587 GRE courses in London

UNIX fundamentals training course description An introduction to using the UNIX operating system focussing on the command line. Appropriate for all versions of UNIX. The starting point for all UNIX work, we concentrate on the technical aspects rather than issues such as using browsers. The course is heavily practical in nature. What will you learn Describe UNIX. Log in and use UNIX commands to perform a variety of tasks from manipulating and printing files to looking at and killing processes. Create and edit files with vi. Recognise the role of the administrator. Write simple shell scripts. Customise the user environment. UNIX fundamentals training course details Who will benefit: Anybody who needs to use a UNIX system. Prerequisites: None. Duration 3 days UNIX fundamentals training course contents What is UNIX? Operating systems, UNIX flavours, UNIX features. Getting started Logging in, changing passwords, logging out. UNIX basics Command structure. The UNIX manuals, basic commands (who, date, tty, uname, echo, banner...) Filesystem commands Home directories, manipulating files and directories, Filesystem layout, Pathnames, hard and symbolic links. The UNIX Editors ed, vi, shell escapes, .exrc Extracting data from files grep, find, cut, sort and paste Permissions Theory, chmod, chown, newgrp.. Processes ps, kill, background processes, at, exec, priorities. The Shell Metacharacters, piping and redirection. Basic shell scripting What are shell scripts? Simple scripts, control structures. Variables. Arguments. Customising your environment Environmental variables, stty, .profile and other startup files More shell features Bash and other shells, the history facility, command line editing, aliases, job control, miscellaneous features. Introduction to administration The root user, su and tar Archiving files Backups, tar, cpio, dd, gzip. Unix and hardware Main hardware components, Unix device drivers. Connecting to a network IP configuration, ifconfig, ping, netstat, traceroute, dig.

Linux fundamentals training course description An introduction to using the Linux operating system with a focus on the command line. Appropriate for all versions of Linux. The starting point for all Linux work, we concentrate on the technical aspects rather than issues such as using browsers. The course is heavily practical in nature. The course can be run on any Linux distribution you wish. What will you learn Describe Linux. Log in and use Linux commands to perform a variety of tasks from manipulating and printing files to looking at and killing processes. Create and edit files with vi. Recognise the role of the administrator. Write simple shell scripts. Customise the user environment. Linux fundamentals training course details Who will benefit: Anybody who needs to use a Linux system. Prerequisites: None. Duration 3 days Linux fundamentals training course contents What is Linux? Operating systems, Linux flavours, Linux distributions, open source software. Getting started Logging in, changing passwords, logging out. Linux basics Command structure. The Linux manuals, basic commands (who, date, tty, uname, echo, banner...) Filesystem commands Home directories, manipulating files and directories, Filesystem layout, Pathnames, hard and symbolic links. Viewing files. The Linux editors ed, vi, shell escapes, .exrc Extracting data from files grep, find, cut, sort and paste... Permissions Theory, chmod, chown, newgrp.. Processes ps, kill, background processes, at, exec, priorities. Managing Linux log files. The Shell Metacharacters, piping and redirection. Basic shell scripting What are shell scripts? Simple scripts, control structures. Variables. Arguments. Customising your environment Environmental variables, stty, .profile and other startup files More shell features Bash and other shells, the history facility, command line editing, aliases, job control, miscellaneous features. Introduction to administration The root user, su. Managing users and groups Archiving files Backups, tar, cpio, dd, gzip. Linux and hardware Main hardware components, Linux device drivers. Connecting to a network IP configuration, ifconfig, ping, netstat, traceroute, dig.

The three-day IOSH Managing Safely course is the most popular training of its type in the world. 

Four half-day Leadership modules with mini work placed projects to bring the learning into action in the workplace.

