17771 ESS courses in Birmingham delivered Online

About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume

Driving others to achieve their goals is no easy task, and in today's fast-paced world, many professionals are looking for specialist help to gain a competitive edge in the job market. If your dream is to help others to reach their full potential and build their success story, then you might want to consider becoming a Career Coach.  A Career Coach helps clients to attract success in their professional lives, through various concepts, techniques, models and approaches. It requires excellent communication skills and interpersonal skills, as well as the right mindset. In this Career Coaching Course - Level 3 course, you will learn expert strategies and techniques for coaching clients from all industries and academic backgrounds. Career coaching comes with many rewards and challenges. If you think you have what it takes to motivate others and direct them on the path to prosperity in their professional life, then enrol in this expertly designed course and gain the credentials you need to make a real difference to people's lives. Learning outcomes Understand your role and professional responsibilities as a Career Coach Learn best practices for communicating with clients and motivating individuals Familiarise with the coaching process and key coaching and mentoring concepts Deepen your knowledge of mentoring in the context of an organisation Have an excellent understanding of different coaching and mentoring models Gain the skills to support clients in achieving their goals and work on their weaknesses Know how to maintain client confidentiality and understanding the ethics of coaching Develop essential communication, active listening and motivational skills Description  The Career Coaching Level 3 training course is delivered through Janets' online learning platform. Access the Career Coaching Level 3 content from any internet-enabled device whenever or wherever you want to. The Career Coaching Level 3 course has no formal teaching deadlines, meaning you are free to complete the course at your own pace. Method of Assessment  To successfully complete the Career Coaching Level 3 course, students will have to take an automated multiple-choice exam. This exam will be online and you will need to score 60% or above to pass the Career Coaching Level 3 course. After successfully passing the Career Coaching Level 3 course exam, you will be able to apply for a CPD-accredited certificate as proof of your Career Coaching Level 3 qualification. Certification All students who successfully complete the Career Coaching Level 3 course can instantly download their digital certificate. You can also purchase a hard copy of the Career Coaching Level 3 course certificate, which will be delivered by post for £9.99. Who is this Course for This Career Coaching Course is ideal for aspiring professionals and those who are new to the field who wish to develop their coaching and mentoring skills. There are no specific entry requirements for this course, however, those who have completed the Level 1 and 2 courses will have a significant advantage of successful completion.  Requirements The Career Coaching Level 3 is open to all students and has no formal entry requirements. To study the Career Coaching Level 3 course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Career Path By course completion, learners will be equipped with a range of skills required to work in the field of coaching and mentoring. They will have a solid understanding of industry best practices and will be able to apply their knowledge to explore opportunities in the following professions: Career Coach Career Counsellor Mentor Life Coach Inspirational Speaker

Portfolio Building for Property Course Overview: This course on "Portfolio Building for Property" offers a comprehensive guide to the key principles of property investment and management. Designed for individuals seeking to develop a successful property portfolio, the course covers various property types, investment strategies, and risk management techniques. Learners will gain an understanding of the financial aspects of property investment, from budgeting and financing to analysing property value and market trends. By the end of the course, participants will be equipped with the knowledge to build and manage a diverse property portfolio and make informed decisions that contribute to long-term financial success. Course Description: "Portfolio Building for Property" explores the essential elements of property investment, focusing on the strategies and tools needed to create a profitable and diversified property portfolio. Key topics include property selection, financing options, market analysis, risk management, and growth strategies. Throughout the course, learners will explore how to evaluate properties, understand market dynamics, and develop a sustainable portfolio. The course also introduces financial models and investment techniques that are critical in today’s property market. Learners will finish with the skills to assess opportunities, maximise returns, and make well-informed decisions within the property industry. Portfolio Building for Property Curriculum: Module 01: Module 02: Module 03: (See full curriculum) Who is this course for? Individuals seeking to enter the property investment market. Professionals aiming to enhance their property investment knowledge. Beginners with an interest in property management and investment. Investors looking to diversify their portfolio. Career Path Property Investor Real Estate Analyst Portfolio Manager Property Consultant Investment Advisor

