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Discover the secrets to market sizing and uncover your true sales potential with our comprehensive Step-by-Step Guide to Defining and Sizing Your Market course. Embark on a journey to master the art of identifying, analyzing, and quantifying your target market, equipping yourself with the insights you need to make informed business decisions and achieve your sales goals. Delve into the fundamentals of market sizing, exploring the Market Funnel Framework to understand the stages of customer acquisition and identify key metrics for market evaluation. Learn how to effectively define your target market using a variety of segmentation techniques, ensuring you're reaching the right audience with your products or services. Uncover proven strategies for sizing your market, leveraging industry research, market trends, and customer data to accurately estimate the potential sales opportunities within your target market. Gain hands-on experience through practical workshops and apply your newfound knowledge to real-world scenarios. Learning Outcomes Master the Market Funnel Framework and its application in market sizing Define your target market using effective segmentation techniques Implement proven strategies for sizing your market using industry data and customer insights Estimate your market size and potential sales opportunities Apply market sizing principles to your own business or venture Make informed business decisions based on accurate market data Why choose this Step-by-Step Guide to Defining and Sizing Your Market course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Step-by-Step Guide to Defining and Sizing Your Market course for? Entrepreneurs and business owners seeking to define and size their target market Marketing professionals responsible for market research and analysis Product managers and developers looking to validate product-market fit Sales professionals aiming to improve their sales forecasting accuracy Anyone interested in gaining a comprehensive understanding of market sizing principles Career path Market Research Analyst (£25,000 - £45,000) Marketing Analyst (£30,000 - £50,000) Business Development Manager (£35,000 - £55,000) Product Manager (£40,000 - £60,000) Director of Marketing (£45,000 - £65,000) Chief Marketing Officer (£50,000 - £70,000) Prerequisites This Step-by-Step Guide to Defining and Sizing Your Market does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Step-by-Step Guide to Defining and Sizing Your Market was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Market Sizing Explained 00:02:00 Module 02: The Market Funnel Framework The Market Funnel Framework Described 00:04:00 Module 03: Define Your Market How Broadly Should You Define Your Market? 00:02:00 Methods to Defining a Market 00:02:00 Market Definition Walk-Through: Skincare 00:04:00 Market Definition Walk-Through: Microbrewing 00:01:00 Module 04: How to Size Your Market TAM, SAM, and SOM 00:06:00 How Investors View Your Business 00:03:00 Sizing Your Market Walk-Through: Skincare 00:06:00 Module 05: Workshop Workshop - Defining and Sizing Your Market Walk-Through 00:03:00 Module 06: Support Materials Resource - Step-by-Step Guide to Defining and Sizing Your Market 00:00:00

