83 Courses delivered Online

Do you want to learn how to use public relation tools to work with the media? If yes, then this course is tailored for you. Description: Connecting successfully with clients, partners and the wider group is an important part of the business for most organisations. Networking and public relations is the best strategy for imparting your incentive to everyone around you. Moreover, excellent networking skills empower you to take advantage of those connections you already have and enhance the scope of your network. This course is intended to give you practical teaching and hands-on tools, skills that will get you networking once you finish this course. Who is the course for? Entrepreneurs. Small business owners. Startup employees. Media manager. Publicist. PR consultant. Author. Politician. Anyone who deals with the media. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Media and Public Relations Diploma course will be very beneficial and helpful, especially to the following careers: Businessmen Public affairs. Marketing communications. Internal communications. Event management. Crisis management. Media manager. Much more. Media Relations What is the Media? 00:15:00 What is Media Relations? 00:30:00 Media relations Vs. Public relations 00:30:00 Effective Ways of Media relation & Public Relation 01:00:00 Media and Public Relations Module One - Getting Started 01:00:00 Module Two - Networking for Success (I) 01:00:00 Module Three - Networking For Success (II) 01:00:00 Module Four - The Meet and Greet 01:00:00 Module Five - Dressing for Success 01:00:00 Module Six - Writing 01:00:00 Module Seven - Setting Goals 01:00:00 Module Eight - Media Relations 01:00:00 Module Nine - Issues and Crisis Communication Planning 00:30:00 Module Ten - Social Media (The PR Toolkit) 00:30:00 Module Eleven - Employee Communications 01:00:00 Module Twelve - Wrapping Up 01:00:00 Public Relations Public Relations 00:30:00 Building Your PR Plan 00:30:00 Structuring Messages 00:30:00 Establishing Media Guidelines 00:30:00 Managing the Media 00:30:00 The Press Release 00:30:00 PR and the Crisis 00:30:00 Social Media and Public Relations 00:15:00 Activities Media and Public Relations Diploma- Activities 00:00:00 Mock Exam Mock Exam- Media and Public Relations Diploma 00:20:00 Final Exam Final Exam- Media and Public Relations Diploma 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Is traditional marketing still effective? Or are we shifting to internet marketing because of the latest technology? One of the effective and used marketing today is internet marketing. If you are a new in Internet Marketing then this course will be able to help you with that. Description: At present, people are marketing through online since technology has been utilised by almost everyone and since online marketing targets everyone globally. It only means that the coverage of the modern marketing is wider. Learning how to be profitable through internet marketing and affiliation will be very helpful in terms of convenience if you know how to use it efficiently. In the Marketing Industry, you need to learn more about communicating and promoting to your customers effectively since this will be the key to success. If you are having a difficulties in internet marketing, then this course will help you with that. This Course will help you step‐by‐step through the process of beginning affiliate marketing, selecting a product to promote, setting up a basic website blog and promoting your site. This course will start with a basic discussion on affiliate marketing and teach you in the end how to promote and create your own website. Who is the course for? Businessmen and employees of the online and marketing business industry who want to learn how to promote effectively through affiliate marketing and advertising. People who have an Internet Marketing Basics through affiliate marketing email and how to effectively communicate with their audience. Entry Requirement: This course is available to all learners, of all academic backgrounds. However, an educational background and experience related to marketing, communication and technology will be of great advantage. Learners should be ages 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Internet Marketing Basics course will be very beneficial and helpful, especially to the following careers: Businessmen Marketing and Promotions Specialists Marketing Managers Sales Managers Sales and Promotions Specialists Top Executives And Many More! Internet Marketing Basics What is Internet Marketing? 00:15:00 Creating an Internet Marketing Plan 00:15:00 Extending Your Influence 00:15:00 E-mail Marketing 00:15:00 Search Engine Optimization (SEO) 01:00:00 Advertising Online 00:15:00 Internet Marketing INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Mock Exam Mock Exam- Internet Marketing Basics 00:20:00 Final Exam Final Exam- Internet Marketing Basics 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview Having an MBA degree can be the turning point for your career. However, a full-time MBA can be quite challenging as it requires a great deal of time, money and attention. That's why we have created the Online Mini MBA course. This course will provide you with the essential MBA training at your home. Through this course, you will be able to learn about the foundation of business. In addition, it will include lessons on business strategies, human resources, finance and accounting. Furthermore, the course includes detailed lessons on business marketing, communication and operations management. Here, you will also get the chance to develop the skills for managing projects. Along with that, this course will teach you the essentials of risk management. So, if you want to take your career to the next level, enrol now! Course Preview Learning Outcomes Understand the foundation of business and the principles of business law Build your expertise in developing effective business strategies Receive comprehensive lessons on HR management, finance and accounting Learn about business marketing and communication Grasp the strategies of project management Deepen your understanding of risk management and operations management Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills Will You Learn from This Course? HR Management Marketing Accounting Negotiation Business Planning Project Management Operations Management Who Should Take this Online Mini MBA Course? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? The course is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Online Mini MBA Certification After completing and passing the Online Mini MBA course successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99. Career Path​ This exclusive Online Mini MBA will equip you with effective skills and abilities and help you explore career paths such as Business Professionals HR Executives Marketing Professional Finance Professional Project Manager Module 01: Appreciating The Mini MBA Appreciating the Mini MBA 00:25:00 Module 02: The Foundations Of Business The Foundations of Business 00:25:00 Module 03: Understanding Business Law Understanding Business Law 00:20:00 Module 04: Competitive Business Strategies Competitive Business Strategies 00:25:00 Module 05: Departments In Business Departments in Business 00:25:00 Module 06: Planning The Right Strategy For Business Planning the Right Strategy for Business 00:25:00 Module 07: Managing Human Resources In Business Managing Human Resources in Business 00:25:00 Module 08: Economics Influences On Business Economic Influences on Business 00:20:00 Module 09: Business Accounting Business Accounting 00:30:00 Module 10: Finance In Business Finance in Business 00:20:00 Module 11: Business Marketing Business Marketing 00:25:00 Module 12: Advertising And Promotion Advertising and Promotion 00:25:00 Module 13: The Art Of Negotiation The Art of Negotiation 00:25:00 Module 14: Communication And Presentation Communication and Presentation 00:30:00 Module 15: Organisational Behaviour In Business Organisational Behaviour in Business 00:20:00 Module 16: Building Teams In Business Building Teams in Business 00:20:00 Module 17: Business Leadership Business Leadership 00:25:00 Module 18: Operations Management Operations Management 00:30:00 Module 19: The Importance Of Risk Management The Importance of Risk Management 00:20:00 Module 20: Project Management Project Management 00:25:00 Module 21: Quantitative Research And Analysis Quantitative Research and Analysis 00:20:00 Module 22: Qualitative Research And Analysis Qualitative Research and Analysis 00:20:00 Module 23: Becoming An Entrepreneur Becoming an Entrepreneur 00:15:00 Module 24: Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR) 00:25:00 Module 25: Avoiding Management Mistakes Avoiding Management Mistakes 00:20:00 Assignment Assignment - Mini MBA 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

