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Catch up with Dr Katie Lihou (University of Bristol), Phillipa Page (NADIS) and Matt Colston (ELANCO) for discussions around blowfly control. A review of the blowfly life cycle along with preventative management strategies and appropriate chemical use was discussed by Matt from ELANCO. Phillipa described effective treatments of clinically affected sheep to minimise compromised sheep welfare. Dr Lihou discussed the costs associated with prevention and treatment of clinical cases of blowfly using cost/benefit analysis modelling. The webinar was a useful refresher ahead of the blow fly season to ensure that knowledge is up to date for improved client and customer engagement. This event concluded with a Q&A session. This webinar, aimed at Vets, SQPS and farmers, was hosted by NADIS in association with Elanco. Dr Katie L Lihou, PhD, BSc Katie completed her PhD at the University of Bristol on the prevalence and distribution of livestock ectoparasites in the UK, in the department of Veterinary Parasitology and Ecology. Before her PhD, she studied 3 years of Veterinary Medicine, before moving into Biology. Katie is now a post-doctoral researcher working in the Bristol Vaccine Centre on infectious disease epidemiology and modelling. Phillipa Page, BVSc BSc MRCVS Phillipa qualified from Liverpool Vet School in 2006 and started her first job in Neath, South Wales in a mixed practice. Following a short time as a locum dairy vet in Devon she then joined Wood Vet group in 2009 as a large animal vet. Her work was predominantly dairy but she had a special interest in sheep and developed the sheep side of the practice. In 2016 she then moved to specialize in sheep veterinary work with Flock Health Ltd. This involves a mixture of consultancy flock health work, farmer and vet CPD training and collaboration with retailers, processors and pharmaceutical companies and industry levy bodies. Phillipa was part of the co design groups for the DEFRA Animal Health and Welfare Pathway and Endemics disease program. Phillipa also works with NADIS (National Animal Disease Information Service) as the sheep lead on the Blowfly, parasite control, online health planning and disease alerts information. She has been a board member on the British Cattle Veterinary Association and the Sheep Veterinary Society and is the current conference organiser for the Sheep Veterinary Society and the current Junior Vice President. Phillipa co authored and published a book ‘Sheep Keeping’ as part of the professional small holders series by 5M Publishing and the chapter ‘Lameness’ in Differential Diagnosis in Sheep. 2022 Herriot Publications. She is involved with research and works on regular contributions to publications and is currently working towards a Diploma of the European College of Small Ruminant Health and Production. Outside of work she is a tenant farmer of 100 acres. Together with her husband and two boys she farms a flock of 300 commercial ewes and has a farm shop. Matt Colston, BVM & S, CertSHP, MRCVS Matt graduated from the R(D)SVS in Edinburgh in 1986. He then spent five years working in a mixed practice in Fife and the Borders before taking up a two-year demonstrator’s position (shared between R(D)SVS and SAC (Edinburgh Genetics), concentrating on equine reproduction and artificial breeding in small ruminants. He later obtained the Cert.SHP qualification before returning to general practice in Penrith, where he has worked since 1997. In November 2013, Matt joined Novartis Animal Health as a Veterinary Technical Advisor for the Farm Animal Team. When Novartis was acquired by Elanco, he continued in this role with the company. Also, Matt currently serves as the Chairman of Moredun Foundation's North of England Regional Board.

Catch up with Dr John Graham Brown (University of Liverpool), Phillipa Page (NADIS) and Matt Colston (ELANCO) on their discussion around liver fluke control in sheep. Dr Graham Brown works with NADIS and SCOPS to calculate and predict the parasite and fluke forecast for the year ahead. He discusses the risks posed for this year and specific farm risks to consider for your farm. Matt and Phillipa discuss testing, management and treatment options for effective control on your farm. This event concluded with a Q&A session. This webinar was hosted by NADIS in association with Elanco. Dr John Graham-Brown, BVSc, MSc, PhD, MRCVS John graduated from the University of Liverpool in 2010. As part of his studies, he also completed a master’s degree in Veterinary Parasitology. Having spent some time in mixed practice in Wales, John returned to Liverpool in 2012 to complete a PhD investigating liver fluke infection in cattle under the supervision of Professor Diana Williams. Since 2016, John has been working as a researcher and lecturer at the university investigating a range of parasitic diseases of livestock and domestic animals in the UK and abroad. John is also currently collaborating with the national animal disease information service (NADIS) to develop and produce their monthly parasite forecasts. Phillipa Page, BVSc BSc MRCVS  Phillipa qualified from Liverpool Vet School in 2006 and started her first job in Neath, South Wales in a mixed practice. Following a short time as a locum dairy vet in Devon she then joined Wood Vet group in 2009 as a large animal vet. Her work was predominantly dairy but she had a special interest in sheep and developed the sheep side of the practice. In 2016 she then moved to specialize in sheep veterinary work with Flock Health Ltd. This involves a mixture of consultancy flock health work, farmer and vet CPD training and collaboration with retailers, processors and pharmaceutical companies and industry levy bodies. Phillipa was part of the co design groups for the DEFRA Animal Health and Welfare Pathway and Endemics disease program. Phillipa also works with NADIS (National Animal Disease Information Service) as the sheep lead on the Blowfly, parasite control, online health planning and disease alerts information. She has been a board member on the British Cattle Veterinary Association and the Sheep Veterinary Society and is the current conference organiser for the Sheep Veterinary Society and the current Junior Vice President. Phillipa co authored and published a book ‘Sheep Keeping’ as part of the professional small holders series by 5M Publishing and the chapter ‘Lameness’ in Differential Diagnosis in Sheep. 2022 Herriot Publications. She is involved with research and works on regular contributions to publications and is currently working towards a Diploma of the European College of Small Ruminant Health and Production. Outside of work she is a tenant farmer of 100 acres. Together with her husband and two boys she farms a flock of 300 commercial ewes and has a farm shop. Matt Colston, BM & S, CertSHP, MRCVS Matt graduated from the R(D)SVS in Edinburgh in 1986. He then spent five years working in a mixed practice in Fife and the Borders before taking up a two-year demonstrator’s position (shared between R(D)SVS and SAC (Edinburgh Genetics), concentrating on equine reproduction and artificial breeding in small ruminants. He later obtained the Cert.SHP qualification before returning to general practice in Penrith, where he has worked since 1997. In November 2013, Matt joined Novartis Animal Health as a Veterinary Technical Advisor for the Farm Animal Team. When Novartis was acquired by Elanco, he continued in this role with the company. Also, Matt currently serves as the Chairman of Moredun Foundation's North of England Regional Board.

Introduction to Trauma Intervention: This introductory course is ideal for those who already work within certain fields of counselling, talking therapies, support work and mental health practitioners in general. For those who wish to learn new information or simply to update, refresh or to develop a new understanding. Overall, the online training course covers many aspects of interventions for working with trauma and working towards post traumatic growth. Through a variety of modules, the course provides helpful information on best practices, techniques, and interventions for working with clients who have experienced trauma. All modules focus on post-traumatic growth and are particularly useful, providing insight into the potential for positive change in survivors of trauma. This online training course is a valuable resource for professionals working in fields that deal with trauma and demonstrates the importance of continuing education and training in this area.

Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.