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 13th November 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator - AM: Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Panel Suzie Joughin Senior Executive Assistant at the Houses of Parliament Restoration & Renewal. Suzie is an experienced senior executive assistant, specialising in the public and third sectors.  Suzie’s career highlights include senior administrative roles in Cancer Research UK, the largest independent cancer research charity in the world; UK Research and Innovation, the UK’s national funding agency investing in science and research in the UK during the Covid-19 pandemic; and her current role on the Houses of Parliament Restoration and Renewal Programme.  Rebecca Polson Executive Support Manager to the Chief Executive An award-winning Executive Assistant with over 10 years’ experience across the higher education, charity, private, and public sectors. Currently Executive Support Manager to the Chief Executive at Alzheimer’s Research UK, she provides high-level support in the fast-paced, mission-driven environment of the largest dementia research charity in the UK. Her previous roles include supporting senior leaders at the Natural History Museum, the Incorporated Society of Musicians, and the Royal College of Music. She brings expertise in executive support, governance, stakeholder engagement, and complex diary and project management. Named PA of the Year in 2023 and a finalist in the SecsintheCity PA of the Year Awards, she is known for her professionalism, discretion, and ability to stay ahead of the needs of the people and organisations she supports. Ola Boddington Senior Executive Assistant As a seasoned Executive Assistant, she has honed her skills in management and project planning over the years. She has worked with various organisations, including Zoa, Signal AI, and ConsenSys, where she provided high-level administrative support to senior executives. Her expertise lies in managing complex schedules, coordinating travel arrangements, and ensuring seamless communication among team members. She is also proficient in using various software tools to streamline workflows and enhance productivity. She is passionate about delivering exceptional service and contributing to the success of the teams she works with. Claudine Martin Senior Executive Assistant Claudine is a highly skilled Senior Executive Assistant, currently supporting the Head of BNY Pershing EMEA. With a distinguished career spanning nearly 17 years in the British Army, Claudine retired in 2023 at the rank of Staff Sergeant, bringing a wealth of experience in high-pressure environments and strategic operations to her current role. Throughout her military career, Claudine specialised in Human Resources, and served as the Personal Assistant to the Army Director of Engagement and Communication at the Ministry of Defence. In this capacity, she played a pivotal role in the planning and execution of significant events and initiatives, showcasing her exceptional organisational skills and attention to detail. Her dedication and professionalism were recognised when she was awarded PA of the Year in 2019 by PA Life. An advocate for the Executive Assistant profession, Claudine is also a sought-after public speaker. She regularly shares her insights at industry events, including the PA Show, and serves as an advisory board member, contributing to the ongoing development and recognition of the profession. Claudine is passionate about empowering others and has previously mentored young people through the Diana Award, a programme established in honour of Princess Diana to support disadvantaged youth. Additionally, she has participated in Fast Forward 15, a mentoring initiative aimed at women aspiring to build careers in events, hospitality, or related industries. With her extensive experience, dedication to excellence, and commitment to mentorship, Claudine continues to make a significant impact in her field and inspire the next generation of leaders. She proudly represented the UK at the Invictus Games 2023, showcasing her unwavering determination and unwavering spirit. In her spare time, Claudine enjoys park run and writing poems. The Importance of Becoming a Strategic Advisor Learn how to shift from reactive to proactive. Develop the mindset and behaviours of a strategic advisor. Understand how to add value beyond your job description. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Speed Connections Networking Session Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment. Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers. Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable! Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Our digital course, The Agile Speaker, is a comprehensive and complete communication and presentation programme delivered by renowned communication expert Maryanne Johnston, packed with invaluable teachings, resources and templates.

Providing Guidance & Support for MHFAiders: giving reassurance they are not alone. Our MHFAider guidance & support forums are tailored to provide MHFAiders with the clarity they need to excel in their role. We believe it's important to offer a safe space for MHFAiders to discuss their role, while staying up to date with the latest best practices and information. Mental Health First-Aiders and Champions forum for open discussions, guidance, support, and focus topic learning with a registered Mental Health Nurse.

We all tend to have challenges throughout our lives that cause varying levels of pressure. It is healthy and essential that people experience such challenges because up to a certain point an increase in pressure improves performance and quality of life. Too much pressure can be harmful and affect our health and wellbeing. This participative half-day workshop will explore the causes and impact of stress and provide an opportunity to learn some new ideas and techniques to cope with it. Practical tasks and exercises will be used to promote discussion and participants will be encouraged to share their own experiences and approaches. By the end of the workshop participants will be able to: Understand the causes and symptoms of stress and how to spot them Become more aware of personal habitual behaviours and approaches that get in the way of dealing with stress productively Learn ideas and approaches that help you to cope with the thoughts, emotions and physical feelings that happen in stressful and difficult situations Review and evaluate learning and have an action plan to take back and put into practice at work 1 Welcome, introductions and objectives Breaking the ice 2 Stress Its sources and effects on you Defining stress, its signs and symptoms 3 Exploring your 'default' habits Their consequences in stressful situations 4 Dealing with perception Strategies and approaches for coping with stress 5 Setting goals with positive outcomes Review and evaluation of learning Action planning

