If guessing was a business strategy, most brands would be out of business. That’s where market research comes in — and this course shows you how it's done using case studies that add more insight than a pile of charts ever could. You’ll explore the purpose, process, and planning behind proper market research, guided by examples that show exactly what works, what doesn’t, and what was probably a bad idea to begin with. The course is designed for those who want to understand how real decisions are made through structured research methods — from gathering data to interpreting consumer behaviour. There’s no need for clipboards or street interviews here; it’s all online and built to help you connect the dots between strategy and customer insight. With engaging material, clear explanations, and a touch of dry wit, this isn’t just another dull data course — it’s an inside look at how smart research can steer smarter thinking. Learning Outcomes: Develop an understanding of the principles and practices of market research Learn to conduct effective PESTLE and SWOT analysis Develop analytical skills for conducting market analysis and segmentation Learn to evaluate market potential and consumer needs Be able to create comprehensive market research reports The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action. By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing. â±â± Learn with Case Study - Market Research Course Curriculum Section 01: Introduction Intro to Case Study 2 Section 02: Case Study Definition Company Overview Company Vision and Mission Statement IRIC Mileposts Company Product Portfolio Company Financial Performance Objective Key Observations Market Research Strategy Pre Market Research Ethos Geo Assessment Profile Market Research Audit PESTLE Analysis Market Analysis Market Segmentation Market Segmentation Continue SWOT Analysis Market REsearch Architecture Market Research Process Market Research Process Continue Report Structure and Course Contents Evaluation and Course Correction Objective Realization and Impact Analysis How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Entrepreneurs looking to launch a new product Marketing professionals seeking to enhance their research skills Business students interested in the field of marketing Sales professionals interested in market research Anyone interested in gaining a comprehensive understanding of market research Career path Market Research Analyst: £20,000 - £40,000 per year Marketing Manager: £30,000 - £80,000 per year Sales Manager: £25,000 - £70,000 per year Product Manager: £30,000 - £75,000 per year Business Development Manager: £25,000 - £70,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.
Success = Value + People + Process With innovation happening more than ever, the new agile project economy requires more and more people across organisations to manage projects successfully, leading to many of us quietly slipping into the role of the unofficial project manager! The problem is very few people receive formal training on how to do it. Stakeholders, scope creep, limited training, and a lack of process all combine to raise the probability of project failure costing organisations time, money, and employee morale Is it any wonder 65% of all projects fail* each year! The good news is—unofficial project managers can build confidence to lead high-value projects and engage teams in a way that inspires them to volunteer their best efforts. Source: *Nieto-Rodriguez, A. (2021). “The Project Economy Has Arrived.” Harvard Business Review; Nov/Dec 21. Outcomes Project Management for the Unofficial Project Manager™ combines best practices from agile and waterfall project management to equip learners with the mindset, skillset, and toolset to engage and inspire team members. Success starts with the core agile principle of value—a project must deliver value to Noble! Once value is established, it is people who make projects successful through a consistent process. Project management isn’t just about managing logistics and hoping the project team is ready to play to win. The skills of “informal authority” are more important than ever before, so team members are inspired to contribute to project success! This course will help learners: Build strong informal authority that inspires project teams to consistently volunteer their best efforts. Utilise a consistent process to start and finish high-value projects on time and with quality. Influence and engage others to define a clear project scope, including clear deliverables and risk strategies. Model openness and agility to apply proactive change management and deliver high-value projects. Project Management Framework The Project Management Framework guides you through five distinct elements in the life of any project. Coupled with the foundational behaviours taught in the programme, this framework can help you deliver highly successful projects again and again. Who Should Attend? This programme is for anyone who finds themselves leading projects at work, regardless of whether or not their job title says, Project Manager! It is NOT a deep dive into project management processes, nor is it a qualification based programme. Whilst it would be helpful to either be involved in or to be leading a project, during the programme, this is clearly not essential. However, it is advisable that the participants have had some experience, whether as a project member or as the person who is leading the project (officially or not)! Project Management Institute (PMI) FranklinCovey is a member of the Project Management Institute (PMI) Authorised Training Partners (ATP) Programme and this course has been designed to satisfy the project management education requirement for PMI Certifications as well as Professional Development Education units (PDUs) needed by PMI credential holders.
