The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making. This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries. After completing this course, you will be able to: Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications. Gain insights into the pivotal role of Tourism and Hospitality within a country's economy. Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors. Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape. "Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic. Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Course Overview: !-- wp:paragraph --> Approximately 4.48 billion people are actively using social media, which is projected to continue rising. Throughout this Social Media Strategist Training course, learners will delve deep into topics ranging from the foundational understanding of social media to the analytical tools that guide strategic decisions. The utilisation of social media platforms has undoubtedly transformed how businesses interact with their clientele. With over 90% of millennials and 77% of Generation X being active social media users, the necessity to hone one's skills in social media strategy is glaringly evident. This course embraces the significance of social media growth. It delves deeply into conducting market analysis, understanding corporate culture in the social media context, and myriad other areas that form the crux of becoming a proficient social media strategist. Enrol in the "Social Media Strategist Training" today, and take a monumental step towards becoming a sought-after professional in the industry. Key Features of the Course: !-- wp:list --> Earn a recognised CPD certificate upon completion Enjoy 24/7 learning assistance to facilitate your education journey Access to exciting learning materials designed by experts in the field Flexible learning schedule, allowing for a balanced approach to study and work Who is This Course For? This Social Media Strategist Training course is particularly beneficial for marketing professionals, business owners, communication specialists, and individuals keen on forging a career in the social media space who aim to deepen their knowledge and expertise in social media strategies. Learning Outcome Upon completing this Social Media Strategist Training course, you will be adept in: Identifying and utilising various social media platforms effectively Conducting thorough market analysis to guide social media strategies Developing content that resonates with your target audience Understanding and implementing social media policies and guidelines Analysing social media metrics to measure the success of your campaigns Employing social media tools and software for optimised project management Maintaining voice consistency across various social media platforms Effectively handling online and personal interactions in a business context Why Enrol in This Course: Enrol in this top-reviewed and recently updated course to equip yourself with trending skills necessary for crafting compelling social media strategies. Requirements: Prospective learners should have a basic understanding of digital platforms and an eagerness to delve into social media strategy. Career Path: Upon completion of the Social Media Strategist Training course, learners can pursue the following professions, among others in the UK: Social Media Manager - £35,000 per annum Content Strategist - £40,000 per annum Digital Marketing Specialist - £32,000 per annum Social Media Analyst - £27,000 per annum Community Manager - £30,000 per annum Brand Marketing Manager - £45,000 per annum SEO and SEM Specialist - £35,000 per annum Certification: Upon successfully completing the Social Media Strategist Training course, learners will be awarded a recognised CPD certificate, showcasing their proficiency in social media strategy. Course Curriculum 13 sections • 25 lectures • 13:09:00 total length •What is Social Media: 00:18:00 •The Growth of Social Media: 00:10:00 •Conducting Market Analysis: 00:16:00 •Auditing Social Media: 00:26:00 •Corporate Culture and Social Media: 00:12:00 •Social Media Goals vs. Business Goals: 00:10:00 •Types of Social Media Platforms: 00:08:00 •The Social Media Policy: 00:40:00 •Creative Commons: 00:21:00 •Brand Marketing: 00:27:00 •Keyword Selection: 00:17:00 •Content Marketing on Social Media: 00:26:00 •Content Development: 00:23:00 •Understanding the Popular Platforms: 03:35:00 •Traditional Website Advertising: 00:37:00 •Social Media Documentation and Schedules: 00:29:00 •Project Management Software: 00:39:00 •The Community Manager Role: 00:26:00 •Importance of Voice Consistency: 00:30:00 •Organizational Customer Servicen: 00:28:00 •Social Media Triage: 00:14:00 •Online versus Personal Interactions: 00:26:00 •Social Media Analytics: 00:27:00 •Goal Value: 00:43:00 •The Social Media Strategist Career: 00:21:00
Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00
