1343 Digital Marketing courses delivered On Demand

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Are you interested in pursuing a career in the Candle Making and Soap Making industry or learning more about it? If yes, then you have come to the right place. Our comprehensive courses on Candle Making and Soap Making will assist you in producing the best possible outcome by learning the Candle Making and Soap Making skills. The Candle Making and Soap Making bundle is for those who want to be successful. In the Candle Making and Soap Making bundle, you will learn the essential knowledge needed to become well versed in Candle Making and Soap Making. Why would you choose the Candle Making and Soap Making course from Compliance Central: Lifetime access to Candle Making and Soap Making courses materials Full tutor support is available from Monday to Friday with the Candle Making and Soap Making course Learn Candle Making and Soap Making skills at your own pace from the comfort of your home Gain a complete understanding of Candle Making and Soap Making course Accessible, informative Candle Making and Soap Making learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Candle Making and Soap Making bundle Study Candle Making and Soap Making in your own time through your computer, tablet or mobile device Our Candle Making bundle starts with the basics of Candle Making Advanced Diploma and gradually progresses towards advanced topics. Therefore, each lesson of this Candle Making Advanced Diploma is intuitive and easy to understand. Courses in this Candle Making and Soap Making Advanced Diploma Bundle: Course 01: Candle Making Business Course 02: Handmade Soap Making Course 03: Business Branding Course 04: Disruptive Innovation for Business Course 05: Diploma in Lean Process and Six Sigma Course 06: Marketing Fundamentals Course 07: Product Management for Maximum Sales Course 08: Digital Marketing Business Tips Course 09: Entrepreneurship & Innovation Management Course 10: Commercial Law Course 11: Raise Money and Valuation for Business CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Candle Making bundle helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Candle Making sector. Requirements To enrol in this Candle Making Advanced Diploma course, all you need is a basic understanding of the English Language and an internet connection. Career path The Candle Making and Soap Making bundle will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to Candle Making and Soap Making. Certificates 11 CPD Accredited PDF Certificate Digital certificate - Included Each CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD accredited hard copy certificates are available for £10.79 each Delivery Charge for Each Hard Copy Certificates: Inside the UK: Free Outside of the UK: £9.99 each

Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Product Photography will provide you with the essential knowledge and skills required to shine in your professional career. Whether you want to develop skills for your next job or want to elevate skills for your next promotion, this Product Photography will help you keep ahead of the pack. The Product Photography incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can reinforce your professional skills and essential knowledge, reaching out to the level of expertise required for your position. Further, this Product Photography will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your profession while at the same time it outlines essential career insights in this job sector. Consequently, you'll strengthen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Product Photography, you can equip yourself with the essentials to keep you afloat into the competition. Along with this Product Photography course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. This Product Photography Bundle Consists of the following Premium courses: Course 01: Product Photography Course 02: Basic Food Photography Course 03: Learn After Effects for Photography Course 04: Lightroom Photo Editing Course 05: Basic Adobe Photoshop Course 06: Digital Marketing Course 07: Instagram Marketing Course 08: Facebook Marketing Course 09: Pinterest Marketing Course 10: Content Management Course 11: Sell Stock Footage & Photography from ZERO to PASSIVE INCOME So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Product Photography: One payment, but lifetime access to 11 CPD courses Certificate, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course, you can order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously, it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) P.S. The delivery charge inside the U.K. is £3.99 and the international students have to pay £9.99. Curriculum of the Bundle Course 01: Product Photography Section 01: Photography 101 -Your Simple Outline! Section 02: Learning to shoot in Manual Mode Section 03: The 'Pre-Production' Phase Section 04: The Background Section 05: Lighting & Love Section 06: The Actual Photoshoot! Section 07: Post-Production Phase Section 08: The Final Word Course 02: Basic Food Photography Section 01: Introduction Section 02: The Basics of Food Photography Section 03: An example of a mobile photo session Section 04: Conclusion Course 03: Learn After Effects for Photography Section 01: Introduction Section 02: Special Effects Section 03: Colorizing Techniques Section 04: Patterns and Textures Section 05: Wrapping Up Course 04: Lightroom Photo Editing Unit 01: Basic of Adobe Lightoom Unit 02: Develop Module Unit 03: Lightroom Editing Unit 04: Advanced Lightroom Unit 05: Exporting Unit 06: Advanced Photoshop Course 05: Basic Adobe Photoshop Section 01: Shortcuts & the Brush Section 02: Layers Section 03: Modify Your Portrait Section 04: Watermark & Figures Section 05: Modify Your Text Course 06: Digital Marketing Section 1: Introduction Section 2: How to Apply the