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234 Courses delivered On Demand

Business Management Training

4.8(9)

By Skill Up

Empower your business acumen with our training course! Grasp core management principles, enhance strategic thinking, & lead with confidence. Propel your career forward.

Business Management Training
Delivered Online On Demand9 hours 12 minutes
£25

Tiktok Marketing

By Xpert Learning

About Course Unleash the Power of TikTok Marketing: Master the Art of Engaging Audiences and Driving Business Growth Harness the captivating potential of TikTok, the world's fastest-growing social media platform, to elevate your marketing strategies and achieve remarkable results. Learning Outcomes/Course Objectives: Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Target Audience: Business owners: Entrepreneurs and established business leaders seeking to expand their reach and connect with a wider audience on TikTok. Marketing professionals: Marketers eager to tap into TikTok's immense potential to enhance their brand awareness, generate leads, and drive sales. Content creators: Aspiring and experienced content creators seeking to master TikTok's unique format and create viral content that resonates with viewers. Anyone interested in social media marketing: Individuals passionate about exploring the latest social media trends and leveraging TikTok for personal or professional endeavors. Requirements: A TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings. Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies. Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Enroll today and embark on a journey to TikTok marketing mastery! What Will You Learn? Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Course Content Tiktok Marketing Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Conclusion A course by eTrain Course Provider RequirementsA TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings.Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies.Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing

Tiktok Marketing
Delivered Online On Demand
£9.99

Social Media Strategy for Business

4.5(3)

By Studyhub UK

Step into the digital age with confidence by mastering the art of online engagement through our 'Social Media Strategy for Business' course. Imagine reaching a global audience, where every post, tweet, and share translates into brand growth and recognition. This journey begins with a comprehensive introduction that lays the groundwork for understanding the impact of social media in today's business world. Moving forward, discover why these platforms are more than just communication tools; they are vital for the growth and sustainability of modern enterprises. By delving into the intricacies of strategic planning, you will learn to navigate the social media landscape with purpose and precision, turning interactions into tangible results. Learning Outcomes Grasp the significance of social media marketing in the contemporary business ecosystem. Develop a robust and dynamic social media strategy tailored to your business objectives. Understand the framework for crafting impactful content that resonates with target audiences. Gain insights into measuring and analysing social media performance for continuous improvement. Apply strategic thinking to engage with customers and build a loyal online community. Why choose this Social Media Strategy for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Social Media Strategy for Business Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Social Media Strategy for Business course for? Business owners aiming to elevate their brand's digital presence. Marketing professionals seeking to enhance their social media expertise. Entrepreneurs looking to leverage social media for business growth. Digital strategists desiring to refine their campaign planning and execution. Brand managers focusing on cultivating a strong online community. Career path Social Media Coordinator - £18,000 to £28,000 Digital Marketing Specialist - £20,000 to £30,000 Content Strategist - £25,000 to £40,000 Social Media Manager - £22,000 to £35,000 Brand Manager - £30,000 to £50,000 Online Community Manager - £20,000 to £30,000 Prerequisites This Social Media Strategy for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Social Media Strategy for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Introduction 00:02:00 Section 2: Importance of Social Media Marketing for Business Unit 1: Why Social Media Marketing is Important for Every Business 00:13:00 Unit 2: Social Media Terminology 00:04:00 Section 3: Creating a Social Media Strategy Unit 1: How to Create an Internet Marketing System That Will Generate Sales 00:22:00 Unit 2: How to Find Sources for Great Posts 00:05:00 Unit 3: How to Create a Social Media Calendar 00:08:00 Unit 4: Elements for the Perfect Posts 00:07:00 Unit 5: How to Create Standard Social Media Messages 00:14:00 Unit 6: How to Stay in Touch with Your Followers 00:13:00 Unit 7: How to Evaluate Your Social Media Campaigns 00:11:00 Assignment Assignment - Social Media Strategy for Business 00:00:00

Social Media Strategy for Business
Delivered Online On Demand1 hour 39 minutes
£10.99

CRM: Customer Relationship Management

4.7(47)

By Academy for Health and Fitness

24-Hour Flash Sale! Prices Reduced Like Never Before!! In an era where customer loyalty is gold, understanding Customer Relationship Management (CRM) becomes essential for any business aspiring to thrive in the long run. In the UK, studies have shown that acquiring a new customer can be up to five times more expensive than retaining an existing one, highlighting the significant role of CRM in business strategies today. For this, the CRM: Customer Relationship Management at QLS Level 4 course has been designed to equip you with the skills and knowledge needed to excel in this critical field. This course explores CRM, beginning with an introduction to its importance in contemporary business. You'll learn about the Fundamentals of CRM, Strategies for Effective Implementation, and the crucial role of Data Analysis in understanding Customer Behaviour. The curriculum also covers the technical aspects of Managing Databases and the skills needed to deepen Customer Relationships and handle complaints proficiently. Moreover, a forward-looking module on the future of CRM prepares you for emerging trends and technologies in the field. Learning Outcomes of CRM - Customer Relationship Management Course: Define and explain the core principles of Customer Relationship Management (CRM). Implement effective CRM strategies to enhance customer satisfaction. Utilise data analysis and databases to gain actionable customer insights. Develop techniques for deepening customer relationships and fostering loyalty. Employ best practices for handling customer complaints professionally. Explore emerging trends and the future of CRM technology. This program is your key to unlocking long-term customer loyalty and driving business growth. By understanding and applying the principles taught in this CRM course, you'll be well-equipped to contribute to your organisation's success and advance your career. Enrol today in this CRM - Customer Relationship Management at QLS Level 4 course and gain the knowledge and expertise to become a customer service prodigy! Why Prefer this Customer Relationship Management Course? Get a chance to order a QLS Endorsed Certificate upon completion of the course Get a Free Student ID Card with CRM Training The CRM course is Affordable and Simple to understand Lifetime Access to the CRM course materials The CRM course comes with 24/7 tutor support **** Course Curriculum **** Diploma in Customer Relationship Management at QLS Level 4 Module 01: Introduction to Customer Relationship Management (CRM) Module 02: Fundamentals Module 03: Strategies Module 04: Data Analysis Module 05: Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future Assessment Process Once you have completed all the modules on the CRM - Customer Relationship Management course, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. After passing the exam, you will be able to request a certificate with additional cost that has been endorsed by the Quality Licence Scheme. CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is ideal for: Marketing professionals Sales executives Customer service staff CRM enthusiasts Requirements You will not need any prior background or expertise to enrol in this CRM Course. Career path After completing this course, you are to start your career or begin the next phase of your career. CRM Manager - £35,000 to £60,000 Customer Service Manager - £30,000 to £50,000 Sales Manager - £32,000 to £70,000 CRM Systems Administrator - £25,000 to £40,000 Certificates CPD Accredited Certificate Digital certificate - £12.99 Diploma in Customer Relationship Management at QLS Level 4 Hard copy certificate - £99 After successfully completing the Diploma in Customer Relationship Management at QLS Level 4 course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 99 GBP inside the UK 109 GBP (including postal fees) for international delivery CPD Accredited Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery)

CRM: Customer Relationship Management
Delivered Online On Demand10 hours
£12

Strategic Trend Analysis for Business Advantage

By Compete High

🚀 Elevate Your Business with 'Strategic Trend Analysis for Business Advantage' Online Course! 🚀   Are you ready to steer your business towards unprecedented success by staying one step ahead of the competition? Introducing our groundbreaking online course:   🌐 Strategic Trend Analysis for Business Advantage   🎓 Unlock the Power of Strategic Trend Analysis: Module 1: Introduction 🔍 Dive into the fundamentals of trend analysis and understand how it can revolutionize your business strategy. Gain insights into the impact of trends on industry landscapes. Module 2: Market Trends Examples 📈 Explore real-world examples of market trends that have reshaped businesses. Learn from the successes and failures of others, equipping yourself with invaluable knowledge for strategic decision-making. Module 3: Market Trends and Drivers in Depth 🔬 Delve deep into the core of market trends and drivers. Understand the forces shaping industries and discover how to identify opportunities for growth and innovation. Module 4: Steps in Determining Your Market Trends 🗺️ Take actionable steps to analyze and determine the trends specific to your business niche. Uncover methodologies to align your business goals with emerging market trends, ensuring sustained success. Module 5: Workshop 🛠️ Put your knowledge into practice with hands-on workshops. Gain practical experience in applying trend analysis techniques to your business context. Receive personalized feedback and guidance from industry experts.   🌟 Why Choose Our Course? ✅ Expert-Led Learning: Learn from industry experts with a wealth of experience in strategic trend analysis. ✅ Practical Application: Our workshop ensures you can immediately apply the knowledge gained to your business. ✅ Comprehensive Curriculum: From basics to in-depth analysis, our course covers every aspect of strategic trend analysis. ✅ Lifetime Access: Access course materials and updates for a lifetime, ensuring you stay ahead of evolving market trends.   🎯 Who Should Enroll? Business Owners Marketing Professionals Strategic Planners Entrepreneurs Anyone eager to gain a competitive edge in the business landscape   📆 Enroll Now and Secure Your Business's Future! Don't miss this opportunity to transform your business strategy. Join 'Strategic Trend Analysis for Business Advantage' and position your business as a trendsetter in your industry.   🔗 Click [Enroll Now] to embark on a journey towards sustainable business growth and innovation! 🔗 Course Curriculum Module 1- Introduction Market Trends Explained 03:16 Module 2- Market Trends Exanples Trends versus Fads 05:28 Trend Spotting 01:53 Megatrends 04:19 Module 3- Market Trends and Drivers in Depth Popular Trends in Common Industries NOT YET RATED 04:33 Trend Drivers 06:13 Researching Trends 02:08 Module 4- Steps in Determining Your Market Trends Step 1 Create a List of Trends 03:58 Step 2 Rate the Importance Level of Trends 01:49 Step 3 Evaluate the Trends 01:33 Module 6- Workshop Workshop - Market Trends in Action 01:17