The Professional Cleaning Business, Safety, and Quality Service Training course provide comprehensive training for individuals in the cleaning industry, focusing on various aspects of professional cleaning, including equipment, techniques, safety, and delivering high-quality service. Participants will also learn essential skills related to starting and running a cleaning business, managing staff, ensuring customer satisfaction, and effective marketing and sales strategies. Learning Outcomes: Understand the diverse range of cleaning jobs and the specific equipment, products, and clothing required for each task. Acquire practical skills in house cleaning, food and commercial kitchen cleaning, bathroom and toilet cleaning, office cleaning, and cleaning external surfaces and areas. Learn proper waste management techniques and safety protocols related to chemical handling, keyholding, and alarm codes for cleaners. Gain knowledge and strategies for starting a cleaning business, including business planning and effective management for delivering quality service. Understand the importance of customer satisfaction and develop skills to meet client expectations. Acquire essential skills in staff management, including recruitment, training, and effective communication. Learn effective marketing, advertising, and sales techniques to promote and grow a cleaning business. Gain insights into the management of business expansion and develop organizational and communication skills necessary for successful administration and representing the company. Why buy this Professional Cleaning Business, Safety and Quality Service Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Professional Cleaning Business, Safety and Quality Service Training you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Professional Cleaning Business, Safety and Quality Service Training does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Professional Cleaning Business, Safety and Quality Service Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Professional Cleaning Business, Safety and Quality Service Training is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Professional Cleaning Business, Safety and Quality Service Training Module 1 The Diversity of Cleaning Jobs 00:26:00 Module 2 Cleaning Equipment, Products and Clothing 00:24:00 Module 3 House Cleaning 00:22:00 Module 4 Food Kitchen and Commercial Kitchen Cleaning 00:23:00 Module 5 Bathrooms and Toilets 00:22:00 Module 6 Office Cleaning 00:19:00 Module 7 Cleaning External Surfaces and Areas 00:18:00 Module 8 Dealing with Non-Routine Waste 00:21:00 Module 9 Chemical Safety, Keyholding and Alarm Codes for Cleaners 00:21:00 Module 10 Starting a Cleaning Business and Planning for it 00:14:00 Module 11 Running the Business with Quality Service 00:22:00 Module 12 Customer Satisfaction 00:23:00 Module 13 Management of Staff 00:22:00 Module 14 Marketing, Advertising and Sales 00:24:00 Module 15 Expansion Management 00:17:00 Module 16 Skills of an Effective Administrator 00:17:00 Module 17 Representing Your Boss and Company 00:36:00 Module 18 Organisational Skills 00:27:00 Module 19 Communication Skills 00:27:00 Mock Exam Mock Exam - Professional Cleaning Business, Safety and Quality Service Training 00:20:00 Final Exam Final Exam - Professional Cleaning Business, Safety and Quality Service Training 00:20:00
Overview This comprehensive course on Motivational Interviewing will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Motivational Interviewing comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Motivational Interviewing. It is available to all students, of all academic backgrounds. Requirements Our Motivational Interviewing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 1 sections • 8 lectures • 04:10:00 total length •Introduction to Motivational Interviewing: 00:34:00 •Principles of Motivational Interviewing: 00:35:00 •Motivational Interviewing: Skills & Strategies: 00:24:00 •Stages of Change: 00:33:00 •Theories of MI: 00:33:00 •Developing and Maintaining MI Skills: 00:27:00 •Motivational Interviewing in Various Health Settings: 00:32:00 •Perils and Possibilities of Group-Based MI: 00:32:00