About this Training Course Managed Pressure Drilling (MPD) offers opportunities to improve safety and efficiency in drilling, and it is increasingly recognised by operators and regulators. MPD aims to cost effectively resolve chronic drilling problems that contribute to non-productive time. This 3 full-day course provides participants with an understanding of the MPD techniques and equipment. The course starts with the design requirements for an MPD operation. It covers all MPD methods, including constant bottom hole pressure and mud cap drilling operations. It also includes all of the rig types - both onshore and offshore - and MPD. MPD equipment is presented in detail and the design aspects of the well are also examined. Training Objectives This course aims to provide participants with a good understanding of the various aspects of managed pressure drilling. It also enables participants to gain knowledge of planning MPD operations, type of equipment and the equipment requirements for both onshore and offshore and MPD operations. At the end of the course, participants will be able to: Understand the variations in MPD Design MPD operations for various techniques Understand the engineering requirements of MPD Define MPD equipment requirements Understand operational and well control aspects of MPD Target Audience This course is designed for engineers, managers and service providers who are about to use MPD techniques and are trying to better understand the associated complexities and challenges surrounding MPD. Trainer Your expert course leader was born and raised in Nijmegen, Netherlands. He holds an MSc in Drilling Engineering from The Robert Gordon University in Aberdeen and has over 39 years of oilfield experience. He started in the industry back in 1977 as a Mud logger before becoming a wellsite drilling engineer in 1980 working mainly in the Middle East and West Africa. In 1988, he joined Shell in in the Southern North Sea. In 1995, he joined Smedvig in Norway and worked on a number of deepwater wells as well as on underbalanced drilling operations. In 1999, he started Leading Edge Advantage in Aberdeen and worked in coiled tubing, underbalanced and managed pressure drilling. In 2004, he joined Weatherford as Regional Engineering Manager in Singapore and developed the first ultra deepwater MPD systems. In 2010, he joined SPT Group specializing in well control and hydraulics modelling. SPT Group was later acquired by Schlumberger in 2012. At Schlumberger, he was Drilling Adviser, with a focus on well control, relief well planning and MPD. During that time, he was also an instructor for NExT teaching numerous well engineering courses. In 2015, he joined Wild Well as Engineering Manager in Asia and in February 2017, he became an independent consultant concentrating on provision of drilling engineering training. He has written and presented numerous papers and authored several chapters in the SPE Advanced Technology books. He is an active committee member and speaker on numerous SPE Workshops around the world. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Gain expertise in IFRS accounting for the oil and gas sector with our industry-focused training course. Enroll today with EnergyEdge.

