Courses in Manchester

Participants will delve into the intricacies of native and display advertising by exploring various types within each category. The course will equip them with the tools to understand the strengths and limitations of different advertising formats. Additionally, the focus will be on developing effective strategies tailored to each, ensuring participants can craft campaigns that resonate with target audiences. The course will not only cover the theoretical aspects but also provide practical insights into implementing successful advertising strategies. After the successful completion of the course, you will be able to learn about the following, Define native advertising and distinguish it from other forms of advertising, such as display advertising and sponsored content. Understand the various types of native advertising and display advertising. Develop effective native advertising and display advertising strategies. Learn when should we Use Display Advertising and native advertising. Analyze and interpret native advertising and display advertising metrics. Choose appropriate tools and platforms for creating and managing native advertising, and display advertising campaigns Develop effective display advertising strategies. Develop a comprehensive understanding of the current trends and future directions of display advertising and native advertising. This course aims to go beyond the basics by addressing the critical aspects of analyzing metrics in native and display advertising. Participants will learn how to interpret data effectively, enabling them to measure the success of their campaigns and make informed decisions for optimization. Furthermore, the course will guide participants in choosing the right tools and platforms for creating and managing native and display advertising campaigns. As an integral part of the curriculum, participants will also gain insights into current trends and emerging directions in the ever-evolving landscape of native and display advertising, ensuring they stay ahead in this dynamic field. This course aims to provide participants with a solid foundation in the realm of advertising by defining and distinguishing native advertising from other prevalent forms such as display advertising and sponsored content. Through comprehensive exploration, participants will gain the ability to identify the unique characteristics and functionalities of native advertising, enabling them to discern its distinctiveness within the broader advertising landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Native Advertising & Display Advertising Self-paced pre-recorded learning content on this topic. Understanding Native Advertising and Display Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Native Advertising Strategist Display Advertising Specialist Advertising Metrics Analyst Content Integration Manager Campaign Optimization Specialist Ad Platforms Manager Trend Analyst in Advertising Creative Content Developer - Native Advertising AdTech Solutions Specialist Campaign Compliance and Ethics Officer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Overview For building a solid position in the world of digital marketing understanding Google Ads is mandatory. So, if you are planning to pursue a career in marketing or want to promote your business, grasp the ins and outs of Google Ads. The Google Ads For Beginners course is the perfect place to start learning. This comprehensive course will give you an overall understanding of Google Ads. from the easy-to-follow modules you will learn how to create Google Ads. The course will teach you the techniques to avoid common mistakes and build a successful Adward campaign. Then you will learn about Adwords display advertising, content remarketing strategies, Adwords bidding strategies and much more. Furthermore, the course will help you reduce the expenditure on waste Ads. You will also grasp the skills for tracking Adwards analytics. At the end of the course, you will receive a certificate of achievement. This certificate will help you build an impressive CV. So, join now and start learning! How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? This Google Ads For Beginners course is available to all students, of all academic backgrounds. Anyone who wants to pursue a career in the relevant industry can take the course and develop their skills and knowledge. Requirements There is no experience or previous qualifications required to enrol in this course It is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path This course will equip you with valuable knowledge and effective skills in this area. After completing the course, you will be able to explore career opportunities in the fields such as Digital Marketer Marketing Executives Business Owner Course Curriculum 1 sections • 15 lectures • 01:01:00 total length •Course Promo: 00:03:00 •Lesson 01: Getting started with Google Ads: 00:04:00 •Lesson 02: Create your Google Ads: 00:04:00 •Lesson 03: Ingredients to build a successful Adwords camping: 00:04:00 •Lesson 04: Google Adwords mistakes to be avoided: 00:04:00 •Lesson 05: Google Adwords audit - Optimisation guide: 00:06:00 •Lesson 06: Improving quality score in Google Adwords: 00:04:00 •Lesson 07: Adwords display advertising: 00:05:00 •Lesson 08: Turbocharge Adwords for breakthrough performance: 00:03:00 •Lesson 09: Content remarketing strategies with Google display network: 00:04:00 •Lesson 10: Adwords bidding strategies your competitors don't know: 00:07:00 •Lesson 11: Using Google Adwords for small business: 00:03:00 •Lesson 12: How to reduce wasted Adwords spend: 00:02:00 •Lesson 13: Google Adwords features updated: 00:04:00 •Lesson 14: Tracking Google Ads analytics: 00:04:00

Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in.    This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results. Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.   This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today! Learning Outcome: Upon completion of the Google Ads Training course, you should be able to:   Understand the basics and importance of Google Ads for businesses. Master the art of creating effective and engaging Google Ads. Gain insights into building successful Adwords campaigns. Learn to avoid common pitfalls and errors in Google Adwords. Develop skills for auditing and optimising your Adwords campaigns. Discover strategies to improve your Adwords quality score. Explore advanced Adwords bidding and remarketing strategies. Familiarise yourself with tracking Google Ads analytics for improved decision-making. Who is this course for: This Google Ads Training course is ideal for:   Marketing professionals looking to enhance their digital advertising skills. Small business owners seeking to expand their online presence. Digital marketing novices aiming to start a career in this field. Freelancers who wish to add Google Ads proficiency to their skillset. Anyone interested in learning about Google Ads and its marketing power. Career path This Google Ads Training course will be helpful for anyone looking to pursue a career as:   Digital Marketing Specialist: £30,000-£40,000 Per year Google Ads Specialist: £35,000-£45,000 Per year SEO & SEM Specialist: £40,000-£50,000 Per year Content Strategist: £35,000-£45,000 Per year Digital Marketing Manager: £45,000-£60,000 Per year Marketing Analyst: £40,000-£55,000 Per year Freelance Digital Marketer: £30,000-£70,000 Per year Certification After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate. Requirements This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning! Course Curriculum Google Ads Training Course Promo 00:03:00 Lesson 01: Getting started with Google Ads 00:04:00 Lesson 02: Create your Google Ads 00:04:00 Lesson 03: Ingredients to build a successful Adwords camping 00:04:00 Lesson 04: Google Adwords mistakes to be avoided 00:04:00 Lesson 05: Google Adwords audit - Optimisation guide 00:06:00 Lesson 06: Improving quality score in Google Adwords 00:04:00 Lesson 07: Adwords display advertising 00:05:00 Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00 Lesson 09: Content remarketing strategies with Google display network 00:04:00 Lesson 10: Adwords bidding strategies your competitors don't know 00:07:00 Lesson 11: Using Google Adwords for small business 00:03:00 Lesson 12: How to reduce wasted Adwords spend 00:02:00 Lesson 13: Google Adwords features updated 00:04:00 Lesson 14: Tracking Google Ads analytics 00:04:00

Description: Change your career by learning how to make, manage and execute advanced search marketing strategies utilising AdWords, PPC promoting, display advertising and re-marketing methods. This specific course is conveyed by the industry's leading search marketing experts. Point by point and organised modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Who is the course for? Anyone interested in online advertising. Companies looking to increase their online presence. Entrepreneurs and business owners. Anyone interested in launching an online business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Analytics Business Management/Development Event Management Social Media Analyst Web Design Offline Marketing/Advertising Writing/Blogging. Mastering Google Local Search STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Mock Exam Mock Exam- Mastering Google Local Search 00:20:00 Final Exam Final Exam- Mastering Google Local Search 00:20:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Change your career by learning how to make, manage and execute advanced search marketing strategies utilising AdWords, PPC promoting, display advertising and re-marketing methods. This specific course is conveyed by the industry's leading search marketing experts. Point by point and organised modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Course Highlights Google Search Engine Optimization Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Search Engine Optimization Course into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Search Engine Optimization Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Search Engine Optimization Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Search Engine Optimization Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Mastering Google Local Search STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Mock Exam Final Exam

This Google Adwords Certification - Get Certified in all 6 exams course ensures that you are a specialist level online sponsor. Get enlisted by enormous associations by going in every one of the tests you have to acquire the confirmation for. Learn Google Adwords basics, search option, YouTube, PPC, shopping or advertising from this course and become a professional digital advertiser on another level. This course is the milestone for the qualification of all the online advertisers. What you'll learn Google Adwords Fundamentals PPC Advertising Search Advertising Display Advertising YouTube Advertising Mobile Advertising Shopping Advertising Requirements Basic computer knowledge. A computer with Internet connection and desire to get google certified. No prior experience needed for this course Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Drive results with the Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Bonus Bonus - Get all 6 Practise Exams as a bonus 00:15:00

This course primarily focuses on explaining the concepts of Python and PySpark. It will help you enhance your data analysis skills using structured Spark DataFrames APIs.