In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Email Marketing: All-in-One Guide will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Email Marketing: All-in-One Guide will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Email Marketing: All-in-One Guide and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Email Marketing: All-in-One Guide is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Email Marketing: All-in-One Guide. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Email Marketing: All-in-One Guide will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01 What is Email Marketing? 00:06:00 Tools Overview 00:09:00 Paid vs Free Email Service Providers (ESPs) 00:14:00 Paid ESPs Overview 00:03:00 Free ESP MailMerge 00:07:00 Free ESP Mautic 00:14:00 DKIM SPF 00:08:00 Figma vs Canva 00:09:00 Emails vs SMS 00:08:00 Email Channel KPIs 00:15:00 Personalisation overview 00:12:00 Section 02 Content Calendar 00:12:00 Before Creating Campaign 00:07:00 Campaign 1 00:30:00 Campaign 2 00:15:00 Campaign 3 Save the Blocks 00:07:00 Checkout Link Trick 00:10:00 GMass and the Inbox Landing Test 00:07:00 A/B Testing 00:09:00 Personalisation 00:10:00 Section 03 What are Flows? 00:11:00 Welcome Flow 00:27:00 Abandoned Flow 00:23:00 Flows in Mailchimp and Sendinblue 00:14:00 Canva 00:09:00 Figma 00:12:00 Section 04 Lists and Segments 00:20:00 More on Lists and Segments 00:09:00 Section 05 Popup Forms 00:12:00 Popups in Welcome Flow Trick 00:16:00 Section 06 Coupons 00:07:00 Customer Journey Maps - CJM 00:11:00 Subscribe Everywhere 00:03:00 Forget Email, send SMS 00:04:00 Pixel Perfect or Profit 00:06:00 AMP or Profit 00:04:00 How to talk to your Clients and Employers 00:09:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Gain robust techniques for obtaining feedback from end users throughout product design, and learn how to identify new opportunities for design improvement.
This foundational course introduces the key concepts behind experience thinking and user experience design. It's a great place to start your learning journey!
Going the digital experience research route? Learn how a human centric approach to digital transformation results in a positive experience for all involved.
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Participants gain a foundational understanding of the UX design process, tools and techniques through an engaging mix of theory and practical application exercises.
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Duration 3 Days 18 CPD hours This course is intended for The intended audience for this course is experienced web developers who are new to User Experience (UX) and Responsive Design principles. These professionals typically have a solid understanding of front-end development technologies such as HTML, CSS, and JavaScript but seek to expand their skillset to create more user-centric, adaptable, and accessible web experiences. Roles that would benefit from this course include: Front-end Web Developers Full-stack Developers Web Designers Team Leads and Project Managers Freelance Web Developers Overview Working in a hands-on learning environment led by our expert UX coach, you'll learn to: Understand and apply UX principles and user-centered design processes: Participants will learn to identify the needs and preferences of users, create user personas, and apply UX best practices to develop intuitive, user-friendly web experiences. Design and implement responsive web layouts: Participants will gain the skills to create fluid grid layouts, use flexible images, and apply media queries to design web pages that adapt seamlessly across various devices and screen sizes. Optimize web performance for responsive designs: Participants will learn techniques to improve website performance, including image optimization, responsive images, and minification and concatenation of assets, ensuring a fast and smooth user experience across devices. Implement accessible web designs: Participants will understand the importance of accessibility in web design and learn to apply WCAG principles and accessible design patterns to create websites that are usable by a wide range of users, including those with disabilities. Collaborate effectively with designers, developers, and stakeholders: Participants will gain insights into design collaboration and handoff processes, enhancing their ability to communicate design decisions, provide and receive feedback, and work efficiently with team members and clients. In today's fast-paced digital world, user-centric and adaptable websites are no longer a luxury ? they're a necessity. By embracing UX and responsive design, you'll unlock the potential to elevate your websites, boosting user satisfaction and engagement. This, in turn, leads to higher conversion rates and a stronger online presence for your clients or organization, as