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Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for ANZ will be on the 25th of September 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator - AM: The Future-Proofed Assistant: Speak Up, Stand Out & Shape Your Career Path How to reimagine your Assistant role in 2025 and beyond - How the EA role is evolving (and what Executives now expect) & why Assistants who think like strategists will be indispensable Assertiveness as an Assistant – The key to retaining your role & the difference between being ‘helpful’ and being ‘heard’ Self-Advocacy as a Career Growth Strategy – The importance of advocating for your career development, workload boundaries and recognition Own Your Professional Future - Map your career development. Whether you're an EA for life or looking to a role beyond in the future, this is for you. Ruth Kilah Career Bio: Ruth is an international executive career coach and founder of Hoxton Hyde – Executive Career Coaching & Mentoring, delivering 1:1 and group programs for experienced Executive Assistants. She specialises in helping EAs step into higher-level roles, increase their income, and expand their professional impact. With 14 years’ experience supporting C-suite executives in Australia and the UK, Ruth brings deep industry insight and a strategic approach to career development. She empowers Assistants to gain clarity on their next move, adopt a strategic mindset, communicate their value effectively, and lead their own growth conversations with confidence. A former EA turned Stakeholder Relations and Project Manager, Ruth launched Hoxton Hyde in 2018 after spotting a clear gap in the market for tailored coaching for career-driven EAs. She is a respected thought leader in the EA space, regularly sharing insights via LinkedIn and Instagram. Panel: Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Emma-Kate Bos Bio Emma-Kate works alongside the CEO at Squadron Energy, one of Australia’s leading renewable energy companies. With over 28 years of experience in Executive Assistant and Operational roles supporting business leaders in professional services, politics, membership industries, sporting and not-for-profit organisations, Emma-Kate has a deep understanding of business support roles and has managed large teams of assistants and receptionists. She is passionate about developing and mentoring team members Emma-Kate holds an Associate Degree in Law, Mini MBA and Certificate in Public Relations. Sepi Nowlands Sepi has also worked as an EO for Deloitte and spent 18 years previously as an Executive Assistant at the ATO, Law Council of Australia, Grains Research and Development Corporation and Air Services Australia. She is now EA and EO to the CPO. Holly Clareburt Hollie Clareburt is an experienced Executive Assistant, currently supporting the Managing Director of Microsoft New Zealand and the Chief Partner Officer. Known for her professionalism and discretion, she excels in providing high-level support in fast-paced, executive environments. Prior to Microsoft, Hollie was Executive Assistant to the Chief of Corporate & Enterprise Systems at BECA, and previously supported the CEO at SKY News New Zealand. Her career reflects a strong track record of reliability, organisation, and executive partnership. Liv Wilson With over 20 years of experience across banking, government, creative industries, and global tech, Liv has supported senior leaders at companies including LinkedIn and Slack. She brings a strategic lens to the business support function, with deep expertise in operations, leadership enablement, and organisational effectiveness. As a passionate advocate for elevating the role of Executive Assistants, Liv has led women’s networks, championed DEI and social impact initiatives, and continues to push for recognition of business support as a critical driver of business success. She is currently working on her side hustle business - collaborating with executives, entrepreneurs, and small business owners to amplify their impact by removing operational barriers, optimising systems, and unlocking their capacity to lead and grow. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Speed Connections Networking Session Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment. Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers. Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable! Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. We understand the challenge. Professional development for assistants is often undervalued, and securing budget or approval for external training can be difficult. That’s why we’ve created a ready-to-use business case template to help you justify attendance at this event and highlight the value it brings to both you and your organisation. If you need support or costings confirmed for single or group attendance, please reach out to our support team at: support@elite-forums.com You can download and edit the template below: This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts: To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Please note: All facilatators, panelists, and speakers are all PAID with applicable contracts in place. We value our speakers and want the best to ensure our attendees get the best development. Media outlets/organisations will not be permitted to attend this event.
ð Unlock Limitless Growth with 'Maximizing Audience Expansion Techniques' Online Course! ð Are you tired of seeing stagnant growth in your online presence? Ready to catapult your brand, business, or personal platform to new heights? Look no further! Introducing our groundbreaking online course: ð Maximizing Audience Expansion Techniques ð ð Why Enroll in This Course? In a world where attention is the new currency, expanding your audience is the key to success. This comprehensive course is your roadmap to achieving unprecedented growth through proven strategies and cutting-edge techniques. Here's what you can expect: â Strategic Audience Targeting: Learn how to identify and engage with your ideal audience, ensuring every effort you make contributes to meaningful growth. â Content Optimization Mastery: Discover the secrets of crafting compelling content that resonates with your audience, keeping them coming back for more and sharing your message with others. â Social Media Dominance: Unleash the power of social media with expert tips on platform-specific strategies, audience engagement, and viral content creation. â SEO Magic: Demystify the world of search engine optimization (SEO) to skyrocket your visibility and climb the search rankings effortlessly. â Paid Advertising Tactics: Master the art of targeted advertising to reach potential customers and followers, maximizing your return on investment. â Analytics Insights: Utilize data-driven decision-making with in-depth analytics insights, ensuring your efforts are focused on what truly drives results. ð What's Included: ð¥ 10 Modules of Actionable Content ð¥ Engaging Video Lessons ð¥ Interactive Quizzes and Assignments ð¥ Downloadable Resources and Cheat Sheets ð¥ Exclusive Community Access for Networking and Support ð¥ Lifetime Access to Course Updates ð Who Can Benefit: Entrepreneurs and Small Business Owners Content Creators and Influencers Marketing Professionals Anyone Seeking to Expand Their Online Presence ð Don't just grow - explode your audience and dominate your niche with 'Maximizing Audience Expansion Techniques'! ð Course Curriculum
This course aims to explore the different types of customers and their behaviour, with a focus on B2B, B2C, and C2C contexts, as well as the impact of social influences on consumer intentions and behaviour. Additionally, the course will examine how consumer behaviour varies in different organizational and marketing contexts, providing students with a comprehensive understanding of the factors that influence consumer decision-making. After the successful completion of the course, you will be able to learn about the following, What are the types of customers? Consumer behaviour in B2B, B2C and C2C context. Consumer behaviour in different organisational contexts. Marketing Context in C2C vs B2C vs B2B. Social influences on intentions and behaviour. This course aims to provide a comprehensive understanding of the various types of customers, consumer behaviour in different contexts (B2B, B2C, and C2C), the impact of social influences on consumer intentions and behavior, and the role of marketing context in C2C, B2C, and B2B settings. This course aims to provide a comprehensive understanding of the various types of customers, consumer behaviour in different contexts (B2B, B2C, and C2C), the impact of social influences on consumer intentions and behavior, and the role of marketing context in C2C, B2C, and B2B settings. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behaviour In Different Organizational Contexts Self-paced pre-recorded learning content on this topic. Consumer Behaviour In Different Organizational Contexts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Organizational Behaviour Analyst Market Research Manager B2B Marketing Specialist Consumer Insights Consultant Business Development Manager Corporate Strategy Manager Customer Experience Designer Sales Operations Manager Key Account Manager Procurement Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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Managing teams and projects to meet a private, public or voluntary organisation's goals.
Duke of Ed Adventurous Journey Risk Management Running A Duke of Ed program? If so, you need to understand what risks are involved and how to effectively manage them. This course steps you through exactly what you need to know when planning and running an Adventurous Journey with your students.
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