Do you use video as a tool to promote your charity, business, organisation or campaigns? And if you don’t, do you feel as if you ought to? Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously. But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity. However, there is an alternative, which more and more organisations are choosing, especially those which need to produce regular digital content. That is to produce the video yourself. Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC. This is why we have developed a new smartphone video training course, Smart Video. Our smartphone video training course covers: Equipment – including setting up your phone, microphones, tripods and editing programmes Planning your video Techniques to give your films broadcast-quality polish Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds Filming interviews An introduction to editing Producing videos for social media Bespoke training The course can be tailored to the type of videos you need to make. If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally. If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly. If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well. And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing. The smartphone video course will be led by Paul Curran who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.
This half day course looks at practical methods of saving time and prioritising work so that participants are more productive. It considers a wide range of strategies to overcome some of the physical and mental barriers for those working in an office or home environment.
This half day course provides participants with the knowledge and skills to write a simple but effective business plan for their organisation. It considers aspects of why business planning is important, what background research is needed, what subject areas to include and how to monitor progress against the business plan. For in-house courses the session could be extended to a whole day with participants spending the afternoon working on a first draft of a business plan.
This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
Essential CPD to deepen your understanding and develop your skills as a therapist CPD Certificate: 3 hours Length: 9.45am – 1.00pm (GMT) LIMITED PLACES – Feb date now full Join Ros Townsend live online on Tuesday 8th October 2024 for this important CPD course, designed specifically for mental health professionals interested in the human givens approach. BONUS – you will get a recording for 2 weeks afterwards to maximise your learning. There are many occasions when a client presents with an excessive emotional response and it is not immediately apparent why this is happening. Perhaps they know that they are ‘over-reacting’ in some way – getting very angry, very fearful – or are experiencing a driven urge to take a particular action – such as eating or having sex. This live online course will help you gain confidence in working safely and ethically with affect bridges to discover if an unhelpful pattern, in the form of a molar memory or sub-threshold trauma is at the root of their experience, allowing you to then determine collaboratively with your client the best ways of addressing that. During the course, there will be plenty of opportunity to ask questions of the tutor, and to engage in exercises and discussions with your peers and colleagues. Why take this course Whether you are a new HG therapist wanting to develop a clear understanding of how to utilise an affect bridge to determine if a molar memory or sub-threshold trauma is present, and to better understand the protocols for working with these, or whether you are an experienced HG practitioner looking to refresh your knowledge and delve deeper into understanding this valuable skillset, this course will help you gain the skills and understanding you need to do so safely and effectively. In an early article regarding molar memories, Joe Griffin termed them ‘an ancient mechanism that is ruining lives’; and the impact of such driven urges on the lives of our clients cannot be underestimated. Molar memories can, on first encountering the theory, seem complicated and unfathomable, but this course will set them – and sub-threshold traumas and the use of the affect bridge to access both – within a clear framework of understanding, linking back to the way in which our brain perceives things (referencing the APET model) and to RIGAAR (how we structure a good therapy session). During the course, numerous case studies will be shared and used as the basis for exercises, and there will be ample opportunity to link the learning to your own experiences in the therapy room. You will gain a clear understanding of: how to follow the treatment protocols for working with molar memories and sub-threshold traumas – adapting these, of course, to each client’s unique model of reality; how to safely and ethically utilise an affect bridge; and how to avoid the danger of creating any false memories. Ros is a brilliant teacher and presenter. She made the whole course interesting, engaging and informative as well as very supportive. She was also very patient with all our questions!GEMMA ROGERS, COUNSELLOR/COACH What the training covers: How APET and RIGAAR relate to one another Why an understanding of APET is essential when working with affect bridge What an affect bridge is How to use affect bridge safely and ethically within your therapy sessions How to avoid the risk of creating false memories Why we must proceed with caution when undertaking affect bridges when working online The difference (in this context) between ‘positive’ and ‘negative’ The tell-tale patterns of a sub-threshold trauma and a molar memory being present A framework to understand the presentations of both sub-threshold traumas and molar memories How to identify a sub-threshold trauma An understanding of the treatment protocol for sub-threshold traumas How to identify a molar memory An understanding of the treatment protocol for molar memories Why molar memories sometimes present differently in complex trauma How to use the understanding of APET and help clients to utilise affect bridge as a positive tool within their lives Who is this course suitable for? This course is designed for both trainee and fully-qualified HG therapists It is also suitable for any mental health professionals interested in the human givens approach It is recommended to all HG practitioners by the Human Givens Institute (HGI) Timings 9.45 am – Join Zoom 10.00 am – Course session starts 1.00 pm – Course ends In any online training it’s important to build in regular breaks and ensure that every 20 minutes there is a shift in focus of attention to pull the eyes away from the screen. There will be two 10–15 minute comfort breaks during the training and regular opportunities for discussion and exercises in break-out rooms. Meet your tutor Rosalind Townsend Ros Townsend is an experienced psychotherapist and supervisor with busy practices in SW England, where she combines private therapy work with referrals from Occupational Health and the NHS. Read more
The Health and Safety (First Aid) Regulations 1981 require all employers to make arrangements to ensure their employees receive immediate attention if they are injured or taken ill at work. This includes carrying out a risk assessment, appointing a suitable amount of first aiders and providing adequate first aid equipment and approved first aid training to the appointed first aider.
Check out this Emergency First Aid at Work from Knight Training. Ensure the safety of your employees and take on the Emergency First Aid at Work Course that Knight Training offer at: https://knight.training/products/emergency-first-aid-at-work
The QA Level 3 Award in Administering Emergency Medical Gases (RQF) is a regulated and nationally recognised qualification that has been specifically designed for those who have a responsibility for providing treatment to patients who need medical gases administering in prehospital environments. During this 1 day course, candidates will learn how to safely administer emergency oxygen, pre-operational inspections for oxygen therapy equipment and the clinical need for oxygen therapy when dealing with a range of conditions. Successful candidates will leave with the skills, knowledge and competencies needed to safely administer prompt and effective medical gases in an emergency situation.
Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.