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In the fast-paced world of business, effective commercial management is crucial for driving success and ensuring sustainable growth. Our Commercial Management Training course is meticulously designed to equip you with the essential skills and knowledge to excel in this dynamic field. This course is ideal for professionals seeking to enhance their commercial expertise and advance their careers. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In this Commercial Management Training curriculum, learners will gain essential skills and knowledge to excel in managing commercial operations effectively. They will learn about the fundamental concepts of commercial management and the importance of building strong relationships with partners and customers. Through exploring topics like partnership agreements, budgeting, and cash flow management, learners will develop the expertise needed to handle financial aspects confidently. Negotiation skills will be honed, along with strategies for managing commercial risks and projects efficiently. Understanding customer relationships, including their lifecycle, and the roles of shareholders will enhance their ability to drive business success. Furthermore, learners will grasp the intricacies of loans, debts management, and the relevant commercial legislations. Overall, this curriculum equips individuals with a comprehensive understanding of commercial management principles and practices to thrive in diverse business environments. Course Curriculum Module 01: Introduction to Commercial Management Module 02: Commercial Relationship Part-1 Module 03: Commercial Relationship Part-2 Module 04: Partnership and Agreements Module 05: Budget Management Module 06: Cash Flow Management Part- 1 Module 07: Cash Flow Management Part- 2 Module 08: Negotiation Module 09: Commercial Risk Management Module 10: Commercial Project Management Module 11: Customer Relationship Management (CRM) Part-1 Module 12: Customer Relationship Management (CRM) Part-2 Module 13: Managing Customer Lifecycle Module 14: Roles of Shareholders in Commercial Management Module 15: Loans and Debts Management Module 16: Commercial Legislations Learning Outcomes: Analyze commercial relationships for optimal business outcomes and partnerships. Implement effective budget and cash flow management strategies. Demonstrate proficient negotiation skills in commercial transactions. Identify and mitigate commercial risks to safeguard business interests. Execute commercial project management techniques for project success. Apply customer relationship management strategies to enhance customer satisfaction. CPD 10 CPD hours / points Accredited by CPD Quality Standards Commercial Management Training 4:03:54 1: Module 01: Introduction to Commercial Management 14:07 2: Module 02: Commercial Relationship Part-1 10:15 3: Module 03: Commercial Relationship Part-2 12:01 4: Module 04: Partnership and Agreements 17:14 5: Module 05: Budget Management 18:55 6: Module 06: Cash Flow Management Part- 1 12:44 7: Module 07: Cash Flow Management Part- 2 15:22 8: Module 08: Negotiation 14:36 9: Module 09: Commercial Risk Management 14:36 10: Module 10: Commercial Project Management 19:00 11: Module 11: Customer Relationship Management (CRM) Part-1 18:58 12: Module 12: Customer Relationship Management (CRM) Part-2 18:47 13: Module 13: Managing Customer Lifecycle 14:37 14: Module 14: Roles of Shareholders in Commercial Management 16:27 15: Module 15: Loans and Debts Management 13:25 16: Module 16: Commercial Legislations 11:50 17: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking to enhance commercial management skills. Individuals aiming for career growth in commercial management roles. Entrepreneurs looking to improve their understanding of commercial operations. Graduates aspiring to enter the field of commercial management. Anyone interested in mastering commercial management principles. Career path Commercial Manager Business Development Manager Contract Manager Commercial Analyst Customer Relationship Manager Commercial Law Consultant Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

This comprehensive Certificate in Facilities Management course has been designed to equip you with the essential knowledge and skills needed to become a fully professional facilitator and will provide you with all the practical knowledge and credentials you need to thrive in your career. Through this exclusive Certificate in Facilities Management course, you will gain the knowledge and skills needed to improve company culture, supervise service productivity and functioning, maintain a safe and healthy working environment, and much more. It also provides training in quality project management and step-by-step instructions on how to develop a quality management plan. You will also better understand HR management, lease purchase and vendor management, sustainable facility management, business development, and succession planning. By enrolling in our Certificate in Facilities Management course, you can quickly become skilled in the field and stand above applicants and candidates as you impress your future employer. Learning Outcomes After completing this Certificate in Facilities Management course, the learner will be able to: Understand the basic concepts. Gain a thorough understanding of the qualities and skills of facility personnel. Understand facilities management strategies. Assess the working environment and measure the productivity of workplace services. Gain in-depth knowledge of HR management, lease, purchase & vendor management. Assess and maintain the health and safety standards of service. Gain a solid understanding of Succession Planning. Why Choose Certificate in Facilities Management Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. ***Courses Included Of This Certificate in Facilities Management bundle Course Course 01: Facilities Management Diploma Course 02: Level 5 Diploma in Risk Management Course Course 03: Level 7 Business Management Course ***Other Benefits of Certificate in Facilities Management Course Free 3 PDF Certificate Lifetime Access Free Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Certificate in Facilities Management course ] Course Curriculum of Certificate in Facilities Management Module 01: A Quick Overview of Facilities Management Module 02: The Scope of Facilities Management Module 03: Facilities Management Strategies Module 04: Managing Office WorkSpace Module 05: Operational Management Module 06: Maintenance Management Module 07: Financial Management for Financial Managers Module 08: Ultimate Customer Service Module 09: Human Resource Management Module 10: Project Management and Integration Module 11: Risk Management Module 12: Sustainable Facility Management Module 13: Health and Safety of Employees Module 14: Succession Planning Assessment Method After completing each module of the Certificate in Facilities Management Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Certificate in Facilities Management course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Certificate in Facilities Management course is perfect for those looking for a formal qualification to advance their careers in any of the following fields: Facilities Managers Facilities Coordinator Facilities Assistant Facilities Administrator Requirements There are no specific requirements for Certificate in Facilities Management course because it does not require any advanced knowledge or skills. Career path Certificate in Facilities Management course will lead you to many different career opportunities; here are few prospects: Tutor: £27,000 - £27,001 per annum Head of Facilities Management: £11.50 per hour Administrator: £10.58 per hour Helpdesk Scheduler: £20,000 - £21,000 per annum CAD Operator: £26.00 - £28.00 per hour Certificates Certificate of completion Digital certificate - Included

The Bid Writing Essentials Course is indispensable in today's competitive landscape, equipping you with crucial skills for securing opportunities in various sectors. In our modern world, where organizations continually seek new projects and contracts, mastering bid writing is key. This Bid Writing Essentials course dives into essential techniques such as planning, developing bids, and structuring proposals, ensuring you grasp the intricacies of the proposal process. Understanding client needs and identifying unique selling points are vital components covered extensively. Learning estimation methods, costing, and pricing strategies further solidify your competence in bid writing. Proficiency in bid writing enhances both professional growth and job prospects, particularly in the UK where demand for skilled bid writers is increasing. Salaries for bid writers are competitive, reflecting the high demand and specialized nature of the role. The advantages of mastering bid writing are clear in a sector that's expanding, with opportunities expected to rise by double digits in the coming years. Whether you're advancing your current career or seeking new employment avenues, this Bid Writing Essentials course provides the edge needed in today's dynamic job market. Key Features: CPD Certified Bid Writing Essentials Course Free Certificate from Reed CIQ Approved Bid Writing Essentials Course Developed by Specialist Lifetime Access Course Curriculum Lesson 01: Bid Writing Lesson 02: Planning and Developing the Bid Lesson 03: Structured Approach to Writing Bids Lesson 04: Understanding the Proposal Lesson 05: Proposal Process Lesson 06: Focusing on Clients and Customers Lesson 07: Finding Unique Selling Points (USP) Lesson 08: Estimation Method Lesson 09: Costing and Pricing Learning Outcomes: Craft compelling bids using a structured approach for maximum impact. Develop strategic plans to enhance the effectiveness of your bid writing. Analyze proposals with precision, understanding the key components thoroughly. Implement a customer-focused approach, enhancing client satisfaction and success. Identify and leverage unique selling points to stand out in proposals. Master estimation methods and refine costing and pricing strategies for success. CPD 10 CPD hours / points Accredited by CPD Quality Standards Bid Writing 1:46:23 1: Lesson 01 :Bid Writing Preview 09:06 2: Lesson 02 :Planning and Developing the Bid 13:21 3: Lesson 03 :Structured Approach to Writing Bids 11:35 4: Lesson 04 :Understanding the Proposal 08:46 5: Lesson 05 :Proposal Process 14:15 6: Lesson 06: Focusing on Clients and Customers 15:29 7: Lesson 07:Finding Unique Selling Points (USP) 06:51 8: Lesson 08:Estimation Method 14:15 9: Lesson 09:Costing and Pricing 11:45 10: Leave A Review 01:00 Who is this course for? This Bid Writing Essentials course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Bid Writing Essentials. Moreover, this course is ideal for: Business professionals seeking advanced bid writing skills. Entrepreneurs aiming to enhance their proposal and bidding expertise. Marketing and sales professionals wanting to master persuasive Bid Writing. Project managers looking to refine their proposal development capabilities. Consultants eager to elevate their bid writing proficiency. Requirements There are no requirements needed to enrol into this Bid Writing Essentials course. We welcome individuals from all backgrounds and levels of experience to enrol into this Bid Writing Essentials course. Career path After finishing this Bid Writing Essentials course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Bid Writing Essentials are: Bid Writer - £25K to 45K/year. Proposal Manager - £30K to 50K/year. Business Development Executive - £25K to 40K/year. Project Coordinator - £25K to 35K/year. Sales Manager - £30K to 50K/year. Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unleash your inner sales potential with our comprehensive Sales Skills course. Discover the secrets of top-performing salespeople and equip yourself with the tools and techniques to excel in the dynamic world of sales. Delve into the intricacies of sales psychology, learning how to understand customer needs, build rapport, and persuade with confidence. Master effective sales presentation strategies, harnessing the power of storytelling to capture attention and drive conversions. Explore the art of sales negotiation, mastering techniques for building rapport, identifying win-win solutions, and overcoming objections. Develop the communication skills to connect with customers, build trust, and establish long-lasting relationships. Learning Outcomes Gain a comprehensive understanding of the sales process and its key stages Master the fundamentals of sales psychology and influence techniques Develop effective sales presentation strategies to engage and persuade customers Enhance your communication skills to build rapport, handle objections, and close deals Implement proven negotiation techniques to achieve mutually beneficial outcomes Discover sales management strategies to boost sales performance and achieve business goals Equip yourself with the mindset and skills to thrive in the dynamic world of sales Why choose this Sales Skills course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Sales Skills course for? Aspiring and current salespeople seeking to enhance their skills and knowledge Individuals interested in pursuing a career in sales or related fields Business owners and entrepreneurs seeking to boost their sales performance Anyone interested in developing their persuasion and communication skills Those seeking to achieve their full potential in the sales industry Career path Sales Representative (£25,000 - £45,000) Account Executive (£30,000 - £50,000) Business Development Manager (£35,000 - £55,000) Sales Manager (£40,000 - £60,000) Regional Sales Manager (£45,000 - £65,000) National Sales Manager (£50,000 - £70,000) Prerequisites This Sales Skills does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Sales Skills was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Sales Introduction to Sales 00:23:00 Module 02: Sales Growth Sales Growth 00:23:00 Module 03: Sales Hypnosis Sales Hypnosis 00:22:00 Module 04: Sales Presentation Sales Presentation 00:18:00 Module 05: Sales and Marketing Sales and Marketing 00:26:00 Module 06: Leverage and Limitations Leverage and Limitations 00:17:00 Module 07: Communication Skills Communication Skills 00:20:00 Module 08: Sales Negotiations Sales Negotiations 00:28:00 Module 09: Dealing with Customers Dealing with Customers 00:27:00 Module 10: Handling Objections Handling Objections 00:18:00 Module 11: Tips and Tricks for Sale Tips and Tricks for Sale 00:18:00 Assignment Assignment - Sales Skills 00:00:00