Embarking on the journey of mastering 'Sales Development Representative Diploma' is akin to unlocking the secrets of successful businesses. This comprehensive course delves deep into the intricacies of sales growth, providing learners with a deep understanding of strategic planning, marketing, and customer behaviour. With ten robust modules, this programme ensures participants emerge with a holistic understanding, encompassing everything from presentation skills to brand strategy, ensuring they remain ahead in the ever-evolving world of sales. Learning Outcomes Understand key sales growth drivers and effective sales presentation techniques. Master negotiation tactics while effectively dealing with customers. Grasp the relationship between marketing and sales. Acquire knowledge in strategic planning, market analysis, and brand development. Cultivate proficiency in CRM strategies and enhance customer communication skills. Why buy this Sales Development Representative Diploma? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Sales Development Representative Diploma for? Sales enthusiasts keen to delve deeper into advanced selling techniques. Marketing professionals aiming to integrate sales strategies. Entrepreneurs looking to refine their sales and marketing approach. Business students wishing to gain a competitive edge in sales management. Managers aspiring to drive better sales results for their teams. Career path Sales Manager: £30,000 - £60,000 Marketing Strategist: £35,000 - £70,000 Brand Manager: £40,000 - £75,000 CRM Specialist: £30,000 - £55,000 Consumer Behaviour Analyst: £32,000 - £68,000 Customer Service Manager: £25,000 - £50,000 Prerequisites This Sales Development Representative Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 1: Sales and Sales Growth Sales and Sales Growth 00:19:00 Module 2: Sales Presentation and Selling Sales Presentation and Selling 00:16:00 Module 3: Sales Negotiations and Dealing with Customers Sales Negotiations and Dealing with Customers 00:22:00 Module 4: Marketing and Sales Marketing and Sales 00:24:00 Module 5: Strategic Planning and Development Strategic Planning and Development 00:19:00 Module 6: Planning and Market Analysis Planning and Market Analysis 00:26:00 Module 7: Consumer Buying Behaviour and Customer Analysis Consumer Buying Behaviour and Customer Analysis 00:16:00 Module 8: Branding and Pricing Strategy Branding and Pricing Strategy 00:16:00 Module 9: CRM Fundamentals and Strategies CRM Fundamentals and Strategies 00:25:00 Module 10: Customer Service and Communication Skills Customer Service and Communication Skills 00:13:00
Embarking on the journey of mastering 'Advanced Sales and Selling Management Techniques' is akin to unlocking the secrets of successful businesses. This comprehensive course delves deep into the intricacies of sales growth, providing learners with a deep understanding of strategic planning, marketing, and customer behaviour. With ten robust modules, this programme ensures participants emerge with a holistic understanding, encompassing everything from presentation skills to brand strategy, ensuring they remain ahead in the ever-evolving world of sales. Learning Outcomes Understand key sales growth drivers and effective sales presentation techniques. Master negotiation tactics while effectively dealing with customers. Grasp the relationship between marketing and sales. Acquire knowledge in strategic planning, market analysis, and brand development. Cultivate proficiency in CRM strategies and enhance customer communication skills. Why buy this Advanced Sales and Selling Management Techniques? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Advanced Sales and Selling Management Techniques for? Sales enthusiasts keen to delve deeper into advanced selling techniques. Marketing professionals aiming to integrate sales strategies. Entrepreneurs looking to refine their sales and marketing approach. Business students wishing to gain a competitive edge in sales management. Managers aspiring to drive better sales results for their teams. Career path Sales Manager: £30,000 - £60,000 Marketing Strategist: £35,000 - £70,000 Brand Manager: £40,000 - £75,000 CRM Specialist: £30,000 - £55,000 Consumer Behaviour Analyst: £32,000 - £68,000 Customer Service Manager: £25,000 - £50,000 Prerequisites This Advanced Sales and Selling Management Techniques does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 1: Sales and Sales Growth Sales and Sales Growth 00:19:00 Module 2: Sales Presentation and Selling Sales Presentation and Selling 00:16:00 Module 3: Sales Negotiations and Dealing with Customers Sales Negotiations and Dealing with Customers 00:22:00 Module 4: Marketing and Sales Marketing and Sales 00:24:00 Module 5: Strategic Planning and Development Strategic Planning and Development 00:19:00 Module 6: Planning and Market Analysis Planning and Market Analysis 00:26:00 Module 7: Consumer Buying Behaviour and Customer Analysis Consumer Buying Behaviour and Customer Analysis 00:16:00 Module 8: Branding and Pricing Strategy Branding and Pricing Strategy 00:16:00 Module 9: CRM Fundamentals and Strategies CRM Fundamentals and Strategies 00:25:00 Module 10: Customer Service and Communication Skills Customer Service and Communication Skills 00:13:00
Overview This comprehensive course on Chart Patterns for Day Trading in Stock Market will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Chart Patterns for Day Trading in Stock Market comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Chart Patterns for Day Trading in Stock Market. It is available to all students, of all academic backgrounds. Requirements Our Chart Patterns for Day Trading in Stock Market is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 2 sections • 13 lectures • 01:29:00 total length •Introduction: 00:02:00 •Module 01: Support and Resistance: 00:05:00 •Module 02: Trendlines: 00:04:00 •Module 03: Head and Shoulders: H&S Pattern: 00:06:00 •Module 04: Inverse Head and Shoulders Pattern: IH&S: 00:02:00 •Module 05: Bull Flag: 00:03:00 •Module 06: Bear Flag: 00:03:00 •Module 07: ABCD Pattern: 00:05:00 •Module 08: Live Examples and Market Analysis: 00:18:00 •Module 09: Pattern Practice: 00:04:00 •Module 10: Trading Platform Setup: 00:30:00 •Module 11: Risk Free Trading Practice: 00:07:00 •Assignment - Chart Patterns for Day Trading in Stock Market: 00:00:00
