- Professional Development
- Medicine & Nursing
- Arts & Crafts
- Health & Wellbeing
- Personal Development
3 Courses in London
DMI Expert- Certified Digital Marketing Expert
By London School of Science and Technology
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
DMI PRO-Certified Digital Marketing professional
By London School of Science and Technology
Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
DMI Specialist Social
By London School of Science and Technology
Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Online Options
Show all 26Digital Marketing Diploma: Social Media Level 2
By Compete High
Product Overview: Digital Marketing Diploma: Social Media Level 2 Unlock the potential of social media marketing and elevate your digital presence with the comprehensive 'Digital Marketing Diploma: Social Media Level 2' course. Designed for aspiring marketers, entrepreneurs, and professionals seeking to master the intricacies of social media, this program offers a deep dive into advanced strategies, tactics, and best practices. Module 1: The Fundamentals of Social Media Marketing In Module 1, participants will establish a solid foundation in social media marketing. From understanding the evolution of social platforms to identifying target audiences and setting clear objectives, learners will grasp the essential principles that underpin successful social media campaigns. Module 2: Creating Compelling Content and Social Media Advertising Module 2 delves into the art of crafting compelling content and leveraging social media advertising effectively. Participants will explore techniques for developing engaging posts, optimizing visuals, and harnessing the power of storytelling to captivate audiences. Moreover, they will learn how to strategically deploy advertising campaigns across various platforms to maximize reach and engagement. Module 3: Social Media Engagement and Performance Measurement In Module 3, the focus shifts to fostering meaningful engagement and measuring campaign performance. Participants will discover strategies for building communities, fostering user-generated content, and nurturing brand advocacy. Furthermore, they will explore key metrics and analytics tools to track performance, evaluate ROI, and refine their social media strategies accordingly. Module 4: Crisis Management and Social Media Compliance Module 4 equips learners with the skills to navigate crises and maintain brand reputation in the digital realm. Participants will learn how to develop robust crisis management protocols, handle negative feedback, and mitigate potential PR disasters effectively. Additionally, they will gain insights into regulatory compliance, privacy laws, and ethical considerations governing social media usage. Module 5: Customer Service and Collaboration In Module 5, the course emphasizes the critical role of customer service and collaboration in social media marketing. Participants will explore strategies for delivering exceptional customer experiences, resolving inquiries promptly, and turning satisfied customers into brand advocates. Moreover, they will learn how to foster collaborations with influencers, partners, and stakeholders to amplify brand reach and credibility. Key Features: Expert-led instruction from industry practitioners and seasoned marketers. Hands-on exercises, case studies, and real-world examples to reinforce learning. Interactive discussions and peer collaboration to facilitate knowledge sharing and networking. Practical assignments and assessments to gauge comprehension and skill mastery. Access to cutting-edge tools, resources, and software platforms used in social media marketing. Who Should Enroll? The 'Digital Marketing Diploma: Social Media Level 2' course is ideal for: Marketing professionals seeking to enhance their expertise in social media. Entrepreneurs and business owners aiming to leverage social platforms for brand growth. Communications specialists responsible for managing online reputation and engagement. Students and graduates pursuing careers in digital marketing or social media management. Unlock the full potential of social media marketing and embark on a transformative learning journey with the 'Digital Marketing Diploma: Social Media Level 2' course. Gain the knowledge, skills, and confidence to drive measurable results and thrive in today's dynamic digital landscape. Course Curriculum Module 1_ The Fundamentals of Social Media Marketing The Fundamentals of Social Media Marketing 00:00 Module 2_ Creating Compelling Content and Social Media Advertising Creating Compelling Content and Social Media Advertising 00:00 Module 3_ Social Media Engagement and Performance Measurement Social Media Engagement and Performance Measurement 00:00 Module 4_ Crisis Management and Social Media Compliance Crisis Management and Social Media Compliance 00:00 Module 5_ Customer Service and Collaboration Customer Service and Collaboration 00:00
