52 Digital Marketing courses in Welwyn Garden City delivered Live Online

Duration 1 Days 6 CPD hours This course is intended for This class is designed for administrators preparing to take the Salesforce Marketing Cloud Administrator exam who are able to configure Marketing Cloud products using industry and product best practices. You should be generally familiar with data structure in subscriber data management. You should also be able to thoroughly navigate Setup, troubleshoot account configuration, and manage user requests. Overview When you complete this course, you will be able to: Recall exam objectives. Discuss product features and functionality covered on the exam. Assess your exam readiness by answering practice questions. Familiarize yourself with additional resources necessary to prepare for the exam. Take the next step in your career and become a Salesforce Certified Marketing Cloud Administrator. In this 1-day, expert-led certification prep class, boost your exam readiness with a detailed exam overview, exam resources, and practice exam questions to test your knowledge. This course includes a voucher to sit for the Salesforce Marketing Cloud Administrator exam. Course Outline Exam Overview Digital Marketing Proficiency Review Governance and Compliance in Relation to Digital Marketing Review Security Best Practices for Date, Permissions, and PII Review Marketing Cloud Product Inventory and Offerings Subscriber Data Management Review the Contact Model Review Data Quality Evaluation Review Preference and Profile Center Setup Review Business Units, Users, and Security Configuration Review Integrations Configuration Review Features in Setup Home Review Marketing Cloud Extension Products Channel Management Review Mobile Studio Configuration Review Email Studio Configuration Review Social Studio and Advertising Configuration Review Journey Builder Concepts and Use Cases Maintenance Review Data Extraction and Report Generation Solutions Review Monitoring and System Availability Review Additional Marketing Cloud Product Benefits Practice Exam and Wrap-up Complete a Practice Exam Review Next Steps

Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! Event details: Time: 10am – 11:30am Location: Online (ZOOM) Cost: £25pp In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets  As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Meet the Host: Kerry Madge | Marketing Executive, Let's Do Marketing Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals. Privacy Notice By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Become a Certified Digital Leader Designed for: IT managers and business managers Consultants Project managers Key take aways from this leadership course (non-technical): Be comfortable with digital trends and technologies Leverage digital for your business Organise digital and manage digital transformation successfully Module 1 - Digital concepts Digital building blocks Digital lifecycle Big Data strategy Module 2 - Digital strategy Strategy Golden triangle of digital transformation Opportunity analysis Module 3 - Digital marketing Advertising Funnels E-commerce Module 4 - Digital economy Competitive landscape Influencers Legislation Module 5 - Digital finance Digital investments Defining budgets for digital ROI of digital marketing Module 6 - Information risks Information security concepts AI risks Privacy and Intellectual Property Module 7 - Organising digital Organisational design Iterative approaches Module 8 - Leading the digital workforce Digital mindset Robots & human workforce Industry 4.0 Module 9 - Leading Digital Transformation programmes Product development & Innovation Programme management Organisational change Case studies 3 business cases

Preparing for Digital Transformation: Virtual In-House Training Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Photoshop pay per hr training flexible time weekend evening

Half day course on data protection and direct marketing - GDPR & PECR

Our online InDesign for Beginners Course is ideal for anyone looking to work with software quickly. Learn what makes good design, how to apply branding consistently and create documents for both print and digital output.

Duration 3 Days 18 CPD hours This course is intended for This course is most suited for IT professionals who have a need to understand the current requirements and core competences for managing IT in mission-critical environments. Overview After completion of the course the participant will be able to: 1. Provide guidance and implementation for IT strategy as set by senior IT and business management 2. Select and manage staff, implement training programs, career plan development and job rotation programs 3. Select, evaluate and negotiate vendors using RFI, RFP and selection criteria 4. Provide guidance for developing, testing and implementing business applications 5. Manage and/or assist in IT project management 6. Design and implement service management processes for incident, problem and change management 7. Understand the need for business continuity and design the business continuity plan 8. Review and implement information security practices and controls 9. Assist and initiate risk management practices 10. Understand and select new technologies such as cloud computing, big data, Internet of Things and social media to support business change demands 11. Select strategies for information management 12. Measure and improve quality of IT services CITS is designed to teach the skills, knowledge and competencies required of the modern IT specialist working at the senior professional, team-leader, supervisor or management level in IT management. IT Strategy The need for Information Technology Enterprise architecture Service catalogue Service level management Sustainable development IT Organisation Personnel need Roles and responsibilities Sourcing Selection process Hiring staff Managing staff Career planning Training / job rotation Performance appraisal Staff departures Vendor Selection / Management The importance of vendors Vendor selection Request For Information (RFI) Request For Proposal (RFP) Proposal evaluation Vendor reference checks Contract negotiation Contract management Vendor management Re-compete vendors Project Management Methodologies Project organisation Starting up / initiating Planning / initiation a project Risk Quality Scope Work / Product Breakdown Structure PERT diagram / Gantt chart Cost Communication Application Management Software Development Life Cycle (SDLC) Software Quality Assurance (SQA) Requirements Development Testing Adoption (implementation) Maintenance Service Management Incident management Problem management Change management Business Continuity Management Standards and guidelines Objectives Context Interested parties Scope Roles and responsibilities Resources and competences Awareness and communication Documentation Business Impact Analysis Risk Management Guidelines Context establishment Identification Analysis Evaluation Treatment Communication Monitoring and control Information Security Management Standards Confidentiality Integrity Availability Controls types Guideline for controls selection Control categories Information security awareness Security incident response Information and Knowledge Management Information management Data management Information management - technologies Business intelligence Data management - technologies Best practices in data governance Pitfalls in data governance Business Change Management Business change Frameworks, models and techniques Needs identification Cloud computing Social media / digital marketing Big data Internet of Things (IoT) Quality Management Standards, guidelines and frameworks Objectives Activities Services review Customer feedback Customer survey Key Performance Indicators (KPI) Metrics Scorecards and reports Quality register Exam Actual course outline may vary depending on offering center. Contact your sales representative for more information.

Duration 2 Days 12 CPD hours This course is intended for This course is relevant to anyone who needs to work with and understand data including: Business Analysts, Data Analysts, Reporting and BI professionals Marketing and Digital Marketing professionals Digital, Web, e-Commerce, Social media and Mobile channel professionals Business managers who need to interpret analytical output to inform managerial decisions Overview This course will cover the basic theory of data visualization along with practical skills for creating compelling visualizations, reports and dashboards from data using Tableau. Outcome: After attending this course delegates will understand - How to move from business questions to great data visualizations and beyond How to apply the fundamentals of data visualization to create informative charts How to choose the right visualization type for the job at hand How to design and develop basic dashboards in Tableau that people will love to use by doing the following: Reading data sources into Tableau Setting up the roles and data types for your analysis Creating new data fields using a range of calculation types Creating the following types of charts - cross tabs, pie and bar charts, geographic maps, dual axis and combo charts, heat maps, highlight tables, tree maps and scatter plots Creating Dashboards that delight using the all of the features available in Tableau. The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to tourism. From Business Questions to Data Visualisation and Beyond The first step in any data analysis project is to move from a business question to data analysis and then on to a complete solution. This section will examine this conversion emphasizing: The use of data visualization to address a business need The data analytics process ? from business questions to developed dashboards Introduction to Tableau ? Part 1 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Introduction to Tableau ? Part 2 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Key Components of Good Data Visualisation and The Visualisation Zoo In this section the following topics will be covered: Colour theory Graphical perception & communication Choosing the right chart for the right job Data Exploration with Tableau Exploring data to answer business questions is one of the key uses of applying good data visualization techniques within Tableau. In this section we will apply the data visualization theory from the previous section within Tableau to uncover trends within the data to answer specific business questions. The types of charts that will be covered are: Cross Tabs Pie and bar charts Geographic maps Dual axis and combo charts with different mark types Heat maps Highlight tables Tree maps Scatter plots Introduction to Building Dashboards with Tableau In this section, we will implement the full process from business question to final basic dashboard in Tableau: Introduction to good dashboard design Building dashboards in Tableau