Internet Marketing Process Section 3: The Internet Marketing Strategies That Will Increase Your Sales Section 4: Creating an Internet Marketing Strategy for Your Business Section 5: Structuring and Auditing of Website Course 07: Instagram Marketing Episode 0: Intro Episode 1: Profile Presence Episode 2: Content Episode 3: Stories Episode 4: Analytics Episode 5: Followers Episode 6: Influencer Marketing Episode 7: Giveaways Course 08: Facebook Marketing Module 01: My Experience with Facebook Marketing Module 02: Facebook Marketing Basics Explained From Profiles to Groups and Pages Module 03: 1 Facebook Marketing Strategy Forever Module 04: Best Free Facebook Marketing Strategy to Build Relationships without Having a Group or Page Module 05: Facebook Group Case Studies of Success and Failure Module 06: Managing Our Facebook Group Memberships and Considering the Need for a New Group Module 07: Facebook Group Creation, Url Setting, And Posting Permission Tutorial Module 08: Fast Facebook Group Cover Photo Creation At 1604 X 856 Pixels with Canva In 2019 Module 09: Creating rules for Facebook groups and managing moderation to limit self-promotion and conflict Module 10: Create Events in Facebook Groups for Weekly Voice Calls to Build Relationships Module 11: Editing the Facebook Group Description and Membership Requirements Course 09: Pinterest Marketing Introduction To The Course Getting started with Pinterest Basics of Pinning - What You Should Know Pinning With Your Cell Phone Creating Pinterest Badges & Widgets Viewing Analytics on Pinterest & Rich Pins Tools & Automation Hiring a Virtual Assistant to help you with Pinterest marketing Paid Advertising with your pins Getting Graphics Designed For Pinterest Course 10: Content Management Module 01: Introduction to Content Management Module 02: Content Management System (CMS) Module 03: Basics of Content Management Systems Module 04: Content Strategy Module 05: Content Marketing Module 06: Content Marketing Tools and Tactics Module 07: Content Marketing Strategy Course 11: Sell Stock Footage & Photography from ZERO to PASSIVE INCOME Introduction Do Your First Upload Pic a Topic that Sells Shoot & Release Editing Upload & Submit Speed Up & Grow Your Income Conclusion Master The Agencies CPD 110 CPD hours / points Accredited by CPD Quality Standards Requirements There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various expertise will increase the value in your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included

Advertise your product better and improve its Marketing draw Do you feel your product is of genuine quality but isn't getting the sales it deserves? That's because advertising and marketing of the product is falling short. But you don't need to worry as this course will solve your problem. People who work in Advertising are in charge of creating marketing communication that persuades an audience to buy a product or service. These people may create advertisements for the company that employs them, prepare advertisements for a company's customers, or both. Advertising includes the people who create the advertisements as well as those who execute the design, creating the graphic, dialogue, or text for the concept the creative staff develops. A modern marketing team is built from a variety of roles from marketing managers and directors, through technical officers, analysts and more. The scope of these teams can range from market analysis and product promotion to pricing, distribution planning. There is plenty to learn in the world of advertising and marketing. And with this course it will guide you and improve your advertising and marketing ability and most of all boost your sales. Course Highlights Advertising and Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Advertising and Marketing Diploma into 83 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 20 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Advertising and Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Advertising and Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Advertising and Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Marketing Basics Module One - Getting Started FREE 00:30:00 Module Two - What is Marketing FREE 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Advanced Marketing Diploma- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management FREE 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle FREE 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 01:00:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:30:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 00:30:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 01:00:00 POSTING TO YOUR BLOG 00:30:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 00:30:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:30:00 CREATING YOUR OWN WEBSITE 00:30:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a content calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Final Exam

***Limited Time Exclusive Bundle*** Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card as a Gift - Enrol Now Tired of browsing and searching for the course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this 14-in-1 extensive bundle that has everything you need to succeed in Business Studies and other relevant fields! After surveying thousands of learners just like you and considering their valuable feedback, this all in one Business Studies bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Business Studies course that will enhance your skills and prepare you for the competitive job market. Also, our Business Studies experts are available for answering your queries and help you along your learning journey. Advanced audiovisual learning modules of these courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in Business Studies, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Bundle Consists