PowerPoint Presentation Course Overview This PowerPoint Presentation course is designed to equip learners with the skills to create impactful and visually engaging presentations. The course covers essential elements such as structuring content, integrating multimedia, and applying design principles to enhance presentation effectiveness. Learners will understand how to communicate ideas clearly through slide design and develop a polished, professional presentation style. By the end of the course, participants will be capable of creating presentations that are not only visually appealing but also coherent and persuasive. Course Description In this comprehensive course, learners will explore core principles of PowerPoint presentation design. Topics include crafting clear narratives, choosing effective visual elements, adding multimedia to support key messages, and mastering slide layouts for clarity. Learners will also gain knowledge in using PowerPoint’s advanced features like animations and transitions. The course ensures that learners are able to produce well-structured and aesthetically pleasing presentations suitable for various audiences. Throughout, learners will refine their presentation skills to deliver messages that are both impactful and professional, preparing them for any professional setting. PowerPoint Presentation Curriculum Module 01: Introduction and Welcome Module 02: Map Out Your Message Module 03: Add Variety to Your Visuals (See full curriculum) Who is this course for? Individuals seeking to enhance their presentation skills. Professionals aiming to improve their communication abilities. Beginners with an interest in presentation design. Anyone looking to create effective and engaging PowerPoint presentations. Career Path Corporate Presentations Specialist Marketing or Sales Professional Project Manager Event Coordinator Business Consultant

Motivation Skills Course Overview: This course on Motivation Skills provides learners with a comprehensive understanding of the key principles and strategies behind effective motivation. It covers essential techniques that can be applied in various personal and professional settings to enhance performance, engagement, and productivity. By exploring core motivational theories and practical methods, the course equips learners with the tools to inspire and energise individuals or teams, making it invaluable for anyone looking to create a motivating environment. Learners will finish the course with a strong grasp of motivational skills, ready to apply them in their everyday interactions. Course Description: In this course, learners will dive into the fundamentals of motivation, including the psychological theories that underpin human drive and behaviour. Topics such as motivational techniques, strategies for sustained engagement, and ways to effectively influence others will be explored. The course provides learners with a structured approach to boosting motivation in themselves and others, enhancing productivity and morale. Learners will gain a strong understanding of how to adapt motivational strategies to different contexts and individuals, offering them the ability to drive results in diverse professional and personal environments. Motivation Skills Curriculum: Module 01: Introduction Module 02: Motivational Skills Module 03: Motivational Strategies Module 04: Conclusion (See full curriculum) Who is this course for? Individuals seeking to improve their leadership skills. Professionals aiming to enhance team engagement and performance. Beginners with an interest in psychology or human behaviour. Managers looking to foster a positive work culture. Career Path: Motivational Speaker Team Leader or Manager HR Specialist Coaching and Mentoring Roles Workplace Wellness Coordinator

How to Create a Productive Workspace Course Overview This course on creating a productive workspace focuses on optimising your work environment for maximum efficiency and success. It explores strategies for organising your space, improving workflow, and reducing distractions. Learners will gain a solid understanding of the principles that foster productivity, learn how to manage their physical and digital workspace, and discover techniques for maintaining a clutter-free and conducive work environment. This course is designed to support anyone looking to enhance their focus, organisation, and overall productivity, whether working from home or in a professional setting. Course Description In this course, learners will explore essential aspects of designing a productive workspace, including workspace layout, the impact of lighting and ergonomics, and time management techniques. The course covers the importance of decluttering, organising tools, and optimising digital tools to enhance workflow. Learners will also explore the role of personal habits, setting boundaries, and maintaining a positive mindset to ensure sustained productivity. By the end of the course, participants will be equipped with effective strategies to create a workspace that promotes focus, motivation, and success in both professional and personal settings. How to Create a Productive Workspace Curriculum Module 01: Productive Workspace (See full curriculum) Who is this course for? Individuals seeking to optimise their work environment for higher productivity Professionals aiming to improve their organisational and time management skills Beginners with an interest in workspace design and efficiency Anyone looking to enhance their ability to focus and work effectively Career Path Office Manager Workspace Organiser Productivity Consultant Personal Assistant Workplace Efficiency Specialist

Sales Negotiation Training Course Course Overview This Sales Negotiation Training Course is designed to provide learners with the essential skills and techniques required to excel in sales negotiations. With a focus on strategy, communication, and effective deal-making, this course equips learners to confidently navigate complex sales discussions. The course highlights key negotiation strategies, personal development techniques, and how to achieve successful outcomes. By the end of the course, learners will have developed the ability to engage with clients, manage objections, and close deals with confidence, making them highly effective in their sales roles. Course Description The Sales Negotiation Training Course covers a comprehensive range of topics crucial to successful sales negotiations. It begins with the importance of self-development for sales consultants, helping learners understand their strengths and areas for improvement. The course progresses into core negotiation strategies, including how to build rapport, handle objections, and reach mutually beneficial agreements. Learners will also gain insights into different negotiation styles, helping them adapt to various scenarios. By the end of the course, learners will be equipped with the knowledge and confidence to approach sales negotiations with professionalism and poise, making them valuable assets to any sales team. Sales Negotiation Training Course Curriculum Module 01: Prepare The Train Driver - Self Development For The Sales Consultant Module 02: Negotiation Station - How To Negotiate Successfully (See full curriculum) Who is this course for? Individuals seeking to enhance their sales negotiation skills. Professionals aiming to advance their careers in sales. Beginners with an interest in the sales industry. Any other individuals wishing to strengthen their negotiating capabilities. Career Path Sales Consultant Account Manager Business Development Manager Sales Director Customer Relationship Manager Negotiation Specialist

