Booking options
£15
£15
On-Demand course
1 hour
All levels
Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively.
The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience.
Key Features:
CPD Certified
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with audio voiceover
Developed by qualified professionals in the field
Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively.
This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally.
Course Curriculum:
Course 01: Marketing
Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing
Course 02: PR : Public Relation
Module 01: Introduction to Public Relations
Module 02: Concepts of Public Relations
Module 03: Management and Organisation of Public Relations
Module 04: Public Relations Tactics and Research
Module 05: Major Fields of Public Relations Practice Part I
Module 06: Major Fields of Public Relations Practice Part II
Module 07: Social Media and PR
Module 08: Crisis management
Module 09: Ethics & Professionalism in Public Relations
Learning Outcomes:
Understand core marketing principles and strategic frameworks.
Analyze consumer behaviour for effective marketing strategies.
Develop comprehensive product and branding strategies.
Implement integrated marketing communications across various channels.
Execute tactical public relations initiatives with ethical considerations.
Manage crises and maintain brand reputation effectively.
Accreditation
All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Certification
Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months.
Assessment
At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.
25 CPD hours / points Accredited by CPD Quality Standards
Aspiring marketing professionals seeking comprehensive knowledge.
Individuals aiming to excel in advertising and sales promotion roles.
PR enthusiasts looking to master strategic communication.
Entrepreneurs desiring to build strong brand identities.
Career changers exploring opportunities in dynamic industries.
Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course.
Marketing Manager - £40K to £60K/year.
Advertising Account Executive - £20K to £30K/year.
PR Specialist - £25K to £45K/year.
Brand Manager - £35K to £50K/year.
Digital Marketing Strategist - £30K to £45K/year.
Digital certificate
Digital certificate - Included
Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.
Hard copy certificate
Hard copy certificate - Included
Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
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