of the following Premium courses: Course 01: Business Studies Course 02: Accountancy Course 03: Level 3 Tax Accounting Course 04: Financial Management Course 05: Financial Analysis Course 06: Marketing Fundamentals Course 07: Sales: Psychology of Customers Course 08: Business Branding Course 09: Digital Marketing Course 10: HR Management Level 3 Course 11: Diploma in Lean Process and Six Sigma Course 12: Effective Communication Skills Diploma Course 13: Customer Relationship Management Course 14: Time Management Benefits you'll get choosing Apex Learning for this Business Studies: Pay once and get lifetime access to 14 CPD courses Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of the Bundle Course 01: Business Studies Introduction Operations Management Introduction to Business Analysis Project Management Business Process Management Planning & Forecasting Operations Performance Management Management of Cash and Credit Managing Risk and Recovery Business Environment Human Resource Management Customer Service Course 02: Accountancy Introduction to Accounting The Role of an Accountant Accounting Concepts and Standards Double-Entry Bookkeeping Balance Sheet Income statement Financial statements Cash Flow Statements Understanding Profit and Loss Statement Financial Budgeting and Planning Auditing Course 03: Level 3 Tax Accounting Tax System and Administration in the UK Tax on Individuals National Insurance How to Submit a Self-Assessment Tax Return Fundamentals of Income Tax Advanced Income Tax Payee, Payroll and Wages Capital Gain Tax Value Added Tax Import and Export Corporation Tax Inheritance Tax Double Entry Accounting Management Accounting and Financial Analysis Career as a Tax Accountant in the UK Course 04: Financial Management Introduction to Financial Management Fundamentals of Budgeting The Balance Sheet The Income Statement The Cash Flow Statement Statement of Stockholders' Equity Analysing and Interpreting Financial Statements Inter-Relationship Between all the Financial Statements International Aspects of Financial Management Course 05: Financial Analysis Introduction Profitability Return Ratio Liqudity Ratio Operational Analysis Detecting Manipulation Course 06: Marketing Fundamentals Introduction to Marketing Fundamentals Definitions of Marketing Traditional vs Contemporary Marketing Marketing Management Orientations Understand your Customers Segmentation Course 07: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 08: Business Branding Course Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 09: Digital Marketing Introduction How to Apply the Internet Marketing Process The Internet Marketing Strategies That Will Increase Your Sales Structuring and Auditing of Website And Much More..... Course 10: HR Management Level 3 Introduction to Human Resource Employee Recruitment and Selection Procedure Employee Training and Development Process Performance Appraisal Management Employee Relations Motivation and Counselling Ensuring Health and safety at the Workplace Employee Termination Employer Record and Statistics Essential UK Employment Law Course 11: Diploma in Lean Process and Six Sigma Understanding Lean The Lean Culture The Five Principles of Lean Value and Waste Value Stream Mapping (VSM) The Principles of Flow and Pull Overview of Six Sigma The Define Phase The Measure Phase The Analyse Phase The Improve Phase The Control Phase Course 12: Effective Communication Skills Diploma Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss And Much More..... Course 13: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases And Much More..... Course 14: Time Management Identifying Goals Effective Energy Distribution Working with Your Personal Style Building Your Toolbox Establishing Your Action Plan CPD 140 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Business Studies bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Business Studies is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included You will get the PDF Certificate for the title course (Business Studies) absolutely Free! Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Business Studies) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Taking this Social Media Marketing Strategies for Business Owners course will allow you to gain key skills to grow businesses online. This course is ideal for anyone interested in enhancing their marketing skills. You will learn how to grow followers, customers and more. Social Media Marketing is key for those wanting to improve online interaction, customer relationships and online sales. This course is ideal for those wanting to see a real difference in their digital marketing strategy. You will learn applicable, actionable techniques to apply to your Facebook, Twitter and Instagram account. You can try out these techniques to build successful social media strategies. Social Media Marketing Strategies for Business Owners is a best selling course developed by industry experts and already helped tons of students like you. It is suitable for anyone who wants to improve their knowledge and skills in the or relevant sector.  This course is accredited by CPD so you will get a career boost upon completing this course. Our Social Media Marketing Strategies for Business Owners is packed with 79 modules and 6 hours, 35 minutes of study. You will be awarded with a certificate of completion, the proof of your expertise in this field. If you want to get a job or looking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website. It doesn't matter if you are willing to study full-time or part-time. This course is designed for any type of student and you can even complete it at your own pace. The materials are accessible from anyplace, any device and anytime.  Besides that, our experienced tutors will help you throughout the comprehensive syllabus of this course and answer all your queries through email.

Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts. The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word. Learning Outcomes Comprehend the fundamental principles and core concepts of copywriting. Learn the strategies for developing marketing copy that effectively sells. Understand and apply proven copywriting formulas and processes. Master the art of crafting compelling headlines and engaging content. Enhance your copywriting expertise with practical exercises and actionable hacks. Why choose this Copywriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting course for? Aspiring copywriters eager to learn the craft. Marketing professionals aiming to sharpen their content creation skills. Entrepreneurs seeking to enhance their brand messaging. Content creators and bloggers wanting to engage and expand their audience. Business owners looking to improve in-house marketing efforts. Career path Content Writer: £20,000 - £35,000 Marketing Executive: £23,000 - £30,000 SEO Specialist: £25,000 - £40,000 Brand Strategist: £28,000 - £50,000 Digital Marketing Manager: £30,000 - £45,000 Creative Director: £50,000 - £85,000 Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Copywriting 00:00:00 Assignment Assignment - Copywriting 00:00:00

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Getting Started The objective of the OTHM Level 5 Extended Diploma in Tourism and Hospitality Management qualification is to offer learners a specialised program of study that provides in-depth knowledge and understanding of key aspects within the tourism and hospitality sector. This qualification is designed for individuals looking to enhance their knowledge and acquire a recognised qualification in tourism and hospitality. Key features of OTHM Level 5 Extended Diploma qualifications include: - A stimulating and challenging curriculum that engages and informs learners. - The opportunity for learners to acquire essential subject knowledge required for further study or employment. - A structured program with a core of Level 4 units that builds on knowledge in Level 5 units. - Updated content that aligns closely with the needs of employers and higher education institutions. - Assessments that evaluate cognitive skills as well as affective and applied skills, providing a comprehensive evaluation of learners' abilities. Key Benefits Understand critical thinking skills. Gain the capability to assess the external environment in which tourism and hospitality enterprises function. Understand the components of the marketing mix. Understand the principles of sustainable tourism. Understand the factors influencing consumer demand in the tourism and hospitality industry. Understand the significance of operations management in the context of tourism and hospitality.   Key Highlights Are you worried about the recent changes in the Tourism sector? Then, OTHM Level 5 Extended Diploma in Tourism and Hospitality Management is the ideal starting point for your career journey. The course will ensure access to the first-class education needed to achieve your goals and dreams and maximise future opportunities. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our OTHM-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.   Career Pathways After completing a Level 5 Extended Diploma in Tourism and Hospitality Management, individuals can explore various career opportunities in the legal field and related professions. Here are some potential career paths:  Hotel Management, with an average salary of £46,249 per year Event Management, with an average salary of £38,360 per year Tourism marketing, with an average salary of £36,823 per year Hospitality Consulting, with an average salary of £25,000 per year About Awarding Body OTHM is an established and recognised Awarding Organisation (Certification Body) launched in 2003. OTHM has already made a mark in the UK and global online education scenario by creating and maintaining a user-friendly and skill based learning environment. OTHM has both local and international recognition which aids OTHM graduates to enhance their employability skills as well as allowing them to join degree and/or Master top-up programmes. OTHM qualifications has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Assignment-based assessment (Formative and Summative) No exam Entry Requirements These qualifications are intended for learners typically 18 years and older. Learners' entry profiles are expected to encompass at least one of the following criteria:  A relevant Level 3 Diploma qualification or its equivalent credential. Completion of GCE Advanced level courses in 2 subjects or an equivalent qualification. Mature learners aged over 21 with pertinent management experience (prior experience verification required from the delivery centre before registration) International students whose first language is not English must score 5.5 or above in IELTS (International English Language Testing System). Progression Successful completion of the OTHM Level 5 Extended Diploma in Tourism and Hospitality Management provides learners the opportunity to: Option for OTHM Level 6 Extended Diploma in Tourism and Hospitality Management or Learners may be eligible to gain direct entry into the final year of a