551 Courses in Leicester

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

We invite adults, children, complete beginners, and advanced pianists alike to join us at our studio on Baker Street for the finest and most comprehensive piano lessons London has to offer, thanks to a wonderful team of piano instructors. Please contact us for in-person or online lesson availability.

Whether starting from scratch or beginning again as an adult after regretting giving up at an earlier age (a most common scenario!), I'm confident you will find what you need here to have a most satisfying hobby or interest that can be done at any age and at any time.

My beginner's sewing course will teach you the basics, from operating a sewing machine to mastering essential stitches. You'll work on simple projects, gaining hands-on experience and confidence. With personalized 1-to-1 instruction, you'll quickly develop the skills to bring your creative ideas to life. Join me and start your sewing journey today!

Life and Personal Performance Coaching with Spiritual Teacher and Peak Performance Coach Robert Greenwood.

Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.

Emergency First Aid at Work delivered by healthcare professionals - Educating through Experience

The 2-hour Baby & Child First Aid class covers CPR, Choking, Bumps, Burns, Breaks, Bleeding, Febrile Seizures and Meningitis & Sepsis Awareness and will give everyone who attends the peace of mind they deserve.

Our *NEW* Mini First Aid Baby Proofing class is our second class, designed for parents and carers of babies and children over 3 months. It can be taken after our 2 hour Baby and Child First Aid class, or in isolation for those parents who are starting their weaning journey, or have a baby on the move!

Modern Energy, EFT Tapping, Reiki Healing, Manifesting, Energy Healing Circle Online On Zoom – for Low-Cost Practice with Lovely People Just Like You, Easy Case Studies, Networking for Client Referrals, or Supervision – All levels welcome!