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Ready to take the leap into the world of digital marketing? Join our Digital Marketing - Growth Hacking Techniques course and become a force to be reckoned with in the digital realm. Enrol now and unlock a world of exciting career opportunities. Digital marketing is revolutionising the way businesses connect with their audiences. In today's digital age, the power of online platforms and marketing strategies cannot be underestimated. Learning Outcomes : Understand the core principles of digital marketing and its role in driving business growth. Explore innovative growth hacking strategies to accelerate user acquisition and retention. Gain insights into the customer journey and optimise every touchpoint to maximise conversions. Develop compelling content marketing campaigns that engage and resonate with your target audience. Learn the fundamentals of SEO to improve organic search visibility and drive qualified traffic. Harness the power of various social media platforms, such as Facebook, Instagram, Twitter, and YouTube, to build an effective online presence and drive engagement. Step into the world of digital marketing and uncover the secret to exponential business growth with our comprehensive course. In this dynamic program, we'll equip you with the knowledge and strategies needed to thrive in the ever-evolving digital landscape. No prior experience required, just a passion for unleashing your marketing potential. Content is king in the digital realm, and our course empowers you with the skills to create captivating and impactful campaigns. Uncover the principles of SEO and unlock the secrets to boosting your website's visibility in search engine results. Harness the power of social media platforms such as Facebook, Instagram, Twitter, and YouTube, and leverage their potential to engage with your target audience like never before. Through a series of modules, you'll embark on an immersive learning journey, starting with the fundamentals of digital marketing. Discover the intricacies of growth hacking and learn how to apply unconventional techniques that deliver remarkable results. Dive deep into the customer journey and gain invaluable insights into their motivations, preferences, and behaviours, enabling you to optimise every interaction and drive conversions. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals looking to enhance their digital skills and drive business growth. Small business owners and entrepreneurs seeking to expand their online presence and reach. Graduates and students interested in pursuing a career in digital marketing. Professionals from diverse backgrounds who want to unlock the potential of the digital landscape. Career path Digital Marketing Specialist: £25,000 - £45,000 per annum. Growth Hacker: £30,000 - £60,000 per annum. Content Marketing Manager: £30,000 - £50,000 per annum. SEO Specialist: £25,000 - £45,000 per annum. Social Media Marketing Manager: £25,000 - £50,000 per annum. Digital Marketing Strategist: £35,000 - £70,000 per annum.

Opaque Transparency: The Silent Project Killer A 2014 report from the Standish Group showed that a staggering 31.1% of software projects get cancelled before completion. Further, over 50% of projects will cost nearly 200% of their original estimates, and only 16% of software projects are completed on time and on budget. The report cited user collaboration, executive level support and clearly stated requirements as key contributors to success, but what's the common denominator? Having led many public and private classes, and consulted with many corporations, I hear the same pain points over and over. Sharing these pains (which everyone of course believes are unique to them!) will hopefully lead to more project managers pushing for support, executives introspecting a little deeper and more realistically, and team members asking for more project transparency! I've summed up the major project pains from folks mentioned above in to one collective term: transparency. Transparency means clarity, and there are many opportunities from day one of a project to introduce clarity, yet so often these opportunities are missed one after the other. This makes the lack of transparency a silent project killer, slowly choking any chance of success and lending itself to the sad statistics shown above. Thankfully, there is hope! A clear and realistic project charter gets things off to a good start, but it needs to be followed up with other key processes. This presentation talks about those key processes, and more importantly, the fact that brilliant processes are useless without the right people employing them.

