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Professional Certificate Course in Strategic Approaches to Marketing in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

Participants will begin by understanding the fundamentals of strategic management in hospitality and tourism, exploring the strategic management process and its relevance to industry dynamics. The course then delves into the characteristics and types of hospitality and tourism management, examining key factors that influence strategic decision-making. After the successful completion of the course, you will be able to learn about the following: Strategic Marketing Fundamentals: Grasp the core concepts and principles of strategic marketing in the tourism and hospitality sector. Evolution of Marketing Strategies: Understand the historical development and evolution of strategic marketing approaches within the context of tourism and hospitality. Tourism-Specific Marketing Insights: Explore specialized marketing strategies tailored to the unique characteristics and demands of the tourism industry. Effective Marketing Management: Develop skills in managing strategic marketing initiatives to meet the dynamic needs of tourism and hospitality organizations. Strategic Marketing Process Mastery: Master the strategic marketing process, from planning to implementation, in the tourism and hospitality context. Industry-Specific Marketing Approaches: Learn specialized marketing approaches relevant to tourism and hospitality, considering industry trends and consumer behavior. Significance of Strategic Marketing: Recognize the vital role of strategic marketing in enhancing the competitiveness and sustainability of tourism and hospitality businesses. Distinctive Features of Tourism Marketing: Identify the unique features and challenges of tourism marketing, including destination branding and stakeholder engagement. Optimizing the Marketing Mix: Utilize the marketing mix components effectively-product, price, place, and promotion-to achieve organizational goals in tourism and hospitality. This Professional Certificate Course in Strategic Approaches to Marketing offers a comprehensive understanding of strategic marketing, covering topics such as the evolution of strategic marketing approaches, tourism marketing, and the strategic marketing process. Participants will gain insights into the importance of strategic marketing for tourism and hospitality organizations, with a focus on the marketing mix and strategic management in the industry. trategic Approaches to Marketing empowers you to become a visionary marketing leader in the tourism and hospitality industry. Through real-world case studies, industry expert insights, and practical tools, you'll gain the expertise to create and implement winning marketing strategies that attract the right customers, drive bookings, and propel your organization to new levels of success. This course is your key to navigating the ever-evolving tourism landscape and achieving sustainable growth in a competitive market. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Approaches to Marketing in Tourism & Hospitality Organisations Self-paced pre-recorded learning content on this topic. Strategic Approaches to Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals Tourism and Hospitality Managers Business Development Executives Strategic Planners Entrepreneurs in Tourism Industry Marketing Students Professionals Seeking Marketing Expertise in Tourism Those Interested in Strategic Marketing Approaches Managers in Tourism and Hospitality Organizations Professionals in Service Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Strategic Approaches to Marketing in London 2024
Delivered Online On Demand14 days
£33

Professional Certificate Course in Strategic Planning and Analysis in Tourism in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a comprehensive overview of strategic concepts in tourism. Participants will explore levels of strategic planning, stakeholder engagement theories, marketing evaluation, trends, and ethical considerations. The course offers a nuanced understanding of corporate social responsibility and cultural change within the dynamic tourism industry. After the successful completion of the course, you will be able to learn about the following: Strategic Planning in Tourism and Hospitality - Concept, levels, Stakeholder Engagement, Theory, analysis, and types Evaluation of Marketing and Promotional Campaigns Marketing trends Corporate Social Responsibility Business Ethics in Tourism Cultural Change In The Tourism Industry Socially Responsible Tourism This Professional Certificate Course in Strategic Planning and Analysis in Tourism offers a comprehensive understanding of strategic principles in the tourism sector. Participants will delve into the concept and levels of strategic planning, exploring stakeholder engagement theories and analysis, diverse types of marketing evaluation, and emerging trends. The course also covers crucial aspects such as corporate social responsibility, business ethics in tourism, and the cultural dynamics influencing change in the tourism industry. This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a thorough exploration of strategic concepts crucial for effective tourism management. Participants will gain insights into the levels of strategic planning, engage with stakeholder theories and analysis, and evaluate marketing campaigns, keeping abreast of the latest trends. The course delves into ethical considerations, emphasizing corporate social responsibility in tourism, business ethics, and the cultural dynamics that drive change in the industry. As a result, learners will emerge with a comprehensive skill set, ready to navigate the complexities of strategic planning and analysis in the ever-evolving landscape of the tourism sector. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Planning and Analysis in Tourism Self-paced pre-recorded learning content on this topic. Strategic Planning and Analysis in Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Tourism Managers and Executives Hospitality Industry Professionals Marketing and Promotion Specialists Destination Management Professionals Tourism Policy Analysts Business Development Specialists Travel Agency Owners and Staff Academic Researchers in Tourism Cultural and Social Responsibility Advocates Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Strategic Planning and Analysis in Tourism in London 2024
Delivered Online On Demand14 days
£44