Explore the nexus of social media and healthcare in this comprehensive course. Investigate the impact of digital platforms on communication, patient engagement, and health behavior transformation. Covering themes from medical social media to the synergy of big data and healthcare, understand content creation, hospital utilization, and participatory health. Delve into gamification techniques, promoting behavioral change via health social media. Learning Outcomes: Understand the intricate relationship between healthcare communication and social media. Evaluate the impact of big data on e-healthcare within the realm of social media. Identify key characteristics that define medical social media and its content. Create compelling and compliant content for medical social media platforms. Analyze the role of social media in driving participatory health initiatives. Develop effective utilization strategies for hospitals and health authorities on social media. Appraise the influence of social media on health-related behavioral changes. Apply gamification techniques to enhance engagement and behavioral shifts on health-focused social platforms. Why buy this Social Media in Healthcare? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Social Media in Healthcare you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Social Media in Healthcare course is ideal for Healthcare professionals aiming to leverage social media's potential for connection and outreach. Marketing and communication experts specializing in healthcare social media. Public health practitioners driving behavior change through social platforms. Students pursuing healthcare, communication, or digital marketing careers. Prerequisites This Social Media in Healthcare was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Healthcare Social Media Manager: £40,000 - £65,000 E-Health Communication Specialist: £45,000 - £75,000 Digital Marketing Manager (Healthcare): £55,000 - £85,000 Public Health Social Media Strategist: £35,000 - £60,000 Health Behavior Change Coordinator: £30,000 - £50,00. Course Curriculum Module 01: Social Media and Communication Social Media and Communication 00:17:00 Module 02: Social Media, Big Data and E-Healthcare Social Media, Big Data and E-healthcare 00:17:00 Module 03: Medical Social Media Medical Social Media 00:22:00 Module 04: Medical Social Media: Content, Characteristics and Appearance Medical Social Media: Content, Characteristics and Appearance 00:20:00 Module 05: Participatory Health through Social Media Participatory Health through Social Media 00:22:00 Module 06: Use of Social Media by Hospitals and Health Authorities Use of Social Media by Hospitals and Health Authorities 00:21:00 Module 07: Social Media and Health Behaviour Change Social Media and Health Behaviour Change 00:23:00 Module 08: Gamification and Behavioural Change: Techniques for Health Social Media Gamification and Behavioural Change: Techniques for Health Social Media 00:23:00 Module 09: Applications Applications 00:22:00
The Giga Course on Crowdfunding on GoFundMe
By Compete High
ð Unlock the Power of Crowdfunding with 'The Giga Course on GoFundMe Crowdfunding'! ð Ready to turn your dreams into reality? Dive into the ultimate guide to mastering the art of crowdfunding on GoFundMe with our comprehensive and game-changing course! ð¯ What You'll Learn: Strategic Campaign Planning: Craft compelling stories and set achievable goals to captivate your audience. Optimizing Your Campaign: Master the art of creating attention-grabbing campaigns that stand out. Leveraging Social Media: Harness the power of social platforms to expand your reach and engage supporters. Building a Winning Strategy: Unlock insider tips and tactics to maximize donations and funding. Navigating Challenges: Overcome hurdles with expert guidance on handling setbacks and turning them into opportunities. Legal and Ethical Best Practices: Ensure your campaign complies with regulations and ethical standards. ð Why Choose Our Course: Expert Insights: Learn from seasoned crowdfunding professionals with a track record of successful campaigns. Practical Guidance: Access actionable strategies and real-life case studies to apply immediately. Interactive Learning: Engage in quizzes, assignments, and live Q&A sessions for an immersive learning experience. Lifetime Access: Enjoy unlimited access to course materials and updates to stay ahead in the crowdfunding game. ð Who Can Benefit: Entrepreneurs with innovative ideas Nonprofits seeking funding for impactful projects Creatives looking to finance their passion projects Individuals aiming to support causes and make a difference ð Join thousands of successful campaigners who've unlocked the secrets to crowdfunding success! Whether you're a novice or a seasoned fundraiser, this course is your gateway to mastering GoFundMe's platform and achieving your goals. ð¡ Ready to take the leap? Enroll now and watch your crowdfunding goals soar beyond expectations! Don't miss this chance to make your dreams a reality with 'The Giga Course on GoFundMe Crowdfunding.' Course Curriculum
Social Media Influencer Influence Consumer
By Course Cloud
Course Overview Do you dream about living a social media influencer lifestyle? Does your online business need a boost? Then you're in the right place. The Social Media Influencer Influence Consumer course is a complete guide to becoming a social media superstar. You will learn how influencers stay at the top of their game and how to optimise your social platforms to maximise your follower count, step-by-step. This influencer training course will help you to define your target market and create relevant and valuable content that your audience can relate to. From creating an authentic tone of voice to self-promotion techniques and strategies, this influencer masterclass will equip you with the skills needed to supercharge your social accounts. This best selling Social Media Influencer Influence Consumer has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Social Media Influencer Influence Consumer is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Social