This module aims to develop knowledge from research activities to gain an understanding of international trade using Marketing , Social Media and how AI plays a role in International Marketing
Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.
Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation
Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
Overview This course shows participants how to deal with documents in an electronic way to get rid of the paper's hard copy which takes a lot of space and time. It will also update you with the Digital Asset management or EDRMS system and changes that happen to take place with the passage of time. The advanced technology leads to Advance EDRMS systems with enhances features.
ITIL® 4 Leader: Digital and IT Strategy: In-House Training The ITIL® 4 Leader: Digital and IT Strategy (DITS) is one of the two modules in the ITIL® 4 Strategic Leader (SL) certification scheme. The other module in the SL designation is the ITIL® 4 Strategist: Direct, Plan & Improve. Accredited training for the ITIL® 4 Strategic Leader modules is mandatory to enable full understanding of the core material. The ITIL ® 4 Digital and IT Strategy certification focuses on enabling business success through the creation of digital and IT strategies. The IT and Digital Strategy certification adds a new perspective to the ITIL suite and elevates the discussion around ITIL concepts to a strategic level among business leaders and aspiring leaders. The ITIL® 4 Digital and IT Strategy course is based on the ITIL® 4 Digital and IT Strategy exam specification from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, you will acquire relevant knowledge to pass the certification exam. The core learning material in the course is supported by interactive case study, discussions and activities. What You Will Learn The ITIL ® 4 Digital and IT Strategy course covers the content in relation to the following learning outcomes of the exam specification for ITIL ® 4 Digital and IT Strategy: Demonstrate the use of the ITIL guiding principles in Digital and IT Strategy decisions and activities Understand how to leverage digital strategy to react to digital disruption Understand the relationship between the concepts of Digital and IT Strategy, the service value system and the service value chain, and explain how to utilize them to create value Understand how an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence Understand the risks and opportunities of Digital and IT Strategy Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy Understand how to implement a Digital and IT Strategy Key Concepts of Digital and IT Strategy Digital, Information, and Communication Technology Digital Transformation Services, Products, and Competitive Advantage Tiers of Strategy Business Models Operating Models Strategy and the Service Value System Opportunity and Demand Value Governance ITIL® Guiding Principles Continual Improvement ITIL® Practices What is Vision? Disruptions Vision Digital Disruptions Balanced Strategic Focus Positioning Tools for Digital Organizations Assignment 1: Digital Disruption and Digital Positioning Where Are We Now? Environmental Analysis Opportunity Analysis Digital Readiness Assessment How Do We Get There (Strategic Planning) Strategy Planning Financial Aspects of Digital and IT Strategy Business Models for Strategy Planning Portfolio Optimization How Do We Get There (Strategic Approaches) Strategic Approaches for Digital Organizations Strategic Approaches for Operational Excellence Strategic Approaches to Evolution Strategic Approaches to Social Responsibility and Sustainability Assignment 2: Strategic Approaches for Digital Organizations Take Action (Managing Strategic Initiatives) How Strategies are Implemented Coordinating Strategy and Strategic Initiatives Leading Digital Transformation Digital Leadership Assignment 3: Strategy Planning and Communication Did We Get There? (Measuring Strategy) Key Facts About Measurement Measuring a Strategy Instrumenting Strategy How Do We Keep the Momentum Going Long-Term Momentum: Ensuring Organizational Viability Short-Term Momentum: Parallel Operation Assignment: Digital Strategy in VUCA Environment Managing Innovation and Emerging Technologies Managing Innovation Formal Approach to Innovation Management Culture that Supports Innovation Approaches to Innovation Evaluating and Adopting Emerging Technology Managing Strategic Risk Risk Management Risk Identification Risk Posture Risk Treatment
About this training course Artificial lift systems are an important part of production operations for the entire lifecycle of an asset. Often, oil and gas wells require artificial lift for most of the life cycle. This 5-day training course offers a thorough treatment of artificial lift techniques including design and operation for production optimization. With the increasing need to optimize dynamic production in highly constrained cost environments, opportunities and issues related to real-time measurements and optimization techniques needs to be discussed and understood. Artificial lift selection and life cycle analysis are covered. These concepts are discussed and reinforced using case studies, quizzing tools, and exercises with software. Participants solve examples and class problems throughout the course. Animations and videos reinforce the concepts under discussion. Understanding of these important production concepts is a must have to exploit the existing assets profitably. Unique Features: Hands-on usage of SNAP Software to solve gas-lift exercises Discussion on digital oil field Machine learning applications in gas-lift optimization Training Objectives After the completion of this training course, participants will be able to: Understand the basics and advanced concepts of each form of artificial lift systems including application envelope, relative