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Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy

Persuade your audience through storytelling

This workshop will help you improve the impact, clarity, accuracy and effectiveness of your sales proposals. It takes bid and proposal teams right through the process, from start to finish - from forming the team and gathering the information, through to writing and reviewing the proposal document, and on to presenting it to the client. The learning points shared in the programme come from the trainer's extensive real-world experience with a wide variety of businesses. As a result of attending this programme, participants will be able to: Write more clearly, more grammatically and more persuasively Structure their written communications more effectively Avoid the 'howlers' that can cost you business Impress your clients Win more business 1 Bid strategy How to combine your knowledge of the market or customer, your products and services, and your competitors, to create a quality bid New insights into your comparative advantages and competitive position in the marketplace Understanding more about how your client views you and other suppliers A plan of attack to build on your strengths and attack the weaknesses of your competition Dealing with RFP/ITT situations 2 Teamwork How a bid or proposal team needs to prioritise and manage preparation time Co-ordinating input from team members Agreeing responsibilities 3 The importance and role of a well-written sales proposal Why bother? - the value of the sales proposal to you and to the customer What the customer wants and needs to make a decision in your favour Understanding and delivering on customer expectations Review and discussion of different proposals - with real-life examples 4 The best way to structure your sales proposals A section-by-section, page-by-page review of best practice in structuring great sales proposals How to improve the way you match your proposal to the customer's objectives and requirements Plan your sales documents systematically - to make them easy to read and more persuasive How to make your proposal look like the 'least risky' option 5 Making your proposal a compelling and persuasive proposition Choosing the right words that sell effectively Selecting the right content and information for your document or proposal Using an option matrix to summarise complex choices and increase final order value How to write an executive summary 6 Well-written and error-free Developing your writing style for maximum impact Expressing the content (ie, selling points) clearly, concisely and correctly Proof-reading and editing work effectively, using formal marks and techniques Improving visual layout, format and appearance Keeping it customer-focused 7 Presenting to the client - overview Presentation options Understanding the client's objectives - as well as your own The proposal review meeting - logistics Managing to the next step Designing and delivering a compelling presentation Isolating objections and concerns Follow-up and follow-through 8 Positioning your final proposal Finalising your bid - presenting the right 'best few' USPs, features and benefits and making them relevant and real to the customer Smart ways to position price and be a strong player - without being the cheapest How to differentiate yourselves by how you present, as well as what you present How to design and deliver a successful bid presentation 9 Bid presentation practice session with structured feedback Participants work in small groups or pairs to prepare and later present a sample section from a real life bid or proposal presentation The trainer will provide assistance and input During group review and discussions, input from others will be encouraged and many best practice ideas summarised 10 Managing the end game How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns How to read the situation to plan the next step Identifying negotiation tactics - and how to deal with them Planning for a negotiation and how to get the customer feel they have the 'best deal' 11 Workshop summary and close

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Learn the basics of financial awareness and better understand the language used by accountants and how financial statements fit together within organisations. Course overview Duration: 2 days (13 hours)  This workshop will provide participants with a grasp of basic financial awareness, to help them to better understand the language used by accountants and how financial statements fit together. Training is done in a jargon-free way that is aimed building attendees’ confidence in using financial terms and concepts within their organisation.  Competent financial management has many aspects, it is wide reaching and requires multiple skills but if participants work to become organised and effective in planning, these skills can be easily acquired. There is a misconception that to be a good operational manager dealing with financial decisions people must be accounting or numerical geniuses. There are basic skills that attendees can easily learn that will support them in those areas.  Objectives  By the end of the course you will be able to: Identify the importance of financial management and its impact Identify the link between financial information and decision making Set, manage, monitor and review budgets Analyse financial statements Demonstrate the link between the statements, budgets and decision making. Content Financial Management Budgeting process (generic / client specific if possible) Forecasting and re forecasting process The need for accurate forecasting Accrual v cash accounting revisited Financial Objectives of the business Users of the accounts Financial Tools Depreciation and Amortisation Accruals and Prepayments Deferred and Accrued Income Costs, Opex and Capex Financial Statements The Income Statement The Balance Sheet Understanding capital employed The relationship between balance sheet and income statement The cash flow statement Profitability: gross, operating and net margins Review of client’s management information reports Building the Business Case Break even analysis Discounted Cash Flow Discount factors Net Present Value (NPV) Internal Rate of Return (IRR)

