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Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Overview of Admin, Secretarial & PA Training In today’s busy UK business world, skilled administrative staff are vital to keeping things running smoothly. The Admin, Secretarial & PA Training sector is a growing £2.8 billion industry, with over 1.2 million professionals working across the country. From large companies in London to smaller businesses in Manchester and Birmingham, trained administrative professionals are always needed. This Admin, Secretarial & PA Training course is designed to help motivated individuals become strong and reliable office support staff. Through this course, learners will study useful Admin, Secretarial & PA Training modules that include personal assistance, managing office tasks, and staying organised. You will also build important skills such as proper telephone manners, writing professional emails and letters, and handling daily responsibilities in a clear and efficient way. Topics like time management, clear communication, arranging meetings, and working with Excel and PowerPoint are all part of the training. These skills help learners stand out when applying for jobs. Admin, Secretarial & PA Training is a smart choice for those who want steady work and career growth. With admin roles growing by 15% every year and average pay around £35,000, this training can lead to rewarding job opportunities. Whether helping top managers or running a busy office, learners finish the course with all the important skills needed in today’s workplace. Learning Outcomes By the end of this Admin, Secretarial & PA Training course, learners will be able to: Provide strong personal assistant and administrative support Organise tasks and manage office work smoothly Answer calls and write emails or letters professionally Manage time well and communicate clearly with others Plan and arrange meetings while understanding body language Use Excel and PowerPoint to complete office jobs Who Is This Course For? This Admin, Secretarial & PA Training is ideal for: People changing careers who want to start in admin roles with a solid base in secretarial and office support School leavers or graduates who want to build important office skills like time management, business writing, and Microsoft Office before starting work Current admin workers wanting to learn more about meeting planning, organising work better, and improving communication Those returning to work after a break and needing to refresh their admin knowledge and learn new tools Small business owners who want to handle office work, client communication, and schedules on their own Process of Evaluation After studying the Admin, Secretarial & PA Training Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Admin, Secretarial & PA Training Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each) Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Career Path Completing this Admin, Secretarial & PA Training can lead to the following roles: Personal Assistant – £18,000 to £35,000 per year Administrative Assistant – £16,000 to £28,000 per year Office Manager – £22,000 to £40,000 per year Executive Secretary – £20,000 to £38,000 per year Reception Manager – £18,000 to £30,000 per year

Getting Started The MSc Project Management programme is designed to show people from any discipline or degree how to manage projects. This program aims to identify, develop and perform essential skills and techniques needed for expertise in Project Management. The programme focuses on enhancing graduate and practicing engineers' knowledge and skills in relevant management skills, principles, and procedures. This course equips students with the skills and knowledge necessary to contribute to project management research significantly. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Business Strategy Programme Structure Mandatory Units Unit 703: Strategic Marketing Unit code: M/506/9074 TQT :150 Credit :15 This unit will explore the fundamental models, techniques, and theories that form the marketing foundation and can contribute to achieving strategic objectives. Additionally, it will impart learners with a critical comprehension of the marketing function within intricate organizations. Unit 704: Finance for Managers Unit code: D/506/9071 TQT :150 Credit :15 The focus of this unit is to assist learners in comprehending and effectively utilizing financial information and data. This unit holds significance for learners as it underpins informed decision-making. Unit 705: Strategic Direction Unit code: D/506/9068 TQT :150 Credit :15 This unit will delve into an organization's strategic aims and objectives, emphasizing their importance in establishing direction and gauging success and progress. Furthermore, the unit will examine how various strategic options may prompt the organization to alter its course. Unit 706: Strategic Planning Unit code: Y/506/9070 TQT :150 Credit :15 This unit focuses on the importance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Additionally, the unit addresses the critical evaluation of the program and its subsequent success. Unit 707: Creative and Innovative Management Unit code: H/618/0795 TQT :150 Credit :15 This unit equips the learner with the knowledge to acknowledge the significance of creative and innovative management concepts for organizations, as well as the skills to put this understanding into practice effectively. Unit 708: Managing Corporate Responsibility in the Wider Business Environment Unit code: K/618/0796 TQT :100 Credit :10 This unit offers the learner insight into how legislation and global integration impact the decisions, policies, processes, and activities carried out by organizations. Specialism Units GENERAL MANAGEMENT SPECIALISM Unit 701: Research Method Unit code: Y/506/9133 TQT :200 Credit :20 The objective of this unit is to enhance the learner's knowledge and comprehension of academic practices and research methodologies. It employs a problem-based learning approach to cultivate practical proficiency in areas relevant to educational practice and research within business and management. Unit 702: Development as a Strategic Manager Unit code: J/506/9064 TQT :150 Credit :15 This unit seeks to foster organizational and self-awareness in learners. It establishes the groundwork for a self-critical and reflective approach to personal development, which is crucial for learners operating at a strategic level. Additionally, it considers broader organizational and environmental factors, recognizing their role as contributors to the overall strategic success of both the individual and the organization.   HUMAN RESOURCES MANAGEMENT SPECIALISM Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. Unit 710: Resourcing, Talent Management and Development Unit code: K/615/3307 TQT :150 Credit :15 This unit aims to cultivate proficiency in comprehending and analyzing employment markets and demographic trends to devise and execute effective, ethical, and fitting strategies for resourcing, retention, talent management, and development. Additionally, it will explore the potential and constraints of learning and talent development policies and procedures in shaping and attaining objectives at the national, organizational, group, and individual levels. Learners will evaluate the pivotal role of HRM professionals in formulating, implementing, and assessing strategic planning pertinent to employee resourcing, talent management, and development. Unit 711: Performance Management Unit code: M/615/3308 TQT :100 Credit :10 The objective of this unit is to empower learners with the knowledge to grasp the key factors that impact employee performance across all levels within an organisation and how these factors can be effectively managed. Additionally, it aims to equip learners with the understanding to create and execute suitable HR practices and strategies aligned with Performance Management.   FINANCE SPECIALISM Unit 712: Business Finance Unit code: R/618/8634 TQT :100 Credit :10 This unit seeks to enhance students' knowledge and comprehension of management accounting techniques tailored for small businesses. It also introduces students to applying management accounting information in effectively managing small companies through planning, organizing, executing, and controlling activities. Unit 713: International Financial Management Unit code: Y/618/8635 TQT :150 Credit :15 This module fosters students' comprehension and expertise in investments beyond national boundaries. It delves into matters that transcend domestic economies, encompassing the handling of foreign currencies and addressing international economic and cultural disparities. As a result, this module provides students with the skills needed to navigate the intricate realm of international finance. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process.   MARKETING SPECIALISM Unit 714: Customer Growth Marketing Unit code: D/618/8636 TQT :100 Credit :10 The primary objective of this module is to conduct a critical examination of the tools and methods employed to achieve successful customer growth across various contexts. Through this, students will cultivate an essential grasp of the factors that shape consumer behaviour and assess relevant literature and theories elucidating consumer motivation and customer relationships. Additionally, students will be able to scrutinize an organization's marketing strategy and showcase the implementation of crucial concepts, elements, and tools within the business environment. Unit 715: Advanced Strategic Marketing Unit code: H/618/8637 TQT :150 Credit :15 The Marketing Strategy module builds upon the pre-existing knowledge that students and practitioners have regarding marketing principles. It aims to empower candidates to suggest strategic approaches to emerging market trends. It encourages them to contemplate the repercussions of marketing and its interplay with other facets of the organization. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process.   PROJECT MANAGEMENT SPECIALISM Unit 716: Planning, Controlling and Leading a Project Unit code: K/618/8638 TQT :150 Credit :15 This unit is designed to acquaint learners with the practical aspects of initiating and overseeing a project. Additionally, it will familiarize them with the unique challenges of project management in the global business landscape. The unit encourages critical thinking about project management, viewing it as a complex, process-driven cultural system that is continually evolving through the collaborative efforts of high-performing teams. With an increasing number of firms engaging in project development and management activities, acquiring a sound understanding of efficient project management becomes crucial. Learners will delve into the roles and responsibilities of project team members and examine various levels of management skills, placing special emphasis on success factors, monitoring, and control. Unit 717: Procurement Risk and Contract Management Unit code: M/618/8639 TQT :100 Credit :10 The objective of this unit is to empower students with a comprehensive understanding of the fundamental principles of procurement. It emphasizes the significance of recognizing and mitigating risks associated with procurement and contract management. Additionally, learners will cultivate a critical appreciation for the various legislative frameworks that play a crucial role in procurement and explore frameworks for assessing risks within the procurement context. Unit 718: Advanced Project and Logistics Management Unit code: H/618/8640 TQT :100 Credit :10 The goal of this unit is to enable the learner to grasp the concepts of portfolio management and its related characteristics. It will also delve into the significance of having a Project Management Office, exploring the stages of establishing an effective PMO. Additionally, learners will assess the supply chain ecosystem and evaluate IT frameworks suitable for managing the complexities of logistics and the supply chain.   Phase 2 - MSc Project Management Top-Up Programme Structure Project Management Systems Project Management Techniques Dissertation (Major Project)   Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Course Duration: 1 or 2 days (or modular format across 3–4 sessions) Target Audience: Team leaders, managers, project leads, HR professionals, and change champions responsible for initiating or supporting change within their teams or organisations. Course Objectives By the end of this course, participants will be able to: Understand the dynamics and psychology of organisational change. Apply change models to plan and implement change effectively. Communicate change with clarity and empathy. Anticipate and manage resistance to change. Sustain momentum and embed change in culture and practice. Course Outline Module 1: The Nature of Change Why change initiatives succeed or fail Types of organisational change (strategic, cultural, technological, etc.) The human side of change: uncertainty, fear, and motivation Change vs transformation Module 2: Change Management Models Lewin’s Change Model (Unfreeze–Change–Refreeze) Kotter’s 8-Step Change Model ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) Choosing and applying the right model for your context Module 3: Planning and Leading Change Assessing readiness and mapping stakeholders Creating a compelling vision for change Developing a change plan and roadmap Roles and responsibilities of leaders and change agents Module 4: Communicating Through Change Crafting key messages and change narratives Communicating with transparency and empathy Engaging employees and addressing concerns Channels, timing, and frequency of communication Module 5: Managing Resistance and Building Buy-In Identifying sources of resistance Strategies to understand and reduce resistance Building coalitions and early adopters Creating participation and ownership Module 6: Embedding and Sustaining Change Reinforcement strategies and recognition Aligning systems, structures, and behaviours Monitoring progress and adjusting plans Measuring change success (KPIs, feedback loops) Module 7: Leading Yourself Through Change Emotional resilience and adaptability Supporting your team while navigating uncertainty Mindsets for change leadership Self-reflection and personal action plan Delivery Style Interactive workshops with case studies and real-life examples Group discussions, change simulations, and planning activities Practical tools and templates for immediate workplace use Course Materials Provided Participant workbook Change management templates (e.g. stakeholder map, change comms plan) Change models quick reference guide Personal action plan template Optional Add-ons Custom case study based on your organisation’s current change program Post-course coaching or implementation support Manager toolkit for cascading change conversations

Course Duration: 1 or 2 days (or modular format across 3–4 sessions) Target Audience: Team leaders, managers, project leads, HR professionals, and change champions responsible for initiating or supporting change within their teams or organisations. Course Objectives By the end of this course, participants will be able to: Understand the dynamics and psychology of organisational change. Apply change models to plan and implement change effectively. Communicate change with clarity and empathy. Anticipate and manage resistance to change. Sustain momentum and embed change in culture and practice. Course Outline Module 1: The Nature of Change Why change initiatives succeed or fail Types of organisational change (strategic, cultural, technological, etc.) The human side of change: uncertainty, fear, and motivation Change vs transformation Module 2: Change Management Models Lewin’s Change Model (Unfreeze–Change–Refreeze) Kotter’s 8-Step Change Model ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) Choosing and applying the right model for your context Module 3: Planning and Leading Change Assessing readiness and mapping stakeholders Creating a compelling vision for change Developing a change plan and roadmap Roles and responsibilities of leaders and change agents Module 4: Communicating Through Change Crafting key messages and change narratives Communicating with transparency and empathy Engaging employees and addressing concerns Channels, timing, and frequency of communication Module 5: Managing Resistance and Building Buy-In Identifying sources of resistance Strategies to understand and reduce resistance Building coalitions and early adopters Creating participation and ownership Module 6: Embedding and Sustaining Change Reinforcement strategies and recognition Aligning systems, structures, and behaviours Monitoring progress and adjusting plans Measuring change success (KPIs, feedback loops) Module 7: Leading Yourself Through Change Emotional resilience and adaptability Supporting your team while navigating uncertainty Mindsets for change leadership Self-reflection and personal action plan Delivery Style Interactive workshops with case studies and real-life examples Group discussions, change simulations, and planning activities Practical tools and templates for immediate workplace use Course Materials Provided Participant workbook Change management templates (e.g. stakeholder map, change comms plan) Change models quick reference guide Personal action plan template Optional Add-ons Custom case study based on your organisation’s current change program Post-course coaching or implementation support Manager toolkit for cascading change conversations