This workshop is very practical in its nature and aims to give delegates an opportunity to not only learn about the key aspects of successful bid writing, but to also put them into practice. The workshop helps delegates understand what is most important to buyers and how to successfully convey they proposition to them. 1 Welcome and introductions 2 The mindset of successful bid writing The mindset needed for successful bid writing Thinking from the buyer's perspective and not your own 3 Decision making The way buyers make decisions - rational and emotional Understanding buying motives Looking at how to present ideas against those motives The idea of cognitive fluency How to pitch an idea in a way that leads to a positive decision 4 To bid or not to bid? Writing a bid is a big commitment; a clear understanding of the chances of winning is required Understanding of the implications of winning and the impact it will have on the organisation 5 Understanding your value proposition Framework to help identify unique proposition and how that fits in with the requirements of the bid 6 The tender process Understanding the process to enable a successful chance of winning the bid Different types of tender processes Evaluation of criteria and the impact on bid writing 7 Writing skills Different ways of writing and structuring bids to ensure their messages gets across well in a way that will be looked on favourably by the buyer 8 Summarise 9 Close

Equip yourself with essential skills in teacher training and teaching assistance with this comprehensive course. Learn about effective communication, safeguarding, teaching methodologies, and supporting children with special educational needs. Perfect for aspiring teaching assistants and those interested in education fundamentals.

Duration 3 Days 18 CPD hours This course is intended for This course is intended for intermediate to advanced Business Analysts who are looking to improve their skills for eliciting, analyzing, documenting, validating, and communicating requirements. Overview Obtain a thorough understanding of the core responsibilities of the business analyst Understand the main professional associations and standards supporting business analysts in the industry Discuss and explore the components of each of the domains/knowledge areas that comprise the work of business analysis Recognize the importance of properly defining the business need prior to engaging in requirements activities Formulate a strong understanding of the concepts that comprise strategy analysis Obtain experience with identifying and analyzing stakeholders Decipher between project and product scope and successfully use models to communicate scope Thoroughly understand and identify the various requirements categories and be able to recognize requirements of various types Explore business rules analysis Understand the benefits of process modeling and the common modeling language of BPMN Discuss process models and how the techniques can capture details about the as-is/to-be environment Learn how to properly prepare and conduct interviews Explore the components of use cases Learn what it means to package requirements Obtain hands-on experience with a number of business analysis techniques and gain hands-on experience eliciting, defining, and writing requirements. This course provides students a clear understanding of all the facets of the business analysis role, including a thorough walkthrough of the various domain/knowledge areas that comprise the business analysis profession. Students are provided an opportunity to try their hand at several business analysis techniques to assist with improving their skills in stakeholder identification, scope definition, and analyzing, documenting, and modeling requirements. Introduction to Business Analysis What is business analysis Benefits and challenges of business analysis Project success factors A Closer Look at the Business Analyst Role Definition of a business analyst Responsibilities of a business analyst Importance of communication/collaboration BA role vs. PM role Project roles involved in requirements IIBA/PMI and the goals of a professional association Purpose for having a BA standard IIBA?s BABOK© Guide and PMI?s Practice Guide in Business Analysis Business analysis beyond project work Business analysis core concepts Business analysis perspectives IIBA and PMI certifications for business analysts Workshop: Choose Your Project Supporting the Project Portfolio (Enterprise Analysis) Define Strategy Analysis When to perform Strategy Analysis Components of Strategy Analysis Defining the business need Envisioning the Product and Project Defining business requirements The importance of stakeholders Stakeholder identification Tips for analyzing stakeholders Techniques for managing stakeholder lists Discussion: Who is involved in strategy analysis? Workshops: Define the Business Need, Write Business Requirements, and Identify Stakeholders Understanding and Defining Solution Scope Defining solution scope Techniques for defining solution scope Applying the brainstorming technique Project scope vs. Product scope Finding solution boundaries The Context Diagram Actors and key information Workshop: Draw a Context Diagram Understanding Requirements What is a requirement? Requirement types Business, Stakeholder, Solution, and Transition requirements Assumptions and constraints Business rules Taxonomy of business rules Decision tables How to write simple calculations Requirements vs. business rules Document requirements Workshop ? Document Requirements Elicitation and Process Modeling Why do we model processes? What is Business Process Management? Using a modeling notation ?As Is? vs. ?To Be? modeling Why use BPMN? Basic BPM notation Business Process Modeling ? A case study Business Process Realignment ?As Is? vs. ?To Be? activity diagrams Workshop: Create a Business Process Model Planning & Eliciting Requirements Interviewing ? what and why? Preparing for an effective interview Types of questions to ask Sequencing questions Active listening techniques Planning for elicitation Conducting the interview Establishing rapport Active Listening Feedback techniques Types of elicitation techniques Workshops: Planning for Elicitation and Conducting an Elicitation Session Use Case & User Story Analysis What is an Actor? Types of Actors How to ?find? Use Cases? Diagramming Use Cases Tips on naming Use Cases Explaining scenarios The use case template Components of a use case Scenario examples Best practices for writing Use Cases Scenarios and flows Alternate and exception flows Exercises: Drawing a Use Case Diagram, Writing the Main Success Scenario, and Writing Alternate and Exception Scenarios Analyzing & Documenting Requirements Requirements and Use Cases Non-Functional requirements User Interface Requirements UI Data Table Reporting requirements Data requirements Data accessibility requirements Characteristics of good requirements The business requirements document (BRD) BRD vs. Functional Requirements Specification Preparing the requirements package Requirements traceability Workshops: Develop a User Interface, Analyzing Requirements, and Tracing requirements Additional Resources Useful books and links on writing effective requirements

Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Step-by-Step Guide to Determining Your Target Market Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Step-by-Step Guide to Determining Your Target Market Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Step-by-Step Guide to Determining Your Target Market Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Step-by-Step Guide to Determining Your Target Market Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Learning Outcomes Discern the significance of accurately identifying a target market. Apply strategic frameworks to establish a target market for a product or service. Employ analytical skills to evaluate market segments and consumer needs. Devise strategies for engaging with a defined audience effectively. Enhance marketing initiatives through targeted consumer insights. Why choose this Step-by-Step Guide to Determining Your Target Market course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Step-by-Step Guide to Determining Your Target Market course for? Marketers seeking to sharpen their targeting strategies. Business owners looking to increase market relevance. Students of marketing desiring in-depth market segmentation knowledge. Entrepreneurs preparing to launch new ventures. Professionals in product development roles. Career path Marketing Coordinator: £18,000 - £30,000 Market Research Analyst: £24,000 - £35,000 Product Manager: £35,000 - £60,000 Brand Strategist: £28,000 - £54,000 Business Development Manager: £30,000 - £70,000 Marketing Director: £40,000 - £80,000 Prerequisites This Step-by-Step Guide to Determining Your Target Market does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Step-by-Step Guide to Determining Your Target Market was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction Target Market Essentials 00:05:00 Importance of Your Target Market Why is Your Target Market So Important? 00:05:00 Target Market Framework Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 (continued) - Define Standard Attributes - More Demographics 00:05:00 Step 1 (continued) - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop Workshop - Developing Your Target Market 00:02:00 Support Materials Resource - Step-by-Step Guide to Determining Your Target Market 00:00:00

Have you ever felt that you are living life on autopilot? Going through the motions and being buffeted by life’s storms? If so, during this workshop, you will discover how to disengage your autopilot, to understand why we do what we do, gain clarity and a new perspective on what is happening in your life, plus explore the wonderful opportunities for positive change using NLP in order to take back the controls of your life.