well as better collaboration within your team, bridging the gap between designers, developers, and stakeholders.UX Design & Responsive Design for Experienced Web Developers is a three day, engaging hands-on workshop designed to equip you with the latest skills and best practices in User Experience (UX) and Responsive Web Design required to create seamless, user-friendly websites that adapt effortlessly across devices. This course will immerse you in the latest skills, best practices, and hands-on activities, empowering you to create exceptional, accessible websites that excel across devices and captivate users. Throughout the program you?ll explore the fundamentals of UX and responsive design, including user-centered design processes, mobile-first and desktop-first approaches, and design techniques for various devices and screen sizes. You'll gain practical experience creating responsive layouts, optimizing performance, and implementing accessible web designs, all while leveraging popular frameworks and design tools. You'll also gain valuable insights into performance optimization, accessibility, and collaboration strategies, ensuring you have the complete toolkit to excel in your field.By the end of this workshop, you?ll have gained a solid understanding of UX and responsive design principles, as well as hands-on experience in applying these concepts to real-world projects. You?ll be able to create more user-friendly, responsive, and accessible websites, and collaborate more effectively with your design and development teams. Introduction to UX and Responsive Design: Understanding User Experience What is UX? Importance of UX in web development UX principles and best practices User-centered design process Responsive Web Design Basics What is Responsive Web Design? Importance of Responsive Design in modern web development Fluid grid layout, flexible images, and media queries Hands-on Activity: Creating a Responsive Layout Designing a simple responsive layout using HTML, CSS, and media queries Breakdown and explanation of the code Testing responsiveness across different devices Mobile-first vs. Desktop-first Approaches Pros and cons of each approach Deciding which approach to use Designing for Different Devices and Screen Sizes Common breakpoints and device considerations Accessibility and usability across devices Typography, color, and other design elements in responsive design Hands-on Activity: Designing for Different Devices Modifying the previously created responsive layout to optimize for various devices Discussion and feedback on designs Advanced UX and Responsive Design Techniques: UX Research and Testing Importance of UX research Usability testing and user feedback A/B testing and heatmaps Navigation and Information Architecture Designing effective and user-friendly navigation Organizing content and information Common navigation patterns in responsive design Hands-on Activity: Designing Navigation for Responsive Websites Adding navigation elements to the previously created responsive layout Testing navigation on different devices and screen sizes Discussion and feedback on navigation designs Responsive Web Design Frameworks and Tools Overview of popular frameworks (Bootstrap, Foundation, etc.) Pros and cons of using frameworks Introduction to design tools (Sketch, Figma, Adobe XD) Hands-on Activity: Exploring Frameworks and Tools Experimenting with a chosen framework or design tool Redesigning the responsive layout using the selected framework/tool Sharing experiences and discussing the benefits and drawbacks UX and Responsive Design Best Practices: Design Patterns and UI Components Common design patterns in responsive web design Designing reusable UI components Consistency and usability in UI components Performance Optimization Importance of performance in responsive design Image optimization and responsive images Minification and concatenation of assets Hands-on Activity: Optimizing Performance (1.5 hours) Applying performance optimization techniques to the responsive layout Testing the improvements in performance Sharing results and discussing best practices Accessibility in UX and Responsive Design Importance of accessibility in web design Accessibility principles (WCAG) Accessible design patterns and techniques Hands-on Activity: Evaluating and Improving Accessibility Assessing the accessibility of the responsive layout Implementing accessibility improvements Testing and discussing the results Design Collaboration and Handoff Collaborating with designers, developers, and stakeholders Effective communication and documentation Design handoff tools and techniques Hands-on Activity: Simulating Design Handoff Participants will work in pairs to simulate a design handoff Reviewing, discussing, and providing feedback on each other's responsive layouts Sharing experiences and lessons learned