9 Courses

Participants will delve into the intricacies of native and display advertising by exploring various types within each category. The course will equip them with the tools to understand the strengths and limitations of different advertising formats. Additionally, the focus will be on developing effective strategies tailored to each, ensuring participants can craft campaigns that resonate with target audiences. The course will not only cover the theoretical aspects but also provide practical insights into implementing successful advertising strategies. After the successful completion of the course, you will be able to learn about the following, Define native advertising and distinguish it from other forms of advertising, such as display advertising and sponsored content. Understand the various types of native advertising and display advertising. Develop effective native advertising and display advertising strategies. Learn when should we Use Display Advertising and native advertising. Analyze and interpret native advertising and display advertising metrics. Choose appropriate tools and platforms for creating and managing native advertising, and display advertising campaigns Develop effective display advertising strategies. Develop a comprehensive understanding of the current trends and future directions of display advertising and native advertising. This course aims to go beyond the basics by addressing the critical aspects of analyzing metrics in native and display advertising. Participants will learn how to interpret data effectively, enabling them to measure the success of their campaigns and make informed decisions for optimization. Furthermore, the course will guide participants in choosing the right tools and platforms for creating and managing native and display advertising campaigns. As an integral part of the curriculum, participants will also gain insights into current trends and emerging directions in the ever-evolving landscape of native and display advertising, ensuring they stay ahead in this dynamic field. This course aims to provide participants with a solid foundation in the realm of advertising by defining and distinguishing native advertising from other prevalent forms such as display advertising and sponsored content. Through comprehensive exploration, participants will gain the ability to identify the unique characteristics and functionalities of native advertising, enabling them to discern its distinctiveness within the broader advertising landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Native Advertising & Display Advertising Self-paced pre-recorded learning content on this topic. Understanding Native Advertising and Display Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Native Advertising Strategist Display Advertising Specialist Advertising Metrics Analyst Content Integration Manager Campaign Optimization Specialist Ad Platforms Manager Trend Analyst in Advertising Creative Content Developer - Native Advertising AdTech Solutions Specialist Campaign Compliance and Ethics Officer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Overview For building a solid position in the world of digital marketing understanding Google Ads is mandatory. So, if you are planning to pursue a career in marketing or want to promote your business, grasp the ins and outs of Google Ads. The Google Ads For Beginners course is the perfect place to start learning. This comprehensive course will give you an overall understanding of Google Ads. from the easy-to-follow modules you will learn how to create Google Ads. The course will teach you the techniques to avoid common mistakes and build a successful Adward campaign. Then you will learn about Adwords display advertising, content remarketing strategies, Adwords bidding strategies and much more. Furthermore, the course will help you reduce the expenditure on waste Ads. You will also grasp the skills for tracking Adwards analytics. At the end of the course, you will receive a certificate of achievement. This certificate will help you build an impressive CV. So, join now and start learning! How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? This Google Ads For Beginners course is available to all students, of all academic backgrounds. Anyone who wants to pursue a career in the relevant industry can take the course and develop their skills and knowledge. Requirements There is no experience or previous qualifications required to enrol in this course It is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path This course will equip you with valuable knowledge and effective skills in this area. After completing the course, you will be able to explore career opportunities in the fields such as Digital Marketer Marketing Executives Business Owner Course Curriculum 1 sections • 15 lectures • 01:01:00 total length •Course Promo: 00:03:00 •Lesson 01: Getting started with Google Ads: 00:04:00 •Lesson 02: Create your Google Ads: 00:04:00 •Lesson 03: Ingredients to build a successful Adwords camping: 00:04:00 •Lesson 04: Google Adwords mistakes to be avoided: 00:04:00 •Lesson 05: Google Adwords audit - Optimisation guide: 00:06:00 •Lesson 06: Improving quality score in Google Adwords: 00:04:00 •Lesson 07: Adwords display advertising: 00:05:00 •Lesson 08: Turbocharge Adwords for breakthrough performance: 00:03:00 •Lesson 09: Content remarketing strategies with Google display network: 00:04:00 •Lesson 10: Adwords bidding strategies your competitors don't know: 00:07:00 •Lesson 11: Using Google Adwords for small business: 00:03:00 •Lesson 12: How to reduce wasted Adwords spend: 00:02:00 •Lesson 13: Google Adwords features updated: 00:04:00 •Lesson 14: Tracking Google Ads analytics: 00:04:00

Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in.    This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results. Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.   This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today! Learning Outcome: Upon completion of the Google Ads Training course, you should be able to:   Understand the basics and importance of Google Ads for businesses. Master the art of creating effective and engaging Google Ads. Gain insights into building successful Adwords campaigns. Learn to avoid common pitfalls and errors in Google Adwords. Develop skills for auditing and optimising your Adwords campaigns. Discover strategies to improve your Adwords quality score. Explore advanced Adwords bidding and remarketing strategies. Familiarise yourself with tracking Google Ads analytics for improved decision-making. Who is this course for: This Google Ads Training course is ideal for:   Marketing professionals looking to enhance their digital advertising skills. Small business owners seeking to expand their online presence. Digital marketing novices aiming to start a career in this field. Freelancers who wish to add Google Ads proficiency to their skillset. Anyone interested in learning about Google Ads and its marketing power. Career path This Google Ads Training course will be helpful for anyone looking to pursue a career as:   Digital Marketing Specialist: £30,000-£40,000 Per year Google Ads Specialist: £35,000-£45,000 Per year SEO & SEM Specialist: £40,000-£50,000 Per year Content Strategist: £35,000-£45,000 Per year Digital Marketing Manager: £45,000-£60,000 Per year Marketing Analyst: £40,000-£55,000 Per year Freelance Digital Marketer: £30,000-£70,000 Per year Certification After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate. Requirements This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning! Course Curriculum Google Ads Training Course Promo 00:03:00 Lesson 01: Getting started with Google Ads 00:04:00 Lesson 02: Create your Google Ads 00:04:00 Lesson 03: Ingredients to build a successful Adwords camping 00:04:00 Lesson 04: Google Adwords mistakes to be avoided 00:04:00 Lesson 05: Google Adwords audit - Optimisation guide 00:06:00 Lesson 06: Improving quality score in Google Adwords 00:04:00 Lesson 07: Adwords display advertising 00:05:00 Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00 Lesson 09: Content remarketing strategies with Google display network 00:04:00 Lesson 10: Adwords bidding strategies your competitors don't know 00:07:00 Lesson 11: Using Google Adwords for small business 00:03:00 Lesson 12: How to reduce wasted Adwords spend 00:02:00 Lesson 13: Google Adwords features updated 00:04:00 Lesson 14: Tracking Google Ads analytics 00:04:00

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Description: Change your career by learning how to make, manage and execute advanced search marketing strategies utilising AdWords, PPC promoting, display advertising and re-marketing methods. This specific course is conveyed by the industry's leading search marketing experts. Point by point and organised modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Who is the course for? Anyone interested in online advertising. Companies looking to increase their online presence. Entrepreneurs and business owners. Anyone interested in launching an online business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Analytics Business Management/Development Event Management Social Media Analyst Web Design Offline Marketing/Advertising Writing/Blogging. Mastering Google Local Search STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Mock Exam Mock Exam- Mastering Google Local Search 00:20:00 Final Exam Final Exam- Mastering Google Local Search 00:20:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Change your career by learning how to make, manage and execute advanced search marketing strategies utilising AdWords, PPC promoting, display advertising and re-marketing methods. This specific course is conveyed by the industry's leading search marketing experts. Point by point and organised modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Course Highlights Google Search Engine Optimization Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Search Engine Optimization Course into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Search Engine Optimization Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Search Engine Optimization Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Search Engine Optimization Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Mastering Google Local Search STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Mock Exam Final Exam

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This Google Adwords Certification - Get Certified in all 6 exams course ensures that you are a specialist level online sponsor. Get enlisted by enormous associations by going in every one of the tests you have to acquire the confirmation for. Learn Google Adwords basics, search option, YouTube, PPC, shopping or advertising from this course and become a professional digital advertiser on another level. This course is the milestone for the qualification of all the online advertisers. What you'll learn Google Adwords Fundamentals PPC Advertising Search Advertising Display Advertising YouTube Advertising Mobile Advertising Shopping Advertising Requirements Basic computer knowledge. A computer with Internet connection and desire to get google certified. No prior experience needed for this course Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Drive results with the Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Bonus Bonus - Get all 6 Practise Exams as a bonus 00:15:00

This course primarily focuses on explaining the concepts of Python and PySpark. It will help you enhance your data analysis skills using structured Spark DataFrames APIs.