What's New in Microsoft Project 2016? What's New in Microsoft Project 2016? What's new in Microsoft Project 2016? Project 2016 has all the functionality and features you're used to, and some added enhancements and new features. We will provide you an explanation and demonstrations of top new features you'll find in Project 2016, including: More flexible timelines, which allows you to leverage multiple timelines to illustrate different phases or categories of work. You can also set the start and end dates for each timeline separately. We will preview the Resource Engagement that allows for better control over resource scheduling (Note this will only work if you're using Project Professional 2016 connected to Project Online). We will explain how to do things quickly with Tell Me, which is a text field where you can enter words and phrases related to what you want to do next and quickly get to features you want to use or actions you want to perform. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

Evolving Project Management to Build Thriving Organisations Everything around us is changing. The workplace, the tools we use, expectations of our stakeholders, and the demands of our customers. These changes are bringing about a revolution in how work happens, and as program professionals, we need to evolve our ways of working to build thriving organizations. At the center of this world are seamless and timely communication, a purposeful collaboration that breeds innovation, and agility that enables our organizations to adapt and be nimble. And at the center of that, is you. Understanding the demands of the current work environment and how you can position yourself to excel Leadership hacks to make you the best role model and drive your own improvement Communication techniques and examples for building lasting engagement and relationships across teams and organizations A secret trick that might mean you never need another status meeting, ever again....

Blockchain for Project Management Blockchain is not just a buzzword; it is an exciting new technology that allows users to exchange sensitive data without the need for brokers and other third party mediators. Blockchain technology provides a disruptive new method of conducting transactions over the internet and will ultimately change how we do project management. Enabling encrypted, distributed, and secure logging of digital transactions, blockchain is the underlying technology of Bitcoin and other cryptocurrencies. But it is capable of much more and in this session, we will discuss where and how this technology is useful in project management.This session will explore the intersection of blockchain technology and project management. We will discuss the base concepts of blockchain, in particular, the notion of smart contracts and how to apply them to managing project-related activities. Smart contracts are the most transformative blockchain application. For example, a smart contract could be used to register project status reports or some project work performance data. A smart contract could also be used to automatically send a payment to a vendor as soon as a milestone has been met.Experts tell us that blockchain technology is an effective project management platform because it supports superior operational workflow. In this session, you will learn how implementing a blockchain-based project will lower risk, save time, and lower costs. After completing this session attendees will be able to: Understand how blockchain can be applied to project management Explain the basics of blockchain and the technology that make blockchains possible Distinguish between the components of blockchain

What's New in Microsoft Project 2016? What's New in Microsoft Project 2016? What's new in Microsoft Project 2016? Project 2016 has all the functionality and features you're used to, and some added enhancements and new features. We will provide you an explanation and demonstrations of top new features you'll find in Project 2016, including: More flexible timelines, which allows you to leverage multiple timelines to illustrate different phases or categories of work. You can also set the start and end dates for each timeline separately. We will preview the Resource Engagement that allows for better control over resource scheduling (Note this will only work if you're using Project Professional 2016 connected to Project Online). We will explain how to do things quickly with Tell Me, which is a text field where you can enter words and phrases related to what you want to do next and quickly get to features you want to use or actions you want to perform. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

How to Set Up an Agile Scrum Team - Proven and Simple Steps For waterfall projects. we have A Guide to the Project Management Body of Knowledge (PMBOK® Guide). The 10 Knowledge Areas. 5 Process Groups and 49 Processes make for a great (albeit long) checklist. Agile projects are not as prescriptive. so you might be wondering: 'Where do we start?' 'How do I know if the team is ready to start Sprinting?' 'Is there a new Agile/Scrum Team set-up checklist?' We have developed a simple. 5-step roadmap to setting up an Agile Scrum team that we will share in this entertaining presentation. What you will Learn At the end of this session you will be able to: Describe and understand key issues with Scrum implementation Use a 5-step roadmap to set up an Agile Scrum Team

