Description

Every successful business begins with a clear plan and a solid grasp of the market it serves. That’s where this Business Planning & Market Size Estimation Course comes in. Whether you’ve got a fresh idea, or you’re trying to refine a current venture, this course helps you dig into what matters—market demand, cost considerations, and shaping ideas into realistic, actionable steps. It’s not about fluffy jargon or theory-heavy lectures; it’s about making sharp, informed decisions that count.

You’ll learn how to break down the numbers, estimate the size of your target market, and plan your business strategy with purpose. This course is designed for those who don’t have time to waste and want clarity over chaos. Whether you’re a solo thinker or part of a growing team, you'll walk away with solid methods to calculate, plan and grow. Let’s be honest—guesswork rarely gets the job done, and this course shows you how to leave it behind for good.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum of Business Planning & Market Size Estimation

Lecture 1: Introduction to Market Sizing and Target Audience

Lecture 2: Market Research

Lecture 3: Estimating Market Size: TAM, SAM, and SOM

Lecture 4: Market Growth Potential and Competition

Lecture 5: Applying Market Sizing to Business Planning

Lecture 6: Market Sizing Tools and Resources

Learning Outcomes:

Identify Target Audience: Define and pinpoint the ideal customer base for your product.

Conduct Market Research: Master techniques for gathering vital market data and insights.

Estimate TAM, SAM, and SOM: Skillfully calculate Total Addressable Market, Serviceable Addressable Market, and Share of Market.

Evaluate Growth Potential: Analyze market dynamics and competition to gauge growth opportunities.

Apply Sizing to Business Plans: Seamlessly integrate market sizing insights into your business strategies.

Utilize Market Sizing Tools: Learn to leverage resources for accurate and effective market estimation.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Entrepreneurs seeking to validate their product's market potential

Marketing professionals looking to enhance their market analysis skills

Product managers aiming to refine their market assessment abilities

Startup founders in need of precise market sizing for funding pitches

Business students eager to gain practical insights into market determination

Consultants seeking to add value by offering expert market sizing advice

Sales professionals aiming to align their strategies with market realities

Anyone with a keen interest in understanding and leveraging market sizing techniques.

Career path

Market Research Analyst

Product Manager

Business Development Manager

Marketing Strategist

Entrepreneurial Consultant

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Business Planning & Market Size Estimation Course

By Training Express

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