Description

The Marketing Executive Strategies Course is designed to give learners a deep understanding of strategic marketing principles, consumer behaviour, and communication frameworks that shape competitive marketing plans. From the fundamentals of marketing through to brand positioning, pricing strategy, and digital channels, this course unpacks a structured approach to marketing from both strategic and analytical standpoints. Each module is carefully structured to build insight into how marketing professionals evaluate environments, understand market segments, analyse competitors, and map out campaigns that are both relevant and results-focused.

With 36 modules spanning market research, product strategy, communications, and planning methodologies, this course provides the building blocks needed to create confident, data-driven marketing decisions. Whether you're reviewing consumer trends or fine-tuning messaging for different platforms, the content is designed to reflect today’s dynamic marketing landscape while keeping strategy at the centre. Ideal for those looking to sharpen their strategic thinking, strengthen brand narratives, and understand the mechanisms behind long-term marketing success.

Key Benefits

Accredited by CPD

Instant e-certificate

Fully online, interactive course

Self-paced learning and laptop, tablet, smartphone-friendly

24/7 Learning Assistance

Curriculum

Module 01: Basics of Marketing

Module 02: The Marketing Process

Module 03: Strategic Marketing

Module 04: Marketing Environment

Module 05: Market Segmentations

Module 06: Consumer Buying Behaviour

Module 07: Business Markets and Buying Behaviour

Module 08: Marketing Research

Module 09: Product Strategy

Module 10: Branding Strategy

Module 11: Product Life Cycle

Module 12: Pricing Strategy

Module 13: Marketing Channels

Module 14: Integrated Marketing Communications

Module 15: Advertising and Sales Promotion

Module 16: Personal Selling and Public Relations

Module 17: Direct and Digital Marketing

Module 18: What is Marketing?

Module 19: Common Marketing Types (I)

Module 20: Common Marketing Types (II)

Module 21: The Marketing Mix

Module 22: Communicating the Right Way

Module 23: Customer Communications

Module 24: Marketing Goals

Module 25: The Marketing Funnel

Module 26: Marketing Mistakes (I)

Module 27: Marketing Mistakes (II)

Module 28: An Introduction to Strategic Planning

Module 29: Development of a Strategic Plan

Module 30: Strategic Planning for Marketing

Module 31: Strategic and Marketing Analysis

Module 32: Internal Analysis

Module 33: External Analysis

Module 34: Market Segmentation, Targeting and Positioning

Module 35: Approaches to Customer Analysis

Module 36: Approaches to Competitor Analysis

Course Assessment

You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.

Certificate

Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

CPD

15 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

The Marketing Executive Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees.

Requirements

There are no formal entry requirements for the course, with enrollment open to anyone!

Career path

Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Executive Strategies training.

Certificates

Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - Included

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Marketing Executive Strategies Course

By Training Express

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