Professional Certificate Course in The Roles Functions and Actions of Destination Management Organisations in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This Professional Certificate Course in The Roles, Functions and Actions of Destination Management Organisations provides a comprehensive overview of why destination management is essential, elucidating the roles of DMOs at both national and local levels. Participants will delve into common challenges faced by destination management organizations, gaining insights and skills crucial for effective destination planning and sustainable tourism practices. After the successful completion of the course, you will be able to learn about the following: Discuss the Historical Development of the Tourism and Hospitality Industry. Explain the Impact of Technological, Economic and Social Changes on the Development of the Tourism and Hospitality Industry. Assess the Contemporary Factors that will Affect the Future Development of the Tourism and Hospitality Industry. The Need for Destination Management. The Roles of Destination Management Organisations at National and Local Levels. The Common Issues Faced By Destination Management Organisations in a Tourist Destination. This Professional Certificate Course in The Roles, Functions and Actions of Destination Management Organisations offers a comprehensive understanding of why destination management is crucial, exploring the roles of Destination Management Organisations (DMOs) at both national and local levels. Participants will delve into the common challenges faced by DMOs in tourist destinations, gaining valuable insights and skills to address these issues effectively. This Professional Certificate Course in The Roles, Functions and Actions of Destination Management Organisations provides a comprehensive exploration of the necessity of destination management, examining the roles of DMOs at both national and local levels, and addressing the common challenges faced by these organizations in tourist destinations. Participants will gain practical insights and skills essential for effective destination planning and management. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Roles, Functions and Actions of Destination Management Organisations Self-paced pre-recorded learning content on this topic. The Roles, Functions And Actions Of Destination Management Organisations Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Tourism Professionals Destination Managers Marketing and Communications Specialists Government Officials in Tourism Departments Hospitality Industry Professionals Urban and Regional Planners Sustainable Tourism Advocates Travel and Tourism Entrepreneurs Event Planners and Organizers Students and Researchers in Tourism Studies Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in The Roles Functions and Actions of Destination Management Organisations in London 2024
Delivered Online On Demand14 days
£26

Professional Certificate Course in Introduction to International Tourism in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this module is to provide a comprehensive understanding of international tourism, including its historical development, current trends, economic, social, cultural, political, and environmental impacts.  After the successful completion of the course, you will be able to learn about the following, Differentiate between International tourists and Domestic tourists. Understand Tourism Dimensions. Know about the Economic importance of tourism. Appreciate the Factors influencing travel. Explore the factors influencing the location of tourism. Understand the tendency of people travels. This program is designed to provide students with a comprehensive understanding of international tourism and its multifaceted impacts on economies, societies, cultures, politics, and the environment. Through a series of interactive and engaging lectures, discussions, case studies, and group projects, students will gain insights into the complex and dynamic nature of the tourism industry and its challenges and opportunities in the globalized world. In the first few weeks of the program, students will explore the historical development of international tourism and the factors that have contributed to its growth and evolution. They will also analyze current trends in international tourism, such as the rise of sustainable tourism, the impact of technology, and the changing preferences and behaviours of tourists. Additionally, students will critically examine the economic impacts of tourism, including its role in job creation, foreign exchange earnings, and economic development, as well as the potential negative consequences such as overreliance on tourism, leakage, and seasonality. The aim of this module is to provide a comprehensive understanding of international tourism, including its historical development, current trends, and economic, social, cultural, political, and environmental impacts.  VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to International Tourism Self-paced pre-recorded learning content on this topic. Introduction to International Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Travel agents Tour operators Hotel and restaurant managers Destination marketers Event planners Policymakers in the tourism and hospitality sectors Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Introduction to International Tourism in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Foundations of Marketing Mix in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making. This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries. After completing this course, you will be able to: Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications. Gain insights into the pivotal role of Tourism and Hospitality within a country's economy. Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors. Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape. "Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic. Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Foundations of Marketing Mix in London 2024
Delivered Online On Demand14 days
£17

Complete Italian Course - Beginner

4.8(9)

By Skill Up

Let's start an exciting voyage through our online Italian course, covering levels A1, A2, and A2+. Attain fluency in Italian and earn a certification! Enrol today!

