Booking options
£15
£15
On-Demand course
5 hours
All levels
The Marketing Executive Strategies Course is designed to give learners a deep understanding of strategic marketing principles, consumer behaviour, and communication frameworks that shape competitive marketing plans. From the fundamentals of marketing through to brand positioning, pricing strategy, and digital channels, this course unpacks a structured approach to marketing from both strategic and analytical standpoints. Each module is carefully structured to build insight into how marketing professionals evaluate environments, understand market segments, analyse competitors, and map out campaigns that are both relevant and results-focused.
With 36 modules spanning market research, product strategy, communications, and planning methodologies, this course provides the building blocks needed to create confident, data-driven marketing decisions. Whether you're reviewing consumer trends or fine-tuning messaging for different platforms, the content is designed to reflect today’s dynamic marketing landscape while keeping strategy at the centre. Ideal for those looking to sharpen their strategic thinking, strengthen brand narratives, and understand the mechanisms behind long-term marketing success.
Key Benefits
Accredited by CPD
Instant e-certificate
Fully online, interactive course
Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Curriculum
Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing
Module 18: What is Marketing?
Module 19: Common Marketing Types (I)
Module 20: Common Marketing Types (II)
Module 21: The Marketing Mix
Module 22: Communicating the Right Way
Module 23: Customer Communications
Module 24: Marketing Goals
Module 25: The Marketing Funnel
Module 26: Marketing Mistakes (I)
Module 27: Marketing Mistakes (II)
Module 28: An Introduction to Strategic Planning
Module 29: Development of a Strategic Plan
Module 30: Strategic Planning for Marketing
Module 31: Strategic and Marketing Analysis
Module 32: Internal Analysis
Module 33: External Analysis
Module 34: Market Segmentation, Targeting and Positioning
Module 35: Approaches to Customer Analysis
Module 36: Approaches to Competitor Analysis
Course Assessment
You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.
Certificate
Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
15 CPD hours / points Accredited by CPD Quality Standards
The Marketing Executive Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees.
There are no formal entry requirements for the course, with enrollment open to anyone!
Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Executive Strategies training.
Certificate of completion
Digital certificate - Included
Certificate of completion
Hard copy certificate - Included
About Us