Course Overview: In today's competitive property market, effective marketing strategies are essential for success. Property Marketing is a comprehensive course designed to equip learners with the skills to excel in promoting and selling properties. With the rapid growth of the real estate industry, this course provides invaluable insights into the latest marketing techniques, legal regulations, and market trends, ensuring learners stay ahead of the curve.Property marketing is a dynamic field that requires a deep understanding of customer behaviour, market analysis, and persuasive communication. You will learn how to create a compelling listing that showcases your property's features and benefits, how to use various marketing channels and tools to reach your target audience, and how to negotiate and close the deal successfully.You will also learn how to manage the letting process and the tenancy agreement, comply with property management regulations, and deal with any issues or disputes that may arise. Don't wait any longer. Enrol now and get access to the course materials. Key Features of the Course: CPD Certificate: Upon completion of this course, learners will receive a CPD-accredited certificate recognised and valued by employers in the real estate industry. 24/7 Learning Assistance: Learners will access comprehensive learning materials, resources, and round-the-clock support from our dedicated team of experts, ensuring a smooth and enriching learning experience Who is This Course For? Property Marketing is suitable for aspiring and current professionals in the real estate industry who want to enhance their marketing skills and broaden their career prospects. This course is also ideal for property investors, landlords, or individuals interested in effectively marketing their properties. What You Will Learn Master property listings and effective descriptions. Understand the letting process, tenant screening, and tenancy agreements. Identify lucrative investment opportunities and maximise returns. Develop marketing plans and online and offline strategies. Comprehend legal frameworks, landlord obligations, and tenant rights. Stay updated on UK property market trends and adapt strategies. Why Enrol in This Course: By enrolling in Property Marketing, learners will gain valuable skills and knowledge that are highly sought after in the real estate industry. This course has received excellent reviews from past participants and has been recently updated to reflect the latest trends and practices in property marketing. Requirements: There are no specific prerequisites for this course. However, a basic understanding of the real estate industry and a pc/mobile with an internet connection would be beneficial. Career Path: Completing Property Marketing is beneficial to various exciting professions in the UK property market, including: Property Marketing Specialist ( £30,000 - £45,000) Real Estate Agent (£20,000 - £40,000) Property Manager ( £25,000 - £40,000) Property Investment £30,000 - £50,000) Lettings Negotiator ( £18,000 - £30,000) Property Consultant ( £25,000 - £45,000) Estate Agency Branch Manager ( £35,000 - £55,000) Certification: Upon completing this course, learners will receive a CPD certificate, demonstrating their proficiency in property marketing. This certification is widely recognised in real estate and can significantly enhance career prospects. Course Curriculum 6 sections • 6 lectures • 01:55:00 total length •Listing Properties and Marketing: 00:25:00 •The Letting Process and Tenancy Agreement: 00:31:00 •Strategies for a Real Estate Investor: 00:19:00 •Marketing Your Property: 00:14:00 •Regulations of Property Management: 00:13:00 •Changes in the UK Property Market: An Opportunity: 00:13:00
Overview This comprehensive course on Advanced Pitching for Startups will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Advanced Pitching for Startups comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Advanced Pitching for Startups. It is available to all students, of all academic backgrounds. Requirements Our Advanced Pitching for Startups is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 34 lectures • 00:50:00 total length •GET READY: 00:02:00 •SECTION INTRO: THE DREAM: 00:01:00 •SLIDE 01: HERO IMAGE: 00:04:00 •SLIDE 02: HIGH-LEVEL CONCEPT: 00:03:00 •SLIDE 03: TEAM: 00:02:00 •SECTION OUTRO: PITCH FLOW: 00:01:00 •SECTION INTRO: THE REALITY: 00:01:00 •SLIDE 04: STATE OF THE ART: 00:01:00 •SLIDE 05: MARKET ANALYSIS: 00:03:00 •SLIDE 06: YOUR IMPACT: 00:01:00 •SECTION OUTRO: PITCH FLOW: 00:01:00 •SECTION INTRO: THE REVEAL: 00:01:00 •SLIDE 07: CORE FEATURES: 00:02:00 •SLIDE 08: ECOSYSTEM: 00:01:00 •SLIDE 09: TRACTION: 00:03:00 •SLIDE 10: MARKET FIT: 00:02:00 •SLIDE 11: ADVANTAGES: 00:01:00 •SLIDE 12: MILESTONES: 00:01:00 •SECTION OUTRO: PITCH FLOW: 00:01:00 •SECTION INTRO: THE ASK: 00:01:00 •SLIDE 13: REVENUE MODEL: 00:02:00 •SLIDE 14: FINANCIAL PROJECTIONS: 00:02:00 •SLIDE 15: THE ASK: 00:02:00 •SECTION OUTRO: PITCH FLOW: 00:01:00 •SECTION INTRO: THE SMOOTH END: 00:01:00 •SLIDE 16: CLOSING SLIDE: 00:02:00 •SLIDE 17: RISK REGISTRY: 00:01:00 •SECTION OUTRO: PITCH FLOW: 00:01:00 •SECTION INTRO: 00:01:00 •OPTIONAL SLIDE: AWARDS: 00:01:00 •OPTIONAL SLIDE: BOARD & ADVISORS: 00:01:00 •OPTIONAL SLIDE: EXIT STRATEGY: 00:01:00 •GOOD LUCK!: 00:01:00 •Assignment - Advanced Pitching for Startups: 00:00:00