Presentation Skills Course Overview This course on Presentation Skills is designed to help learners develop the confidence and techniques necessary to deliver engaging and effective presentations. It covers key aspects of presentation delivery, from understanding audience psychology to mastering various engagement techniques. Learners will be guided on how to structure content, use humour, and create a safe, welcoming environment for their audience. By the end of the course, participants will be equipped with the skills to deliver presentations that are not only informative but also captivating and memorable. Course Description Throughout this course, learners will explore the essential principles behind effective presentation techniques. The content includes creating a sense of security for the audience, fostering a positive atmosphere, and using humour to enhance engagement. Learners will also delve into methods of connecting with different audience types, ensuring their message is both clear and compelling. The course will include modules that focus on both verbal and non-verbal communication, giving learners the ability to present confidently in any setting. By the end of this course, participants will be prepared to present with impact, regardless of their experience level. Presentation Skills Curriculum Module 01: Introduction to Archetype Module 02: Make Your Audience Feel Safe Module 03: Make Your Audience Feel Good Module 04: Make Your Audience Laugh Module 05: Course Wrap Up (See full curriculum) Who is this course for? Individuals seeking to improve their public speaking skills. Professionals aiming to enhance their communication and presentation abilities. Beginners with an interest in presentation techniques. Anyone looking to build confidence when presenting to groups. Career Path Public Speaking Coach Corporate Trainer Event Speaker Communications Specialist Marketing and Sales Presentations

Curing Eczema Course Overview This comprehensive course on "Curing Eczema" provides an in-depth exploration of eczema and its effective management. Learners will gain essential insights into the condition, its causes, and the various treatments available to help alleviate symptoms. By the end of the course, participants will be equipped with knowledge about lifestyle changes, dietary adjustments, and holistic approaches to eczema care. The course offers practical value for those looking to manage or support others with eczema, delivering a well-rounded understanding of both short-term relief and long-term management strategies. Course Description This course covers a broad spectrum of topics, including the fundamental concepts of eczema, common triggers, and scientifically backed treatment methods. Learners will explore eczema in children and its particularities, and they will also examine advanced techniques to beat eczema, offering both preventative and management strategies. The course delves into lifestyle factors that contribute to the condition and practical tips on how to incorporate changes that may improve skin health. By completing this course, learners will gain a thorough understanding of eczema and the ability to apply various strategies for its management. Curing Eczema Curriculum Module 01: Introduction & First Concepts Module 02: Beating Eczema-Part 1 Module 03: Beating Eczema-Part 2 Module 04: Eczema & Children Module 05: Final Idea & Tips (See full curriculum) Who is this course for? Individuals seeking to understand eczema management Professionals aiming to expand their expertise in skin health Beginners with an interest in dermatology and wellness Anyone looking to improve their quality of life by managing eczema symptoms Career Path Dermatology Assistant Health and Wellness Consultant Healthcare Educator Public Health Specialist Eczema and Skin Care Specialist

Influencing and Negotiating Certification Course Overview This Influencing and Negotiating Certification course equips learners with key skills essential for navigating the complexities of influence and negotiation in various professional contexts. Through in-depth exploration of strategic techniques, participants will gain the confidence to manage negotiations, shape outcomes, and exert influence effectively. The course will provide valuable insights into psychological principles and tactics that support decision-making and conflict resolution. Learners will emerge with enhanced skills for negotiating, persuading, and collaborating in both individual and group settings, making them better suited for leadership and managerial roles. Course Description In this Influencing and Negotiating Certification, learners will delve into core concepts surrounding the art of influence and negotiation. Topics covered include understanding different negotiation styles, building rapport, persuading others, and resolving conflicts while maintaining positive relationships. The course provides an understanding of the psychological dynamics at play in negotiations, focusing on strategies to overcome barriers and reach mutually beneficial agreements. By completing the course, learners will develop the ability to negotiate confidently, influence stakeholders, and resolve disputes effectively. Participants will gain a thorough grounding in the theories and models of negotiation, which they can apply across different sectors and scenarios. Influencing and Negotiating Certification Curriculum Module 01: Influencing Module 02: Negotiating (See full curriculum) Who is this course for? Individuals seeking to enhance their communication and persuasion skills Professionals aiming to advance in management or leadership roles Beginners with an interest in improving their negotiation capabilities Anyone looking to develop strategies for better decision-making and conflict resolution Career Path Negotiation Specialist Sales Manager Project Manager Business Consultant Account Manager Human Resources Specialist