three-year UK Bachelor's degree. Why gain a OTHM Qualification? Quality, Standards and Recognitions- OTHM qualifications are approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation); hence, the learners can be very confident about the quality of the qualifications as well. Career Development to increase credibility with employers- All OTHM qualifications are developed to equip learners with the skills and knowledge every employer seeks. The learners pursuing an OTHM qualification will obtain an opportunity to enhance their knowledge and grow key competencies to tackle situations and work on projects more effectively, which will, in turn, give learners the potential to get promotions within the workplace. Alternatively, it allows them to progress onto an MBA top-up/Bachelor's degree / Master's degree programme around the World. Flexible study options- All OTHM qualifications have a credit value, which tells you how many credits are awarded when a unit is completed. The credit value will indicate how long it will normally take you to prepare for a unit or qualification. Three different types of qualification are: The award is achieved with 1 - 12 credits The certificate is completed with 13 - 36 credits The diploma is completed with at least 37 credits Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- ACADEMIC WRITING AND RESEARCH SKILLS Reference No : H/650/1099 Credit : 20 || TQT : 200 The objective of this unit is to facilitate the exploration of essential topics integral to the academic research and writing process, enabling learners to attain higher levels of success and recognition in their studies. UNIT2- BUSINESS ENVIRONMENT FOR TOURISM AND HOSPITALITY Reference No : A/650/1159 Credit : 20 || TQT : 200 This unit aims to equip learners with an understanding of the roles and distinguishing features of both public and private sector organisations operating within the tourism and hospitality industry. Additionally, it addresses the potential challenges that these organisations may encounter. UNIT3- SERVICES MARKETING IN TOURISM AND HOSPITALITY Reference No : T/650/1157 Credit : 20 || TQT : 200 Introduce learners to the role of services marketing techniques in the context of customer service within the tourism and hospitality industry. UNIT4- SUSTAINABILITY IN TOURISM AND HOSPITALITY Reference No : Y/650/1158 Credit : 20 || TQT : 200 This unit aims to enhance learners' comprehension of sustainability principles relevant to managerial positions in the tourism and hospitality industry. UNIT5- EVENTS MANAGEMENT Reference No : H/650/1160 Credit : 20 || TQT : 200 This unit aims to help learners comprehend various events associated with the tourism and hospitality industry. UNIT6- THE DEVELOPMENT OF THE TOURISM AND HOSPITALITY INDUSTRY Reference No : J/650/1161 Credit : 20 || TQT : 200 This unit aims to equip learners with an understanding of the primary factors that shape the evolution of the tourism and hospitality industry. Learners will also develop the capacity to assess the elements impacting industry demand and gain knowledge of the interconnections between businesses in this sector. UNIT7- DIGITAL MARKETING MANAGEMENT FOR TOURISM AND HOSPITALITY Reference No : K/650/1162 Credit : 20 || TQT : 200 This unit aims to understand the significance of digital marketing in managing marketing for the tourism and hospitality sectors. UNIT8- OPERATIONS MANAGEMENT Reference No : J/650/1206 Credit : 20 || TQT : 200 Understand the key aspects of operations management in the tourism and hospitality industry, emphasising systems, processes, project management, and quality management. UNIT9- MANAGEMENT ACCOUNTING Reference No : K/650/1207 Credit : 20 || TQT : 200 This unit aims to equip learners with a foundational understanding of financial accounting and financial management principles within the tourism and hospitality industry. Learners will gain the knowledge and skills needed to create, analyse, and adjust financial statements and develop budgets. UNIT10- MANAGEMENT OF HUMAN RESOURCES Reference No : H/650/1151 Credit : 20 || TQT : 200 This unit will familiarise learners with essential human resource management principles and concepts. This knowledge will enable them to contribute to sustainable people management practices by understanding the purpose and scope of the human resource management function. UNIT11- CUSTOMER RELATIONSHIP MANAGEMENT Reference No : L/650/1208 Credit : 20 || TQT : 200 This unit aims to impart comprehensive knowledge about effectively managing customer relations and customer service within the tourism and hospitality industry. It is designed for supervisory and managerial staff to equip them with the skills needed to assist their teams in delivering exceptional customer service in their work environments. UNIT12- CONTEMPORARY ISSUES IN TOURISM AND HOSPITALITY Reference No : M/650/1209 Credit : 20 || TQT : 200 This unit aims to enhance learners' capabilities in comprehending the challenges and evolving patterns that influence tourism and hospitality organisations. Additionally, learners will gain insight into how the industry adapts to change and the consequences of trends and issues that instigate change. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.