Learn how to create winning sales copy and boost audience engagement with the Content Marketing Course. This course covers everything you need to know to drive high levels of traffic to your site, including how to create the perfect content marketing plan. Topics include how a value ladder works, techniques for optimising an article, the secret to mastering marketing emails and how to turn clicks into conversions. Learning Objectives: Learn how to build brand identity, define your business and target audience. Understand the key principles of email, YouTube and video marketing. Master blogging, copywriting and SEO, with our expert tips and techniques. Get step-by-step training on how to create the perfect marketing plan. Design your first value ladder for your marketing sales funnel Who is This course for?  This Content Marketing training course is the ultimate guide to digital marketing, ideal for aspiring marketing professionals and those who want to build on their existing skills and knowledge. There are no specific entry requirements for this course, which can be studied part-time or full-time. Requirements Our Content Marketing Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path On successful completion, learners will have an excellent understanding of the principles of digital marketing and how to utilise its tools to drive traffic and create engaging content. This qualification is particularly useful for learners who are pursuing the following careers: Digital Marketing Executive Marketing Manager SEO Content Writer/Copywriter Content Marketing Manager Digital Marketing Analyst Social Media Assistant Course Curriculum Introduction Introduction 00:01:00 Overview 00:20:00 Traffic Secrets 00:16:00 Email Mastery Why Email Everyday 00:03:00 100 Clicks a Day 00:09:00 Email Sequence Explanation 00:02:00 Soap Opera Sequence 00:13:00 Seinfeld Email Sequence 00:11:00 Value Ladder Overview 00:07:00 The Attractive Character Overview 00:10:00 Attractive Character II 00:18:00 The Value Ladder Breakdown Bait Overview 00:19:00 Result 00:04:00 Your Dream Client 00:02:00 Mindset Changes 00:04:00 What is a Squeeze 00:05:00 Squeeze Page Secrets 00:08:00 TYP Overview 00:03:00 Front-End Overview 00:12:00 WWWH Script 00:04:00 Star Story Solution Script 00:17:00 OTO Script 00:09:00 Continuity Overview 00:06:00 Magic Bullet Script 00:02:00 Mid Ticket Overview 00:09:00 Perfect Webinar Funnel Walkthrough 00:03:00 Perfect Webinar Script 00:15:00 Creating Content To Dos of Creating Content 00:15:00 Make Your Own Products or Affiliate 00:02:00 Affiliate Value Ladder Buildout 00:10:00 Your Value Ladder Buildout 00:20:00 Content Marketing Secrets The Big Outline for Content Creation 00:10:00 Expert Positioning 00:18:00 Optimize an Article 00:20:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Creating the Most Value with Project Management Metrics This talk will provide guidance for participants who want to implement or improve the metrics they use for project management. The discussion will focus on important distinctions to keep in mind, including the key difference between a project which is tackling something brand new, vs. a project which is only execution oriented, as these will be best served by different types of metrics. It will also look at qualitative versus quantitative metrics and describe when to use which, present a formula for Project Management Effectiveness with the associated metrics, and explain the new ISO 56000 innovation management standard. Key Takeaways: A decision tree structure that shows how to think about project management metrics Project Leader Perspective vs. PMO Perspective Qualitative vs. Quantitative Metrics and the top ones to use The Project Management Effectiveness Formula Dashboards for the PMO The New ISO 56000 Innovation Management Standard

Reinventing Project Management Now! Projects are taking up a more and more prominent role within organizations and the economy as a whole. Simultaneously, the skill set demanded of project management professionals is changing, too. Recently, Gartner claimed that 80% of today's project management tasks will be eliminated by 2030 as Artificial Intelligence takes over. This statistic alone is an indicator that the project management profession will undergo profound changes in the next decade, if not earlier, and we should see this as a call for action to redefine the future of our profession. This session, founded upon some of the latest research conducted in collaboration with HBR, will explore the challenges that the project management profession is facing both from a methodological point of view, as well as the disruptions that are already impacting us, such as AI, robots, and blockchain. If we act now, project management will become one of the most sought-after competencies by organizations in the new world. Understand the disruption that the project management profession is about to face Learn new and simpler project management concepts that will help us become the profession of the future Understand the skills and competencies needed to be successful in the project economy This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs.