Description

In the modern era, where the virtual realm holds immense power, the 'Digital Marketing for Business' course beckons those keen to champion the digital domain. This meticulously crafted journey unfolds with a robust introduction to the digital marketing landscape, laying the foundation stone for your business's online success. From there, you're guided into the strategic depths of targeted marketing, ensuring every move you make resonates with your desired clientele.

But the voyage doesn't end there. Equip yourself with the wisdom of Search Engine Optimisation, an indispensable tool to heighten your brand's online visibility. Alongside, the course demystifies the intricacies of Customer Relationship Management, teaching you to nurture and retain those valuable connections. As data takes centre stage in decision-making, you'll also learn the nuances of capturing customer data and the art of cleansing it, ensuring every byte serves a purpose.

To cap it off, the final module ushers you into the vibrant world of Social Media Marketing. Here, you'll learn to harness the might of social platforms, curating campaigns that not only speak to but also captivate your audience. By the end of this course, the vast digital marketing landscape won't just be a realm you know of; it'll be a kingdom you rule.

Learning outcome

Understand the foundational concepts of digital marketing.

Develop strategies for effective audience targeting.

Optimise web content for enhanced search engine visibility.

Manage and nurture customer relations digitally.

Strategize effective data capture from customers.

Cleanse and manage data to ensure its accuracy and relevance.

Execute successful social media marketing campaigns.

Why should I take this course?

Understand the latest trends and strategies in digital marketing.

Equip yourself with tools to target and retain potential customers.

Learn the art of managing customer data efficiently.

Enhance your brand's visibility on search engines.

Harness the power of social media for business growth.

Career Path

Digital Marketing Strategist

SEO Specialist

CRM Manager

Data Analyst

Social Media Manager

Digital Campaign Coordinator

Requirements

A keen interest in advancing digital marketing skills.

Basic computer literacy.

An internet-connected device.

Course Curriculum

Section 01: Introduction To Digital Marketing
▶	Introduction to Digital Marketing	🕐 00:14:00
Section 02: Targeted Digital Marketing
▶	Targeted Digital Marketing	🕐 00:15:00
Section 03: Search Engine Optimisation
▶	Search Engine Optimisation	🕐 00:15:00
Section 04: Customer Relationship Management
▶	Customer Relationship Management	🕐 00:15:00
Section 05: Customer Date Capture Strategy
▶	Customer Date Capture Strategy	🕐 00:11:00
Section 06: Date Cleansing
▶	Date Cleansing	🕐 00:14:00
Section 07: Social Media Marketing
▶	Social Media Marketing	🕐 00:16:00

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Digital Marketing for Business

By Skill Up

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