Complete Italian Course - Beginner
Delivered Online On Demand7 hours 38 minutes
£25

Hospitality Management: Part 3

By iStudy UK

Course Description The Hospitality Management: Part 3 course is designed to give you a deeper understanding of different aspects of hospitality management. In this bite-size course, you will learn about the different marketing strategies that are used in the travel, tourism and hospitality industries. You will learn about the importance of market research in these industries. In addition, you will learn the principles of accounting. You will find out how important consistency is in delivering customer satisfaction. If all these sound good, enrol today and start learning! Learning outcome  Broaden your understanding of compliance Familiarise yourself with the five essential components of compliance Learn about the compliance management system Enrich your knowledge of compliance audit How Much Do Facilities Managers Earn? Senior - £32,000(Appx.) Average - £29,000(Appx.) Starting - £26,000(Appx.) Requirement Our Hospitality Management: Part 3 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Hospitality Management: Part 3 Module 01: Marketing in Travel and Tourism Business 00:21:00 Module 02: Accounting in Hospitality Industry 00:23:00 Module 03: Customer Satisfaction 00:20:00 Module 04: E-Hospitality and Technology 00:19:00 Assignment Assignment - Hospitality Management: Part 3 00:00:00

Hospitality Management: Part 3
Delivered Online On Demand1 hour 23 minutes
£25

Hospitality Management and Restaurant Business: Part 3

By iStudy UK

Course Description The Hospitality Management and Restaurant Business: Part 3 course is designed to give you a deeper understanding of different aspects of the restaurant business and hospitality management. In this bite-size course, you will learn about the different marketing strategies that are used in the travel, tourism and hospitality industries. You will learn about the importance of market research in these industries. In addition, you will learn the principles of accounting. You will find out how important consistency is in delivering customer satisfaction. If all these sound good, enrol today and start learning!  Learning outcome  Learn about the different marketing strategies Understand the importance of market research in the tourism industry Know the principles of accounting Realise the importance of consistency in delivering customer satisfaction Analyse the impact of the internet on hospitality businesses How Much Do Restaurant Managers Earn? Senior - £32,000(Appx.) Average - £29,000(Appx.) Starting - £26,000(Appx.) Requirement Our Hospitality Management and Restaurant Business: Part 3 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Hospitality Management and Restaurant Business: Part 3 Module 01: Marketing in Travel and Tourism Business 00:21:00 Module 02: Accounting in Hospitality Industry 00:23:00 Module 03: Customer Satisfaction 00:20:00 Module 04: E-Hospitality and Technology 00:19:00 Module 05: Legal Requirements 00:27:00 Module 06: Complying with the COVID-19 Guidance 00:21:00 Assignment Assignment - Hospitality Management and Restaurant Business: Part 3 00:00:00

Hospitality Management and Restaurant Business: Part 3
Delivered Online On Demand2 hours 11 minutes
£25

Travel & Tourism Diploma

5.0(1)

By Course Gate

Cement your place in the travel and tourism industry and develop the fundamental knowledge to kickstart your career with this best-selling course. This Travel and Tourism course is the ultimate learning experience for those who are new to this sector and require entry-level knowledge. You will cover all aspects of tourism and hospitality, including travel management, travel agencies, the role and responsibilities of a travel sales consultant, and tour operations. You will also learn about key tourism destinations. Throughout this certificate program, you will develop fundamental hospitality management skills, which will help you to fast track your career in this industry. Learning Objectives A sweeping overview of the modern travel and tourism industry The development of the travel & tourism industry in recent years Understanding the influence of environmental awareness and the creation of competitive tourism products Get introduced to the more intense and complex travel industry issues Explore the various roles and responsibilities of the travel organizers Planning and organizing national and international tour operations understanding the value of valuable marketing in travel and tourism Consideration of transportation options and logistics The importance of sustainable tourism and environmental awareness Crisis management and public awareness in travel and tourism The basics of establishing and running a successful travel business Deliver excellent, high-quality customer service for each client Shopping pitfalls, including food and dining tips Who is this Course for? Our Travel & Tourism Diploma is an introductory course that will benefit beginners and industry professionals alike. Those who are looking to break into the travel and tourism industry can use this Certificate of Achievement to help them gain the practical knowledge required to secure a position in this field. This distance learning course offers flexible studying and comprehensive training modules that can be accessed anywhere with a Wi-Fi connection. There are no entry requirements and learners of all levels can enrol. Entry Requirement: This course is available to all learners, of all academic backgrounds. A good understanding of the English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion, this diploma course will help learners to secure a position in the following careers: Travel Agent Business Travel Consultant Tour Guide Holiday Representative Accommodation Booker Concierge Manager Travel Sales Advisor Travel Specialist Cruise Ship Director Information Clerk Recreation Worker Tour and Travel Guide Course Curriculum Module 01: An Introduction to Travel & Tourism An Introduction to Travel & Tourism 00:30:00 Assessment Module 01 Module 01 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 02: The Business of Travel and Tourism The Business of Travel and Tourism 00:15:00 Assessment Module 02 Module 02 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 03: Marketing to the Traveling Public Marketing to the Traveling Public 00:20:00 Assessment Module 03 Module 03 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 04: Characteristics of Travel and Tourism Organisations Characteristics of Travel and Tourism Organisations 00:15:00 Assessment Module 04 Module 04 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 05: Career Development within the Industry Career Development within the Industry 00:15:00 Assessment Module 05 Module 05 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 06: Sustainable Tourism Sustainable Tourism 00:20:00 Assessment Module 06 Module 06 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 07: Sociocultural Impacts of Travel and Tourism Sociocultural Impacts of Travel and Tourism 00:20:00 Assessment Module 07 Module 07 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 08: Environmental Impacts of Tourism Environmental Impacts of Tourism 00:15:00 Assessment Module 08 Module 08 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 09: Social Media and Tourism Marketing Social Media and Tourism Marketing 00:10:00 Assessment Module 09 Module 09 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Module 10: Tourism and UK Tourism and UK 00:10:00 Assessment Module 10 Module 10 Final Quiz Exam - Travel & Tourism Diploma 00:10:00 Recommended Reading Recommended Reading - Travel & Tourism Diploma 2 weeks, 1 day Order Your Certificate

Travel & Tourism Diploma
Delivered Online On Demand6 hours 42 minutes
£11.99

Hotel Management Diploma

5.0(1)

By LearnDrive UK

Achieve a Hotel Management Diploma! Master recruitment, front office operations, F&B management, and customer satisfaction in the hospitality sector. Sign up now!

Hotel Management Diploma
Delivered Online On Demand1 hour
£5

Educators matching "Tourism and Hospitality Management"

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ICON College of Technology & Management

icon college of technology & management

London

ICON College of Technology and Management is a modern, friendly and dynamic independent College of Higher Education in the heart of London. We offer a wide range of academic courses leading to internationally recognised British qualifications in Business, Computing, Tourism and Hospitality Management, Healthcare Practice (Integrated Health and Social Care),International Travel & Tourism Management and Hospitality Management. ICON College offers 3-years BSc/BA Bachelor degree courses validated by Falmouth University. The College also offers BTEC Level 5 HND courses. After successful completion of the HND courses, students can apply for a 1-year Top-Up degree at ICON College, a degree awarded by Falmouth University. Please visit https://www.iconcollege.ac.uk/course-list for full details about the courses. Our teaching staff are highly qualified with wide experience of working in their own professional fields. High quality lecture materials are provided for all courses. Class sizes and facilities are structured to enable students to gain maximum benefit through interactive discussion, workshops, lectures and practical sessions. Off-site visits and guest-speakers are also used to enhance students experience. Our friendly and approachable staff are committed to helping students successfully complete their course and achieve their qualification. The College is committed to widening access to further and higher education courses for under-represented groups in society. We particularly welcome applications from students who are from ethnic minority groups, low income families, those people with a physical disability and care leavers. We provide a supportive learning environment and additional academic, study skills development, pastoral and financial support to enable students to achieve their full potential. We network with employers to help our students seek gainful employment. We have received the following judgements from QAA: The UK Quality Assurance Agency for Higher Education (QAA) conducted a Higher Education Review -Alternative Providers (HER-AP) between 11 - 14 July 2017 at ICON College of Technology and Management and Partial Re-Review on 17-18 July 2018 in order to make judgements as to whether the College meets UK academic standards and quality expectations.