Strategic Trend Analysis for Business Advantage
Delivered Online On Demand1 hour
£4.99

Finance Director Training

By Compliance Central

All in One Bundle Special Discount Offer A recent report by Grant Thornton shows that 72% of Finance Directors believe strong financial leadership is critical for business growth. The Finance Director plays a pivotal role in shaping a company's financial health and strategic direction. This comprehensive CPD-accredited Finance Director training equips you with the knowledge and skills to excel in this crucial position. CPD Accredited courses you will get: Course 01: Banking and Finance Accounting Statements Financial Analysis Course 02: Time Management Skills Course 03: Office Skills The Finance Director Training bundle is for those who want to be successful. In the Finance Director Training bundle, you will learn the essential knowledge needed to become well versed in Finance Director Training . Our Finance Director Training bundle starts with the basics of Finance Director Training and gradually progresses towards advanced topics. Therefore, each lesson of this Finance Director Training is intuitive and easy to understand. Why would you choose the Finance Director Training course: Lifetime access to Finance Director Training courses materials Full tutor support is available from Monday to Friday with the Finance Director Training course Learn Finance Director Training skills at your own pace from the comfort of your home Gain a complete understanding of Finance Director Training course Accessible, informative Finance Director Training learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Finance Director Training bundle Study Finance Director Training in your own time through your computer, tablet or mobile device A 100% learning satisfaction guarantee with your Finance Director Training course Course 01: Banking and Finance Accounting Statements Financial Analysis Section 01: Introduction and Welcome to the Course Section 02: Introduction to Accounting Section 03: Introduction to Financial Statements Section 04: Understanding Working Capital Section 05: Introduction to Financial Analysis Section 06: Financial Analysis - Case Study and Assignment Section 07: Financial Ratio Analysis in Corporate Finance Section 08: Financial Modelling for Mergers and Acquisitions Section 09: Course Summary and Wrap Up Course 02: Time Management Skills Module 01: Importance and Benefits of Time Management Module 02: Assess Your Current Work Practice Module 03: Identifying the Priorities Module 04: Say 'No' to Procrastination Module 05: Set Your Goals Module 06: Plan the Work Module 07: Work the Plan Module 08: Effective Time Management Techniques Module 09: Combat the Time Wasters Module 10: Time Management for Creative Work Module 11: The Art of Anticipating Module 12: Avoid Time Leaks Course 03: Office Skills Module 01: Core Office Skills Module 02: Self-Management Module 03: Organizing and Planning (i) Module 04: Organizing and Planning (ii) Module 05: Rapport Building CPD 30 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Finance Director Training bundle is Ideal for: Finance professionals seeking to become Finance Directors and develop strategic leadership skills. Existing Finance Directors looking to strengthen their financial acumen and climb the corporate ladder. Business owners and managers who want to gain a deeper understanding of financial analysis for better decision-making. Individuals transitioning into finance roles that require a strong foundation in financial statements and analysis. Requirements To enrol in this Finance Director Training course, all you need is a basic understanding of the English Language and an internet connection. Career path The Finance Director role offers a rewarding career path with excellent earning potential. This Finance Director course positions you for success in various industries, including: Banking and Financial Services Manufacturing Technology Retail Healthcare Non-profit Organizations Government Agencies Certificates 3 CPD Accredited PDF Certificate Digital certificate - Included Each CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hardcopy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Finance Director Training
Delivered Online On Demand11 hours
£12

Learn with Case Study - Market Research Course

By One Education

Market research is the compass that guides successful businesses through the ever-changing landscape of consumer preferences and market trends. This course invites you to delve into the art and science of gathering, analysing, and interpreting data to make informed decisions that matter. By focusing on case studies, it offers a clear window into how market research shapes strategies across various industries — all from the comfort of your own space, with no need to attend in person. Designed for those who appreciate a sharp, practical approach, the course blends theory with real examples, helping you understand how data insights translate into meaningful outcomes. Whether you're an aspiring analyst or a professional seeking to sharpen your acumen, this course will enhance your ability to spot opportunities and avoid costly mistakes — all while keeping the tone light, professional, and refreshingly straightforward. Learning Outcomes: Develop an understanding of the principles and practices of market research Learn to conduct effective PESTLE and SWOT analysis Develop analytical skills for conducting market analysis and segmentation Learn to evaluate market potential and consumer needs Be able to create comprehensive market research reports The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action. By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing. Learn with Case Study - Market Research Course Curriculum Section 01: Introduction Intro to Case Study 2 Section 02: Case Study Definition Company Overview Company Vision and Mission Statement IRIC Mileposts Company Product Portfolio Company Financial Performance Objective Key Observations Market Research Strategy Pre Market Research Ethos Geo Assessment Profile Market Research Audit PESTLE Analysis Market Analysis Market Segmentation Market Segmentation Continue SWOT Analysis Market REsearch Architecture Market Research Process Market Research Process Continue Report Structure and Course Contents Evaluation and Course Correction Objective Realization and Impact Analysis How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Entrepreneurs looking to launch a new product Marketing professionals seeking to enhance their research skills Business students interested in the field of marketing Sales professionals interested in market research Anyone interested in gaining a comprehensive understanding of market research Career path Market Research Analyst: £20,000 - £40,000 per year Marketing Manager: £30,000 - £80,000 per year Sales Manager: £25,000 - £70,000 per year Product Manager: £30,000 - £75,000 per year Business Development Manager: £25,000 - £70,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Learn with Case Study - Market Research Course
Delivered Online On Demand3 hours
£12

Business Intelligence Analyst Course

4.5(3)

By Studyhub UK

The Business Intelligence Analyst Course aligns with current industry trends and market needs, addressing emerging opportunities and challenges in data-driven decision-making. As businesses increasingly rely on data for strategic planning, this course provides the foundational knowledge and skills required to interpret and leverage data effectively. It prepares learners to meet the growing demand for data analysis and interpretation in various sectors. The primary problem this course addresses is the gap in practical, accessible knowledge for analysing and interpreting business data. By bridging this gap, the course enables learners to transform raw data into meaningful insights. This ability is crucial for driving business growth, improving operational efficiency, and enhancing strategic decision-making processes across industries. In today's data-centric business environment, possessing skills in business intelligence and data analysis is not just advantageous but essential. This course equips learners with the knowledge to analyse data accurately, leading to informed decision-making and competitive advantage in various business contexts. Learning Outcomes Understand the basics and importance of Business Intelligence in modern business. Grasp real-time applications of Business Intelligence in industry scenarios. Learn statistical and data science fundamentals crucial for analysis. Gain proficiency in SQL for effective data management and querying. Master essential aspects of database management and operations. Explore data warehouse concepts and their relevance in data storage. Develop skills in data visualisation techniques for business insights. Acquire basic Python knowledge for data analysis applications. Why choose this Business Intelligence Analyst Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Business Intelligence Analyst Course for? Individuals aspiring to become Business Intelligence Analysts. Professionals seeking to enhance their data analysis skills. Entrepreneurs needing to understand data for better business decisions. Managers and team leaders requiring data-driven decision-making abilities. Anyone interested in pursuing a career in data analysis and business intelligence. Career path Business Intelligence Analyst: £30,000 - £50,000 Data Analyst: £27,000 - £40,000 Database Administrator: £30,000 - £45,000 Data Scientist: £35,000 - £60,000 Business Analyst: £32,000 - £52,000 Prerequisites This Business Intelligence Analyst Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Business Intelligence Analyst Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module-1: An Introduction to Business Intelligence An Introduction to Business Intelligence 00:46:00 Module-2: Real-time Business Intelligence Real-time Business Intelligence 00:35:00 Module-3: Fundamentals of Statistics and Data Science Fundamentals of Statistics and Data Science 00:50:00 Module-4: Fundamentals of SQL Fundamentals of SQL 00:40:00 Module-5: Database Management Essentials Database Management Essentials 00:50:00 Module-6: Data Warehouse Concepts Data Warehouse Concepts 00:38:00 Module-7: Data Visualisation in Business Intelligence Data Visualisation in Business Intelligence 00:35:00 Module-8: Basics of Python Basics of Python 00:27:00

Business Intelligence Analyst Course
Delivered Online On Demand5 hours 21 minutes
£10.99

Strategic Planning: Marketing, External and Internal Analysis

5.0(5)

By Online Training Academy

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition. The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed. Course Curriculum Module 01: An Introduction to Strategic Planning Module 02: Strategic Planning for Marketing Module 03: Strategic and Marketing Analysis Module 04: Internal Analysis Module 05: External Analysis Module 06: Development of a Strategic Plan Module 07: Approaches to Customer Analysis Module 08: Approaches to Competitor Analysis Module 09: Market Segmentation, Targeting and Positioning Learning Outcomes: Understand fundamental principles of strategic planning and marketing strategies. Conduct comprehensive strategic and marketing analysis for business growth. Evaluate internal factors impacting organisational performance and strategic planning. Analyse external factors influencing business strategies and market positioning. Develop effective strategic plans aligned with business objectives and market conditions. Implement customer and competitor analysis techniques for market segmentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing managers aiming to improve strategic planning skills. Business analysts focusing on internal and external business analysis. Entrepreneurs developing effective business strategies. Consultants advising clients on market positioning. Students pursuing careers in strategic marketing. Career path Marketing Manager Business Analyst Strategic Planner Market Research Analyst Business Consultant Brand Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Strategic Planning: Marketing, External and Internal Analysis
Delivered Online On Demand1 hour 54 minutes
£10

Learn with Case Study - Market Research Course

By One Education

If guessing was a business strategy, most brands would be out of business. That’s where market research comes in — and this course shows you how it's done using case studies that add more insight than a pile of charts ever could. You’ll explore the purpose, process, and planning behind proper market research, guided by examples that show exactly what works, what doesn’t, and what was probably a bad idea to begin with. The course is designed for those who want to understand how real decisions are made through structured research methods — from gathering data to interpreting consumer behaviour. There’s no need for clipboards or street interviews here; it’s all online and built to help you connect the dots between strategy and customer insight. With engaging material, clear explanations, and a touch of dry wit, this isn’t just another dull data course — it’s an inside look at how smart research can steer smarter thinking. Learning Outcomes: Develop an understanding of the principles and practices of market research Learn to conduct effective PESTLE and SWOT analysis Develop analytical skills for conducting market analysis and segmentation Learn to evaluate market potential and consumer needs Be able to create comprehensive market research reports The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action. By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing. ⊱⊱ Learn with Case Study - Market Research Course Curriculum Section 01: Introduction Intro to Case Study 2 Section 02: Case Study Definition Company Overview Company Vision and Mission Statement IRIC Mileposts Company Product Portfolio Company Financial Performance Objective Key Observations Market Research Strategy Pre Market Research Ethos Geo Assessment Profile Market Research Audit PESTLE Analysis Market Analysis Market Segmentation Market Segmentation Continue SWOT Analysis Market REsearch Architecture Market Research Process Market Research Process Continue Report Structure and Course Contents Evaluation and Course Correction Objective Realization and Impact Analysis How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Entrepreneurs looking to launch a new product Marketing professionals seeking to enhance their research skills Business students interested in the field of marketing Sales professionals interested in market research Anyone interested in gaining a comprehensive understanding of market research Career path Market Research Analyst: £20,000 - £40,000 per year Marketing Manager: £30,000 - £80,000 per year Sales Manager: £25,000 - £70,000 per year Product Manager: £30,000 - £75,000 per year Business Development Manager: £25,000 - £70,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Learn with Case Study - Market Research Course
Delivered Online On Demand3 hours
£12