strengths, and weaknesses Easily recognize the different components from downhole to the surface and their basic structural and operational features Design and analyze different components using appropriate software tools Understand challenges facing artificial lift applications and the mitigation of these challenges during selection, design, and operation Learn about the role of digital oilfield tools and techniques and their applications in artificial lift and production optimization Learn about use cases of Machine learning and artificial intelligence in the artificial lift Target Audience This training course is suitable and will greatly benefit the following specific groups: Production, reservoir, completion, drilling and facilities engineers, analysts, and operators Anyone interested in learning about selection, design, analysis and optimum operation of artificial lift and related production systems will benefit from this course. Course Level Intermediate Advanced Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 5 days in total (35 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: Understanding of petroleum production concepts. Each participant needs a laptop/PC for solving class examples using software to be provided during class. Laptop/PC needs to have a current Windows operating system and at least 500 MB free disk space. Participants should have administrator rights to install software. Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. Developed a workshop on digital oilfield approaches for production engineers. Patents: Principal inventor: 'Smarter Slug Flow Conditioning and Control' Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
About this Virtual Instructor Led Training (VILT) This 3 half-day Virtual Instructor Led Training (VILT) course highlights the impact of the introduction of renewable energy, digital technologies and new operational flexibility solutions in the electricity trading market. These advancements facilitate unique opportunities and challenges for cross border trading of electricity. Most countries in Asia, have designed their own portfolio of climate actions with an accelerated penetration of renewable energy (or by importing renewable energy into their local grids). These changes are taking place at unprecedented speed and add further complexity to the operation of electricity trading markets, while presenting new opportunities. The Asian market, can tap into its vast potential of solar, wind and geothermal energy sources. A global, unified vision is emerging to support each of countries' energy needs and decarbonization goals. This VILT course will highlight priorities of each country to achieve its energy goals. The main operational flexibilities of each type of renewable resource are discussed in detail. The course also discusses the main components of Power Purchase Agreements and advancements in digitalization and how digital technologies can influence the energy market and cross border electricity trading. Key Takeaways: New Energy Market Design Cross Border Trading PPAs Mechanisms and Examples of PPAs The Increased Penetration of Renewable Resources in the Power Systems and How It Stimulates Cross Border Trading How Digital Innovation Drives Energy Markets and Cross Border Trading Training Objectives Upon completion of this VILT course, participants will be able to: Be familiar with the global vision of One Sun, One World, One Grid Understand the major trends reshaping the energy markets Learn how innovative digital technologies change the energy markets Understand why sustainable energy markets require a tighter coordination between transmission and distribution system operators Engage with each other to design the energy market of the future Target Audience This VILT course will benefit policy makers and regulators from energy agencies, transmission companies and utilities as well as power system engineers and power system operators from control centre and ISO. Training Methods The VILT will be delivered online in 3 half-day sessions comprising 4 hours per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 3 half-day sessions, 4 hours per session (12 hours in total). Trainer Your expert course leader is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Our Key expert delivered over 60 specialized seminars to executives and engineers from Canada, Europe, South and North America, Middle East, South East Asia and Japan. Few examples are: Modern Power System in Digital Utilities - The Energy Commission, Malaysia and utilities in the Middle East, GCCIA, June 2020 Assessment of OETC Control Centre, Oman, December 2019 Demand Side management, Load Forecasting in a Smart Grid, Oman, 2019 Renewable Resources in a Smart Grid (Malaysia, Thailand, Indonesia, GCCIA, Saudi Arabia) The Modern Power System: Impact of the Power Electronics on the Power System The Digital Utility, AI and Blockchain Smart Grid and Reliability of Distribution Systems, Cyme, Montreal, Canada Economic Dispatch in the context of an Energy Market (TNB, Sarawak Energy, Malaysia) Energy Markets, Risk Assessment and Financial Management, PES, IEEE: Chicago, San Francisco, New York, Portugal, South Africa, Japan. Provided training at CEO and CRO level. Enterprise Risk methodology, EDP, Portugal Energy Markets: Saudi Electricity Company, Tenaga National Berhad, Malaysia Reliability Centre Maintenance (South East Asia, Saudi Electricity Company, KSA) EUSN, ENERGY & UTILITIES SECTOR NETWORK, Government of Canada, 2016 Connected+, IOT, Toronto, Canada September 2016 and 2015 Smart Grid, Smart Home HomeConnect, Toronto, Canada November 2014 Wind Power: a Cautionary Tale, Ontario Centre for Public Policy, 2010 POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations
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Overview Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.