Media Influencer Influence Consumer is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Social Media Influencer Influence Consumer is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Social Media Influencer Influence Consumer, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Social Media Influencer Influence Consumer will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Social Media Influencer Influence Consumer to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Description Media And Public Relations Diploma The Media And Public Relations Diploma is a transformative online course designed for individuals aiming to carve out a career in public relations, media, and communications. This course covers an expansive range of pertinent topics, arming participants with the requisite knowledge and skills to navigate the dynamic landscape of media and public relations. The course begins with the comprehensive module, Understanding the Media Landscape. In this module, learners gain an in-depth comprehension of the constantly evolving media environment, providing them with the foundations to interact with various media platforms adeptly. A pivotal aspect of this online course is the Introduction to Public Relations module. This essential primer lays the groundwork for a comprehensive understanding of the field. It explores the theories, concepts, and practices that shape public relations, preparing learners for the practical components that follow. Media Relations Fundamentals, another core component of the Media And Public Relations Diploma, builds on the knowledge obtained in the previous modules. Participants will acquire the skills necessary to cultivate robust relationships with media professionals, facilitating effective communication with the public. As media and public relations professionals often need to handle high-pressure situations, the course includes Crisis Communication and Management. This module equips students with the skills to manage communications during a crisis, ensuring the reputation and image of the organisation are preserved. Moreover, the Media And Public Relations Diploma doesn't shy away from contemporary topics. It explores the relationship between PR and Social Media, demonstrating how the power of social platforms can be harnessed to create and maintain a positive public image. The importance of Corporate Communication and Reputation Management is also thoroughly examined. This module focuses on the strategic importance of clear and consistent communication within and outside an organisation, fostering a positive corporate reputation. Event Management and PR is another exciting element of this course. Participants will learn how to orchestrate successful events and leverage them for public relations purposes, ensuring the most favourable public perception. Measurement and Evaluation in PR is a crucial component of this diploma. Learners are taught how to gauge the impact of their PR initiatives, ensuring that their efforts are effective and offering a clear return on investment. The module on PR Strategies and Campaign Planning takes learners through the complete process of creating comprehensive public relations campaigns. Participants will learn to devise effective strategies and implement them meticulously, ensuring successful communication with their target audiences. Lastly, the Media And Public Relations Diploma does not only focus on the present. The course also provides a clear-eyed view of The Future of Media and Public Relations. Learners will explore emerging trends and technologies in the field, preparing them for the dynamic future of this industry. In conclusion, the Media And Public Relations Diploma is a comprehensive online course designed to provide aspiring and seasoned professionals with the insights and tools to excel in the media and public relations arena. Through this course, participants will be well-equipped to handle any challenge that comes their way in this fast-paced and constantly evolving field. What you will learn 1: Understanding the Media Landscape 2: Introduction to Public Relations 3: Media Relations Fundamentals 4: Crisis Communication and Management 5: PR and Social Media 6: Corporate Communication and Reputation Management 7: Event Management and PR 8: Measurement and Evaluation in PR 9: PR Strategies and Campaign Planning 10: The Future of Media and Public Relations Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
Social Media Marketing
By iStudy UK
In this social media marketing masterclass, you will learn how to drive business online through leading social platforms Facebook, Instagram, Twitter, YouTube, and Pinterest. It will introduce up-to-date techniques and best practices used by the experts, taking you through the marketing funnel, A/B split testing, and much more. Through engaging video training, you will learn how to build the perfect social media marketing strategy that will help you grow your online audience and maximise conversions in no time. Whether you are looking to kickstart a career in this industry or are a small business owner who wants to develop their marketing knowledge, this course covers the fundamentals in 4 intense training units. Learning Outcomes: Master social media marketing to drive your business forward onlineGain the in-demand skills needed to kickstart your marketing careerLearn up-to-date techniques and strategies from the expertsKnow how to create the perfect social media post and use keywords effectivelyUnderstand how A/B split testing