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Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Boost your career in digital advertising and marketing Deepen your knowledge and skills in your chosen field just in hours not years! Study a course that is easy to follow. Save money and time by studying at your convenient time Have access to a tutor whenever you are in need Why Digital Advertising and Marketing Course 301 right for you? Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Digital Advertising and Marketing Course 301 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction to Digital Advertising and Marketing 301 - I Am Your Host Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Retargeting - Retargeting in Digital Marketing & Live Examples Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained Cost Break Down - How is a Final CPM Calculated Research - Publisher, Competitor Spend, Trends, and Social Media Listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More Research: Competitor & Spend Information, Find Where Competitors Are Spending Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to use for Facebook Ad Campaign Social Media Marketing: Creating a paid Facebook Advertising Campaign DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform DSP Demo Part 2 - Uploading Creative & Custom Audiences SSP Demo Part 1 - How to work with an SSP and Getting Setup SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob Mobile Banner Ad Best Practices - A Quick Guide from AdMob Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO Adblocking - This History of Adblocking ,trends, and Industry Response Adblocking - This History of Adblocking ,trends, and Industry Response Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand Social Listening Part 2 - Post-campaign Results & Social Media War Rooms Interviews With Industry Experts Interview Setup - What to expect from our industry experts Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF Final Course Recap Final 301 Course Recap & Thank You Who should take this course? This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Assessment Method On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Unleash Your Business Potential with Business Marketing Training! ð Are you ready to take your business to the next level? Introducing Business Marketing Training, your gateway to mastering the art and science of effective marketing strategies! Whether you're a seasoned entrepreneur or just starting your journey in the world of business, this course is your key to unlocking unparalleled success. Why Business Marketing Training? ð¯ In today's fiercely competitive marketplace, having a solid understanding of marketing principles is non-negotiable. ð Business Marketing Training empowers you with the knowledge, skills, and strategies you need to thrive in the dynamic world of modern commerce. 1. Stay Ahead of the Curve: In the ever-evolving landscape of business, staying stagnant is not an option. Business Marketing Training equips you with the latest trends, techniques, and insights to keep you steps ahead of your competitors. 2. 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Career Path ð£ï¸ Upon completing Business Marketing Training, you'll be well-equipped to pursue a variety of exciting career paths, including: 1. Marketing Manager: Lead marketing initiatives, develop strategies, and drive growth for organizations across industries. 2. Digital Marketing Specialist: Master the intricacies of online marketing, including SEO, social media, email marketing, and more. 3. Brand Strategist: Craft compelling brand stories, establish brand identities, and create memorable experiences for consumers. 4. Marketing Consultant: Provide expert guidance and support to businesses seeking to enhance their marketing efforts and achieve their goals. Frequently Asked Questions (FAQ) â Q: Is Business Marketing Training suitable for beginners? A: Absolutely! Business Marketing Training is designed to cater to individuals of all experience levels, from beginners to seasoned professionals. Q: How long does it take to complete the course? A: The duration of Business Marketing Training varies depending on the format and intensity of the program. However, most courses offer flexible scheduling options to accommodate your busy lifestyle. Q: Will I receive a certification upon completion? A: Yes, upon successfully completing Business Marketing Training, you'll receive a certification that demonstrates your proficiency in marketing principles and strategies. Q: Are there any prerequisites for enrolling in the course? A: While there are no strict prerequisites for enrolling in Business Marketing Training, having a basic understanding of business principles and a passion for marketing can be beneficial. Q: Can I access the course materials online? A: Many Business Marketing Training programs offer online access to course materials, allowing you to learn at your own pace from the comfort of your home or office. Enroll Today and Ignite Your Marketing Success! ð¥ Don't let your competitors steal the spotlight. Take charge of your business's future with Business Marketing Training. Enroll today and embark on a transformative journey towards marketing excellence! Course Curriculum Module 1_ Introduction to Business Marketing. Introduction to Business Marketing. 00:00 Module 2_ Market Research and Analysis. Market Research and Analysis. 00:00 Module 3_ Product Development and Positioning. Product Development and Positioning. 00:00 Module 4_ Pricing Strategies. Pricing Strategies. 00:00 Module 5_ Promotion and Advertising. Promotion and Advertising. 00:00