Course Duration: 1 or 2 days (or modular format across 3–4 sessions) Target Audience: Team leaders, managers, project leads, HR professionals, and change champions responsible for initiating or supporting change within their teams or organisations. Course Objectives By the end of this course, participants will be able to: Understand the dynamics and psychology of organisational change. Apply change models to plan and implement change effectively. Communicate change with clarity and empathy. Anticipate and manage resistance to change. Sustain momentum and embed change in culture and practice. Course Outline Module 1: The Nature of Change Why change initiatives succeed or fail Types of organisational change (strategic, cultural, technological, etc.) The human side of change: uncertainty, fear, and motivation Change vs transformation Module 2: Change Management Models Lewin’s Change Model (Unfreeze–Change–Refreeze) Kotter’s 8-Step Change Model ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) Choosing and applying the right model for your context Module 3: Planning and Leading Change Assessing readiness and mapping stakeholders Creating a compelling vision for change Developing a change plan and roadmap Roles and responsibilities of leaders and change agents Module 4: Communicating Through Change Crafting key messages and change narratives Communicating with transparency and empathy Engaging employees and addressing concerns Channels, timing, and frequency of communication Module 5: Managing Resistance and Building Buy-In Identifying sources of resistance Strategies to understand and reduce resistance Building coalitions and early adopters Creating participation and ownership Module 6: Embedding and Sustaining Change Reinforcement strategies and recognition Aligning systems, structures, and behaviours Monitoring progress and adjusting plans Measuring change success (KPIs, feedback loops) Module 7: Leading Yourself Through Change Emotional resilience and adaptability Supporting your team while navigating uncertainty Mindsets for change leadership Self-reflection and personal action plan Delivery Style Interactive workshops with case studies and real-life examples Group discussions, change simulations, and planning activities Practical tools and templates for immediate workplace use Course Materials Provided Participant workbook Change management templates (e.g. stakeholder map, change comms plan) Change models quick reference guide Personal action plan template Optional Add-ons Custom case study based on your organisation’s current change program Post-course coaching or implementation support Manager toolkit for cascading change conversations

This comprehensive course unlocks the boundless potential of LangChain, Pinecone, OpenAI, and LLAMA 2 LLM, guiding you from AI novice to expert. Dive into 15 different practical projects, from dynamic chatbots to data analysis tools, and cultivate a profound understanding of AI, empowering your journey into the future of language-based applications.

The Digital Marketing Professional Course is designed to equip you with all of the practical skills necessary to learn how to generate revenue online and vastly improve returns from any current online marketing activities. The types of online marketing, the resource management, the most successful media aspects and the software used have all been chosen and developed specifically for you; the new digital marketer looking to optimist the success that this industry offers. After completing this course you will be able to build your own website without coding & practice all digital marketing tactics on it, develop your own digital marketing strategy, implement all the digital marketing techniques like Google AdWords, social media marketing, email marketing, etc. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Digital Marketing Professional Course is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more about this subject. Career path Training offered by the Digital Marketing Professional Course could potentially benefit a range of roles, but would particularly enhance careers in Marketing Social Media PR Community Management Office Administration Customer Service Sales Other professional trading roles

From smooth office operations to crafting excellent presentations, become a great face for your workplace. Learn about Business Writing, Organisational Skills, and Admin Support.

Master teaching and crafting lessons to engage your students in the learning of a diploma course. Learn Teacher Training, Psychology of Teaching, SEN, Teacher Training.