Duration 5 Days 30 CPD hours This course is intended for This course is intended for those responsible for the installation, configuration, maintenance, or troubleshooting of PGP Universal Server or PGP Desktop. Overview This course provides instruction on PGP Universal Server 3.2 and PGP Desktop 10.2.At the completion of the course, you will be able to: Describe the features, concepts, components, and terminology of both the PGP Universal Server 3.2 and PGP Desktop 10.2products. Install PGP Universal Server 3.2 and complete setup using the most commonly configured options. Install a managed and customized PGP Desktop 10.2 client. Configure, complete administration tasks for, and use PGP Whole Disk Encryption and other PGP Desktop features. Configure policy-based messaging security for internal and external recipients. Create and modify users, user policies, and groups using either manual or directory integration methods. Combine two or more PGP Universal Servers into a cluster. This is designed to provide you with the fundamental knowledge a nd hands-on lab experience to install, administer, and troubleshoot the PGP Universal Management Server and primary client product. Cryptography Essentials Cryptography defined Caesar cipher Symmetric-Key Cryptography Public-Key Cryptography PGP Public-Key Cryptography Digital Signatures Trust Models Keys, Key Signatures and Key properties Verifying keys with key fingerprints Passphrases Certificates PGP Product Information PGP Universal Server PGP Desktop PGP Command Line PGP Support Package for BlackBerry PGP Mobile PGP iOS Viewer Installing PGP Universal Server PGP Universal Server overview Installation tasks and options Completing the PGP Universal Server Setup Assistant Administrative Keys A review of trust and verification The Organization Key The Organization Certificate Configuration and usage of the Additional Decryption Key Other certificates used for trust on PGP Universal Server Ignition key types and features Consumers and Groups Consumers and Groups PGP product user definition Consumer groups Introduction to consumer policy How users, groups, and policy work together Server Messaging Learn Mode In-depth look at Mail Proxy configuration Description of server mail flow and typical configurations Monitoring and Reporting Server monitoring and logging Updates, backups, and restoring Mail Policy Definition of policy chains and rules Rule conditions, actions, and key searches Default mail flow and message policy Adding custom chains to mail flow Overview of various types of policy chains Demonstration and detailed explanation of adding a rule Special messaging actions and dictionaries Key Not Found Problems that require a Key Not Found policy Introduction to Key Not Found configuration Web Messenger Definition of Web Messenger Description of functionality Demonstration of end-user inbox creation Inbox and service administration Inbox replication and backup Customization templates Regular Email option for Web Messenger PDF Messenger statement and certified delivery How the Out of Mail Stream Consumer Policy option functions PGP public key directories Smart Trailer invitation option overview PGP Desktop / S/MIME option overview PGP Universal Satellite overview Preparing Universal Server for PGP Desktop Clients Introduction to directory synchronization High-level overview of LDA P How the server uses a directory to add and assign users to groups Configuring PGP Universal Server Directory Synchronization Keys Managed key configuration Key modes Subkeys Key usage flags Smart card Introduction to key management services Installing PGP Desktop System requirements Citrix and TS compatibility Downloading a custom PGP Desktop installer Modifying installed components Configuring Client Enrollment Definition of enrollment Email, LDA P, and Silent enrollment type overview General PGP Desktop Policy General PGP Desktop Policy Options on the General Card of the PGP Desktop settings of a consumer policy Licensing managed PGP Desktop clients Updating settings for managed installations PGP Desktop Messaging How PGP Desktop affects messaging infrastructure Options on the Messaging Card of the PGP Desktop settings of a consumer policy MAPI encrypt and sign buttons and offline mail processing Configuring PGP Whole Disk Encryption What is Whole Dis k Encryption Configuring WDE PGP Whole Disk Encryption for Windows PGP Whole Disk Encryption for Mac OSX PGP w hole Disk Encryption for Linux PGP Whole Disk Encryption Management and Recover The pgpwd command-line tool Logon failure and reporting The WDE-ADMIN group for large-scale administration PGP Whole Disk Encryption in the PGP Desktop settings of a consumer policy, including authentication methods and user per missions Recovery options PGP NetShare Defining PGP NetShare Encrypted folder creation Configuration of the PGP Universal Server Consumer Policy options for NetShare, including automated folder protection and application-based file protection Client-side administration features for PGP NetShare Miscellaneous compatibility and feature information about PGP NetShare Active Directory Group integration and PGP NetShare usage demonstrations Other PGP Desktop Utilities PGP Zip file and folder protection Securely erasing information using PGP Shredder and the Shred Free Space features PGP Virtual Disk secure volumes Usage cases and PGP Portable definition Clustering How PGP Universal Server Clustering works Using the DMZ Clustering Zone Cluster failover Web Messenger inbox replication Demonstration of cluster creation

Master Xero accounting & bookkeeping with this CPD-accredited Level 7 course. Gain skills in invoicing, payroll, VAT returns & financial management.

Boost your career with this CPD-accredited Digital Marketing course. Master SEO, social media, email marketing, and analytics to drive business growth.

Enhance your training & mentoring skills with this CPD-accredited, QLS-endorsed course. Gain expertise & career growth with flexible learning.