What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Course Highlights Course Type: Self-paced online course Duration: 13 hours 9 minute Tutor Support: Full tutor support is included Customer Support: 24/7 customer support is available Reels Marketing on Instagram & TikTok Course Online Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive f course is designed to help you surpass your professional goals. 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Assessment This reels marketing on Instagram & TikTok course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This reels marketing on Instagram & TikTok course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Study Plex Subscription Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you'll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team. Visit our subscriptions page for more details if you're interested. Why you should train with Study Plex? At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include: Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7 Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it. Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course. Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions). Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option. Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Welcome to the World of Marketing Where Short Video is King Modern Degital Marketing Strategies1.1 00:05:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to create strong short-form video1.3 00:08:00 Digging deeper TikTok1.4 00:08:00 Digging deeper Instagram Reels1.5 00:05:00 Effective Marketing Strategies for TikTok Videos Top strategies for creating effective TikToks2.1.mov 00:10:00 Understanding the TikTok algorithm2.2 00:08:00 Using hashtags effectively2.3 00:08:00 Capitalizing on trends and challenges2.4 00:08:00 Leveraging influencers2.5. 00:08:00 Creating ads2.6 00:07:00 Using other TikTok tools and techniques2.7.mov 00:07:00 Effective Marketing Strategies for Instagram reels Connections between Reels and TikTok strategies3.1.mov 00:07:00 Understanding the unique selling points of Instagram Reels.3.2 00:07:00 Implementing your social strategy for TikTok and Reels3.3 00:03:00 Instagram Profile Setup and Orientation Tour the Instagram user interface1.1 00:06:00 Convert to an Instagram professional account1.2 00:04:00 Optimizing your Professional Instagram Profile1.3.mov 00:04:00 Optimizing uploads of photos and videos1.4 00:05:00 Modify Instagram Settings1.5 00:04:00 Using Instagram on a Computer1.6 00:02:00 Get Started with Marketing on Instagram Explore models of business success2.1 00:04:00 Built-in tools for marketing2.2 00:04:00 Interact with the community to build trust2.3 00:05:00 Develop a Marketing strategy for Instagram Content ideas and strategies for Instagram3.1 00:05:00 Create a unique style on Instagram 3.2 00:04:00 Research your competition on Instagram 3.3 00:04:00 Utilize hashtags with a posting schedule3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing with IGTV4.3 00:05:00 Marketing with live video on Instagram4.4 00:05:00 Using Instagram Shopping posts4.5 00:04:00 Content marketing with Instagram Guides4.6 00:04:00 Leveraging Instagram paid ads4.7.mov 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to optimize marketing strategy5.1 00:05:00 Run polls and ask questions on Instagram5.2 00:05:00 Saving Instagram Stories as Story Highlights5.3 00:04:00 Embedding Instagram photos into websites5.4 00:02:00 Useful Instagram enhancement platforms5.5 00:05:00 Additional resources5.6 00:02:00 Live Video Styles Live educational videos 1.1 00:04:00 Live interview videos 1.2 00:04:00 Live demo videos 1.3 00:04:00 Live video tours 1.4 00:04:00 Creating Live Video Content When to create live video 2.1 00:04:00 Different live video platforms 2.2 00:05:00 Preparing for your live video 2.3 00:03:00 Introductions and conclusions in your live video2.4 00:05:00 Creating engagement during live videos 2.5 00:03:00 Promoting Your Live Video Building your live video audience 3.1 00:05:00 Sharing your live video 3.2 00:05:00 Repurposing your live video 3.3 00:04:00 Launching Live Video Tools for live video 4.1 00:04:00 Visuals for live video 4.2 00:04:00 Start creating live videos 4.3 00:01:00 Good Understanding of Content Content means too much.1.1 00:03:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand Content Marketing Understand content marketing 2.1 00:04:00 Where did this content marketing come from 2.2 00:07:00 What is the main purpose of content marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for Successful Content Marketing How to grow the niche content audience 3.1 00:04:00 Understanding a different brand perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a Successful Content Marketing Strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 understand your right to win 4.4 00:03:00 How We Can Create and Source Effective Content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow Content Operations Choosing a content calendar 6.1 00:04:00 Understand content processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create Advanced Intelligence for Content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using Content Technology by Constantly Renewing it Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize Content Marketing Opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 Creating a Social Media Roadmap Set Your Goals 1.1 00:05:00 Define Your Target Audience.1.2 00:05:00 Choosing the Most Successful Social Network Invest in Smart Channels 2.1 00:05:00 The Most Successful Social Networks 2.2 00:05:00 Social Networks for Message and Chat 2.3 00:05:00 Very Important Niche Social Networks 2.4 00:05:00 Great Social Media Posting Models How We Can Create Great Messages 3.1 00:05:00 Manage by Setting a Great Calendar 3.2 00:05:00 Managing Ads on Social Media 3.3 00:05:00 Effective Sustainable Communication With Customers Achieve Success with the Masses by Building Communities 4.1 00:05:00 Importance of Customer Service in Social Media 4.2 00:05:00 How Can We Turn Social Media Into Sales Strengthen Sales by Directly Supporting 5.1 00:05:00 Developing Business by Partnering with Influencers 5.2 00:04:00 Measuring Social Media in the Most Efficient Way Connecting Social Networks with Goals 6.1 00:05:00 Constantly Marketing the Best Improvements to Social Media More Than Being Active 7.1 00:05:00 Bring Great Apps to Life 7.2 00:05:00 How to Create Tribes On Social Media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create Online Tribes How to Create your Great Strategy 2.1 00:10:00 Using Social Media to Build Your Community 2.2 00:09:00 Best Practices for Community Building 2.3 00:07:00 Growing Your Tribes On Social Media Creating Content Keeps Your Tribes Alive 3.1 00:10:00 How to Increase Active Participation in Your Communities 3.2 00:07:00 How to Find Brand Ambassadors and Influencers 3.3 00:07:00 How to Promote Your Community 3.4 00:08:00 Measuring their Success and Performance How to Scale Your Community 4.1mov 00:08:00 How to Measure the Growth of Your Fans 4.2 00:07:00 Demonstrate your Influence in Communities as a Leader 4.3 00:05:00 Tools for Managing Audience and Communities Very Good use of Tools for Community Management 5.1 00:04:00 Story Basics How Stories Connect 1.1 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a Story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep Engagement 3.3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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