Description

From the moment you click 'enrol', this course dives headfirst into the art and strategy behind modern marketing, advertising, and public relations. It’s your guide to decoding how brands capture attention, influence decisions, and (with a bit of flair) stay in the spotlight. Whether you're eyeing a career in the field or simply trying to make sense of the chaos behind billboards, hashtags, and press releases, this course delivers the essentials—served with a side of sharp wit and clear direction.

Explore how to craft compelling campaigns, manage a brand's public image, and navigate the digital jungle with SEO, content strategies, and media relations. No jargon-laden lectures here—just solid knowledge designed to keep pace with today's fast-moving landscape. If you’ve ever wondered why some slogans linger while others vanish like a bad ad, this course has answers. And no, you won’t need to leave your house or wear a name badge to learn them.

Key Features:

CPD Certified

Instant e-certificate and hard copy dispatch by next working day

Fully online, interactive course with audio voiceover

Developed by qualified professionals in the field

Self-paced learning and laptop, tablet, smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively.

This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally.

Course Curriculum:

Course 01: Marketing

Module 01: Basics of Marketing

Module 02: The Marketing Process

Module 03: Strategic Marketing

Module 04: Marketing Environment

Module 05: Market Segmentations

Module 06: Consumer Buying Behaviour

Module 07: Business Markets and Buying Behaviour

Module 08: Marketing Research

Module 09: Product Strategy

Module 10: Branding Strategy

Module 11: Product Life Cycle

Module 12: Pricing Strategy

Module 13: Marketing Channels

Module 14: Integrated Marketing Communications

Module 15: Advertising and Sales Promotion

Module 16: Personal Selling and Public Relations

Module 17: Direct and Digital Marketing

Course 02: PR : Public Relation

Module 01: Introduction to Public Relations

Module 02: Concepts of Public Relations

Module 03: Management and Organisation of Public Relations

Module 04: Public Relations Tactics and Research

Module 05: Major Fields of Public Relations Practice Part I

Module 06: Major Fields of Public Relations Practice Part II

Module 07: Social Media and PR

Module 08: Crisis management

Module 09: Ethics & Professionalism in Public Relations

Learning Outcomes:

Understand core marketing principles and strategic frameworks.

Analyze consumer behaviour for effective marketing strategies.

Develop comprehensive product and branding strategies.

Implement integrated marketing communications across various channels.

Execute tactical public relations initiatives with ethical considerations.

Manage crises and maintain brand reputation effectively.

Accreditation

All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certification

Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months.

Assessment

At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

CPD

25 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Aspiring marketing professionals seeking comprehensive knowledge.

Individuals aiming to excel in advertising and sales promotion roles.

PR enthusiasts looking to master strategic communication.

Entrepreneurs desiring to build strong brand identities.

Career changers exploring opportunities in dynamic industries.

Requirements

Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course.

Career path

Marketing Manager - £40K to £60K/year.

Advertising Account Executive - £20K to £30K/year.

PR Specialist - £25K to £45K/year.

Brand Manager - £35K to £50K/year.

Digital Marketing Strategist - £30K to £45K/year.

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Marketing, Advertising & PR Course

By Training Express

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