Do you want to achieve your corporate goals by building strong and lasting relationships with your clients, colleagues, and partners? Do you want to learn how to communicate effectively, collaborate efficiently, and manage conflicts professionally? If yes, then this Corporate Relationship Goals for Success course is for you. This course will teach you the essential skills and strategies to establish and maintain successful corporate relationships. You will learn about the basics of corporate etiquette, the principles of effective communication, and the challenges of cross-cultural communication. You will also learn how to establish trust and rapport, work as a team, and handle difficult conversations and conflicts. By the end of this course, you will be able to build professional networks and alliances, and sustain long-term relationships and success. Learning Outcomes By the end of this course, you will be able to: Demonstrate proper corporate etiquette in various situations and contexts Apply effective communication techniques to convey your message clearly and persuasively Understand and respect the cultural differences and preferences of your counterparts Establish trust and rapport with your clients, colleagues, and partners Collaborate and cooperate with your team members to achieve common goals Manage difficult conversations and conflicts with confidence and professionalism. Why choose this Corporate Relationship Goals for Success course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Corporate Relationship Goals for Success course for? Business owners and entrepreneurs who want to attract and retain loyal customers Managers and leaders who want to motivate and inspire their teams Sales and marketing professionals who want to increase their sales and revenue Consultants and advisors who want to provide value and solutions to their clients Professionals and employees who want to advance their careers and expand their opportunities. Career path Corporate Relationship Manager: £40,000 - £60,000 per year Business Development Manager: £30,000 - £50,000 per year Account Manager: £25,000 - £45,000 per year Customer Service Manager: £20,000 - £35,000 per year Project Manager: £35,000 - £55,000 per year Corporate Trainer:£30,000 - £50,000 per year Prerequisites This Corporate Relationship Goals for Success does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Corporate Relationship Goals for Success was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Corporate Relationship Goals Introduction to Corporate Relationship Goals 00:11:00 Module 02: Basics of Corporate Etiquette Basics of Corporate Etiquette 00:11:00 Module 03: Understanding Effective Communication Understanding Effective Communication 00:15:00 Module 04: Cross-Cultural Communication Cross-Cultural Communication 00:13:00 Module 05 Establishing Trust and Rapport Establishing Trust and Rapport 00:13:00 Module 06: Collaboration and Teamwork Collaboration and Teamwork 00:14:00 Module 07: Managing Difficult Conversations and Conflict Managing Difficult Conversations and Conflict 00:14:00 Module 08: Building Professional Networks and Alliances Building Professional Networks and Alliances 00:15:00 Module 09: Sustaining Long-Term Relationships and Success Sustaining Long-Term Relationships and Success 00:16:00

Stakeholder Management is the strategic process of analysing and managing relationships with groups or individuals who have a direct or indirect stake in an organisation's operations, outcomes, or decision-making. Its importance cannot be overstated, as these entities can significantly influence the success or failure of a company's strategies and projects. In this course, learners will discover how effectively managing stakeholders is crucial in steering projects towards their objectives while balancing differing interests and expectations.   The course situates learners at the vanguard of modern business practices, reflecting on the current emphasis on inclusive and transparent corporate governance. It aligns with the market trends of increased accountability and the rising significance of corporate social responsibility. By completing this course, participants will be equipped to address emerging opportunities and challenges, such as engaging with digital stakeholders and navigating complex global business environments.   Moreover, as organisations increasingly recognise the value of strong stakeholder relationships, this course offers the tools and insights necessary for professionals to contribute meaningfully to their organisation's stakeholder management strategies, preparing them for a world where stakeholder considerations are integral to operational and strategic success.   Learning Outcomes Understand the fundamentals of stakeholder management. Describe various stakeholder theories and their applications. Develop skills in identifying and mapping stakeholders. Learn to cultivate robust relationships with business stakeholders. Master the techniques of stakeholder engagement. Communicate effectively with stakeholders for successful engagement. Implement monitoring and evaluation strategies for engagement. Navigate and resolve conflicts among stakeholders. Apply stakeholder management practices in real-world scenarios.   