About this Training Course In our pursuit to discover oil & gas in deeper horizons, wells are often drilled in a HPHT environment. To be considered a HPHT well, the downhole conditions will have pressures in excess of 10,000 psi (69 MPa) and 300° F (150° C). To drill these usually expensive wells successfully, the planning and execution phase has to be of an exceptionally high standard. Therefore, both operator and drilling/service contractor staff must be seamlessly aligned and work as a coherent team to reach and then harness the well objectives. This is particularly important when speciality services such as Managed Pressure Drilling (MPD) are being applied with crews and/or supervisors who are not intricately familiar with complicated well control incidents. As we seek to prevent costly non-productive time, attention will also be paid to enabling technologies like expandable solid tubulars, mud coolers and specialty mud. The 3 full-day course will explain the key characteristics and challenges of HPHT Planning and Well Control. This includes: Differences between HPHT and standard (conventional) wells and what this entails for well design. The challenges unique to HPHT and the impact of Pore Pressure Prediction (PPP). Static and Dynamic Equivalent Mud Density and the factors that influence the ultimate Bottom Hole Pressure (BHP). Control practices such as 'fingerprinting' to identify what's happening downhole. HPHT shut-in procedures and practices. Specific HPHT equipment and drilling tool requirements and advantages of Managed Pressure Drilling (MPD). Well control on/off bottom, bull-heading and dealing with kick-loss situations. Mud management, tolerance on mud properties and challenges in cementing. Case history on emergency control. Drills, team effort, checklists, human factor and 'getting everybody on board'. Training Objectives By the end of this course, participants will be able to: Recognize the main differences in planning/design between HPHT and standard (conventional) wells as well as the challenges that will have to be faced. Explain drilling and tripping operational challenges and practices as well as how to manage these effectively. Identify wellbore breathing (a.k.a. ballooning) and how to safely deal with this within the narrow window for mud density selection. Apply practices of consistent fingerprinting and how to develop procedures for this to benefit the rig team. Measure and understand bottom hole pressure and the effect of influencing factors such as temperature, rotation and flow rate. Understand the critical mud properties to alleviate barite sag, general mud density control techniques and specify the essentials in cementing. Manage losses and low fracture gradients with well bore strengthening methods. Execute sound HPHT shut-in procedures. Understand how MPD can assist in the safe and efficient drilling and hole cleaning of HPHT wells. Understand the use of MPD Influx Management Envelopes. Identify critical Early Kick Detection Systems (EKDS) and HPHT well control equipment. Execute safe secondary well control practices in a H2S environment, bull-heading, on and off bottom and handling of gas at surface, using MGS and hydrate mitigation measures. Target Audience The course is intended for: Office-based staff engaged in HPHT well planning and day-to-day operations Field-based rig staff working as front-line supervisors - from Assistant Drillers to Senior Toolpushers Field-based rig staff working for service companies supporting the execution of HPHT wells (MPD, mud and mudlogging services etc.) Trainer Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. The Level II curriculum takes a top-down approach and provides Candidates with the skills and tools to conduct due diligence, monitor investments, and appropriately construct an investment portfolio. In addition, the Level II curriculum contains Emerging Topic readings; articles written by academics and practitioners designed to further inform and provoke the Candidate’s investment management process. After passing the Level II exam you are eligible, with relevant professional experience, to join the CAIA Association as a Member and receive the CAIA Charter. You will be part of an elite group of more than 13,000 professionals worldwide. Only after joining the Association, you are eligible to add the CAIA designation to your professional profiles. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Emerging Topics • Decentralized Finance: On Blockchain- and Smart Contract-Based Financial Markets • Technical Guide for Limited Partners: Responsible Investing in Private Equity • Channels for Exposure to Bitcoin • Assessing Long-Term Investor Performance: Principles, Policies and Metrics • Demystifying Illiquid Assets: Expected Returns for Private Equity • An Introduction to Portfolio Rebalancing Strategies • Longevity and Liabilities: Bridging the Gap • A Short Introduction to the World of Cryptocurrencies Topic 2: Ethics, Regulation and ESG • Asset Manager Code • Recommendations and Guidance • Global Regulation • ESG and Alternative Investments • ESG Analysis and Application Topic 3: Models • Modeling Overview and Interest Rate Models • Credit Risk Models • Multi-Factor Equity Pricing Models • Asset Allocation Processes and the Mean-Variance Model • Other Asset Allocation Approaches Topic 4: Institutional Asset Owners and Investment Policies • Types of Asset Owners and the Investment Policy Statement • Foundations and the Endowment Model • Pension Fund Portfolio Management • Sovereign Wealth Funds • Family Offices and the family office Model Topic 5: Risk and Risk Management • Cases in Tail Risk • Benchmarking and Performance Attribution • Liquidity and Funding Risks • Hedging, Rebalancing, and Monitoring • Risk Measurement, Risk Management, and Risk Systems Topic 6: Methods for Alternative Investing • Valuation and Hedging Using Binomial Trees • Directional Strategies and Methods • Multivariate Empirical Methods and Performance Persistence • Relative Value Methods • Valuation Methods for Private Assets: The Case of Real Estate Topic 7: Accessing Alternative Investments • Hedge Fund Replication • Diversified Access to Hedge Funds • Access to Real Estate and Commodities • Access through Private Structures • The Risk and Performance of Private and Listed Assets Topic 8: Due Diligence and Selecting Managers • Active Management and New Investments • Selection of a Fund Manager • Investment Process Due Diligence • Operational Due Diligence • Due Diligence of Terms and Business Activities Topic 9: Volatility and Complex Strategies • Volatility as a Factor Exposure • Volatility, Correlation, and Dispersion Products and Strategies • Complexity and Structured Products • Insurance-Linked and Hybrid Securities • Complexity and the Case of Cross-Border Real Estate Investing DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate