Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00
Overview This comprehensive course on Marketing Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Fundamentals comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Marketing Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 12 lectures • 01:22:00 total length •Introduction: 00:02:00 •What is Marketing?: 00:08:00 •Definition of Marketing and Detailed Explanation: 00:14:00 •Traditional Vs Contemporary Marketing: 00:07:00 •Evolution of Marketing: 00:06:00 •Customer Value & Satisfaction & Delight: 00:07:00 •Customer Value examples: 00:05:00 •Customer Loyalty: 00:07:00 •Customer Centricity: 00:05:00 •Marketing segmentation: 00:05:00 •Bases for Segmentation: 00:12:00 •Selecting the BEST Segment: 00:04:00
Overview This comprehensive course on Marketing Online Course will deepen your understanding on this topic.After successful completion of this course you can acquire the required skills in this sector. This Marketing Online Course comes with accredited certification, which will enhance your CV and make you worthy in the job market.So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Online Course. It is available to all students, of all academic backgrounds. Requirements Our Marketing Online Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 18 lectures • 15:46:00 total length •Module 01: Basics of Marketing: 00:46:00 •Module 02: The Marketing Process: 00:49:00 •Module 03: Strategic Marketing: 01:11:00 •Module 04: Marketing Environment: 00:29:00 •Module 05: Market Segmentations: 00:52:00 •Module 06: Consumer Buying Behaviour: 01:12:00 •Module 07: Business Markets and Buying Behaviour: 00:52:00 •Module 08: Marketing Research: 00:48:00 •Module 09: Product Strategy: 00:55:00 •Module 10: Branding Strategy: 00:39:00 •Module 11: Product Life Cycle: 00:33:00 •Module 12: Pricing Strategy: 01:15:00 •Module 13: Marketing Channels: 01:16:00 •Module 14: Integrated Marketing Communications: 01:00:00 •Module 15: Advertising and Sales Promotion: 01:01:00 •Module 16: Personal Selling and Public Relations: 01:14:00 •Module 17: Direct and Digital Marketing: 00:54:00 •Assignment - Marketing Online Course: 00:00:00
Overview Upskill to secure a place in the marketing industry with our Marketing Complete Diploma. Marketing is a versatile sector where all creative, business-minded, and tech people come together. With this Marketing Complete Diploma, you will learn various marketing techniques, which will tremendously expand your career prospects. It will help you improve your professional development with the necessary skills, knowledge and experience to transform your career in the marketing industry. This course aims to guide you through key areas of marketing, designed by industry experts for your complete professionals development. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Marketing Complete Diploma. It is available to all students, of all academic backgrounds. Requirements Our Marketing Complete Diploma is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 4 sections • 15 lectures • 08:40:00 total length •Module One - Getting Started: 00:30:00 •Module Two - What is Marketing: 00:30:00 •Module Three - Common Marketing Types (I): 00:30:00 •Module Four - Common Marketing Types (II): 00:30:00 •Module Five - The Marketing Mix: 00:30:00 •Module Six - Communicating the Right Way: 01:00:00 •Module Seven - Customer Communications: 00:30:00 •Module Eight - Marketing Goals: 00:30:00 •Module Nine - The Marketing Funnel: 01:00:00 •Module Ten - Marketing Mistakes (I): 01:00:00 •Module Eleven - Marketing Mistakes (II): 01:00:00 •Module Twelve - Wrapping Up: 00:30:00 •Activities - Marketing Complete Diploma: 00:00:00 •Mock Exam - Marketing Complete Diploma: 00:20:00 •Final Exam- Marketing Complete Diploma: 00:20:00
Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think. Kickstart your career today and gain the knowledge to stand out in this competitive field! Learning Objectives Gain an understanding of the basic principles of strategic marketing Understand the main steps in the marketing process, from the marketing mix to data analysis Learn about the different types of marketing environments, their internal and external factors Have a comprehensive knowledge of consumer buying behaviour and trends Familiarise with the major types of business markets and their characteristics Explore your job opportunities in marketing, career growth, and the core skills required for this industry Broaden your understanding of marketing research, with expert methods and strategies Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:30:00 Assessment Module 01 Module 01 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 02: The Marketing Process The Marketing Process 00:40:00 Assessment Module 02 Module 02 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 03: Strategic Marketing Strategic Marketing 01:00:00 Assessment Module 03 Module 03 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 04: Marketing Environment Marketing Environment 00:20:00 Assessment Module 04 Module 04 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 05: Market Segmentations Market Segmentations 00:40:00 Assessment Module 05 Module 05 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:00:00 Assessment Module 06 Module 06 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:40:00 Assessment Module 07 Module 07 Final Quiz Exam - Marketing Fundamentals 00:10:00 Order Your Certificate
In a world where products fly off shelves faster than ever, the Fast-Moving Consumer Goods (FMCG) industry stands at the forefront of global commerce. Our course, 'Navigating the Fast-Moving Consumer Goods Industry', provides a comprehensive exploration into the sector's intricacies. From delving into core marketing strategies to dissecting the vast realms of e-commerce and international markets, this curriculum ensures participants are equipped with profound insights into this dynamic industry. Moreover, with a special emphasis on emerging trends and an enlightening case study on Coca-Cola, this course promises to mould learners into proficient FMCG navigators. Learning Outcomes Understand the fundamental principles and structure of the FMCG industry. Develop strategies to optimise marketing within the landscape. Gain insight into efficient sales and distribution mechanisms prevalent in FMCG. Analyse the impact and potential of retailing and e-commerce. Forecast and interpret global trends and their implications for the future. Why buy this Navigating the Fast-Moving Consumer Goods (FMCG) Industry? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Navigating the Fast-Moving Consumer Goods (FMCG) Industry there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Navigating the Fast-Moving Consumer Goods (FMCG) Industry course for? This Navigating the Fast-Moving Consumer Goods (FMCG) Industry does not require you to have any prior qualifications or experience. You can just enrol and start learning. Individuals keen on exploring the intricacies of this sector. Marketing enthusiasts aiming to specialise in FMCG campaigns. Business students and graduates seeking industry-specific knowledge. Retail professionals want to enhance their understanding of FMCG dynamics. E-commerce aficionados keen to tap into the online market. Prerequisites This Navigating the Fast-Moving Consumer Goods (FMCG) Industry does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Navigating the Fast-Moving Consumer Goods (FMCG) Industry was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path FMCG Marketing Manager: £45,000 - £60,000 Sales Manager (FMCG): £40,000 - £55,000 FMCG Retail Analyst: £35,000 - £50,000 E-commerce Specialist (FMCG sector): £40,000 - £58,000 International Business Developer: £50,000 - £70,000 FMCG Trends Analyst: £38,000 - £53,000 Course Curriculum Module 01: Introduction to FMCG Industry Introduction to FMCG Industry 00:07:00 Module 02: FMCG Marketing Strategies FMCG Marketing Strategies 00:08:00 Module 03: Sales and Distribution in FMCG Sales and Distribution in FMCG 00:07:00 Module 04: Retailing and E-commerce in FMCG Retailing and E-commerce in FMCG 00:06:00 Module 05: International FMCG Market International FMCG Market 00:07:00 Module 06: FMCG Industry Trends and Future FMCG Industry Trends and Future 00:09:00 Module 07: Case Study - Coca-Cola's Marketing Strategy Case Study - Coca-Cola's Marketing Strategy 00:07:00
Description: Marketing is one kind of advertisement to make your business known and build a good position in the marketplace. You need this marketing in any business whether it's a big or small business. This course will be very beneficial for you to get proper knowledge of marketing. If you are a small business runner by this course you will learn to make marketing plan, applying the right strategies and how to develop your marketing message, and all the stuff related to marketing which will be beneficial for you to run your business smoothly. Learning Outcomes: Relate the crucial components for a marketing strategy, regardless the expansion of the business Execute tools as well as plans to generate a marketing formula supporting the development of their small business Apply the six steps to form, apply, along with recheck your marketing strategy Learn to leverage the best out of the internet as well as the social media marketing Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Marketing Certificate Course Level 2 is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Marketing Certificate Course Level 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Overview 00:15:00 Marketing for Small Business 00:30:00 Elements of a Successful Marketing Message 01:00:00 The Marketing Cycle in Small Business 01:00:00 Identifying Marketing Strategies 01:00:00 Implementing Your Plan 01:00:00 Internet Marketing Basics 01:00:00 Mock Exam Mock Exam- Marketing Certificate Course Level 2 00:20:00 Final Exam Final Exam- Marketing Certificate Course Level 2 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of 'Principles of Marketing - Online Course', an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes. From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch. While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success. Learning Outcomes Understand the foundational concepts and theories behind marketing. Recognise the significance of strategic marketing in the competitive market. Comprehend the various external factors that influence marketing decisions. Analyse market segments and the intricacies of consumer behaviour. Implement product, branding, and pricing strategies effectively. Ascertain the importance and application of various marketing channels. Formulate and apply integrated marketing communication strategies. Why buy this Principles of Marketing - Online Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Principles of Marketing - Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Aspiring marketing professionals seeking a solid foundation in marketing principles. Business owners and entrepreneurs aiming to enhance their marketing skills. Students studying marketing or business-related courses. Individuals interested in understanding how marketing strategies impact business success. Prerequisites This Principles of Marketing - Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing - Online Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Coordinator: Assist in implementing marketing strategies and campaigns. Brand Manager: Oversee brand development and positioning in the market. Market Research Analyst: Analyze market trends and consumer behavior. Sales Representative: Promote and sell products to target customers. Digital Marketing Specialist: Manage online marketing efforts and digital campaigns. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:16:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:01:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00 Assignment Assignment - Principles of Marketing - Online Course 00:00:00
Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Marketing Management Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Marketing Management Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Marketing Management Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Marketing Management Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Marketing Management? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Marketing Management there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Marketing Management course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Marketing Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Marketing Management is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:12:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:00:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00
In today's competitive business landscape, a robust marketing strategy is essential for success. Our comprehensive Marketing Strategies for Business course will equip you with the knowledge and skills to develop and implement effective marketing strategies that will drive growth and achieve your business objectives. Embark on a journey through the fundamentals of marketing, gaining a thorough understanding of market research, branding, positioning, and buyer personas. Discover how to create a compelling marketing mix, encompassing product, price, promotion, and place. Learn how to leverage the power of digital marketing, including social media, content marketing, and search engine optimization (SEO), to reach your target audience effectively. Learning Outcomes Master the fundamental principles of marketing and its role in business success Conduct thorough market research to understand your target audience and market trends Develop a strong brand identity that resonates with your customers Position your products and services effectively to differentiate yourself from competitors Create a comprehensive marketing mix that aligns with your overall business strategy. Why choose this Marketing Strategies for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing Strategies for Business course for? Business owners and entrepreneurs seeking to enhance their marketing skills and drive business growth Marketing professionals aiming to expand their knowledge and expertise in various marketing disciplines Individuals interested in pursuing a career in marketing or marketing management Sales professionals seeking to leverage marketing strategies to boost their sales performance Anyone interested in learning how to create and implement effective marketing campaigns Career path Marketing Manager (£40,000 - £60,000) Digital Marketing Manager (£45,000 - £65,000) Social Media Manager (£35,000 - £55,000) Content Marketing Manager (£40,000 - £60,000) SEO Specialist (£35,000 - £55,000) Marketing Consultant (£50,000 - £70,000) Prerequisites This Marketing Strategies for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Strategies for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Welcome Welcome 00:01:00 Strategic Outline: Where are we now? Your business: The Marketplace and your business's position in it. 00:02:00 Define your brand messaging 00:02:00 Audience and personas? 00:05:00 Strategic Outline: Where do we want to be? Defining your objectives 00:02:00 Outline your KPI's and Measurement 00:04:00 Its time to Go to Market Funnel stages for your business 00:04:00 Your customer's journey 00:02:00 Channel Selection 00:03:00 Plan your tactics 00:02:00 Go To Market Plan 00:03:00 Budget 00:02:00 Ensure success Looking for risks and pivot indicators 00:03:00 Implement measurement and tracking tools 00:01:00 Revisit KPI's 00:02:00 Assignment Assignment - Marketing Strategies for Business 00:00:00