Who is this course for: Professionals seeking to enhance their stakeholder management skills. Project managers aiming to improve project outcomes. Business leaders looking to foster stronger business ties. Entrepreneurs who wish to build a stakeholder-centric business. Any individual interested in understanding the dynamics of stakeholder relationships.   Why Choose This Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success.   Career Path Stakeholder Engagement Manager: £40,000 - £60,000 Corporate Relations Specialist: £30,000 - £50,000 Project Manager with Stakeholder Management Focus: £35,000 - £70,000 Business Development Manager with Stakeholder Relations: £38,000 - £65,000 Community Relations Manager: £32,000 - £52,000   Prerequisites This Stakeholder Management course is expertly crafted to be accessible on various devices, including PCs, Macs, tablets, and smartphones. Participants can engage with the course content from any location, provided there is a sufficient internet connection.   Certification  Upon completion of the course material in Stakeholder Management, learners can undertake an evaluative written assignment. Once this is successfully passed, an electronic certificate is obtainable for a nominal fee of 4.99 GBP. Should a printed certificate be desired, it can be procured for an additional cost of 8GBP. Course Curriculum Module 01: Introducing Stakeholder Management Introducing Stakeholder Management 00:16:00 Module 02: Stakeholder Theories Stakeholder Theories 00:18:00 Module 03: Stakeholder Mapping Stakeholder Mapping 00:17:00 Module 04: Building Strong Business Relationships With Stakeholders Building Strong Business Relationships With Stakeholders 00:16:00 Module 05: Stakeholder Engagement Stakeholder Engagement 00:18:00 Module 06: Stakeholder Engagement Through Effective Communication Stakeholder Engagement Through Effective Communication 00:27:00 Module 07: Monitoring and Evaluating the Engagement Monitoring and Evaluating the Engagement 00:16:00 Module 08: Managing Stakeholder Conflict Managing Stakeholder Conflict 00:19:00 Assignment Assignment - Stakeholder Management 00:00:00

Dive into the world of Telemarketing with this comprehensive course. Discover the intricacies of effective telephone communication, customer interaction, sales techniques, objection handling, negotiation, and stress management. Unveil the art of successful telemarketing campaigns, enabling you to excel in this dynamic field. Learning Outcomes: Understand different types of telemarketing and their applications. Master business practices and professionalism in telephone communication. Enhance verbal communication techniques to engage and connect with customers. Learn customer profiling and strategies to serve and delight clients. Develop effective questioning and objection-handling skills. Explore the art of sales by phone, closing techniques, and message taking. Gain proficiency in developing and perfecting telemarketing scripts. Acquire negotiation skills and strategies for successful customer interactions. Why buy this Telemarketing? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Telemarketing there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Telemarketing does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Aspiring Telemarketers and Sales Professionals. Individuals Seeking to Enhance Their Telephone Communication Skills. Sales Representatives Interested in Mastering Telemarketing Techniques. Business Owners and Entrepreneurs Looking to Boost Their Sales Skills. Prerequisites This Telemarketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Telemarketer - $25,000 to $45,000/year. Sales Representative - $30,000 to $60,000/year. Business Development Executive - $40,000 to $70,000/year. Sales Manager - $50,000 to $90,000/year. Telemarketing Campaign Manager - $60,000 to $100,000/year. Course Curriculum Telemarketing Telemarketing and Types of Telemarketing 00:18:00 Business Practice 01:00:00 What's Missing in Telephone Communication? 00:15:00 Verbal Communication Techniques 00:15:00 Who are Your Customers? 00:15:00 To Serve and Delight 00:05:00 Did You Hear Me? 00:15:00 Asking the Right Questions 00:15:00 Saying No 00:05:00 Sales by Phone 00:10:00 Taking Messages 00:05:00 Staying Out of Voice Mail Jail 00:05:00 Closing Down the Voice 00:10:00 Cold and Warm Calls 00:15:00 Developing a Script 00:15:00 Perfecting the Script 00:15:00 Handling Objections 00:30:00 Negotiation Techniques 00:15:00 It's More Than Just a Phase 00:15:00 Phone Tag and Getting the Call Back 00:15:00 Stress Busting 00:05:00 Campaign Delivery 01:00:00 Assignment Assignment - Telemarketing 00:00:00

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

Unlock your potential in sales with the mastery of persuasion, influence, and NLP techniques designed for success. Navigate effortlessly from rapport to closing with confidence.

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00