In Today's competitive world, sales management task is very demanding and challenging and therefore three 'key components' particularly require close attention for developing individuals, building the team and accomplishing the task. The Sales Management course is intended to prepare and enable sales managers to rouse their staff and build an effective, dynamic sales team. This course will orient you on sales and relationship management, a very important aspect of business - one that going forward, will help you in your career. It also covers the fundamentals of marketing and consumer behavior, advertising, public relations, direct marketing, sales promotion and much more. Course Highlights Certified Diploma in Sales Communication Strategies is an award-winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Certified Diploma in Sales Communication Strategies into several 7 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 3.00 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Certified Diploma in Sales Communication Strategies Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment, and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Certified Diploma in Sales Communication Strategies Communication Basics FREE 00:30:00 The Importance Of Self Esteem FREE 00:30:00 Oral Communication Skills Certificate 00:30:00 Written Communication Techniques 00:30:00 The Importance Of Body Language 00:30:00 Public Speaking Tips 00:30:00 How Bad Communication Damages Your Business 00:30:00 Reference Book Marketing Communications 00:00:00 Mock Exam Mock Exam - Certified Diploma in Sales Communication Strategies 00:20:00 Final Exam Final Exam - Certified Diploma in Sales Communication Strategies 00:20:00

Advertise your product better and improve its Marketing draw Do you feel your product is of genuine quality but isn't getting the sales it deserves? That's because advertising and marketing of the product is falling short. But you don't need to worry as this course will solve your problem. People who work in Advertising are in charge of creating marketing communication that persuades an audience to buy a product or service. These people may create advertisements for the company that employs them, prepare advertisements for a company's customers, or both. Advertising includes the people who create the advertisements as well as those who execute the design, creating the graphic, dialogue, or text for the concept the creative staff develops. A modern marketing team is built from a variety of roles from marketing managers and directors, through technical officers, analysts and more. The scope of these teams can range from market analysis and product promotion to pricing, distribution planning. There is plenty to learn in the world of advertising and marketing. And with this course it will guide you and improve your advertising and marketing ability and most of all boost your sales. Course Highlights Advertising and Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Advertising and Marketing Diploma into 83 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 20 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Advertising and Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Advertising and Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Advertising and Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Marketing Basics Module One - Getting Started FREE 00:30:00 Module Two - What is Marketing FREE 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Advanced Marketing Diploma- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management FREE 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle FREE 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 01:00:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:30:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 00:30:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 01:00:00 POSTING TO YOUR BLOG 00:30:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 00:30:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:30:00 CREATING YOUR OWN WEBSITE 00:30:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a content calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Final Exam

Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Dive into the dynamic world of marketing with the Marketing Management Insights Course, designed to sharpen your understanding of essential marketing principles and strategies. This course carefully guides you through the entire marketing landscape — from the fundamentals of marketing to advanced concepts like strategic marketing, market segmentation, and consumer behaviour. Explore how to analyse the marketing environment effectively and develop product and branding strategies that resonate with your target audience. With modules on pricing, marketing channels, and the product life cycle, you’ll gain a clear grasp of how to position products for maximum impact. Beyond theory, this course delves into the nuances of integrated marketing communications, advertising, sales promotion, and the growing influence of direct and digital marketing. Whether you’re interested in personal selling or public relations, the course offers a thorough overview of each area, equipping you with the knowledge to navigate today’s competitive marketplace. Ideal for professionals aiming to refine their marketing acumen or business owners seeking effective promotional strategies, this course provides the insights needed to make informed decisions and drive business success through smart marketing. Key Benefits Accredited by CPD Instant e-certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Curriculum Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Certificate Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Marketing Management Insights training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Management Insights training. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included

Mastering marketing in today’s digital age means staying ahead of shifting consumer behaviours, evolving platforms, and increasingly savvy audiences. The Marketing Executive Strategies Course is crafted for those seeking to build confident, informed marketing decisions grounded in insight and strategy. This course walks through the essentials—from foundational marketing principles to advanced strategic planning techniques—designed to strengthen your command of modern marketing approaches. With 36 detailed modules, the course explores everything from branding and market segmentation to digital communications and competitor analysis. Whether you're refining your marketing approach or developing strategies from the ground up, this course offers a structured path through the full marketing landscape. Each module builds logically on the last, giving you a coherent understanding of how the various parts of a marketing strategy come together. This is a flexible, online learning experience built for professionals who prefer to study at their own pace, with content designed to keep you engaged and thinking strategically. Key Benefits Accredited by CPD Instant e-certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Curriculum Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Module 18: What is Marketing? Module 19: Common Marketing Types (I) Module 20: Common Marketing Types (II) Module 21: The Marketing Mix Module 22: Communicating the Right Way Module 23: Customer Communications Module 24: Marketing Goals Module 25: The Marketing Funnel Module 26: Marketing Mistakes (I) Module 27: Marketing Mistakes (II) Module 28: An Introduction to Strategic Planning Module 29: Development of a Strategic Plan Module 30: Strategic Planning for Marketing Module 31: Strategic and Marketing Analysis Module 32: Internal Analysis Module 33: External Analysis Module 34: Market Segmentation, Targeting and Positioning Module 35: Approaches to Customer Analysis Module 36: Approaches to Competitor Analysis Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Certificate Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Marketing Executive Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Executive Strategies training. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included

Overview This comprehensive course on Marketing Online Course will deepen your understanding on this topic.After successful completion of this course you can acquire the required skills in this sector. This Marketing Online Course comes with accredited certification, which will enhance your CV and make you worthy in the job market.So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Online Course. It is available to all students, of all academic backgrounds. Requirements Our Marketing Online Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 18 lectures • 15:46:00 total length •Module 01: Basics of Marketing: 00:46:00 •Module 02: The Marketing Process: 00:49:00 •Module 03: Strategic Marketing: 01:11:00 •Module 04: Marketing Environment: 00:29:00 •Module 05: Market Segmentations: 00:52:00 •Module 06: Consumer Buying Behaviour: 01:12:00 •Module 07: Business Markets and Buying Behaviour: 00:52:00 •Module 08: Marketing Research: 00:48:00 •Module 09: Product Strategy: 00:55:00 •Module 10: Branding Strategy: 00:39:00 •Module 11: Product Life Cycle: 00:33:00 •Module 12: Pricing Strategy: 01:15:00 •Module 13: Marketing Channels: 01:16:00 •Module 14: Integrated Marketing Communications: 01:00:00 •Module 15: Advertising and Sales Promotion: 01:01:00 •Module 16: Personal Selling and Public Relations: 01:14:00 •Module 17: Direct and Digital Marketing: 00:54:00 •Assignment - Marketing Online Course: 00:00:00

In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of 'Principles of Marketing - Online Course', an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes. From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch. While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success. Learning Outcomes Understand the foundational concepts and theories behind marketing. Recognise the significance of strategic marketing in the competitive market. Comprehend the various external factors that influence marketing decisions. Analyse market segments and the intricacies of consumer behaviour. Implement product, branding, and pricing strategies effectively. Ascertain the importance and application of various marketing channels. Formulate and apply integrated marketing communication strategies. Why buy this Principles of Marketing - Online Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Principles of Marketing - Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Aspiring marketing professionals seeking a solid foundation in marketing principles. Business owners and entrepreneurs aiming to enhance their marketing skills. Students studying marketing or business-related courses. Individuals interested in understanding how marketing strategies impact business success. Prerequisites This Principles of Marketing - Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing - Online Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Coordinator: Assist in implementing marketing strategies and campaigns. Brand Manager: Oversee brand development and positioning in the market. Market Research Analyst: Analyze market trends and consumer behavior. Sales Representative: Promote and sell products to target customers. Digital Marketing Specialist: Manage online marketing efforts and digital campaigns. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:16:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:01:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00 Assignment Assignment - Principles of Marketing - Online Course 00:00:00