach. In this course, Part 2 of Selling Skills for Professionals, I cover the sales process – converting a prospect into a client. In Selling Skills for Professionals: Part 2 Making the Sale, I look at the skills you need for selling professional services and how to create a series of webinars to build prospects’ interest. I then cover a five-step sales process in detail: Understand the current situation Surface the pain points Exploring the impacts of the pain points Shape the future state Close the sale The course also covers why people buy professional services, and why they might not buy; and it shows how to deal with objections. Selling professional services is not like selling a car, or solar panels. It’s about building a relationship with a prospect as a professional advisor; coaching them through the challenges facing them; and offering services tailored to their needs which will help the prospect make tangible improvements. If you want to know how to sell professional services successfully, this is the course for you. I hope you enjoy the course. Key Learning Points On completion of the course, delegates will be able to: Describe a five-stage sales process for professional services Identify the core skillset needed for selling professional services Deploy best practice when creating webinars to engage prospects Explore a prospect’s current situation on an online video call Identify a prospect’s pain points and explore their root causes and impacts Coach a prospect to visualise the future state they would like to get to be resolving the problems identified Handle objections surfaced as the prospect moves towards closing the sale Understand why people buy professional services, and why they don’t buy Reduce buyer’s remorse and plan to develop the client relationship after the sale Curriculum Module 1: The Foundations for Selling Professional Services Lesson 1: The Purpose of Prospecting Lesson 2: The Selling Professional Services Skillset Lesson 3: Moving Beyond Prospecting Lesson 4: Script for the Webinar Follow-Up Call Module 2: Building a Case for the Sale Lesson 5: No Pain No Gain Lesson 6: Building a Case: Initial Diagnosis Lesson 7: Building a Case: Root Causes Lesson 8: Building a Case: Impacts Lesson 9: Building a Case: Shaping the Future State Lesson 10: Building a Case: The Gap Module 3: Closing the Sale Lesson 11: Selling is about Change Lesson 12: A Time to Close Lesson 13: Closing (At Last) Module 4: Evasion and Objections Lesson 14: Evasion Lesson 15: Handling Objections Lesson 16: Specific Example of Objections Part 1 Lesson 17: Specific Example of Objections Part 2 Module 5: After the Sale Lesson 18: Aftercare Lesson 19: Key Learning Points Pre-Course Requirements There are no pre-course requirements Additional Resources None Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel
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