Overview This comprehensive course on Fitness Business - Sell Products, Training & Coaching Online will deepen your understanding on this topic.After successful completion of this course you can acquire the required skills in this sector. This Fitness Business - Sell Products, Training & Coaching Online comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Fitness Business - Sell Products, Training & Coaching Online. It is available to all students, of all academic backgrounds. Requirements Our Fitness Business - Sell Products, Training & Coaching Online is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 44 lectures • 03:08:00 total length •Who this course is for: 00:02:00 •What you will learn: 00:03:00 •Fitness Business Models Overview: 00:02:00 •The Coaching Business Model: 00:04:00 •Selling Products Business Model: 00:06:00 •Affiliate Marketing Business Model: 00:06:00 •Fitness Sponsorships: 00:02:00 •The First Steps: 00:03:00 •Finding The Right Fitness Niche: 00:04:00 •How To Identify The Ideal Coaching Client: 00:05:00 •How To Identify Your Clients Pain Points: 00:03:00 •How To Become An Expert: 00:04:00 •Understand What You Are Selling: 00:01:00 •Creating Your First Fitness Information Product: 00:07:00 •MVP - Minimal Viable Product: 00:03:00 •Creating Your First Workout Routine / Diet Plan: 00:04:00 •Writing Your First Fitness eBook: 00:06:00 •Recording Your First Fitness Video Course: 00:06:00 •Creating A Coaching Offer: 00:03:00 •Overview: 00:02:00 •Most Common Fitness Marketing Mistakes: 00:04:00 •Setting SMART Marketing Goals: 00:07:00 •Crafting A Stong Marketing Message: 00:06:00 •Choosing The Right Marketing Channel: 00:08:00 •Email Marketing For Your Product: 00:03:00 •How To Build An Email List: 00:03:00 •Your First Autoresponder Series: 00:10:00 •How To Build The Perfect Lead Magnet: 00:05:00 •How To Use WordPress For Your Fitness Business: 00:08:00 •Installing WordPress: 00:05:00 •Building A Landing Page: 00:06:00 •Building A Thank You Page: 00:03:00 •Starting A Niche Youtube Channel: 00:05:00 •Keyword Research For Youtube: 00:04:00 •My Youtube Content Strategy: 00:04:00 •How To Set Up Your First Lead Ad In Facebook: 00:06:00 •Affiliate Marketing Overview: 00:01:00 •Writing Blog Posts With Affiliate Links: 00:04:00 •Making Affiliate Sales With Youtube Videos: 00:03:00 •Motivation Intro: 00:01:00 •How To Deal With Difficult Customers / Clients: 00:03:00 •How To Deal With Email Overload: 00:04:00 •How To Develop The Mindset Of An Entrepreneur: 00:04:00 •How To Not Lose Track Of Your Business Goals: 00:05:00
Overview This comprehensive course on Create Website for Accounting Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Create Website for Accounting Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Create Website for Accounting Business. It is available to all students, of all academic backgrounds. Requirements Our Create Website for Accounting Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 3 sections • 21 lectures • 00:55:00 total length •Introduction: 00:01:00 •Importance of an Online Presence of an Accounting Firm: 00:03:00 •Multi-Page Accounting Website - Part 1: 00:03:00 •Multi-Page Accounting Website - Part 2: 00:02:00 •Single-Page Accounting Website: 00:03:00 •How to Build a Multi-Page Accounting Website Using WIX: 00:04:00 •How to Edit the Homepage of an Accounting Website: 00:06:00 •How to Edit the About Page, Service Page and Contact Page: 00:04:00 •How to Make an Accounting Website Mobile Friendly: 00:03:00 •A Brief View: 00:01:00 •Set Up Wix Editor: 00:02:00 •Dashboard - Part 1: 00:02:00 •Dashboard - Part 2: 00:03:00 •Edit the Header Part 1: 00:03:00 •Edit the Header Part 2: 00:03:00 •Edit the Hero Section: 00:03:00 •Edit the Services Section Part 1: 00:05:00 •Edit the Services Section Part 2: 00:02:00 •Edit the Contact Section and Footer: 00:01:00 •Mobile Version: 00:01:00 •Assignment -Create Website for Accounting Business: 00:00:00
Overview This comprehensive course on Training on Professional Massage or Bodywork Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Training on Professional Massage or Bodywork Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? After successfully completing the course you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this Training on Professional Massage or Bodywork Business. It is available to all students, of all academic backgrounds. Requirements Our Training on Professional Massage or Bodywork Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 10 sections • 13 lectures • 00:39:00 total length •Course Overview: 00:04:00 •Secure Your Business Licence and Insurance: 00:02:00 •Offering Multiple Ways to Book Appointments: 00:04:00 •Using a Cloud-Based Calendar: 00:03:00 •Receiving Clients in Your Home: 00:02:00 •Adding and Claiming Your Business on Google: 00:03:00 •Conveying Essential Information on Your Homepage: 00:03:00 •Client Retention Strategies: 00:04:00 •Free and Affordable Advertising Strategies: 00:04:00 •Using the Square Reader: 00:04:00 •Massage at Accounting Firms: 00:02:00 •Massage in Hotels: 00:02:00 •Offer Couples Massage without Renting or Buying a Larger Space: 00:02:00
Overview This comprehensive course on Luxury Spa Facial Therapy Course - Step by Step Guide will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Luxury Spa Facial Therapy Course - Step by Step Guide comes with accredited certification which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Luxury Spa Facial Therapy Course - Step by Step Guide. It is available to all students, of all academic backgrounds. Requirements Our Luxury Spa Facial Therapy Course - Step by Step Guide is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 4 sections • 14 lectures • 01:35:00 total length •Introduction: 00:01:00 •Analyzing different skin types: 00:08:00 •Preparation: 00:01:00 •Cleansing, Steaming, Exfoliation: 00:10:00 •Cleansing, steaming and exfoliating from above: 00:09:00 •Mask: 00:04:00 •Foot massage: 00:06:00 •Hand Massage: 00:03:00 •Mask Removal: 00:10:00 •Neck Massage: 00:07:00 •Full Facial sequence: 00:35:00 •Congratulations!: 00:01:00 •Resources - Luxury Spa Facial Therapy Course - Step by Step Guide: 00:00:00 •Assignment - Luxury Spa Facial Therapy Course - Step by Step Guide: 00:00:00
Overview This comprehensive course on Financial Statement Analysis Masterclass will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Financial Statement Analysis Masterclass comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Financial Statement Analysis Masterclass. It is available to all students, of all academic backgrounds. Requirements Our Financial Statement Analysis Masterclass is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 20 sections • 20 lectures • 03:24:00 total length •Introduction: 00:02:00 •Why Analyse Financial Statements?: 00:10:00 •GAAP Rules: 00:10:00 •Correct Timing: 00:15:00 •Earnings Management: 00:11:00 •Balance Sheet: 00:11:00 •Balance Sheet Part-2: 00:11:00 •Balance Sheet Part-3: 00:07:00 •Statement of Cash Flow: 00:07:00 •Time Series: 00:11:00 •Ratios- Introduction: 00:16:00 •Applying Ratios: 00:19:00 •Valuation: 00:14:00 •Credits: 00:07:00 •Contracts@: 00:10:00 •Executive Compensation: 00:12:00 •Lease: 00:08:00 •Owners' Equity: 00:07:00 •Earnings Per Share: 00:16:00 •Assignment - Financial Statement Analysis Masterclass: 00:00:00
Overview This comprehensive course on Content Management will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Content Management comes with accredited certification which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Content Management. It is available to all students, of all academic backgrounds. Requirements Our Content Management is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 8 lectures • 02:55:00 total length •Introduction to Content Management: 00:13:00 •Content Management System (CMS): 00:27:00 •Basics of Content Management Systems: 00:26:00 •Content Strategy: 00:24:00 •Content Marketing: 00:25:00 •Content Marketing Tools and Tactics: 00:31:00 •Content Marketing Strategy: 00:29:00 •Assignment - Content Management: 00:00:00