works, with step-by-step trainingCreate a powerful marketing funnel to maximise your sales in no timeBuild the perfect social media marketing strategy for your businessLearn best practices for marketing on YouTube, Pinterest, Facebook & Instagram Career Path On successful completion of the course, you will have the practical knowledge and skills to start a successful career in this field, with the opportunity to explore the following related professions: Social Media ExecutivePPC ExecutiveSocial Media AssistantSocial Media ManagerSocial Media & Content Coordinator Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube Social Marketing Introduction 00:01:00 Marketing On Facebook & Instagram 00:19:00 Marketing On Twitter & YouTube 00:14:00 Unit 02: Marketing On the Other Major Social Media Sites Introduction to Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 2 00:16:00 Pintrest Marketing - Part 3 00:11:00 Linkedln Marketing Intro 00:01:00 Linkedln Marketing - Part 1 00:06:00 Linkedln Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Unit 03: Funnel Building for Profits Introduction to Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 19 - Funnel Building - Part 3 00:09:00 Unit 04: A/B Split Testing Introduction to Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00
Description E-Commerce Psychology Diploma The E-Commerce Psychology Diploma is a groundbreaking online course tailored for individuals looking to expand their understanding of the human mind's influence on online shopping behaviours. Whether a student, professional, or entrepreneur, the insights offered through this course provide a unique opportunity to navigate the ever-changing landscape of e-commerce. The course begins with an introduction to E-Commerce Psychology, unraveling the principles that guide consumers in the virtual marketplace. It explores how psychological elements play a significant role in shaping online buying decisions. One of the highlights of the course is the focus on the Psychology of Web Design. Understanding how to create an appealing online interface is pivotal. This part of the course teaches how to effectively engage customers through thoughtful design, leading them from the first click to final purchase. The Power of Product Presentation is an essential segment that uncovers the subtleties of product display online. It reveals how product imagery, descriptions, and overall presentation can either make or break a sale. Persuasive Checkout Practices follows, exploring the psychology behind the final stages of the online purchasing process. The course explains strategies to make the checkout process smooth and appealing, thereby reducing cart abandonment and increasing sales. In the Psychology of E-Commerce Marketing section, participants will learn about the techniques used to influence online shopping behaviour. This includes how emotions, colours, and wording can sway a potential buyer towards making a purchase. The Impact of Social Media section explores how social platforms have become integral to online shopping. It examines the role of social media in influencing purchases and how businesses can leverage these platforms to reach wider audiences. Personalization and Recommendation Systems is an essential aspect of the course. It provides insights into how offering personalized suggestions based on a customer's previous browsing or buying history can significantly boost sales. Building Trust and Loyalty in E-Commerce explores the methods to gain and maintain customer trust. It emphasizes transparency, reliability, and consistency in dealings, thereby fostering long-term relationships. Future Trends in E-Commerce Psychology offers a glimpse into what the future may hold. It explores emerging technologies and methodologies that might shape the way people shop online in the coming years. The course culminates with Case Studies in E-Commerce Psychology. Real-life examples help solidify understanding and provide a practical perspective on how the principles learnt can be applied in various business settings. Enrolling in the E-Commerce Psychology Diploma opens doors to a world where psychological insights become powerful tools. Whether a novice or an experienced professional in the field, this course offers an enriching learning experience. Its well-thought-out structure ensures that participants learn the necessary skills to navigate the complex world of online shopping behaviour. With no prerequisites, the E-Commerce Psychology Diploma is accessible to anyone interested in exploring this fascinating intersection of psychology and online commerce. By the end of this course, participants will possess a strong foundation in e-commerce psychology, armed with knowledge and skills that can be directly applied to real-world situations. In a world where online shopping continues to thrive and evolve, the E-Commerce Psychology Diploma offers a step ahead. It's an investment in understanding the very core of modern-day commerce. It's an opportunity to learn, grow, and excel in the ever-expanding universe of online shopping. What you will learn 1:Introduction to E-Commerce Psychology 2:Psychology of Web Design 3:The Power of Product Presentation 4:Persuasive Checkout Practices 5:The Psychology of E-Commerce Marketing 6:The Impact of Social Media 7:Personalization and Recommendation Systems 8:Building Trust and Loyalty in E-Commerce 9:Future Trends in E-Commerce Psychology 10:Case Studies in E-Commerce Psychology Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
